Kicking In the Door
If there's one thing that never ceases to amazing me, it's our human instinct to justify our desires. We'll use just about anything to squint, twist, and sell ourselves into a decision we probably shouldn't make. I'll share an example. This family gave me permission to share their story, but this isn't necessarily about them. Millions of people are similar, and I encounter this phenomenon each week in my coaching work.
The couple has two kids, with a third on the way. They drive a mid-size SUV with about 125,000 miles on it. It's worth about $15,000 today, and they own it free and clear. It's been a reliable vehicle for them, but with the need for a third car seat coming soon, they need something bigger. This is a fact; their current vehicle does not adequately handle three car seats. We defined the gap, identified the need, and established a timeline. The meeting adjourned, and we went our separate ways; so far, so good.
Fast forward about 45 days, and we're scheduled to meet again. When I received their pre-meeting information, I spotted a new number on the top half of their balance sheet. "2024 Escalade". "$95,000." Oh goodness. I immediately scanned down to the bottom of the balance sheet. "Escalade Loan." "$80,000." Double goodness!
I tried to remain calm and approach the subject like a sensible, stable, and collected being.....and I half succeeded.
Me: "What in the world happened since we last met?!?!"
Them: "You know. We needed something bigger."
Me: "Bigger, yes, but you took this to an entirely new level."
Them: "It's exactly what we needed. It's bigger, pretty reliable, and comfortable. We need something comfortable for our road trips."
They needed more space, for sure. But their eventual decision wasn't really about more space. They just used that crack in the door to justify kicking it in. There were a million ways to meet their space needs that didn't involve this type of decision, but that's not what they wanted. They decided to use this named need (more space) to get something far, far, far grander than what they actually needed.
We humans love to do this! We find a need (the crack), then let our desires (the foot) kick the door wide open. Then, when we have to look in the mirror and account for our decisions, we get the privilege of saying, "Well, I needed _____, and I successfully addressed the need." In doing so, we also happened to fulfill wants x, y, and z. Quite the coincidence, eh?
We love kicking the doors in! We do it in our personal lives, in our businesses, and in our organizations. We clearly define a need, give ourselves permission to address the need, and ultimately make a decision that's really about far more than the original need (but meeting the need in the process).
Be careful about kicking in doors. You might not like what you find on the other side.
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