The Daily Meaning

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Meaning, Behavioral Science Travis Shelton Meaning, Behavioral Science Travis Shelton

What It’s Really About

A friend recently shared that he occasionally forwards my blog posts to his wife, encouraging her to sign up. But she's not one to care much about reading a daily money blog. Eventually, she relented and signed up, which I'm assuming was so she wouldn't have to listen to him talk about it anymore. My friend's recent feedback: "She likes it because it's not always about money!"

I've been hearing the wildest comments, feedback, and word-of-mouth referrals about the blog lately, and I say that in the most positive sense. I never take those kind words for granted, and it fuels me to create something meaningful each and every day. I share this because one particular story stood out a few days ago.

No, it's not the one where my friend told me she's "addicted" to reading my blog each morning, though that comment absolutely made my week!

And it's not the one where someone recently said he starts his day with three things: "A coffee, the Bible, and reading The Daily Meaning." Again, wow!

It's this one. A friend recently shared that he occasionally forwards my blog posts to his wife, encouraging her to sign up. But she's not one to care much about reading a daily money blog. Eventually, she relented and signed up, which I'm assuming was so she wouldn't have to listen to him talk about it anymore. My friend's recent feedback: "She likes it because it's not always about money!"

I love this, and she's so right. I would take it a step further and suggest that it's never actually about money. Well, it kinda is, but money is NEVER about money; it's always about something bigger. While it's true that we need to earn enough money to provide basic needs (food, clothing, shelter, and transportation), money is much more valuable than whatever dollars and cents are attached to it. Money, and how we perceive and handle it, is a reflection of our values, principles, and aspirations. In other words, it's an extension of us and what makes us tick.

It reminds me of a quote I heard long ago: "Show me your checkbook and I'll show you what's really important to you." It's so true! How we perceive and handle our money is an honest reflection of what we actually value (not what we say we value).

Money has the power to do great evil....or world-changing good.

Money has the power to add value to our lives....or rob us of it.

Money has the power to fulfill your wants......or others' needs.

Money has the power to create much stress and tension......or be humbly filled with gratitude.

Money has the power to fuel our desire for more......or walk with a posture of contentment.

Money has the power to become an idol.....or be used to glorify the one true idol.

So yeah, while money will absolutely continue to come up (it's what I do for a living!), it's never really about money. I'm so grateful my friend shared this story with me. It's a reminder to us all that money is NEVER about money; it's always about something bigger.

____

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Behavioral Science, Growth Travis Shelton Behavioral Science, Growth Travis Shelton

First, Do It Poorly

Here's a concept that applies to all areas of life: First, we must do it poorly. Then, we get to do it ok. Later, we get to become good. Eventually, we have the opportunity to be great. But it all starts with our willingness to be terrible.

I was sitting in a crowded bar with a buddy, each of us sipping on an old fashioned. We were casually chatting about football. Can the Cyclones run the table? Are the Bears actually decent? How do the Chiefs keep ripping off wins despite a growing number of injuries? 

Then, without notice, his demeanor changed. He became much more serious, almost sad. He confessed that he and his wife have struggled with money for many years. Or, as he put it, "neither one of us is any good with money." I had lots of questions:

"Do you two budget?" 

"No. Never have."

"Are you investing?"

"No. We don't know how."

"Are you giving?"

"Not a chance."

"Do you save money each month?"

"No. We live paycheck to paycheck."

"Do you talk to each other about finances?"

"Never."

The theme was clear. They aren't good at these things, so they simply don't do them. They've opted out, citing incompetence.

It reminds me of Finn and Pax's basketball team, a bunch of second-grade boys. I started working with these boys early in the summer; they were terrible! Well, in their defense, they were seven and had barely ever played before. It was all new to them. Dribbling. Passing. Shooting. Defense. Rebounding. Picking. Many could barely get the ball up to the hoop. 

Today, though, they are so much better! They seem much more confident on the court. They have a better feel for the game. They understand the principles. Their first game is next weekend, and I'm so excited to see how it goes. Will they win? No idea. But I do know one thing: they are far better today than when we started playing in June.

Here's a concept that applies to all areas of life: First, we must do it poorly. Then, we get to do it ok. Later, we get to become good. Eventually, we have the opportunity to be great. But it all starts with our willingness to be terrible.

These little boys don't understand this concept....they are little boys. But that's exactly what's happening. Each practice, they try, and fail.....try, and fail again. Little by little, they go from being terrible to being ok, then good, and maybe one day great. It's all part of the journey.

There's no world in which one of these little boys walks up to me and says, "Well, I'm not as good as Steph Curry, so I might as well quit." That would be insane. Yet, we adults do it every day. If we don't know how to do something, we simply concede we've lost that battle. Instead, let's endeavor to do it poorly. Budget poorly. Invest poorly. Give poorly. Save poorly. Communicate poorly. Doing it poorly is the gateway to great. But don't opt out! Don't take your ball and go home. Have the courage of my seven-year-olds. Be willing to fail. Be willing to be bad. Be willing to get a little better each day.

First, do it poorly.

____

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Entrepreneurship, Behavioral Science, Impact Travis Shelton Entrepreneurship, Behavioral Science, Impact Travis Shelton

Always Be Unreasonable

Regardless of your vocation or industry, whether an employee or an owner, unreasonable hospitality is always the right approach. Generosity always wins.

As many of you know, I'm obsessed with Facebook restaurant review groups. They are a unique view into the perspectives, philosophies, cultures, and values of customers and business owners alike.

A while back, I saw a gem of a post by someone who reported finding a foreign object in their take-out entree. Upon contacting the business to report the incident, a representative at the restaurant, without even offering an apology, told them they would need to drive back to the restaurant and personally return the tainted order if they wanted a refund. The customer, already inconvenienced by discovering a hazardous object in their meal, was further inconvenienced by being instructed to waste more of their evening by driving back to the restaurant. This customer declined and instead decided to torch this restaurant on the Facebook group. Many people defended the restaurant in this situation, citing the risk of potential fraudsters (i.e. people trying to get free food) as the reason the restaurant requires a physical return. Commenters even somehow defended the restaurant's lack of apology or remorse.

Yesterday, I saw another gem of a post, but of a different variety. After eating half of her meal, the customer requested a to-go container for the remainder. Then, she accidentally dropped all the contents on the floor as she boxed her own meal; it was admittedly 100% the customer's fault. The restaurant employees quickly swooped in to clean up the mess and told her the kitchen was already re-making her a new sandwich. The customer assured the server that wasn't necessary (you know, because it was 100% her fault), but the server insisted.

That was an unreasonable act by the restaurant. An unreasonable act of hospitality. This customer was so blown away by the gesture that she quickly shared this story on the Facebook group. Just 16 hours later, her post had been shared five times, liked 1,100+ times, and commented on 66 times. The comments were overwhelmingly positive. Some people cited their own stories of unreasonable hospitality from this same restaurant, while many others voiced their newfound desire to dine there for the first time.

In the first example, the restaurant prioritized profit first and the customer last. Eventually, they will lose.

In the second example, the restaurant prioritized the customer first and profit last. This is why they will win. Ironic, I know!

Did the restaurant end the night with lower margins because of this act? Absolutely! That's a mathematical fact. However, the goodwill they built from their unreasonable hospitality holds much more value in the broader scheme of things than the potential profit they lost. Further, that customer walked away with a powerful story that was quickly converted into word-of-mouth marketing, which will inevitably result in more business.

Regardless of your vocation or industry, whether an employee or an owner, unreasonable hospitality is always the right approach. Generosity always wins. I hope you find some opportunities to practice that today!

Oh yeah, one more thing. The restaurant from the second story is called The Angry Goldfish. I've never been there, but I will soon after hearing about their generosity and practice of unreasonable hospitality. Maybe you should check them out, too.

____

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Spending, Behavioral Science Travis Shelton Spending, Behavioral Science Travis Shelton

Parsing Needs Wisely

I was chatting with a friend about the upcoming football game, which was supposed to be a blackout (all-black uniforms and fans also wearing black). Amidst our conversation, my friend lamented, "Ugh, we need to buy black ISU gear for the game. That's gonna cost at least a few hundred dollars."

In yesterday's post, I shared about our experience watching the Iowa State Cyclones go 7-0 on a last-minute comeback win on Saturday. I'm still riding that high, though somewhat disappointed we fell one spot (to #10 in the country) in the latest poll. Don't worry, I'm not going to rant about ISU football again today. Rather, this most recent game reminds me of a story from last week.

I was chatting with a friend about the upcoming football game, which was supposed to be a blackout (all-black uniforms and fans also wearing black). Amidst our conversation, my friend lamented, "Ugh, we need to buy black ISU gear for the game. That's gonna cost at least a few hundred dollars."

He immediately spotted the confused look on my face, then added, "What? Didn't you hear it's a blackout? We need to wear black, and we don't have any. So we need to go buy some."

See the common theme here? Need, need, need. My response was simple: "Or you could just wear non-black ISU attire......or you could wear black non-ISU attire. You don't NEED to spend hundreds of dollars on clothes just for this game."

He looked at me like I was absolute idiot! While I'm all for dressing the part, there's zero chance I'm going to spend a ton of money to buy gear just so I can fit in for a one-time event......especially if it's not part of my budget. This guy, on the other hand, was ready to sabotage his family’s finances over it. It wasn't this specific decision that was going to sabotage him, though. It's the fact he regularly blurs the line between need and want, and then makes poor financial decisions accordingly. It continually puts stress on him and his marriage, all in the name of "need."

I tried to sell him on a different perspective, but he wasn't having it. He said this is just part of life, and real fans would understand. I told him this wasn't about football gear, but he again wasn't having it. It wasn't all bad news, though. He ended this part of our chat with, "But you can use this in your blog." Grateful, my man!

As you can see in the photo I included in yesterday's post, we were wearing black, but it wasn't splattered with ISU logos. We didn't go shopping. We didn't blow a bunch of money on special gear for the occasion. However, we did have an amazing time and we'll probably remember it for decades to come. Nothing about our experience was a need. It was a series of fun wants that added up to a wonderful evening.

It's important to parse our needs wisely. Needs are needs, and it's important to recognize them as such. But the moment we try to square-peg-round-hole a want into a need, our decision-making becomes tainted. That’s counter-productive and destructive. Be true to yourself and be honest with the person in the mirror. You’ll always be better off for it.

____

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Investing, Behavioral Science Travis Shelton Investing, Behavioral Science Travis Shelton

Exposing the Secrets

As I was chatting with a friend yesterday, I noticed, in real-time, that the stock market hit a new all-time 155-year high (since 1870). Curious, my friend asked me a few questions.

As I was chatting with a friend yesterday, I noticed, in real-time, that the stock market hit a new all-time 155-year high (since 1870). Curious, my friend asked me a few questions.

"Didn't the stock market just tank?"

"No, it went down by about 10% and quickly bounced back to all-time highs......but nobody is talking about that part."

"Is the stock market up on the year?"

"Yes, by about 23% since January 1st. Up 34% in the last 12 months."

"I don't know. It seems impossible to get 9% like you always talk about."

"The U.S. stock market is up nearly 12% per year over the last 15 years."

"Did you get those types of returns?"

"Yes"

"How much time do you need to spend to do good like that?"

"5 minutes per year"

"How often do you make moves?"

"Never"

"Seriously, how do you know when to sell?"

"I haven't sold anything in over 20 years. I literally never make moves."

"Tell me your secrets!"

"There's no secret, really. Invest in a total stock market index. Ignore the noise. Do nothing. Be extraordinarily patient."

"Yeah, but what else?"

"I do nothing else."

"What are the chances of losing money doing it your way?"

"It's not MY way, but it is a good way. There's never been a 15-year period in the history of the U.S. where the U.S. stock market lost money. Never. You’re 30. Statistically speaking, based on history, there’s zero chance of you losing money on your current investment portfolio by age 45 if you’re invested in the broad market.

"It seems too good to be true."

"The simplest answers often do, but the math is the math."

"Maybe I should try."

"Yes! Yes, you should!"

This turned into an odd post, but the conversation merits repeating. I have similar discussions at least 2-3 times per week. With so much noise in our culture around this topic, we must stress truth and simplicity. The overcomplication of this matter leads to paralysis and poor decisions. Instead, when we shine the light on truth and make it simple, we can focus on what matters most:

  • Invest broadly.

  • Invest cheaply.

  • Stay consistent.

  • Don't get scared.

  • Be patient.

  • Do nothing.

  • Live a meaningful life.

It's a simple but clean recipe for much success. Life is too short to worry about investments, trying to follow the next hot trend, or chasing your golf buddy's ridiculous stock tips. Simple is good.

If you have any questions, hit reply to this e-mail or leave a comment below on the webpage. I'm here to help! Have an awesome day!

____

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Saving, Behavioral Science Travis Shelton Saving, Behavioral Science Travis Shelton

What if It Were Life or Death?

Many people struggle to save. There are many contributing factors to this type of wiring, spanning from nature to nurture.

We all have different financial wirings. Some of us are spenders. Some of us are savers. Some of us are givers. We can also be a combination of two to three, but our wiring is quite real. I'm a giver and a saver. My wife is a spender. That's neither good nor bad....it just is. What we do with our wiring is where we determine our perspective of and relationship with money.

Conversely, most of us have a natural weakness, some more glaring than others. Some people struggle to spend; I call them hoarders. Some people struggle to give; that's some form of selfishness. Others struggle to save; that's called irresponsibility. Back to my wife, Sarah. She is a great spender and has a generous heart, but she struggles mightily with saving. She's not alone, though!

Many people struggle to save. There are many contributing factors to this type of wiring, spanning from nature to nurture. Many people were simply born that way and have been exhibiting those traits since the toddler stage. For others, materialism and instant gratification were modeled front-and-center for them as children. Then, there's a population of people who grew up with very little. In the casualness of the word "poor," they were poor poor. For a large stretch of their life, they had very little. This has created a behavioral undercurrent where they will quickly spend any time they come into resources.

I regularly meet with a couple that struggles to save. Both are wired as spenders. They love spending (and are active givers), but they would rather endure a root canal than save money. This has resulted in much stress, tension, and turmoil in their financial life. They have several large expenditures coming soon, and they have no plan to pay for it.

"We just aren't good at saving," exclaimed the wife. "It's just not something we can do."

I reframed the conversation. "If you needed $5,000 to perform a life-or-death surgery for your kid, do you think you could save then?"

"Of course we could! We would find a way."

The moment she said that, a sheepish look formed on her face. It wasn't really about whether they could or not, but rather what priority it played in their lives. Up to this point, they couldn't successfully save because it wasn't actually a priority. Will it become a priority for them? Only time will tell.

This is a good mental hack to play on ourselves. Any time we struggle to accomplish something and feel defeated because we "can't do it," reframe it. Ask yourself if you could achieve it if it were life or death. If the answer is yes, then it's a prioritization issue, not an ability issue. I'm not saying it will be easy or come naturally, but the prioritization piece tremendously moves the needle!

____

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Behavioral Science, Debt Travis Shelton Behavioral Science, Debt Travis Shelton

Beware the Shadow Side

After discussing the mechanics of how it would work and whether it could be a viable option for them, he asked the question I was dying to answer: "What's the shadow side of using a HELOC?" He knows me well, and he knows I'm constantly thinking about the behavioral science of things. In short, there are three psychological traps to using a HELOC.

I spent some time with a friend a few nights ago. He and his wife have some house projects that NEED to be completed. It's a need need. You know, the type of things that don't get advertised when home ownership is overly glorified in our culture. These are some serious projects that require serious attention.....and perhaps a bit of urgency. One problem: They don't have enough cash handy to quickly execute. They could save for it, and they would love that option, but the timing isn't conducive to that judicious plan.

The option we discussed is a HELOC (home equity line of credit). They have a TON of equity in their house, so this feels like a feasible option for them. While I'm never a fan of going into debt, this seems like the lesser of all evils. It also makes me feel better knowing they are using the money to reinvest back into their home, not buying a boat (or some other depreciating asset)

After discussing the mechanics of how it would work and whether it could be a viable option for them, he asked the question I was dying to answer: "What's the shadow side of using a HELOC?" He knows me well, and he knows I'm constantly thinking about the behavioral science of things. In short, there are three psychological traps to using a HELOC:

  1. Since HELOCS mechanically operate much like credit cards and have much lower interest rates, having a large HELOC credit line can be a slippery slope. If they need $15,000 for a project, but the available line is $40,000, that extra $25,000 could be spoken for real quick!

  2. Adding fuel to the psychological fire, they are essentially borrowing from themselves. Well, their future selves. This is their equity, after all. They are just accessing it now, long before the property gets sold. Knowing this is their money (instead of the bank's) can wreak psychological havoc on one's decision-making.

  3. Since HELOCs typically only require interest-only payments, there's no forced principal paydown. Unless intentionally done so, the loan will never get repaid, and the borrower will perpetually pay interest on it (i.e. it feels better and easier to not pay it down than the alternative).

We had a great chat, and I think he's looking at it the right way. More than anything, I'm glad he's taking his time, assessing it from all angles, bringing in outside input, and considering the shadow psychological factors that may be at play. That tells me he'll likely be ready to approach it with prudence, wisdom, and caution.

Each time you make a financial decision, consider the shadow side. What psychological factors might be at play, and how will you combat them? We can't eliminate them, but if we are aware, humble, and intentional, we can overcome them.

____

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

Kicking In the Door

If there's one thing that never ceases to amazing me, it's our human instinct to justify our desires. We'll use just about anything to squint, twist, and sell ourselves into a decision we probably shouldn't make.

If there's one thing that never ceases to amazing me, it's our human instinct to justify our desires. We'll use just about anything to squint, twist, and sell ourselves into a decision we probably shouldn't make. I'll share an example. This family gave me permission to share their story, but this isn't necessarily about them. Millions of people are similar, and I encounter this phenomenon each week in my coaching work.

The couple has two kids, with a third on the way. They drive a mid-size SUV with about 125,000 miles on it. It's worth about $15,000 today, and they own it free and clear. It's been a reliable vehicle for them, but with the need for a third car seat coming soon, they need something bigger. This is a fact; their current vehicle does not adequately handle three car seats. We defined the gap, identified the need, and established a timeline. The meeting adjourned, and we went our separate ways; so far, so good.

Fast forward about 45 days, and we're scheduled to meet again. When I received their pre-meeting information, I spotted a new number on the top half of their balance sheet. "2024 Escalade". "$95,000." Oh goodness. I immediately scanned down to the bottom of the balance sheet. "Escalade Loan." "$80,000." Double goodness!

I tried to remain calm and approach the subject like a sensible, stable, and collected being.....and I half succeeded.

Me: "What in the world happened since we last met?!?!"

Them: "You know. We needed something bigger."

Me: "Bigger, yes, but you took this to an entirely new level."

Them: "It's exactly what we needed. It's bigger, pretty reliable, and comfortable. We need something comfortable for our road trips."

They needed more space, for sure. But their eventual decision wasn't really about more space. They just used that crack in the door to justify kicking it in. There were a million ways to meet their space needs that didn't involve this type of decision, but that's not what they wanted. They decided to use this named need (more space) to get something far, far, far grander than what they actually needed.

We humans love to do this! We find a need (the crack), then let our desires (the foot) kick the door wide open. Then, when we have to look in the mirror and account for our decisions, we get the privilege of saying, "Well, I needed _____, and I successfully addressed the need." In doing so, we also happened to fulfill wants x, y, and z. Quite the coincidence, eh?

We love kicking the doors in! We do it in our personal lives, in our businesses, and in our organizations. We clearly define a need, give ourselves permission to address the need, and ultimately make a decision that's really about far more than the original need (but meeting the need in the process).

Be careful about kicking in doors. You might not like what you find on the other side.

____

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Debt, Behavioral Science Travis Shelton Debt, Behavioral Science Travis Shelton

When NOT to Push the Button

Yesterday, I talked about the behavioral phenomenon where people find more perceived security in their cash than the actual relief gained from using said cash to pay off their debt. I first framed it up through my illustrative Saw-esque concept, but then shared the story of an actual family that's continually struggled for seven years with $47,000 of debt (and a hefty $1,300/month combined payment to go along with it). All the while, they were sitting on $60,000 of cash in savings. At any point on the journey, they could have "pressed the button" and instantly paid off the debt (leaving them with $13,000 in savings and $1,300/month extra in their budget).

I said it without saying it, but I think we should push the button! Contrary to common belief, actual relief is almost always superior to the false sense of security of our cash. In the name of having "security," this family lived a stressed and low-quality life for the better part of a decade. The alternative scenario would have provided much fruit. Pay off the debt, use the additional monthly cashflow to rebuild savings (to whatever extent needed), and live with far more margin.

Today, though, I want to share when NOT to push the button. For as strongly as I feel about pushing the button, I'm equally as passionate about NOT pushing the button under one specific scenario: When the behavior that caused the financial mess in the first place hasn't yet been corrected.

In yesterday's example, this couple deeply wanted to create freedom and gain momentum. They made some very poor choices many years ago and were still haunted by them. They have since gained a healthier perspective on money, started budgeting, and found unity in their finances. In other words, they have addressed the root cause of the initial problem.

Let's assume they hadn't. Imagine this same couple came to me with $47,000 of non-mortgage debt, $60,000 of cash, and perpetually bad habits. They aren't budgeting. They still find themselves dipping into their credit cards each month. They plan to use debt to buy their next car. They haven't been sitting on $47,000 for a long time, but that number continues to grow and will likely be higher in the coming months.

In that scenario, using the cash to pay off the debt would be utterly destructive. Doing so would immediately create relief, but also cause a false sense of accomplishment. They would let their guard down, feel progressively more comfortable to spend, and mimic the same habits that led them into this mess. Translation: They will recreate the same situation they just "fixed." Fast forward 18 months, and they are back to $40,000-$50,000 of debt AND have no cash. That's a worst-case scenario I've seen played out far too many times.

Therefore, push the button. Please push the button! However, before doing so, make sure you have a healthy perspective, solid habits, and intentionality. Let the button be a blessing, not a curse.

____

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Debt, Behavioral Science Travis Shelton Debt, Behavioral Science Travis Shelton

To Press or Not to Press (the Button)

They aren't alone in this sentiment; it's all too common! The perceived sense of security always emotionally outweighs the benefit of actual relief.

I want to start with a little thought experiment. Think of it as my PG-rated version of Saw. You're forced live your life carrying a 20-pound backpack on your shoulders. It's not impossible, but it doesn't feel great. You constantly feel the weight, and it's uncomfortable. It doesn't prevent you from living, but it's less than ideal. No single moment causes acute physical pain, but the cumulative impact of wearing it starts taking a toll. The whole time, however, you have the option of removing the weight forever. All that's required is you push a button on your kitchen counter. The moment you push the button, the weight disappears. Instant relief! There's one small catch: You can only press the button once. Would you press the button?

____

A couple walks into my office, struggling with debt. They are beaten down and frustrated. They look tired. Here's what their situation looked like:

  • Student Loan Debt: $22,000 (with a $580 minimum payment)

  • Car Loan: $15,000 (with a $520 minimum payment)

  • Credit Card: $10,000 (with a $200 minimum payment)

Additional context:

  • These are private student loans

  • The car has negative equity, meaning they would still owe money even if they sold it.

  • They've been roughly in this same spot for their entire 7-year marriage.

After factoring in these three minimum payments totaling $1,300, they have very little margin in their monthly budget. It's tight! They make it work most months, and are doing alright, but they feel the constant weight and tension. Month after month, year after year, they experience the cumulative impact of this weight. It's nothing acute, but it's starting to feel exhausting. They haven't gone deeper into debt in years but haven't found a way to make progress on it, either. Continually seeing this debt hover around $47,000 is taking a toll.

If only they had a button to push! Well, they do, actually! Here's one detail I haven't shared with you: They have about $60,000 in a savings account. "Have you considered using some of your cash to pay off the debt, which would free up $1,300/month in your budget?" I asked them. Like many people before them, they gave me the answer I prayed wasn't coming. "We can't use that cash. That's our security."

"Security?!?! You don't have any security. You're already drowning!!" I was probably sharper than I should have been, but I needed them to realize how badly they were already hurting. They could immediately pay off all $47,000 of debt and still have $13,000 of cash left.

They aren't alone in this sentiment; it's all too common! The perceived sense of security always emotionally outweighs the benefit of actual relief. This is one area where our psychology tricks us. I'm going to flip this on its head....here's what I believe to be the truth: Actual relief always outweighs our false sense of security. They could press the button, but continually choose not to.

Not all people have these buttons to push, but many do. And with that choice, many choose to continually suffer, all in the name of "security."

Would you press that button?

____

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Spending, Behavioral Science Travis Shelton Spending, Behavioral Science Travis Shelton

More Expensive, But Cheaper

My friend Ryan swears by Helm Boots. Whenever he talks about them, or I see him wearing them, I want to buy a pair.....until I see the $300 price tag. Ouch!

My friend Ryan swears by Helm Boots. Whenever he talks about them, or I see him wearing them, I want to buy a pair.....until I see the $300 price tag. Ouch!

I usually spend about $100 on a pair of boots, and I typically buy a new pair each year. $100 is a very reasonable price, and it feels like I get a lot for my money. Ryan, on the other hand, spends more than $300 on his!!! Here's his selling point: "Yeah, but I've been wearing this pair for six years!"

While it's true that he spends 3x as much as I do on his boots, mine are actually 2x more expensive than his ($100/year vs. $50/year). His are far more expensive than mine, yet cheaper.

When we boil this silly story down, it's really just a tale of quality over quantity. When we spend a little more money on things that have durability and longevity, they often provide a lower long-term cost. We're thinking long-term, not short-term. We're paying more today in exchange for less tomorrow. A different form of delayed gratification. Everything we own will end up in a landfill in due time, but perhaps it’s in our best interest to purchase things that will take longer to get there.

What's funny about this concept is that many of us embrace this principle in some areas, yet whiff on others. I buy solidly built vehicles, good jeans, and state-of-the-art technology (phones, TVs, computers, etc.) that lasts for a long time, yet I still buy crappy boots and cheap t-shirts that are trash within a year. It's funny how we have these little wiring quirks.

Where do you get this right? Wrong? It's worth looking in the mirror to assess it. Many of us could benefit from making some tweaks to our purchase decisions. It maybe more expensive on the front end, but much cheaper in the long run. Doing so also allows us to buy products that are just better…period. It’s a win/win!

Seriously, what are yours? I love hearing about other people's quirky wiring and behaviors. In the meantime, I'll be buying a pair of Helm boots!

____

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Behavioral Science, Meaning Travis Shelton Behavioral Science, Meaning Travis Shelton

Quality is Quality

By nearly every measure, we have a higher standard of living today than at any time in the history of our civilized world. More people have access to medical care, internet, cars, cell phones, internet, air conditioning, and indoor heating than ever. Houses are bigger, transportation more prominent, technology progressively better and cheaper. Our standard of living continues to skyrocket.

Uh oh! One sentence in yesterday's post has triggered a firestorm. It was this one: "Their standard of living will likely fall off a cliff, but their quality of life should prosper."

I'll summarize the collective feedback: Standard of living = quality of life. When our standard of living increases, so too does our quality of life. They are one and the same.

By nearly every measure, we have a higher standard of living today than at any time in the history of our civilized world. More people have access to medical care, internet, cars, cell phones, internet, air conditioning, and indoor heating than ever. Houses are bigger, transportation more prominent, technology progressively better and cheaper. Our standard of living continues to rise.

If all that's true, and standard of living and quality of life are correlated, why do we have continually rising mental health issues, suicides, divorces, loneliness, crime, and overall brokenness? It's hard to acknowledge all the pain our modern society is enduring and argue that our collective quality of life is higher today than in years past.

I would propose that standard of living and quality of life have a positive correlation.....to a point, and the point is when our basic needs are consistently met. For example, if we're living under the constant threat that our electricity or water will be shut off, our quality of life will suffer. If we're teetering on the edge of getting evicted from our residence, our quality of life will suffer. If we don't have reliable transportation to get us to and from, our quality of life will suffer.

However, once our needs are consistently met and we can sufficiently live without the fear of imminent destruction, standard of living and quality of life disconnect. At that point, our quality of life is dictated by our choices:

  • If we give generously, we'll have a lower standard of living but an increasing quality of life.

  • If we choose a high-paying job we hate, our standard of living will go up while our quality of life goes down.

  • If we choose to have children, our standard of living will probably go down while our quality of life likely goes up.

  • If we invest in relationships, our standard of living will stay the same, but our quality of life will skyrocket.

  • If we buy an expensive car with debt, our standard of living will go up (at least when we're driving), but our quality of life will likely be impaired (because of the opportunity cost of the debt payments).

The best way to achieve a poor quality of life is to pursue a higher quality of life by increasing our standard of living. This, in my opinion, is one of the reasons why our collective quality of life is eroding amidst record-high standards of living.

Here's my overly-simplistic remedy: pursue a higher quality of life.....period. Disconnect it from standard of living. Pursue meaning. Find purpose. Serve others. Invest in relationships.

Quantity isn’t quality. Quality is quality.

____

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

The Poison Looks Tasty

It's like your friend who goes to the casino. Notice how you only hear about it when they win big? We all know they are probably getting crushed most nights, but if we only hear about those huge payouts, we might start to believe going to the casino is a reliable path to riches.

I inadvertently stumbled into a social media mess. It was a personal finance influencer sharing the story about how they (husband and wife) cashed out their retirement plans about five years ago, ate all the taxes and penalties for doing so, and invested the money into AirBNB properties.

Here's the moral of the story: We got rich doing this, and you can, too!

This, my friends, is THE definition of survivorship bias. I've talked about this subject before, but survivorship bias is the phenomenon where a small group of people who succeeded xyz becomes the the most visible people in the room, thereby communicating (intentionally or not) that their path is a recipe for success. One problem: The people speaking are the few who survived. They are the audible voices on the subject because, well, everyone else crashed and burned and doesn't want to speak of said trainwreck.

It's like your friend who goes to the casino. Notice how you only hear about it when they win big? We all know they are probably getting crushed most nights, but if we only hear about those huge payouts, we might start to believe going to the casino is a reliable path to riches.

I don't fault this couple for sharing their story. It's actually a pretty cool story. However, the post's comments are terrifying. Hundreds of people expressed interest in following a similar path, eager to make their millions.

This couple might have been skilled in their approach, but they also received some tailwinds by, with the benefit of hindsight, getting into the AirBNB game at exactly the right moment. The short-term rental model was gaining steam, interest rates were at all-time lows, real estate prices were reasonable, and they eventually rode the wave of one of the biggest price appreciations we've ever witnessed.

They won! But what about the other people who didn't get it right? The ones who started at a different time, or didn't get the right properties, or stumbled upon crushing issues, or missed on record-low rates, or jumped in after the short-term rental market was saturated?

The book Rich Dad Poor Dad is another wonderful example of survivorship bias. It advocates taking massive financial risks in order to accelerate wealth building. The author's personal testimony shows it works, as do the testimonies of thousands of his loyal followers. What's not visible, though, are the tens of thousands of people who had their lives destroyed by following this advice: the non-survivors. These people played a dangerous game, and lost. Meanwhile, for the maybe 5%-10% that actually survived such rash decisions, their voices speak the loudest (because they are the only ones speaking).

Survivorship bias is everywhere. Unfortunately, it's hard to shake people from its electrifying allure and dangerous consequences.....until it's too late. If you have friends or family members who have stepped into something questionable, I'm sorry. You might not be able to pull them out of it, but you'll be there to help them pick up the eventual pieces.

In the meantime, be mindful of your own decisions. Shiny objects are everywhere!

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

K.I.S.S.

We recorded an episode reacting to ChatGPT's criticisms of our show. It was a great time! One of the criticisms stood out: "Simplified Solutions: Complex financial problems are sometimes presented with overly simplified solutions, which might not address the nuances of individual financial situations."

I had a great time recording a few podcast episodes with Cole yesterday. As the producer, he rarely appears behind the mic, but it's a rare treat when he does. We recorded an episode reacting to ChatGPT's criticisms of our show. It was a great time!

One of the criticisms stood out: "Simplified Solutions: Complex financial problems are sometimes presented with overly simplified solutions, which might not address the nuances of individual financial situations."

I loved this one.....because it's true. I do, in fact, attempt to make things simple. While some people have truly complex situations, most complicated situations are merely the consequence of people making them complex. People don't intend to make their finances complex, but that's what happens when we don't get a formal education on the topic; we're figuring it out on our own and adding pieces as time passes. If left unchecked, our finances will always become more complex.

For that reason, my first coaching meeting with a client includes mapping their financial life. What lives where, and why. Often, people's financial lives are a complicated web that requires a decoder pin to interpret. Once we get it mapped out, I attempt to re-map it.....but simpler.

Here's an example of a family I recently met with. This is what their financial accounts looked like:

  • His checking account (from his single days)

  • Her checking account (from her single days)

  • His savings account (again, from single days)

  • Her savings account (again, from single days)

  • Joint checking account

  • Joint savings account

  • His current 401(k)

  • Her current 401(k)

  • Her former pension

  • Her old 403(b)

  • Her old 401(k)

  • His old 401(k)

  • His other old 401(k)

  • His other other old 401(k)

  • His other other other old 401(k)

  • His other other other other old 401(k)

  • Her old brokerage account that a family member set up for her

  • His Roth IRA that he started when he was in college

  • His Robinhood account, where he trades stocks

  • Her whole life insurance policy that was set up when she was a baby.

That's not even all of them, but I'm tired of typing and you're probably tired of reading. See what I mean? It's complex, and unnecessarily so. There's a lot going on. In order to get right with their money and not have it suck the life out of them, they needed to simplify. Here's where we landed:

  • Joint checking account (all income and expenses run through it)

  • Joint savings account (emergency fund)

  • His current 401(k)

  • Her current 401(k)

  • Her new Traditional IRA (where we rolled her former pension, 401(k), and 403(b) into)

  • His new Traditional and Roth IRAs (where we rolled all his old 401(k)s and Roth IRA into)

  • Their new taxable brokerage account (where we rolled her old taxable account, his Robinhood, and the proceeds from her canceled whole life policy)

Without anything inherently changing in their financial lives, they felt freer. It was simple. The money was invested well. They had fewer logins. They knew where everything was. They understood its purpose. It was simple.

Simple is good. When in doubt, simplify. Then, simplify some more.

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Budgeting, Behavioral Science Travis Shelton Budgeting, Behavioral Science Travis Shelton

Let Blessings Remain Blessings

What do you typically do if you receive unexpected extra money? If you're a human (and I suspect you are), there are two typical outcomes.

I opened the mail yesterday to two unexpected blessings: two checks I never saw coming. I'm not talking about massive amounts of money here—$250 and $100.

What do you typically do if you receive unexpected extra money? If you're a human (and I suspect you are), there are two typical outcomes:

  1. The most common outcome is to simply blow it. It's extra, and most of the time, we don't respect those extra blocks of money. It will likely be impulsively spent before the check even clears.

  2. The second most common outcome is to dump it into a general savings account, which will be hoarded in the near term and probably impulsively spent at some point in the future.

I prefer to let blessings remain blessings. First, I don't actually care what you do with it. Whether you spend it, save it, or give it is not what's important in this conversation. Here's what I do personally, and it's how I coach it every single time:

  1. Add this as income to your budget. If it's money coming in, whether it's a $100 reimbursement check or a $10,000 bonus, it's income. Add it to the budget as such.

  2. Once it's in the budget, you have $x more in the budget than you did before. Let's pretend it's $200. You add the $200 as income to your budget, giving you $200 more to allocate somewhere in the realm of spending, saving, or giving. Treat it as you would any other $200 in your budget. $200 is $200.

  3. As such, allocate this money in accordance with your current plan. If you're in the midst of paying off debt, pay off more debt. If you're saving for a big trip, save more for your trip. If you've been working on a financial gift to your favorite organization, give it.

  4. Execute the plan. If you say you're going to do something, do it. After all, you promised yourself in your budget. Own that. If you plan to buy a new espresso machine, buy the machine! If you plan to pay off that credit card, pay it off! Don't break your promise to yourself.....or your spouse.

That's the thing about money, it's fungible. All there is is money in, and money out. The moment we try to say this is for that, and that is for this, we've lost the plot. Instead, look at everything as one big puzzle. When we do that, we develop a much healthier and more productive relationship with our money. No guilt, no emotional strings, no sense of obligation. Just wisdom and discernment.

As for us, August has been a kid-expense-heavy month. Activity fees, school supplies, new shoes, and end-of-summer fun have drained that category quickly. I suspect Sarah and I will pad that category with this unexpected windfall. That's our current reality, and we'll live into that.

Meet your money where you are. Don't waste these little (or huge!) opportunities. Let your blessings remain blessings.

____

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

The Night Test

Do you sleep well at night?

A friend recently asked me how we can know if we're taking too much risk. There are, of course, many different ways to measure risk. Probabilities, standard deviations, risk/return ratios, historical averages, and loss severities, to name a few. Each has its own application and merit. However, I have a simple test that I apply to my own life, and challenge clients to apply to theirs.

It's one simple question: Do you sleep well at night?

If the answer is yes, we're probably good. If the answer is no, we need to reassess our decisions. Far too often, people make decisions that keep them up at night. What if this happens? What if that happens? What if, what if, what if? That's a tell-tale sign we're doing something that we shouldn't.

It's quite difficult to live a meaning over money life when we're constantly haunted by our financial decisions. I've been there!! There have been plenty of times in my life when I made financial decisions that impaired my sleep. The debt, certain investments, reducing my emergency fund too far, not having enough cushion in my checking account, and not properly saving for upcoming (known or unknown) expenses. Each of these questionable decisions hindered my financial stability and jeopardized my ability to live a meaningful life.

It's not that money is the most important thing in our lives (it's not!), but our finances leak into every aspect of our lives. If we're feeling tension in our money, we feel it literally everywhere. In our marriage, in our work, in our parenting, in our hobbies, and even in our faith. You deserve better than that!!

Do I sleep well at night? I think about this question a lot. If my answer is "no," I must make a change. There's no reason to have that sort of tension and affliction in our day-to-day lives. Sometimes, it's unavoidable, but often, it's in our power to act. If so, then act.

I've had to unwind so many decisions in my life to find peace. It can be frustrating, time-consuming, and embarrassing, but it's worth it! If you find yourself in a financial situation that's keeping you up at night, I encourage you to act. Make a shift. Give yourself peace. Refocus on the meaning.

____

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Investing, Behavioral Science Travis Shelton Investing, Behavioral Science Travis Shelton

Keep Zooming Out

As of yesterday's market closing, the U.S. stock market (S&P 500) is down 8.5% in less than three weeks. In a world that's supposed to provide a positive 8%-10% annual return, that recent development feels scary—very scary.

In case it hasn't been brought to your attention (yet), the world is melting. Or probably melting. Or possibly melting. Something like that. Unemployment is up, inflated prices continue to put pressure on families, and political unrest (at home and abroad) is wreaking havoc on our collective psyche.

However, as always, we fixate on the stock market. While the stock market isn't THE indicator for our economy, I understand why we dwell on it. It's one of the few tangible, in-your-face, clearly measurable tools available in our crazy world. It's even color-coded! Green = Good. Red = Bad. These days, when we turn on the news, we see lots and lots of red.

As of yesterday's market closing, the U.S. stock market (S&P 500) is down 8.5% in less than three weeks. In a world that's supposed to provide a positive 8%-10% annual return, that recent development feels scary—very scary.

However, as I always say, we need to zoom out. And every time we zoom out, we need to keep zooming out. Doing so is the only way we can emotionally, mentally, and psychologically survive the scary times.

Here's what I mean. Our recent stock market beatdown takes the U.S. stock market down to where it was on - checking my calendar - May 8th of this year. Oh, that doesn't feel so bad now. Let's zoom out further. When the market first hit this level on March 20th, it was a new all-time, 154-year high. So the level we're at today, less than five months ago, was celebrated as another record-setting, butt-kicking, all-time high. Ah, now we're talking. Keep zooming out.

5 Days (-5.1%) = Feels scary!

6 Months (+4.6%) = Not too bad

5 Years (+77%) = Oh, I guess we're good

Regardless of how good or how bad things feel, I encourage you to keep zooming out. Perspective matters.

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Debt, Relationships, Behavioral Science Travis Shelton Debt, Relationships, Behavioral Science Travis Shelton

The Culture of Can’t

I don't know if it's always been this way, but we live in a toxically negative culture. A culture of "can't." Voices that echo throughout our lives, day in and day out. You can't get out of debt. You can't start the business. You can't get a better job. You can't afford to give that money away. You can't save for that big upcoming purchase. You can't have a job that doesn't suck. You can't, you can't, you can't.

I don't know if it's always been this way, but we live in a toxically negative culture. A culture of "can't." Voices that echo throughout our lives, day in and day out. You can't get out of debt. You can't start the business. You can't get a better job. You can't afford to give that money away. You can't save for that big upcoming purchase. You can't have a job that doesn't suck. You can't, you can't, you can't.

I haven't seen data on this, and I haven't yet conducted a formal study on the subject, but I have an anecdotal observation after talking with hundreds of people about it. If someone has a bunch of debt and has yet to make meaningful positive progress on paying it off by their early 30s, there's a high likelihood that it will only get worse. Why? Because when we're told "you can't" enough times, we start to believe it's true. Then, it becomes a self-fulfilling prophecy.

I just met with a couple in their mid-40s. They've struggled with their debt for nearly 20 years. They'd pay a little off, then accumulate more—a constant yo-yo spanning two full decades. They came to me as a last-ditch effort to salvage their finances.....and maybe their marriage. They wanted to know what tips, tricks, and strategies I have for them to make more money. Or perhaps some loopholes to get their loans forgiven. Maybe bankruptcy would do the trick? They wanted an out.

Me: "Why don't you just pay off the debt?"

The Husband: "We can't. It's too much."

Me: "Yeah, it's a lot. But why don't you just pay it off?"

The Wife: "We can't. It's impossible." Then, there was a rant about inflation, kids, activities, the government, crappy bosses, travel, needs, etc.

Me: "Yeah, all that stuff would get a lot easier if you just paid it off."

The Husband: "We can't. We would have by now if we could."

______________

Fifteen months later, they had paid off $50,000 of credit card debt. That's a lot of debt to pay off for someone who "can't." That's the problem. Our culture continually tells us we can't do things. I believe they can. I told them they can. I showed them how they can. I reminded them they can. And then, their actions proved they can.

If you only internalize one thing I write this week, please let it be this: You can! Not only that, you should! I'm not telling you what to do. Rather, I'm telling you that you CAN and SHOULD do the thing you're thinking about right now. You know, that one thing. The thing you wonder, ponder, stress about, and dream for. That thing. You can. You should. Please don't let our culture (i.e. all the people and media around you) tell you otherwise.

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

The Problem With Worry

There's a lot to worry about right now: unprecedented political unrest, massive layoffs, a job market that feels like it's teetering on the edge, the miserable results of several years of rampant inflation, and a stock market that continues to defy the odds by hitting more all-time highs. It just feels weird....and worrisome.

I don't know about you, but I've consumed far too much national news coverage in the past few weeks. From the presidential debate, to the attempted assassination of President Trump, to President Biden's withdrawal from the 2024 presidential race. I've been glued to the TV and Twitter, and hasn't been exactly healthy.

There's a lot to worry about right now: unprecedented political unrest, massive layoffs, a job market that feels like it's teetering on the edge, the miserable results of several years of rampant inflation, and a stock market that continues to defy the odds by hitting more all-time highs. It just feels weird....and worrisome.

It's really easy to dwell on the things we fear. These things can consume us. After all, the dynamics I mentioned above (plus all the ones I didn't mention) are terrifying and have the potential to cause turmoil for American families. So, it's perfectly understandable why one would fixate on these possible adverse outcomes.

On the flip side, worry does no good. Zero. Zilch. Nada. The last time I checked, there are no positive outcomes associated with worry. But when we spend our time and energy bathing in our fears, we're not doing something that can actually help us. Worry shifts our attention from what we can control to what we can't. Fear takes us from a place of action to inaction. Dwelling on outside news separates us from behaviors that have the potential to provide positive momentum.

Instead of obsessing about what could go wrong, we should spend our time, energy, and resources saving up an emergency fund that can actually protect our family.

Instead of complaining about inflation (we all do it!), we should focus on our budget and live with intentionality.

Instead of worrying we won't have enough down the road, we should invest.

Instead of getting angry that people are hurting, facing injustice, and living without their needs met, we should give. Put our money where our mouth is and simply give.

Instead of wondering what the politicians will do next, we should just pay off our debt.

Instead of getting frustrated by how much our job sucks (whether it's the culture, work, or compensation), we should pursue work that matters.

There are so many things we can't control in life. Big, scary, powerful things. Then, there are the things we can actually influence. If we simply focus on what we can control, we will most certainly be better off.

I know this all sounds so commonsensical and overly simplified, and that's intentional. We need to lean hard into common sense while simplifying our lives.

Turn off the TV. Close Twitter. Control what you can control.

____

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

How We Were Silently Molded

The very first conversation I have with new clients is about what their childhood looked like. Whether we want to admit it or not, what we experience in our childhoods and how we were raised deeply influence our present-day relationship with money. If I can understand what someone went through when they were kids, I can understand why they have XYZ tendencies and behaviors around money in adulthood.

This may be the most Captain Obvious thing I'll say all week: We're all different. Different backgrounds, different experiences, different personalities, different genetics, different relationships.....different different.

I think we collectively underestimate the impact these differences have on how we perceive and handle money. Who we are with money is a deeply personal dynamic, wrapped in all the various experiences we've had throughout our lives.

The very first conversation I have with new clients is about what their childhood looked like. Whether we want to admit it or not, what we experience in our childhoods and how we were raised deeply influence our present-day relationship with money. If I can understand what someone went through when they were kids, I can understand why they have XYZ tendencies and behaviors around money in adulthood.

I'll share a few examples:

If someone grew up in poverty, there's oftentimes a fork in the road. One path leads to the pursuit of more, buying all the things they didn't have growing up (and likely spoiling their own kids). The other path leads to self-sabotage, subconsciously spoiling opportunities to make financial progress.

If someone grew up in material wealth, they are likely to feel entitled to a similar lifestyle in adulthood. This can take the shape of an at-all-costs mentality. They will replicate the high standard of living they grew up with, whether they can afford it or not. For the ones who can't readily afford this replication, the heavy use of debt often comes into play.

If someone grew up with an average-to-good standard of living, but their parents experienced a sudden and drastic financial disaster, it's common for them to develop hoarding tendencies. Young Millenials and Gen-Z fit this mold brilliantly. Between 2008 and 2010, millions of American families experienced unprecedented financial turmoil: massive layoffs, record foreclosures, and long-lasting unemployment. Many kids went to bed perfectly fine one night, and woke up to their lives turned upside down the following day. It's common for kids who went through this experience to grow up with a penchant for financial hoarding. Why? Because their lived experience tells them that everything could be perfectly fine one day, and gone tomorrow. Therefore, you can never have enough money.

I could write this list for hours, but I'd prefer not to put you to sleep. Rather, this is an invitation to reflect. What do your financial habits and perspectives look like? Second, how might your childhood have shaped them? Understanding this relationship is key to becoming more self-aware and correcting toxic or destructive behaviors/habits. It's a worthwhile conversation to have with yourself!

____

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