The Daily Meaning

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Travis Shelton 3/22/25 Travis Shelton 3/22/25

One Sec, Gotta Make My Monthly Burrito Payment

A few days ago, it was announced that Klarna will soon be partnering with DoorDash, offering DoorDash customers the option to spread the expense of their food order over four monthly payments. Yes, you heard that correctly. You'll soon be able to use debt to buy your delivered Chipotle burrito. Don't feel like forking over $20 to fill your belly from the comfort of your own home? That's okay! You can still get your tasty treats for just four easy payments of $4.99.

Seems absurd, doesn't it? Well, that's one way to look at it. The reality, though, is that people have been using debt to pay for their burritos for years. Considering the average household in America carries a $9,000+ credit card balance, we effectively are using debt to fund our cravings. After all, most people are using credit cards for most purchases, and every dollar spent on a tasty treat is one less dollar paid off. It's a continuous cycle, but we mask it by churning charges and payments each month, a never-ending cycle.

While DoorDash offering monthly payments for food purchases seems insane, it's a natural next step for the collective journey we've been on. Debt is not only culturally accepted, but encouraged. From a young age, we're told that using debt is not just okay, but inevitable. It puts a magic wand in the hands of a group of people obsessed with instant gratification.

Want a new car? Wave the wand and sign the papers.

Want a trip to Disney? Wave the wand and swipe the card.

Want a new wardrobe? Wave the wand and sign up for that store card.

And now, want an Arby's roast beef sandwich and curly fries (IYKYK)? Wave the wand and choose payments.

It's that easy! But it shouldn't be. I yearn for a world where we have to think about our decisions, plan for our decisions, and sacrifice for our decisions. A world in which we don't systematically sabotage our own futures at the hands of our impatience and temptations. A world where people will live with margin, freedom, and options. A world where proactivity trumps reactivity.

Will you help me create that world? I don't have the power to bend the culture by myself, but together, collectively, we do!

In the meantime, I'm gonna go get me a Taco Bell Luxe Cravings Box.....and actually pay for it out of my bank account.

____

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Travis Shelton 3/15/25 Travis Shelton 3/15/25

The Superpower of Humility

We're living in a paradoxical reality. On the one hand, it's becoming increasingly difficult to survive financially. Between stagnant income growth, rampant inflation, record-low housing affordability, spiraling car prices, and several other factors, people are hurting. Not everyone, and certainly not to the same degree, but the cracks are starting to show. There's not enough income to keep the train on track, never mind paying off debt, investing for retirement, or saving for future needs.

On the other hand, there's never been a society in the history of humankind where it's been easier to make money. The internet, social media, and the proliferation of a convenience-based lifestyle have opened up more doors than ever before. Heck, we're a few keystrokes away from contacting nearly any person in the world. If you wanted to, you could send a message to Taylor Swift in the next 45 seconds, and if she wanted to, she could read it two seconds later. That's crazy to think about. With our society wired this way, there are unlimited ways to create an income.

The paradox of this situation is that both realities simultaneously exist. Unlimited income is a few clicks away, but at the same time, so many people are struggling with a problem that is only solvable by making more income. I'm not trying to be insensitive with how I framed this, as I have so much empathy for those who are struggling. Rather, I'm trying to shine a light on a big issue; an elephant-in-the-room issue.

Let's use one of my clients/friends as an example. He's a young guy. He's been married to his wife for just a few years. He's absolutely brilliant and has a pretty good job in a specialized field. His future is bright. However, he has a problem. His family's current income isn't enough. Well, it's technically enough, but it's tight. They have a bunch of debt they want gone, they're having their first child soon (!!!), and they need to financially cover their maternity leave season.

Several months ago, I noticed $2,000 extra in their budget. "What's this?" "Oh, I decided to deliver packages for Amazon. I just downloaded an app, and opt-in to make a delivery run whenever I want." Those might not have been his actual words, but that's what it sounds like in my head. With a full-time career, when does he have time for this?!?! 2:45AM-6:45AM, before his day job begins, three to four times per week.

See what I mean? With our modern technology, he simply downloaded an app, clicks on the deliveries he wants to make, and gets in his car to make some money. So simple!

Oh yeah, there's one more thing: humility. None of this happens without humility. He could have easily played victim, called foul, or treated this type of work as if it were beneath him. But instead, he chose humility. He chose the path less traveled. And that is exactly why he (and they) will win.

Sometimes, we just need to do what we need to do, even if only for a season. It's not always sexy. It doesn't bolster status in social circles. It's certainly not easy. But it's the gateway to the reality we are trying to create.

____

Travis Shelton 3/10/25 Travis Shelton 3/10/25

Cost, Value, and Your Gut

I've eaten $10 meals that were absolute ripoffs. I've eaten $300 meals that were bargains.

I've eaten $10 meals that were absolute ripoffs.

I've eaten $300 meals that were bargains.

I've worn $30 jeans that were absolute ripoffs.

I've worn $150 jeans that were bargains.

I've recently beaten the drum of the importance of looking through the lens of value. Not value as in cheap, but value as in something is worth more than we pay for it. Several readers have asked how one would discern if something adds more value than it costs.

Here's my short answer: It's in your gut. You know when you know, and it's highly subjective. For example, that $300/person meal I referenced above was one of the most amazing things I've ever experienced (and I'd do it again in a heartbeat). However, some of you might feel very little value for restaurant experiences and would rather jump off a cliff than spend $300 for a single meal. That doesn't make you right/wrong or me right/wrong.....it makes us different.

As such, we each need to view our decisions and prospective decisions through our own unique lens. There's a gut feel to this cost vs. value tension. My financial coaching service is another great example. I once had a prospective client leave a consultation saying my pricing was the biggest ripoff in the world. One hour later, another prospective client said the exact same pricing structure seemed like a steal of a deal. One wasn't right, and the other wrong; they just had different lenses.

There's no mathematical formula to determine if something adds more value than it costs. So many factors are involved, some of which are intrinsic. There's value seen, and value felt. Value you can quantify, and value you can't. Value you can compare to alternatives, and value that stands on its own.

My encouragement is to always use YOUR gut. Look at your life and your prospective decisions through your unique lens. You won't always get it right. You will sometimes regret a purchase decision because it failed to meet your perceived value. That's ok; we live and learn. Every whiff will help you get better for the next decision. Enjoy the journey!

____

Travis Shelton 3/4/25 Travis Shelton 3/4/25

I See Dead People

"I see dead people." The plot twist of plot twists. Do you remember the moment you got to the end of The Sixth Sense and that little boy rocked your world? I won't spoil it if you haven't seen the movie yet, as it's only been out for 26 years now.....I don't freely reveal spoilers until year 30!

Today's post is my plot twist! My favorite moment yesterday was seeing all the feedback from yesterday's post. It caused quite a stir, and not in the most positive ways. In short, I challenged people to take their $10/day of wants spending and use it to add the most value possible to their lives.

The responses were right in line with what I anticipated:

"That's far too much money!"
"That's a lot of money over the course of a year."
"Sounds materialistic."
"How about we just be responsible?"
"You're telling people to waste money."
"Why would you tell people to spend so much?"

I knew my post would generate such a response, as the idea of spending $10/day on wants may feel over the top. After all, that's $10 today, tomorrow, the next day, for weeks, for months, for years. I think most would agree that this idea sounds excessive. I intentionally framed it through the lens of $10 per day because it psychologically triggers something in us. $10 per day on wants sounds aggressive...perhaps over the top.

Here's my "I see dead people" plot twist. This was the setup for today's post. Most people spend far, far more than $10/day on wants.....they just don't think about it that way. I'm talking about lifestyle purchases. Personal spending, dining out, drinks, coffee, hobbies, entertainment. A little of this, a little of that.

To make my point, I opened my client folder on my MacBook and randomly clicked on clients. Below are the average daily wants spending over the last six months for ten random clients:

$12/day - Young couple, no kids, VERY strict budget
$17/day - Young couple, small child, financially conservative
$19/day - 30-something couple with multiple kids, very generous!
$44/day - Definition of "normal"
$50/day - Definition of "normal"
$51/day - Definition of "normal," Told me $10/day is too much
$63/day - Sacrificially and joyfully generous
$65/day - Told me $10/day is too much
$72/day - Becoming more normal
$99/day - Living it up

If $10/day seems excessive, what do we do about the fact my sample ranges from $12/day from a young middle-class couple with a very strict budget to $99/day from a different family? Also, how do we reconcile the fact that two of the people who criticized my $10/day idea are actually spending $51 and $65, respectively?

Here's where I land:

We often spend more than we realize.
We often spend on things that don't add value to our lives, making it feel like we're spending less.
$10/day IS a decent amount of money, so we ought to live with contentment and gratitude.
It's hard to keep up with the Joneses.
Intentionality is key!

Yes, spend money on wants that add value to your life, but don't fall into the trap of more. Be intentional. Be selective. Be content. Be grateful. Be responsible. Be generous.

____

Travis Shelton 3/3/25 Travis Shelton 3/3/25

Ten Buck Challenge

Today, I want to explore a different angle about spending. Let's say, in a normal month, you spend $300 on things you want (i.e. not a need). This is money strictly to add value to your life, and "adding value" can mean almost anything. This equates to roughly $10 per day, on average.

For whatever reason, as I was sitting in the Houston airport for 11 hours (!!!!) yesterday, I kept seeing social media posts demonizing spending. These posts were beating the drum of "Stop spending," "Only buy things you need," and "Save more, you irresponsible twerp!"

If you're a regular reader, you probably know how much I hate this narrative. It creates a culture of guilt, regret, and second-guessing. It prioritizes money over meaning, and effectively sucks the fun out of life. It turns us into robotic little savers that won't allow ourselves even one inch of slack.

Today, I want to explore a different angle about spending. Let's say, in a normal month, you spend $10/day on things you want (i.e. not a need). This is money strictly to add value to your life, and "adding value" can mean almost anything. $10/day, on average, every day.

Therefore, the task is simple. Each day, you have $10 to add as much value to your life as possible. No saving, no needs, no giving, and no investing. That's a separate bucket of money. This is $10 per day solely for the purpose of value-add enjoyment.

Looking at it through that lens, what is the most value-added use of your $10?

Perhaps it's starting your day with a killer coffee drink.
Maybe it's going out to lunch with a friend.
Could it be combined with tomorrow's $10 to purchase a new book?
Did the newest blockbuster movie release?
Would it be valuable to save up the next handful of days and buy that new pair of jeans?
Insert your item here.

The possibilities are endless, and each person's hierarchy of potential uses is entirely unique. I occasionally ask people this question: "If you had $10 today to spend on whatever you want - something that would add value to your day - what would you spend it on?" The answers are so unique, so thought-provoking.

Here's the good news. You probably have $10! Yes, it's ok to use it to add value to your life. You don't have to hoard it all. You don't have to clutch it out of guilt or regret. You can spend it on something cool. You can use it to enrich your life, add a burst of joy, grow yourself, or help you relax. It's ok to increase your quality of life while ALSO living responsibly, saving for future wants and needs, investing for the future, and giving joyfully and sacrificially.

Here's my question to you today: What would you use your $10 on? Whatever your answer is, consider doing it!

____

Travis Shelton 2/11/25 Travis Shelton 2/11/25

Snowballing Behaviors

There's another phenomenon at play here, too. Behaviors often snowball. When we change one behavior, others typically follow.

As I recently discussed HERE and HERE, I've been a big fan of my new walking pad. Practically overnight, I quadrupled the number of steps I get each day (up to nearly 13,000 per day over the past five weeks). In the paradigm of what gets measured gets done, this endeavor has been a massive success.

There's another phenomenon at play here, too. Behaviors often snowball. When we change one behavior, others typically follow. Here's what that looks like in my little walking pad world:

After enjoying Sarah's walking pad so much, I purchased a second one for my home office (along with a desk to go with it).
One of my buddies asked if I use a biometric scale to track my body composition. I didn't, but I immediately purchased the scale he recommended. I now collect daily data.
Since I know I'm collecting daily data, I feel more accountable for the decisions I make throughout my day (including my diet).
Since I'm trying to make better decisions, I dusted off my home gym and have now gotten back into regular lifting.

All because Sarah purchased a silly little walking pad, and I decided to hop on for a few minutes. Behaviors snowball, and I'm really glad I started gaining momentum on these particular behaviors.

Money is much the same way. My goal isn't to get my clients to adopt dozens of well-planned behaviors. Instead, my focus is to help them create a healthy rhythm with just one or two, then trust the snowballing will happen. Budgeting is a perfect example. Once someone starts budgeting:

They realize they spend money on things they really don't care about. Thus, spending behaviors change.
Once they realize they aren't a victim of their finances and can regain control of what happens with their money, they get emboldened to pay off debt. Thus, they 10x their aggression toward getting debt-free.
Paying off debt shows them they can do anything they put their mind to, including saving. Thus, saving momentum improves.
Once they realize they can dial up their saving momentum, they start believing they can attain things they value. Thus, they prioritize and give themselves permission to spend on things that add value to their life.
As they gain more insight into their money behaviors, they notice they aren't giving nearly as much as they would like. Thus, it creates an intentional bend toward generosity.
As they gain better control and momentum in their finances, they realize they aren't beholden to their jobs. Thus, they give themselves permission to pursue work that matters (if they aren't already in it).
Once they've fully come to terms with the fact that there is a better way to handle and perceive money than society taught them, they aspire to help their kids do it differently and avoid the painful mistakes they've made. Thus, the next generation is transformed.

All because they decided to work a few small financial habits into their lives. This stuff is powerful. Let your (good) behaviors snowball. It might just change everything.

____

Travis Shelton 1/25/25 Travis Shelton 1/25/25

Just Buy the Shoes

Let me summarize. A grown woman, making good money, with nearly a half million sitting in her checking account is consternating over a $75 pair of shoes. This is the product of being told to "quit spending" for 20+ years. Ironically, she's financially free, but a slave to herself.

One of my clients is a hoarder. All her life, she's been told:

"Stop spending."
"You don't need that."
"Save more."
"Don't waste money."

Many of you can relate to this. This didn't happen because parents were trying to be hurtful. Quite the opposite, actually. It's the product of parents trying to teach kids responsibility and discipline.....but they just happened to do it in the most toxic and destructive way possible.

Fast forward to today, and my client is a 35-year-old with a great job, no debt, and investments for the future. Oh yeah, and $400,000 in her CHECKING account. During a recent meeting, we spent 20 minutes deliberating a huge financial decision for her. I'll share what it was: She wanted a pair of shoes. Not just any shoes, mind you; $75 shoes.

"Just buy the shoes," I kept saying.

All clients leave our meetings with a handful of next steps. That day, she had just one: "Buy the shoes.....without guilt."

At our next meeting, she recounted the stress and turmoil she felt buying something she "didn't need." She tried not to feel guilty, but there was an overwhelming sense of impending financial doom, as if this $75 purchase was the gateway drug to utter financial destruction. Much to her surprise, though, her world didn't cave in around her. She was fine.

Over time, she slowly but surely worked her way into buying things she didn't need. The guilt slowly evaporated. Her relationship with money began to heal.

This story may sound crazy to you, but millions of Americans are battling this as we speak. I suspect many readers might be as well. If that's you, please know you're not alone.....and this isn't the end of the story. You can find freedom from this curse.

Parents, it's not too late for your kids. You don't have to inadvertently send your kids careening into the guilt abyss. Here are a few tips to help you in the parenting journey:

Instead of saying, "We can't afford it," tell your kids it's not in the budget this month.
Instead of telling your kids to stop spending on things they don't need, encourage them to not spend on things that don't add value to THEIR lives.
Instead of obsessing over saving, teach them to find a healthy balance between saving, giving, and spending.
Instead of not letting your kids spend money on stupid things, allow them to make mistakes and learn from them. Sometimes, those stupid decisions are the best lessons, and it's best for them to learn them when they are younger and the mistakes are cheaper.
Lean hard into generosity. When we learn to give to others with no expectation for something in return, we can learn to respect ourselves.

Guilt doesn't belong here. Just buy the shoes.

I’m so grateful for my client for allowing me to share her story. Her hope is that her experience can be a springboard for someone else to find peace in this as well.

____

Travis Shelton 1/21/25 Travis Shelton 1/21/25

What Gets Measured, Part 2

In the world of "what gets measured gets done," how we measure is where the rubber meets the road. If we can't find a simple and effective way to measure, we won't. And if we won't, ____ doesn't get accomplished. This is a crucial concept I discuss with my coaching clients. It's imperative to find easy ways to measure what needs to be measured. Anything else will result in inevitable failure.

Last week, I published a piece about the importance of measuring the things we want to accomplish. After all, "what gets measured gets done." I framed the post through the lens of my newfound discovery that I walk far less than I thought. So, when my wife purchased a walking pad, I decided to do something about it.

In the case of my walking, I luckily have a world-class tool at my fingertips. In fact, we all do. The built-in Health app on the iPhone is an amazingly simple and powerful tool for measuring many different aspects of our lives. It's a bit scary, but this app has measured my walking for the better part of a decade. I can see the data in black and white.

Given how well the data is measured, it's created more clarity and motivation for me. I consciously think about my walking now. Instead of being completely passive and out of mind, it's at the forefront. This has resulted in some interesting (and intentional) behaviors:

While waiting for my flight on Saturday afternoon, I paced back and forth through the terminal while on a Northern Vessel call with TJ.
Knowing I'd be sitting behind a desk all day on Sunday, I got a few thousand steps on the hotel treadmill early in the morning.
Since I did, in fact, sit behind a desk all day and didn't get to my new hotel until 10:30 PM that night, I still needed to rip out another 3,000 steps before bed. Unfortunately, the hotel's treadmill was broken. I improvised, pacing the hotel like a creepy stalker while talking to a friend on the phone.

What gets measured gets done! Want to see what that looks like for this silly little endeavor?

Boom! I went from 3,000 steps per day to 12,000 practically overnight. Part of why I've been preliminarily successful is the tool's strength. Look how clean and visual the data is. I'd be lying if I said it wasn't making a difference.

Finances are the same way. We need simple yet powerful tools. If you're looking to budget, EveryDollar Premium is hands down the best budgeting app on the market. I'm not Dave Ramsey fan (to put it lightly), but truth is truth. They created an ingenious tool, and it's 100% worth checking out. It must be the paid version, though. The free version, requiring manual entry, is brutal to use. This tool changes lives.

CapitalOne's 360 Performance Savings accounts are a fantastic tool to facilitate and track sinking funds.

CashApp is easily the best tool to house a single spending category, like personal spending, groceries, or dining out.

What gets measured gets done, and the right tools can be the make or break. What tools add value to your finances?

____

Travis Shelton 1/18/25 Travis Shelton 1/18/25

When Nothing is Everything

My client was frustrated.....borderline fuming. After two frustrating months to end 2024, they felt stuck and defeated. Expenses piled up, the budget got shredded, and they didn't make nearly as much progress on their debt as hoped. They had big goals, but ultimately, the goals fizzled at the hands of their harsh financial reality.

I was so proud of them and happy for them! In my opinion, they had an amazing few months! Months worth celebrating! Months worth remembering. Months that will eventually be looked back upon on as the turning point to everything.

What's the disconnect? Their definition of a win was paying off debt and having everything go right. My definition of a win was how they approached the situation and navigated it when everything went wrong.

In years past, they would regularly fall into the credit card debt cycle at the slightest presence of adversity. Their finances would run away from them, they would quickly slide the credit card, and kick the can down the road to fight another day. After battling to remedy the problem for the next several tension-induced months, they would repeat the cycle. All the while, they would wonder where their money is going and why they can't get their crap together.

Enter November and December of 2024. They had big plans for debt paydowns and moving the needle in their finances. Then, as life tends to do, crap happens. An emergency vet bill, the car breaks down, an unexpected family trip, a surprise activity expense for their kids. One expense piled onto the last. Suddenly, their perfectly crafted budget eroded around them.

I'm not painting the best picture, am I? This is where it gets good. Since they had an actual plan, created with unity, implemented with intentionality, and entered the month with clear visibility, they saw the twists and turns as they came. While it wasn't ideal to alter their budget to accommodate the crap, they were in control of the budget, not the other way around. For the first time ever (20+ years!!!), they carefully pivoted, took care of their business, and survived the financial onslaught. Even more impressive, they managed to do so without tapping into the credit cards. Yeah, they endured all the crap that life had to offer WITHOUT falling into the credit card death spiral. Massive win!!!

If they compare where they ended up with what they originally planned on doing, it would appear they accomplished nothing. However, sometimes nothing is everything. In their case, this seemingly disastrous month was the biggest win of them all. Now that they know they can thoughtfully and intentionally handle the tough stuff without resorting to debt and old habits, they can accomplish anything together.

This is where they begin to cook. This is where their life changes forever. This is where the rubber meets the road.

Sometimes, nothing is everything.

____

Travis Shelton 1/16/25 Travis Shelton 1/16/25

Starting Is the Hardest Part

"$25 isn't enough to make a difference," he quipped. While that's technically true, I wasn't encouraging $25/month because I thought it would move the needle. No, I did it because starting is the hardest part.

I was recently sitting with a young client. Mid-20s, new-ish in his career, trying to figure out his place in life. Everything is new, exciting, and a bit nerve-wracking (though he probably won't admit that last part). To his credit, he's approaching his money head-on. He recognizes the responsibility....and the opportunity. His future self will absolutely thank his younger self, and I'm grateful to play a small role in that story.

However, we hit a roadblock. When it was time to dive into investing, he felt defeated. It's not that he didn't want to invest, but rather he didn't think he was ready. "I don't have enough left in my budget to invest, so that will have to wait."

"That's ok, we'll start with $25 per month."

He laughed. I wasn't joking.

From a behavioral science perspective, there's massive power in starting something. After all, starting is hard. Investing requires us to set up an account, create a login, connect to a bank, physically move money from one institution to another, and invest said cash into an index or mutual fund. That's a lot of hurdles! However, once those hurdles have been cleared, it's simple!

Once he makes the first investment, and then takes one more step to automate future investments, it becomes one of the easiest things in his life. Even better, the act of creating and automating his investment account, even with only $25/month, he becomes the type of person who invests. That action integrates with his life, his rhythm, his habits. Like paying his rent, brushing his teeth, and taking out the trash. It's just what we do.

As I explained, starting a $25/month investing rhythm is the hardest part. After that, it's easy to increase it. Increasing it takes two minutes. Maybe he'll increase it to $100/month. Or maybe $500/month. Maybe it will get to $1,000/month. Whatever the right number is, it only happened because he did the hard part of setting up that initial $25/month. So, no, $25/month won't in and of itself move the financial needle. But that $25/month start is what opened the doors for everything that will soon come.

Starting is the hardest part. Whether it's investing, giving, or saving, just start. Even $25. Heck, even $5. Just start. Get the ball rolling. Become the type of person who does that action. Let it seep into you. Once that happens, anything is possible!

____

Travis Shelton 1/12/25 Travis Shelton 1/12/25

The Myth of Making It

Someday, I'll "make it." Famous last words!

“Making it” means different things to different people. For some, it means getting out of debt. For others, it means becoming a millionaire. Some people want to attain xyz title at work. Maybe it means landing a certain client. Or driving a car with that specific emblem. Perhaps there's a particular revenue goal. Your kid goes to an Ivy League college. What if you finally land on the cover of a magazine? One day, you'll finally get that degree.

We love to put pins on the map of our future and definitively say that's the moment when we've "made it." Unfortunately, it's a lie. It's not a lie because these things can't happen.....they can. It's not a lie because they don't matter.....they do. It's a lie because every time we achieve something, we move the goalposts further out. If having a net worth of $1M is making it, the moment you get it, the new definition of "making it" becomes $2M, then $5M, then $10M, and so on.

Years ago, when Cole and I shared a dumpy little office, he had this amazing bottle of bourbon. It was a special edition bottle, signed by the band Slipknot. He would regularly talk about how, after "making it," we would pop the cork and enjoy that special bottle. Since that day, he and we have achieved far more than we had ever expected......yet, that bottle is still unopened. Why? Because every time he hit a milestone, a new milestone took its place.

Here's my point. There is no "making it." That's a myth. As humans, we'll quickly reset expectations as soon as we reach the goal. There is no magical point where our lives magically become perfect, or we achieve maximum success. Rather, it's about the journey. We should live with contentment, strive to get a bit better each day, celebrate all the wins (even the small ones), and find meaning in all of it. Oh yeah, and pop the cork on that bottle, Cole. You're never going to make it, but man, you're doing it.

My challenge for you today is to stop defining which hurdles you'll someday hit to "make it." I promise you, by the time you achieve them, you will have already moved the goal posts on yourself. If that's true, just keep moving forward, living with meaning, enjoying the journey. Oh yeah, and pop that cork.

____

Travis Shelton 1/11/25 Travis Shelton 1/11/25

Wipe Off the Mirror

This transparency is the secret to accountability, growth, and ownership. When we can digest our situation at face value, we can face reality on reality's terms. This makes all the difference in the world!

Today's piece is more technical than usual, but it bears consideration. Let's say you're having a tough financial month. Expenses are running higher than you anticipated, unforeseen situations pop up, and/or you elect to make a purchase that wasn't originally budgeted. You'll inevitably exceed your income, and something must be done.

The worldly way is to simply throw it on the credit card and deal with it sometime in the future. No bueno! For those of you who don't play Russian Roulette with credit cards, a solution must be found. Enter the emergency fund. Emergency funds are great for the times when expenses snowball on us. Most people house their emergency funds in a savings account directly tied to their primary checking account.

Therefore, when the crazy months arise and we need relief, we can click a few buttons, and that money is available for use. How we choose to frame it in our financial life is where the rubber meets the road, though. One option is to bring the emergency fund cash into our account and silently use it to offset expenses behind the scenes. We receive the needed relief, our needs are met, and we can move on. It's all good, right? Wrong!

To show why this is an unhealthy approach, please allow me to show you the alternative. Let's say we're having the same crappy month, and we need to pull $2,000 from our emergency fund. Let's assume our car breaks down, and it's one of those oh-crap-what-do-we-do moments with our mechanic. We immediately know our budget will be $2,000 short, and we can bridge the gap with our emergency fund. Instead of allowing these transactions to happen behind the scenes, we do two important things:

We add the $2,000 into our budget as income. In my budget, I call this income line item "From E-Fund."
We add the unwanted and unexpected expenses to our budget. In this case, we allocate an extra $2,000 to the car maintenance category.

What's the difference? In the first scenario, everything looks good in our budget. It appears we make what we always make, and our expenses are normal (i.e. artificially low). That doesn't reflect reality.

Adding our emergency fund proceeds and associated expenses into our budget forces us to look in the mirror. Or, to be more specific, it forces us to wipe off the mirror to see more clearly. This transparency is the secret to accountability, growth, and ownership. When we can digest our situation at face value, we can face reality on reality's terms. This makes all the difference in the world!

That's why I repeatedly say we need to account for all income coming in, and ensure every dollar finds a home. The consequences are very real. People who properly account for their emergency fund use are far less likely to dip into it than people who facilitate it behind the scenes.

Wipe off that mirror! The more real you can be with yourself, the better you'll be......and you deserve better.

____

Travis Shelton 1/10/25 Travis Shelton 1/10/25

Punched In the Face by Gratitude

As I've watched the national news coverage the past few nights, it's been non-stop coverage of houses in Los Angeles literally going up in flames. People woke up like any other day, and went to bed without a home or possessions. Everything they owned.....poof. It's truly one of the saddest things I've ever watched play out.

Do you ever get frustrated? I mean REALLY frustrated. The car breaks down. You get turned down for that job. That girl/guy isn't interested in you. You got pulled over for speeding. Your flight gets canceled. Life can suck sometimes.....ok, lots of times.

It's easy to dwell on this stuff. We start sounding like our own little version of Debbie Downer. But then, something happens. We get punched in the face by gratitude.

Those are the moments where gratitude punches us in the face. Life is never perfect, and sure, it would be nice if these frustrating circumstances would just stay away. But we should carry ourselves with gratitude that we aren't experiencing the pain and suffering that so many experience daily. If all that happened to you today is getting turned down for the job, your crush isn't interested in you, you got pulled over for speeding, your car breaks down, AND your flight gets canceled, you're still better off than so many. That's still worth celebrating. All of those crappy things piled into one day, but you end the day going home to your comfortable house with all of your possessions, you're still blessed. Weird perspective, I know.

I think we should live every day with gratitude, but it doesn't hurt to get punched in the face by it once in a while. Prayers to anyone who is impacted by these wildfires. I'm so sorry you're experiencing this. Better days are yet to come, and beauty will surely rise from the ashes.

____

Travis Shelton 12/31/24 Travis Shelton 12/31/24

Build It, Break It, Fix It, Repeat

I'll start with a question. Have you ever found yourself in a situation where you succeeded, then succeeded some more, then continued to succeed, and eventually failed by the weight of your own success? This is a fairly common occurrence in my coaching world. Positive momentum is great, but it doesn't come without a cost. Eventually, inevitably, and unfortunately, success often creates new challenges. I see this a lot in clients who pay off a ton of debt, but then struggle as soon as the debt is paid off. I also see this with the NFL players I've worked with, where it's all good until it becomes too good...then the wheels can fall off.

We recently experienced a version of this at Northern Vessel. We've had a wild year, which was capped by an even wilder December. All of our efforts, marketing, hospitality, and momentum led us up to the Christmas season. Then, last Saturday, we broke. Over a six-hour period, we sold 90 drinks per hour, or 1.5 per minute for the entire six hours. To put it into context, our entire shop is 1,500 square feet and comfortably seats 20 (with no drive-thru). Yet, we sold about 550 drinks in a shortened day. It was great, it was bonkers, and we are grateful. At the same time, though, our team was fried, we ran out of product, and we couldn't offer five-star hospitality that lived up to our expectations. We broke the machine.

There's a saying I like to use: "Build it, break it, fix it, repeat." We built it, then we broke it, and now we must fix it. TJ and I have spent a lot of time the last few days dissecting all the ways in which we broke. Which pieces were our fault? Which pieces were circumstantial? Which pieces can be fixed? Which pieces can be improved upon? How do we do better next time? Everything is on the table.

After all, that is the goal. We desire for there to be a next time. We must earn the right for there to be a next time. We need to fix it, then repeat. If the relentless pursuit of excellence is more than just a catchy slogan, we need to own that. Build it, break it, fix it, repeat.

The same goes for many areas of our lives, including finances! Each time we level up, our success will inevitably create new challenges. We can't rest on our laurels, though. It's imperative that we grow with it. Each time we get better in a specific area of our life, that success will create new challenges (and new opportunities!) that we must confront. The alternative is to be happy with the growth and allow the breakage to stop future growth.....which is a common path for many.

Instead, this is my challenge for you today: Build it, break it, fix it, repeat. Embrace the struggle on the journey. It's not a straight line. It can be messy. Enjoy the journey!

____

Travis Shelton 12/23/24 Travis Shelton 12/23/24

But What Inputs?

As you probably know, I love investing. It's been a passion of mine since I was 16 years old. To summarize, I'm a big believer in investing in the entirety of the U.S. stock market, paying as few fees as possible, and remaining extremely patient. Doing so has a 154-year track record of success (9.2% per year over 154 years and 10.4% per year for the last 100 years).

I appreciate the flood of comments I've received from yesterday's post. If you missed it, I discussed the importance of focusing more on the inputs than the outputs. Instead of dwelling on the outcome, we should fix our attention to our decisions and contributions that go into xyz endeavors. I used the example of Northern Vessel's recent record-setting day. While the numbers from that day (outputs) were amazing, we chose to reflect on the inputs that ultimately made it happen.

Several of you asked for a real-life example of inputs vs. outputs that would apply to the vast majority of readers. Your wish is my command! I have a great example to share, and I hope it lands well.

All that said, it's a mess! By "9.2% per year," that doesn't mean the market returns 9.2% each and every year. That's the long-term compounded average. The road to get there is rough! To illustrate that, guess how many years in the history of the stock market have provided a return in the 8%-10% range...........

............three years. Only three times out of 154 years (1912, 1916, and 1993) have resulted somewhere in the 8%-10% range—the rest fall on either side of that. The market has done as well as +53% (1933) and as bad as -40% (1931). Over a five-year span, the market has done as well as +23% per year and as bad as -11.5% per year. Again, it's a mess!

As such, we would do ourselves a tremendous disservice if all we did was focus on the outputs. If we judged ourselves on how our investment portfolio played out in any given year, it was be an emotional rollercoaster. One year, you'd feel like a genius, and the next a total failure. That's the consequence of focusing too much on the outputs.

Instead, we should focus on the inputs. Here are some examples:

Am I investing in the right type of funds? I'm a huge fan of the S&P 500 or total U.S. stock market indexes.
Am I investing with as few fees as possible? Most of my clients pay 0.04% or less (vs. most people paying 1.5%-2.0%).
Am I consistently contributing? It doesn't matter what the stock market does if you're not contributing.
Am I being patient? Selling or making knee-jerk adjustments is destructive.

If you have the right answer for each of the questions above, it doesn't actually matter what your portfolio does this year or any other year. You're focusing on the inputs, not the outputs. When we do that, the outputs will take care of themselves.....eventually.

You won't beat yourself up. You won't lose sleep. You won't obsess about volatility. You'll just live your meaningful life.

____

Travis Shelton 12/22/24 Travis Shelton 12/22/24

It’s the Inputs, Man!

On the flip side, I'm a big believer in focusing on the inputs. If we do the right things for the right reasons, and stay consistent with it, the outputs will eventually reveal that. When we dwell on the inputs, unwanted outputs don't necessarily have to derail us. In the case of the house, we absolutely made the right decision. We did the right thing despite the outcome.

In late 2019, after stepping away from one career and into another, Sarah and I made another drastic life decision. We elected to split our time between Iowa and Thailand. We would bounce back and forth in three-month increments. One of the primary barriers to this plan was our house. What would we do about lawn care and snow removal? What if we had water issues in the basement? Would it be secure if left unattended for months at a time? And since we had just taken a 90% pay cut, a little more liquidity sure would come in handy. Therefore, the plan was clear. Sell the house, set the cash aside, and rent a small townhome that would suffice for the months we were back in Iowa.

We sold our house in December 2019 and excitedly awaited our inaugural family trip to Asia. Everything was coming together! Then, just a few months later, COVID struck, the world shut down, and all our plans went out the window. Instead of experiencing Thailand with our three-year-old boys, we were cooped up in a tiny townhome with those same three-year-old boys. It all blew up in our face!

If I used the outputs to determine how we did, it would clearly indicate we failed. We could have been in a cool house that we owned but, ended up in a tiny rental townhome. We lost! However, that's not how I look at life. The outputs (or outcomes) we experience in life are subject to all sorts of circumstances and externalities. If we always judge ourselves by the outputs, we might lose sight of the truth.

Yesterday was the single greatest day in the history of Northern Vessel. Everything came together, and we experienced the most wonderful outputs. It was stunning to watch, and we couldn't have been more excited. However, it really wasn't about the output. Instead of dwelling on the numbers, we reflected on all the inputs that culminated in yesterday's output:

Consistently solid drinks that people can rely on.
An obsessive focus on hospitality, with a "how can we make this better?" mindset.
An iterative process to build increasingly efficient operations that allow for large daily and weekly volumes when the moments arise.
Continuous assessment of our product offerings to provide our customers with the products they desire.
Intentionality on our social media presence to build awareness and engagement.

So, when yesterday happened, we were beyond grateful for the output. However, the output in and of itself meant nothing. Rather, it's a tangible signal that our obsessive focus on the inputs is succeeding.

Focus on inputs. Dwell on inputs. Obsess about inputs. The outputs will be the outputs (good and bad), but eventually, the truth will prevail. Obsess about your inputs today…..in your money, in your career, in your ministry, in your relationships, and everywhere else. Always the inputs.

____

Travis Shelton 12/20/24 Travis Shelton 12/20/24

Corralling the Impulses

One of my friends, frustrated with his continual debt, reached out and asked a practical question: "How do you stop overspending?" Despite a fantastic income, he and his wife have ebbed and flowed in and out of credit card debt for nearly two decades. They are frustrated. They are tired. They are stressed.

"Just stop overspending." See, simple! But simple doesn't mean easy. We humans have some flawed wiring that makes it difficult to not overspend, and our modern-day culture encourages negligent behavior.

Some will read this post and want to slam their head against the wall repeatedly. Others will deeply relate. That's how polarizing this topic is. It's common sense not to overspend, but at the same time, our impulses lead us down that road.

At the risk of being nicknamed Captain Obvious, I'm going to share a few simple steps that can make a tremendous difference in our battle with overspending. Here we go!

1) Remove debt as an option. If debt is an option, be it credit cards, car loans, or any other types of consumer debt, we WILL use it.....eventually. We can say no 1,000 times, but that 1,001st time, our desires will get the best of us. I'm a huge advocate for structuring our life so that debt isn't even an option. Yes, I'm suggesting that people live without credit cards.

2) Have a plan. It's inevitable that our impulses will kick in. Again, we're human. One of the best ways to combat those impulses is to have a plan.....and stick to it. With money, that looks like a budget. A budget is just a vomit-inducing word that means we pre-decide where our money will go this month. It doesn't mean we'll spend less, but rather we'll spend what we said we will spend. We can budget $500 on dining out, which means we can (and should!) spend $500 on dining out, but we're not allowed to spend more than $500 on dining out. Following the plan keeps us accountable to our past selves who made the plan.

3) Understand the double-edged sword. Can we all agree that spending money feels good? That new pair of shoes. A state-of-the-art phone. A nice steak dinner. It can be euphoric! However, when we're in the moment of soaking up every ounce of that post-spend dopamine, we're not thinking about the other side of the equation: the stress, tension, guilt, and turmoil we'll soon endure from yet another act of overspending. It feels good in the moment, but the longer-term financial strain we put ourselves through more than negates the upside.

4) Know your why. While that new iPhone is pretty sweet, and will most certainly add value to your life, does it align or conflict with your bigger goals? If we can clearly define what your objectives are, it helps us make better decisions that align with those goals.

We deserve better than to live a stressful, tension-filled, guilt-ridden financial life. Find simple ways to regain control and corral your impulses. Future you will thank you for your service.

____

Travis Shelton 12/14/24 Travis Shelton 12/14/24

All Of It

Are you human? Good, I was hoping so. This post is for all the humans out there. We humans have a knack for playing little tricks on ourselves to get what we want. In today's piece, I'm going to discuss "extra." Specifically, extra income. We're not good at managing extra income. Tax refunds, bonuses, extra paychecks, commissions, gifts, etc. We love treating these irregular cash inflows as extra, and by extra, I mean we don't have to be responsible with it.

You know what happens to extra, right? Of course you do! For most of us humans, we waste it. I use the term waste not as a reference for spending on wants, but rather as an indictment of our lack of intentionality.

I'll use the example of a typical family. They know when their paychecks arrive each month. That income, whether budgeted or not, is largely allocated for life's various expenses. It's rhythmic. It's normal. But the extra? If we receive extra income, the typical outcome is to mentally and emotionally carve it out from our normal income and impulsively spend it. We forget context, goals, and priorities. Instead, we just act. It's a little Jedi mind trick we play on ourselves. We convince ourselves this income doesn't count, so we just willfully ship it wherever our emotions tell us to.

Here's the alternative. I'm a big believer that all income is created equal. Every penny that comes in, whether a normal paycheck, bonus, tax refund, or any other surprise we might receive, should be woven into the plan.

I recently met with a client who is a textbook version of what it looks like to get it right. They received an inheritance. As soon as they knew how much it would be, it went into their budget alongside their normal income. His income, her income, and inheritance. One big pot of money. It was just like every other month, except this month had a lot more in the pot.

They negotiated where this month's income would go, including the extra. A handful of categories received some extra love due to this larger income. Their decisions were proactive, measured, made in context with the larger situation, and aligned with their goals and values. Once they negotiated the plan, the next step was easy (and hard): They executed the plan. When the money arrived, they did exactly as planned. Money was physically moved into each respective destination, ensuring they honored their past selves' plans. Perfect.

It might sound like I'm splitting hairs with this one, but trust me, it makes all the difference in the world! When we allow all income to be created equal and take responsibility for it as such, we make different decisions. Better decisions. I could tell they had a ton of peace and unity with their plan. Nothing was impulsive. Every decision made sense. It moved them closer to their aspirations.

This is a model to follow. Regardless of where the income is coming from, treat the same as the rest. It can make all the difference in the world.

____

Travis Shelton 12/5/24 Travis Shelton 12/5/24

Choosing the Wrong Anchors

Let's say you have a full-time job but are simultaneously working to transition to your dream job, your calling. You aspire to eventually transition full-time into the new gig. However, the elephant in the room is when. Every ounce of you wants to do the new thing, but the bulk of your time is invested in the old thing (which you don't particularly care about). How do you know when to flip the switch?

I was blessed with an opportunity to spend time with one of my closest friends yesterday. We don't see each other as much as we should, but man, it's great when we do. Our conversation triggered a concept I often discuss in my coaching, but has never come up on the blog. Well, today is the day!

I'll use a real-life example of a friend. He makes $150,000 in his current full-time job, and has built his new business up to approximately $50,000 per year. Here's what I find most impressive about this. With only his leftovers (after working a full-time job and investing in his family as a husband and dad), he's managed to build up his dream business to $50,000 per year of income. Just imagine what he could do if he dedicated his best professional hours toward this growing passion!!!

One problem, though. Conventional wisdom says he shouldn't quit his full-time job until he's built up his new work to a similar income. In other words, once he's able to make at least $150,000 in his new gig, he can jump ship. This belief is founded on the idea that we should never go backward on our income. This is toxic thinking!

I'll state the obvious. There's very little chance my friend can build his new business up to $150,000 per year while giving it only scraps of time and energy. He feels stuck. He's frustrated. He's running out of steam. There's a chance he'll give up. Why? All because he chose the wrong anchor.

Please allow me to offer an alternative. Instead of trying to replicate his current income, he should seek to make enough. I pressed him with this question. "How much income do you need to make, combined with your wife's income, to pay for your basic needs?"

"About $40,000."

"So you're already there! You could quit today, focus full-time on your calling, and still care for your family. That sounds like a no-brainer decision!"

"I don't want to lose ground financially, though."

This is where I put the proverbial mirror in front of him, "So your standard of living and pride is more important to you than your calling. It's not that you can't, but rather you won't."

To his credit, he admitted that's probably true. I'm not trying to make him sound materialistic or egotistical. Rather, I'm trying to highlight the toxic power of choosing the wrong anchor. When we anchor our expectations on some arbitrary reality (a reality we’re trying to escape, mind you), it can rob us of our calling. Instead, I propose we anchor our expectations on what's enough. That subtle shift will change everything!

____

Travis Shelton 12/3/24 Travis Shelton 12/3/24

It's Still the Same You

In an instant, everything changed. Yet, at the same time, nothing changed at all. During a recent conversation, he interestingly said, "I thought my life would magically change, but I'm still the same me." He seemed disappointed by that revelation. Money has a funny way of not impacting us like that.

One of my friends recently went from being middle class to having $50M in cash. By "recently," I mean a few years ago. Here's the thing, though. Nobody in his life, besides his spouse and a few others, knows this even happened. He owned a boring business that quickly grew bigger and more successful than most people realized. He sold it, and poof, he was mega-wealthy.

We view money as the x-factor that will change everything for us. If I only had $_____, then I'd be happy. If I could just get to $____, then I wouldn't worry anymore. Unfortunately, that's not how it works. First, let me say the obvious. Having a bunch of money will significantly reduce one's month-to-month financial stress. That's the most Captain Obvious thing I'll say today. However, money does not cure most things in our lives. Taking it one step further, having lots of money will inevitably open up new challenges.

It's easy to look at someone with a ton of money and think, "It must be nice!" In some ways, I'm sure it is. On the flip side, however, those people still battle demons, loss, pain, and turmoil. Life is still life, regardless of how many resources you have.

What's the point of this rant? Don't rely on more money to dictate your happiness. Don't hold that carrot in front of you, believing that more is the answer to what ails you. Don't (falsely) believe that wealth is the remedy for all of life's problems. It's not. It can help in some situations, but at the end of the day, it's still the same you. Therefore, invest in the person in the mirror. Keep growing. Take care of yourself. Pursue meaning. Keep moving forward, regardless of your financial standing.

____

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