The Daily Meaning

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Budgeting, Behavioral Science Travis Shelton Budgeting, Behavioral Science Travis Shelton

Move the Decimal Left

Far too often, we burn ourselves out by dwelling on the minutiae. We spend so much of our time and energy trying to get the tiny details right that we lose sight of the big picture. Some of you know exactly what I'm talking about!

$4,125.85

How do you read this number? The correct answer is four thousand, one hundred twenty-five dollars and eighty-five cents. 

The better answer is forty-one hundred dollars. 

16 syllables vs. 7 syllables.....and a whole lot of noise. 

Whenever I work with clients, my mantra is simplify, simplify, simplify. I don't deal with precise numbers. When logging monthly budget numbers, I round to the nearest dollar. I've never once used cents, and I never will. Whenever I log assets and debt on a net worth statement (which happens every meeting for every client), I round to the nearest hundred dollars. Yes, hundreds. Here's an example:

Let's compare the three columns. The leftmost column represents the precise answer. The middle column shows the figures rounded to the nearest dollar. The rightmost column displays the figures rounded to the nearest hundred. Now, which column do you find the easiest to comprehend, visualize, and discuss? Undoubtedly, it's the right column! This simplified representation not only makes financial data more readable and digestible, but also empowers you to have more meaningful discussions about your finances. It might ruffle the feathers of my accountant friends, but that's just a little bonus treat for me!

Far too often, we burn ourselves out by dwelling on the minutiae. We spend so much of our time and energy trying to get the tiny details right that we lose sight of the big picture. Some of you know exactly what I'm talking about!

Confession: I haven't balanced my checking account in over 30 years. I intentionally budget each month and track what happens. I can tell you how much I've spent on gas over the last 15 years, but it's not a precise number. However, it's a correct number. Why? When we round thousands of transactions, the laws of probability tell us that half will round up and half will round down.....meaning it will all work out in the end. If I were to reconcile five years of my personal finances, I suspect my margin of error would be a fraction of a fraction of a percent......you know, a minuscule rounding error. 

Is it perfect? No. But it's sustainable, digestible, and repeatable. If I had been obsessed with pennies in my budgeting process, I would have quit 15 years ago. Instead, I simplify, simplify, simplify. My process is clean, easy, and user-friendly.

I can't even tell you how many people I've worked with who insisted on getting everything perfect down to the penny, only to burn out and quit mere months later. This money stuff doesn't have to be rocket science. It should be simple, but it can only be simple if we make it simple. 

Here's my encouragement for you today. Move that decimal point left! Don't zoom so far in that you miss the big picture. If using round numbers helps you understand and execute your money better, more power to you. Don't aim for perfection. Aim for progress!

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Behavioral Science, Impact Travis Shelton Behavioral Science, Impact Travis Shelton

Desperately Seeking Accountability

In a world where we don't want accountability, we really, really want accountability. We're desperately seeking accountability.

Yesterday's podcast episode hit unexpectedly hard. Within just a few hours after its release, I received at least a half-dozen messages. It was about how our human predisposition to make excuses robs us of the life we deserve. There's always an excuse if we want there to be one. Ultimately, though, the podcast episode meandered to the idea of accountability. This is where the episode hit so many people. 

In a world where we don't want accountability, we really, really want accountability. We're desperately seeking accountability. To prove this point, I mentioned how hard it is for single people to successfully navigate their finances. In theory, this is backward. Single people have a simpler financial structure and don't have to deal with a partner's incongruent goals/desires. A single person is the boss, and they get to execute the plan solely in accordance with their wishes. Yet, single people struggle like no other. 

Why? Accountability, accountability, and accountability. Or perhaps, more accurately, the lack of accountability. Yes, it's true that two married people will have financial disagreements, differing wants, and tension at times. All true! However, they also wake up each morning staring at their accountability. Every day, when I go out into the world to serve people and financially provide for my family, I'm accountable for doing what I say I'm going to do. Sarah is counting on me....and vice versa. We must follow through on our budgeting, saving, spending, giving, investing, paying the bills, keeping insurance policies in place, and several other financial-oriented tasks. That mutual accountability isn't the sole reason it all gets done, but boy, it's a big driver. 

This is where my single friends can struggle. Ultimately, nobody is holding them accountable to budget, spend, save, give, etc. If it happens, it happens. If it doesn't, it doesn't. Nobody else will even know. There's something defeating about that. It lacks consequence. It lacks reward. It lacks celebration. 

Whether you're single or married, you still face these same dynamics somewhere in your life. I have two: reading and lifting. I can't read a book or get my butt into the gym, but I've released two podcast episodes per week for three years and one blog post per day for 550 consecutive days. Why? Accountability! My podcast listeners and blog readers are there to hold me accountable. If my blog doesn't send at around 6AM CST, I immediately get texts from people checking to see if I'm ok. Many podcast listeners, similarly, have a set rhythm on how/when/where they listen to our podcast episodes each week, knowing new episodes will be released on Mondays and Wednesdays. That accountability is the difference between winning or losing. Between following a calling or falling apart. Between achieving a goal or whiffing. 

If something is important, find accountability. If there's no natural accountability, manufacture it. Create structure that provides you with whatever ingredients you need to follow through. You don't have to, but you deserve to. We are desperately seeking accountability. 

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

Never Let a Phone Do a Laptop’s Job

If you've followed my content for any period of time, you probably know I'm obsessed with behavioral science. It's been a passion of mine for the last decade, and it plays a vital role in my coaching work. One of my favorite dynamics of behavioral science is the differences between generations. Even before I get to know someone, I have a baseline understanding of some of their behavioral wirings just based on their age. Here are some examples (these are generalizations, not absolutes):

  • Baby Boomers are very secretive about money, while GenZ and younger Millennials tend to be extremely transparent (almost shockingly so). 

  • Most Millennials weren't taught about money as kids. 

  • Boomers and GenX are more likely to value possessions, while Millenials and GenZ are more likely to lean into experiences. 

  • GenZ is far less likely to let finances drive their decision-making (especially job selection). 

  • Boomers and GenX prefer to purchase products from people, whereas Millenials and GenZ prefer to buy directly (without the relational aspect). 

Some of these differences are profound, while others may seem trivial. However, there's no denying that the era we grew up in has left an indelible mark on how we perceive the world today. Despite sharing the same world, we all interact with it in our unique ways. 

That brings us to today's topic. There's one fun little nuance that I've watched play out for years. Then, as I was scrolling through some news articles last night, I finally saw it discussed. You can read about it here. In short, there's a silent generational divide about how transactions should be made. Let's do a little quiz. Answer "yes" or "no" to each.

Would you buy the following item on your phone

  • Laundry Detergent?

  • Movie Tickets?

  • Kitchen Gadgets?

  • Hotel Room?

  • Fridge?

  • Airline Flight?

  • Signing an Apartment Lease?

  • Buying a Car? 

  • Signing Documents to Buy a House?

Some of you started sweating as you moved down the list. Where the anxiety kicks in is probably an indication of your age. The cultural phenomenon at hand is how the younger generation will literally make the most significant transactions in their life on their little cell phone screen. I gotta be honest. As an old Millennial, I start getting anxious after the hotel room bullet point. That's my cutoff. Anything further down merits busting the computer out. No quesitons, no excuses. To me, that's just being prudent. To someone younger, it's a paranoid waste of time. 

I once had a young client purchase a car using only his cell phone. I about had a heart attack. I buy hotel rooms monthly on my phone, but the idea of buying flights on my phone sounds terrifying. And don't even get me started about legal documents. Give me the biggest screen I can find!

What's the point? It’s NOT to make sweeping criticisms of any generation. Rather, it's to highlight how differently each of us experiences and interacts with the world. Explore those differences. Celebrate those differences. Laugh about those differences. Learn from those differences. We have so much to learn.....from both those older AND those younger. 

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Behavioral Science, Spending Travis Shelton Behavioral Science, Spending Travis Shelton

Stepping Over Quarters

This is a perfect example of how a scarcity mindset can cost us. In an effort to save a few bucks, we inadvertently cost ourselves far more than we were trying to save in the first place.

During a recent conversation with a friend, he began sharing about how prudent and wise he is with his money. I didn't solicit this information, but these types of conversations tend to come my way. Anyway, he shared several examples of how he saves money through his various day-to-day decisions. Like this one: "I save $3 in tolls every day by taking the non-toll roads to work." $3 per day works out to roughly $60 saved per month. On the surface, that would appear to indeed be a prudent move. 

Then, I asked a follow-up question: "How much longer is your commute this way than if you just pay the tolls?" His response: 20 minutes per day.

My next question: "How much do you make at your job?" His response: I bill at $65/hour. 

I explained that he is effectively making $9/hour by not taking toll roads, but giving up $65/hour of billable work time in exchange. In other words, for every day he saves $3 by taking the longer commute, he costs himself $21.67 of revenue. That $18.67/day difference equates to a $373 worse outcome over a four-week stretch! That's more than $4,800/year he's losing out on!!!!!

"Yeah, but I save $3 every single day!"

This is a perfect example of how a scarcity mindset can cost us. In an effort to save a few bucks, we inadvertently cost ourselves far more than we were trying to save in the first place. Or as the expression goes, stepping over quarters to pick up nickels. 

Whenever we make financial or life decisions, we have to weigh both sides of the equation. For every benefit there's a cost, and for every cost there's a benefit. When we focus on just one side, we'll make poor decisions. I guarantee you're doing it right now. Heck, I guarantee I'm doing it right now. 

As I've discussed at length on this blog and the podcast, cost isn't the metric we should dwell on. Rather, we should aim to understand the value we're getting for the cost. Some cheap things are expensive, and some expensive things are cheap. It's our job to assess it through our own unique lens, and make whatever decision is best for us. 

I texted my friend yesterday morning. He took the toll road. 

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

The Paradox of Choice

Have you ever been to Cheesecake Factory? Reviewing their menu feels like you're thumbing through the Bible, attempting to find the Book of John. It's nuts!

Over the last few months, my social media feed has been inundated with Mother's Day gift ideas (the algorithm must see me as a stereotypical dad). I'm talking about crazy, unique, creative, amazing ideas. I love them all!

Nearly 20 years ago, I read a book called The Paradox of Choice, by Barry Schwartz. It's a fantastic read, and I highly recommend it. The premise is simple: While we think we want more choices and more options, science shows that an abundance of options actually causes stress, paralysis, frustration, and, eventually, regret. 

Have you ever been to Cheesecake Factory? Reviewing their menu feels like you're thumbing through the Bible, attempting to find the Book of John. It's nuts! Here's my experience with Cheesecake Factory. I spent 7 minutes reviewing and re-reviewing the menu. When every member of my party has already ordered, and the waitress is glaring down impatiently for me to speak, I stressfully blurt something out. Then, when the food arrives, I'm immediately crushed with order regret. Why? Because the abundance of choices created a scenario where it's inevitable that I'll be disappointed. Yes, I'm weird.....but it's science!

Contrast that with a different type of restaurant. It's called Teriyaki Boys. I used to dine there when I worked in downtown Des Moines. Yes, their food is solid. However, there was a different reason why I frequented their establishment. They only have one menu item! It's a Teriyaki dish; you just select your meat (check out their menu). That's it! It's that simple. 

So many things in our lives are impacted by the paradox of choice. We act as though more options are better, but we're being harmed by our culture's abundance of choices every step of our journey. Unfortunately, we can't wave a magic wand to eliminate all the choices from our world.....that would be weird and evil. Instead, we can intentionally narrow the options on our own proverbial plate. Here are some examples in my own life:

  • Sarah and I enjoy watching TV shows together after the boys go to bed. We only have one show going at a time. We either watch that show or watch nothing. There are no other options. 

  • When I go to our coffee shop, Northern Vessel, I only order one of two menu items: a cortado or a chagaccino. The other drinks are wonderful, but I don't want to burn my mental energy trying to decide. 

  • When we give out of our budget each month, there are only two places it can go: our giving fund or set aside for people in need. Once it's in those locations, it can be administered as needed. But our budgeting choice is simple....two options only.

  • When we invest, there's only one option: the total stock market index. It may be one option, but it includes nearly 4,000 companies, all rolled into one cheap fund. This is the simplest of simple approaches. Zero brain damage, zero friction.

The paradox of choice will crush us if we're not careful. I still don't have a Mother's Day gift......

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Career, Behavioral Science Travis Shelton Career, Behavioral Science Travis Shelton

The Cure For the Sunday Scares

Statistics show that 4PM on Sundays is the most depressing hour of the week. It makes sense. We've spent the last 48 hours relaxing, spending time with people we love, possibly traveling, and perhaps engaging in fun hobbies. Then, reality sets in. We realize we'll be in bed in a few hours, then wake up to five days of doing something we probably don't want to do. Ouch!

I had a fantastic weekend! Good food, good travel, good activities with the kids, and (mostly) good rest. Last night, as I was preparing for a 3AM wake-up to fly to Houston, I couldn't help but think about how excited I was for my week. Not because it's going to be fun (it won't be), but because it matters. I have the opportunity to serve my client for the next four days, including some difficult projects and challenging meetings. Fun isn't a word I'd use to describe it, but meaningful is. I usually feel that excited anticipation on Sunday nights, and it's something I love most about my life. 

What about you? How do you feel on Sunday nights? Do you get the Sunday Scaries? You know exactly what I'm talking about. Maybe your chest tightens up, you yearn for more weekend time, or you start dreading what's to come. Statistics show that 4PM on Sundays is the most depressing hour of the week. It makes sense. We've spent the last 48 hours relaxing, spending time with people we love, possibly traveling, and perhaps engaging in fun hobbies. Then, reality sets in. We realize we'll be in bed in a few hours, then wake up to five days of doing something we probably don't want to do. Ouch!

There is a cure for the Sunday Scaries, though. Want to know what it is? It's not an answer so much as a question. As you sit in your Sunday Scaries, what would the next day or next week need to look like for you not to feel that way? Maybe it's adding something. Maybe it's subtracting something. Maybe it's altering something. 

If your answer is, "I'd rather be sitting by the pool with a margarita," you're thinking too short-sighted. Don't get me wrong, I'll take a margarita by the pool any day! But that's not life. That's a treat. Yes, treat yourself. Yes, find time to do cool things. 

Through the lens of living a productive life where you serve others and provide financially for your family, what would tomorrow need to look like to not feel the Sunday Scaries? Many of you already know the answer. However, there's a cost.....and the cost can feel steep. It may include one or more of the following:

  • Less security

  • Less income

  • Less comfort

  • Less status

  • Less wants

  • Less wealth

  • Less predictability

Pursuing a different sort of life may require the loss of something you hold dear. However, it's also important to recognize what you'll gain:

  • Meaning

  • Fulfillment

  • Purpose

  • Impact

  • Contentment

  • Adventure

On the surface, the upside of the latter doesn't seem nearly as weighty as the downside of the former. But let me put it this way. I've seen countless people pursue money and comfort, only to turn away from it. On the flip side, I've never seen someone pursue meaning and then decide it's not for them. 

I encourage you to reflect on your Sunday Scaries, and ask yourself what the cure is. Believe me, there is one!

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Spending, Behavioral Science Travis Shelton Spending, Behavioral Science Travis Shelton

The Phase We Never Outgrow

That's the power of needs. Needs compel us to act. Needs incentivize us to hurry. Needs encourage us to throw common sense out the window. Needs must be met, and meet them we shall. 

Every night, I ask the kids what they learned at school. I wish I could tell you I always get productive answers, but I don't. As Forrest Gump says, it's like a box of chocolates: I never know what I'm going to get. Recently, though, Finn dropped some gold on me. Here was his answer to my question:

"We did needs and wants, and I got a LOT of wants!"

Join the club, Finn! His teacher jokingly pointed out that most kids had a lot of wants and struggled to draw a proper line between what's a need and what's a want. I guess it's the phase we never outgrow.

This is one of the biggest challenges for young and old alike. We have LOTS of wants, and the line is blurred between what's a need and what's a want. 

Today, I want to settle on that last part—the blurred line between needs and wants. This isn't a first-grader problem; it's a human problem. And the problem is that it's often not intentional. There's a psychological game at play where we subconsciously shift something from a want to a need to justify its existence. 

To exhibit this concept, I'll list what people have told me are "needs." I'm not condemning these purchases; instead, I'm questioning whether it's a need. I'll let you decide for yourself. Without further ado, here's a list of "needs" from people I've conversed with:

  • $10,000 for a next-gen TV

  • A $75,000 basement remodel project

  • $2,500/month for dining out

  • $2,000/month for clothing

  • A brand new Tesla

  • Monthly botox injections

  • Country club membership

  • A lake house (2nd home)

  • A speedboat

Each of these was firmly thrust into the need camp. And do you know what we do if something is a need? We purchase it by any means necessary. That's the power of a need. 

If I need to put food on the table, I'll go to extreme lengths to make it happen (including going into debt if that's the difference between eating or being hungry). 

If I need a $40,000 speedboat, I'll go to extreme lengths to make it happen (including going into debt if that's the difference between my hair blowing in the wind and being a loser sitting on the shore watching the boats go by). 

That's the power of needs. Needs compel us to act. Needs incentivize us to hurry. Needs encourage us to throw common sense out the window. Needs must be met, and meet them we shall. 

One of my roles as a parent will be to help my kids successfully manage the tension between needs and wants. However, I'll simultaneously be working on that myself. It's the phase we never outgrow. 

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Behavioral Science, Spending Travis Shelton Behavioral Science, Spending Travis Shelton

The Status of Status

Whether we realize it or not, much of life is the pursuit of status. Status is at play in nearly everything we do, the decisions we make, and how we spend our money.

Whether we realize it or not, much of life is the pursuit of status. Status is at play in nearly everything we do, the decisions we make, and how we spend our money.

First, what is status? One definition is "the relative social, professional, or other standing of someone or something." Here's another: "position or rank in relation to others."

We humans are obsessed with status. We fixate on being ranked higher "in relation to others." We do this in small ways and in significant ways:

  • Which logo appears on our clothes and shoes.

  • The emblem on our vehicle. 

  • The zip code or school district in which we live. 

  • The university we attend.

  • Our job title.

  • The alphabet soup of credentials that follow our name. 

  • Where we vacation.

  • Who we associate with.

  • How much is in our bank account.

  • What phone we use.

  • The career field we enter.

  • The size of our house.

Each of these decisions, whether consciously or subconsciously, involves our pursuit of status (or perceived status). This is at the center of keeping up with the Joneses. Remember, the definition of status isn't about what we have. It's about what we have "in relation to others." Therefore, when we make decisions, a part of us is trying to improve our relative position of status. The chase! This is a dangerous and slippery slope. 

No, buying a car with a certain emblem isn't evil. No, having a new iPhone isn't stupid. No, going to a particular university isn't wrong. No, gaining credentials isn't an act of arrogance. None of these things are inherently evil. However, we must continually look in the mirror and ask ourselves why we're really making xyz decision. 

I'm literally watching many families disintegrate before my eyes. They are losing their freedom, values, and unity. Slowly but surely, their finances are eroding. It's not for lack of income. In fact, this often happens to families on the upper end of the financial spectrum. The pursuit of status is an expensive and soul-sucking endeavor. 

What's the alternative? For me, it's simple but difficult. Instead of focusing on trying to improve our position in relation to others or care about what others think, we simply need to focus on what's most important for our family. Easier said than done, I know. 

It's sometimes hard watching my friends make many multiples of our income when I could flip the switch and join them. It's sometimes hard living in the house and driving the cars we have. It's sometimes hard to know I continually turn my back on a high-status career (with a ridiculous paycheck tied to it).

On the flip side, if we can resist the urge to pursue status, we get to pursue a life that's truly meaningful for us and our families. It's the hardest endeavor, but also a priceless one. 

I won't ever fully eliminate the desire for status, but with enough intentionality, I can hopefully minimize it and remember what’s most important. You can do it, too.

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Investing, Behavioral Science Travis Shelton Investing, Behavioral Science Travis Shelton

Zoom Out or Freak Out

Have you heard!?!? Everything is falling apart!!! The stock market is collapsing!!!! It's the end of the world!!!! Right on cue, countless people are gripped with fear over how bad the stock market is doing. Everyone's posting about it on social media, and I've received no less than 15 questions about it just this week.

Have you heard!?!? Everything is falling apart!!! The stock market is collapsing!!!! It's the end of the world!!!! Right on cue, countless people are gripped with fear over how bad the stock market is doing. Everyone's posting about it on social media, and I've received no less than 15 questions about it just this week.

After all, the stock market is down 4.6% in just the last 20 days. Considering the stock market is supposed to go up 8-10% per year, losing nearly 5% in a three-week stretch feels like the end of the world.

Things are so bad that the market is down to a level not seen since......well, seven weeks ago.....when it hit yet another all-time 153-year high. And after this white-knuckle three-week stretch and watching our investments get beat to smithereens, the stock market is now up only 21% in the last 12 months. Even worse, it's only up 70% over the last five years! Whatever shall we do!?!?

I hope you picked up the sarcasm, as I was laying it down pretty thick. If we don't have a proper context of what's happening, we can really freak ourselves out. Alternatively, we can simply zoom out. When we do, we see a different picture. Like this chart:

This is what the market looks like over the last five years. That little downward blip on the right-hand side of the image is this scary, nasty, terrifying collapse everyone is on pins and needles about. I'll stress the world "blip." Context matters. Context always matters. And, like with most situations, we need to zoom out to gain a proper context.

I won't claim to know what will happen next. The stock market may hit a new all-time high next week, or it could be on the way to experiencing a 50%+ collapse. Either way, I don't much care. Here's what I do care about, though. I care that history tells us, over a long period of time, the market will provide something in the ballpark of 9% per year. I also care that there has never been a 15-year period in history where the market lost money. Lastly, I care that the worst the stock market has done over a 30-year period of time is end up 4.4x higher than it started.

We can zoom out or freak out. I hope you'll join me on the zoom out side of the line. Life is far more peaceful and meaningful when we do.

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Entrepreneurship, Behavioral Science Travis Shelton Entrepreneurship, Behavioral Science Travis Shelton

Creating Begets Creating

One of my clients has a business idea. It's a simple but effective idea. It likely won't make him a massive profit. Heck, it probably won't even provide enough income to live on. For many months now, I've been beating the drum of go, go, go. He NEEDS to put his idea into practice. He NEEDS to move forward....but not for obvious reasons. Here's why: creating begets creating.

One of my clients has a business idea. It's a simple but effective idea. It likely won't make him a massive profit. Heck, it probably won't even provide enough income to live on. For many months now, I've been beating the drum of go, go, go. He NEEDS to put his idea into practice. He NEEDS to move forward....but not for obvious reasons. Here's why: creating begets creating.

Right now, he's stuck with all these ideas in his head. Until it moves from his head to his hands, it will forever remain an idea. Sure, he could collect those ideas and eventually take them to the grave with him. However, I believe he and everyone else deserve to have his vision come to life.

If he ultimately follows through, whether he fails or succeeds, the act of creating will beget more creating. It will set off a chain of events and practices that will ultimately lead to more creating. For that reason, I don't even think it matters how successful this first endeavor is. Instead, it's about the act, the action. I wholeheartedly believe the moment he puts this idea into motion is the moment his life will forever change.

This business plan is an idea, but it's probably not THE idea. THE idea is buried somewhere deep within him, but it can't materialize until he becomes someone who creates. Once that happens, he can unlock everything else beneath the surface.

This concept applies to business ideas, but it also applies to so much else in life. The reason Taylor Swift can write smash album after smash album is because one time, when she was a teenager, she wrote songs. Then wrote songs. Then wrote more songs. Then became one of the most famous musicians on the planet. Creating begets creating.

It's the reason I can record two podcast episodes and write seven blogs every week. In theory, I should have run out of ideas years ago. However, creating begets creating.

It's the reason my guy Cole continues to raise his filmmaking game. Every time he creates something, it spawns an entirely new idea that transcends the last. Fast forward enough reps, and he's creating content that melts my brain. Creating begets creating.

Whatever gift, passion, or idea you have brewing inside you, move it from your head to your hands. Put it into action. Even if it sucks. Even if it fails. Even if it doesn't come out the way you've envisioned it. Just create. Once you do, the real gems living inside you will materialize and eventually bless us all.

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Relationships, Behavioral Science Travis Shelton Relationships, Behavioral Science Travis Shelton

Don’t Fall for the Facade

That's the dilemma - and danger - of facades. We watch everyone's perfectly curated lives, very well knowing how imperfect things are behind our home's front door. It can be demoralizing. Self-talk creeps in. Doubt can take over. We begin asking ourselves why our life sucks so badly compared to our friends, family, co-workers, and neighbors.

We had a wonderful Easter church service yesterday morning. It's always a special day, and we're grateful for the opportunity to celebrate. It was fun crossing paths with many friends who were also there to celebrate the big day. Based on what they saw, most people probably believed we were having an amazing Easter Sunday. They would have been terribly wrong. It was a facade. We were in the midst of one of the worst days of our parenting lives. We were absolutely miserable. Grateful, but miserable.

When I say facade, I'm not referring to an intentional act of deception. Rather, people don't know what they don't know—a half-truth of sorts. We weren't trying to be disingenuous; we were just trying to live life. Meanwhile, some people who saw us appearing to be having a great day were also having a harder day than was visible on the surface.

That's the dilemma - and danger - of facades. We watch everyone's perfectly curated lives, very well knowing how imperfect things are behind our home's front door. It can be demoralizing. Self-talk creeps in. Doubt can take over. We begin asking ourselves why our life sucks so badly compared to our friends, family, co-workers, and neighbors.

Social media only escalates this dynamic. Social media allows us the opportunity to perfectly and intentionally curate what gets shared with the world. It puts this entire concept on steroids, blasts it out to hundreds or thousands of people, and then gets further juiced by the positive reinforcement of likes and comments.

This is also an ever-increasing problem when it comes to money. I regularly hear people put certain families on a pedestal, essentially viewing them as the pinnacle of success. They drive the best cars, live in the biggest houses, wear the nicest clothes, go on the fanciest trips, and have the perfect kids. You know who I'm talking about! I get an interesting perspective in my work. I get an intimate, up-close perspective of what really goes on behind the curtain. Here's what I can tell you. Looks can be oh-so deceiving. That perfect family that you unfairly compare yourself with? All is not what it seems.

Behind the appearance of wealth and success is often stress, turmoil, financial tension, growing debt, lack of career freedom, and marital strife. I'm not saying this to demean any family. I have so much empathy for these families. I'm not trying to knock them off some perceived pedestal. Instead, I want to encourage you to stop comparing yourself to someone else's half-truth facade. There's more going on than you know, and it's probably not as rosy as it appears.

On the other hand, perhaps we should try living with a little less facade. I'm not advocating that we air all our dirty laundry to every listening ear, but maybe we can be a bit less curated and a little more authentic. Let's be ok with our imperfections. Our lives aren't perfect, but neither is theirs.

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Meaning, Impact, Behavioral Science, Generosity, Career Travis Shelton Meaning, Impact, Behavioral Science, Generosity, Career Travis Shelton

The Drink That Satiates

When I was a kid, I distinctly remember an advertising battle between Coke and Pepsi. The rivalry ran so deep that they would openly bash one another in their TV and print ads (at least that's how my questionable childhood brain remembers it). Anyway, one of the nuances I remember playing out was this back-and-forth debate about taste tests. Despite Coke being the overwhelmingly favorite drink of consumers, Pepsi continually (and oddly) produced studies showing they were preferred in taste tests.

When I was a kid, I distinctly remember an advertising battle between Coke and Pepsi. The rivalry ran so deep that they would openly bash one another in their TV and print ads (at least that's how my questionable childhood brain remembers it). Anyway, one of the nuances I remember playing out was this back-and-forth debate about taste tests. Despite Coke being the overwhelmingly favorite drink of consumers, Pepsi continually (and oddly) produced results showing they were preferred in taste tests.

Here's where things get interesting, and it has to do with one particular word: "taste." Pepsi would win taste tests, yet people would buy Coke. Why? People don't taste pop; they drink it. Pepsi's taste was more appealing (dare I say sexy?), but it wasn't satiating. The surface-level appeal works great as long as you're just tasting it......but that's not how the product is consumed.

Happiness is the same thing. It tastes great. It's extremely appealing....even sexy. We violently pursue it with our actions and behaviors (often counterproductively). But just like Pepsi, it's not satiating. And like our pop-drinking experience, we're not in the tasting business. We don't taste life.....we drink it….we live it.

This is why, in my humble but convicted opinion, we often live with a void in our lives. We do everything we can to fill this void with happiness, but happiness is fleeting. I drove my new (to me) 350Z for a bit yesterday. It was only 36 degrees out, but I rolled the top down and cranked up the Twenty One Pilots. It made me happy. It was pure fun. It was also fleeting. That's not to demean the experience or treat it as if it doesn't matter. Rather, it's fair to recognize money, stuff, and status cannot satiate us. They can provide a momentary jolt of happiness (tastes great!), but it doesn't fill the void.

It's okay to taste the Pepsis of life. They taste good! They're appealing. They're fun. Absolutely nothing wrong with that! On the flip side, we need to recognize those things can never and will never satiate. They aren't the prescription for what ails us. They aren't the solution to fill the void.

Instead, what we're really searching for meaning and fulfillment. We're looking for something that motivates us to get out of bed and gives us the opportunity to make a difference. That idea takes a few different forms. First, generosity. Generosity fills our tanks unlike any material self-satisfying purchase can. Generosity always wins, and the giver is often the biggest beneficiary of the gift. Second, we need to pursue work that matters. Not work that pays a ton. Not work that gives us status. Not work that's fun. Not work that's easy. Work that matters. Using our gifts and passions to make a difference. Be productive. Add value to others. It’s simple, but powerful.

That's the Coke of life. It's not as appealing or sexy, and it doesn't give us that instant jolt, but man, it satiates! Drink up!

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

“Never Tell Me the Odds”

"Never tell me the odds," quipped Han Solo after C-3PO warned him about the ultra-low probability of surviving an asteroid field. This is one of my all-time favorite Star Wars quotes, and it's one of the things I like most about Han Solo. He didn't care if the cards were stacked against him; he was just crazy enough to believe he would succeed.....and he did.

"Never tell me the odds," quipped Han Solo after C-3PO warned him about the ultra-low probability of surviving an asteroid field. This is one of my all-time favorite Star Wars quotes, and it's one of the things I like most about Han Solo. He didn't care if the cards were stacked against him; he was just crazy enough to believe he would succeed.....and he did.

Oakland University took a page out of Han Solo's playbook last night by knocking off one of the all-time great college basketball programs, Kentucky. It was a massive upset and a joy to watch. Wrapped up in all the craziness was one specific Oakland player who knocked down a mind-melting ten (10!!!) threes. Oakland had no business beating Kentucky, yet here we are! Nobody must have told them the odds!

I think we should all have a little Han Solo in our DNA. We live in a world that tells us we can't. We're provided a million excuses and justifications for why it won't work. Even if we're able to get our hopes up, there's a friend or family member who is more than happy to add a discouraging remark. "Don't get your hopes up." "In your dreams." "Only if you're lucky." "You need to think more practical." "Enjoy it while it lasts."

One of the biggest complaints I hear from clients is their frustration with not receiving sincere, genuine, unselfish encouragement and support from their loved ones. People in our lives either don't believe we can do it or are jealous of the mere idea that it's possible. Therefore, it's in people's self-interest to dissuade us from following through on our dreams.

Pay off those student loans. Get that dream career. Start that business. Bring one spouse home with the kids. Stop living month-to-month. Send those kids to college without debt. I think you CAN do it. Strike that. I think you SHOULD do it. No, strick that again. You WILL do it.

When I look at my life, I think about C-3PO telling me the ridiculous odds of this actually coming true. I think the same thing about so many of my clients. Some of these people in my life are doing mind-boggling things that I have difficulty comprehending. There's one common thread with all these people: They were crazy enough to believe it could be done. That's the Han Solo in their DNA. They didn't care if other people believed in them. They chose to move forward anyway....and they did!

Oakland didn't want to know the odds. I didn't want to know the odds. Hopefully you don't want to know the odds, either. Just go make it happen. There are a million reasons you can't. There are a ton of excuses for not. Or maybe, just maybe, you do it anyway. If you need someone to believe in you and cheer you on (because others won't), count me in!

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Spending, Behavioral Science Travis Shelton Spending, Behavioral Science Travis Shelton

Pot, Meet Kettle

After learning about my recent 2006 Nissan 350Z purchase, my friend shared his less-than-savory opinion about it. Specifically, he called it a "boujee move" and added, "It's a bad look for you, Travis." Translation: I'm a hypocrite for buying such a fancy luxury, and it feels a bit over the top.

Today, I have the pleasure of sharing a funny (to me) story from a recent conversation with a buddy. Fortunately for you, he gave me his blessing to share it. I appreciate that he doesn't take himself too seriously.

After learning about my recent 2006 Nissan 350Z purchase, my friend shared his less-than-savory opinion about it. Specifically, he called it a "boujee move" and added, "It's a bad look for you, Travis." Translation: I'm a hypocrite for buying such a fancy luxury, and it feels a bit over the top.

These comments were the most pot-calling-the-kettle-black moments of my year. Why? This guy can out-boujee anyone. Here's the thing, though. Most people who are boujee don't know they are boujee. In his mind, he lives a bare-bones lifestyle. He only buys things he "needs." You know, like new luxury vehicles (gotta have reliable transportation!), mini-mansions (good school districts are key!), a stylish wardrobe (dress to impress!), and country club memberships (it's networking!). Need, need, need, and need.

On the other hand, my extra car is a boujee waste of money, according to him. He even went a step further and called it "irresponsible." This is where the conversation took a turn for the hilarous, and why I wanted to write about it. As we debated whether this 350Z was boujee, I pointed out that my family's three cars, combined, are worth less than half of his truck. He drives a $60,000 truck, and our three vehicles are worth a combined $25,000! Further, his truck payment is $1,400/month, and we haven't made a vehicle payment in 12 years.

Do you see the irony here? This is how we get so twisted up in our culture when it comes to money, stuff, and status. He sincerely believes he's living a conservative, responsible life. Meanwhile, he truly believes I made a "boujee move" with this car.

This is one of the many reasons I never use other people to measure my decisions. Our culture is pervasive, and its impacts are contagious. Instead, I will continue to lean into meaning every step of the way while wholeheartedly bucking the societal trends and pressures of what we're supposed to do. I hope you find your own unique ways to do the same. Don't worry about what others think. Stay true to your path and lean into your values. You will most certainly screw up along the way, but you'll do so while going in the right direction.....your direction.

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

Let Your Yes Be Yes

I don't know about you, but I like to view my decisions as black and white. Not the decision-making process, but the final decision. I say "yes" or "no." I do, or I don't. I'm in, or I'm out. I buy something, or I don't. Over time, however, I've realized many people don't treat it as black and white. There seems to be a third option: "yes, but." On the other side of the "but" is a complaint.

I'll give you a real-life example. I was recently chatting with a friend who had been considering finishing his basement. I knew he'd been thinking about it for a while, so I was curious for an update. When I asked him if he had decided to green-light the project, he responded, "Yes, but....." 

He went on to lay out all the reasons he's getting absolutely screwed. He's paying $50,000 for the work, and he feels like he's being monumentally ripped off. I asked him why he decided to proceed if he was knowingly getting ripped off. "I didn't have any other options." Bewildered, I asked him to elaborate:

  • Finishing the basement was an absolute "need." 

  • It wasn't fair his kids had to share a room.

  • His kids deserved this space to play. 

  • Nobody else quoted significantly less than this bid. 

  • He didn't want to wait until a later date. 

Are you as confused as I am? Again, I asked him why he didn't just say "no." This triggered another round of victimhood and frustration. As much as I wanted to roll my eyes at him, I simultaneously felt bad for him. He genuinely believed he didn't have a choice. 

Maybe it's a learned skill, but yes should mean yes, and no should mean no. It should be black and white. We don't have to love the answer, but we shouldn't feel muddy about it. Life is too short to live in that muck. Given how much stress and chaos most of us live with on a daily basis, we deserve better than to bathe in "yes, but" realities. 

In a capitalistic society, we have choices. When a business offers us their product or service for x price, we have a choice to make. They aren't ripping us off if we have the ability to say "no." If I repeatedly go into a restaurant that grossly overcharges me for garbage food, that's on me. I can't say "yes, but" and then whine about it before, during, and after. You know the saying, "Fool me once, shame on you. Fool me twice, shame on me." 

There are plenty of businesses I choose not to visit. That's my quiet and respectful "no." On the other hand, it would be ridiculous and disrespectful for me to go back, only to whine about it and blast them on social media. 

I encourage you to draw a hard line. Yes...or no. You won't always get it right, but you can live in the peace of a clear decision.

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

The Baggage We Carry

I had my semi-annual dentist visit yesterday. Everything was going smoothly....until the hygenist reached for the waterpik. I was immediately filled with dread. As soon as they started using it, my mouth wasn't open as wide, my lips were locked, and my entire body tensed. She could immediately sense it. "You must have a story," she said. 

She was right. One of the worst medical experiences I've ever had involved the use of a waterpik. About three years ago, I was given a harsh introduction to this new tool. The hygenist told me it might tickle a bit. Instead, what I received was a nerve pain that shook me from my brain down to my toes. I still get queasy when I think about that memory. Yesterday, as soon as I saw the waterpik, those memories came flooding back.....and I was struck with fear. What happened to me in the past influenced how I felt and behaved yesterday.

It's much the same with money. We all have a story. Whether we like it or not, we're a product of how we were raised and what we experienced. We might not have been taught about money, but we were learning. By the time we become adults, we become an aggregate of everything we've been through. 

This is the very first conversation I have with new clients. I share this principle with them, then ask them to share about their childhood. It's cool to see lightbulbs above people's heads when they connect a past situation with how they are wired today. 

I'll give you an innocent example. If the husband is the primary financial manager in a relationship, there's a strong likelihood that one or both spouses experienced their father playing that role when they were growing up. The same can be said the other way around when the wife is the primary financial manager. 

Here's a not-so-innocent example. When I'm meeting with someone in their late 20s or early 30s, there are two types of common behavioral traits:

  1. He/she hoards money and never feels like there's enough.....even if there's an excessive amount.

  2. He/she doesn't care about money whatsoever. It presents itself as non-engagement or detachment.

When either of these traits arise, I'll ask him/her to share what 2008/2009 looked like in their home. See, people in their late 20s and early 30s were in their formative teen years when the Great Financial Crisis struck. What millions of Americans experienced, including their teenage kids, was sudden and violent. The lens by which these teens witnessed the world is going to bed one night with a perfectly normal and stable existence, and woke up the next day to utter chaos. One day, things were great, and the next, they were forced out of their home, and their family's lifestyle quickly eroded. 

In these people's minds, everything can be taken away in the blink of an eye. Therefore, we need to hoard, hoard, and hoard......or, screw it, it doesn't matter anyway. They have a story, and their story profoundly impacts who they are today.

To be continued, but take a moment to think about your own journey. What have you gone through in your past that impacts how you perceive and handle money today?

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Behavioral Science, Relationships Travis Shelton Behavioral Science, Relationships Travis Shelton

Little Kids Are Failures

Little kids are failures. Yeah, I said it. All they do is fail. They fall over. They spill their food. They poop all over themselves. They can't even put a shirt on! Their entire life is a series of humorous and ridiculous failures. On the flip side, nobody develops faster than a little kid.

Little kids are failures. Yeah, I said it. All they do is fail. They fall over. They spill their food. They poop all over themselves. They can't even put a shirt on! Their entire life is a series of humorous and ridiculous failures. On the flip side, nobody develops faster than a little kid. They can go from barely being able to roll over to an all-out run in 12-18 months. In that span, they fail literally thousands of times.

I believe there's one thing that makes little kids different from adults. It's one of the reasons why kids can develop so much faster than us adults. Little kids don't care what other people think. They aren't self-conscious. They don't get embarrassed. They are simply focused on the task at hand.

My kids used to be like that. The first six years of their life were carefree. They were willing to try anything, fail miserably at it, then eventually master it. Then, something changed. They woke up one day, somewhere between the end of Kindergarten and the beginning of first grade, suddenly caring what other people think. This is the exact moment when their ability to rapidly pick up new skills started waning. My continual encouragement is for them to go for it and not worry so much about what other people think. I know, easier said than done. They thrive every time they can shelf their fear of failure and disregard what others think.


One of my clients is trying to make a massive financial shift. They've done it one way for more than 15 years, with disappointing and frustrating results. They have some deeply-seeded bad habits. They overspend, don't budget, don't track, struggle saving, feel guilt, never give, live with a ton of debt, and fight about all of that every week. Things look dire. At best, their finances will be a disaster for the rest of their life. At worst, their marriage is about to crumble.

Despite how bad things looked, I was immediately optimistic about them. In our very first meeting, one spouse made their position very clear. "We're willing to do anything to turn this around, and we don't care what anyone else thinks." The moment he said that was the moment I knew they would win. He went on to explain how they already felt like absolute financial failures, so it wouldn't bother them if they failed forward while trying it my way.

They aren't afraid to fail. They don't care what anyone else thinks. They sound like little kids. And that's exactly why they will develop and grow so much in the season ahead. They are selling their cars, drastically reducing their lifestyle, stepping away from a few expensive friends/family trips, and getting intentional. They are going to fail every step of the way. It's going to be messy. It's going to be difficult. It's going to be beautiful.

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

The Cost of Want

A woman recently reached out and asked for a meeting. She made it clear she wasn't interested in hiring me, but wondered if I'd be willing to give her some insights anyway. Of course!

A woman recently reached out and asked for a meeting. She made it clear she wasn't interested in hiring me, but wondered if I'd be willing to give her some insights anyway. Of course! Here's the lay of the land:

  • She and her husband are in their late 30s with three small children.

  • They have a combined annual household income of $340,000 ($240,000 from him and $100,000 from her).

  • She absolutely despises her job and yearns to stay home with their three small children.

  • Her husband generally likes his job.

  • If they keep doing what they are doing, they can retire "in only 15 years."

  • They recently purchased a $700,000 house, which is a very nice house in our area.

  • They both drive luxury vehicles, with monthly payments totaling $1,700. 

  • They have a pretty boujee lifestyle, with hefty monthly expenses for dining out, spas, travel, and clothes. 

  • Tension is building in the marriage around money and job stress.

With that context in mind, here was her question: "My job is miserable, and I want to stay home more than anything, but I don't know how to make it work financially." If I knew the direction this meeting would go, I would have ensured both spouses were present. Since her husband wasn't there, I asked the obvious question: "What does your husband think you should do?" She shared that he fully supports her desire to stay at home and wants to make it happen.

Based on the context she provided me, I told her it sounds like they should prioritize her staying home. They both want it, she feels called to it, and her career dissatisfaction is creating a much deeper fissure in their relationship. But what about the financial situation? I explained to her that, in my opinion, there are several options on the table to achieve their mission:

  • They could cut back on their lifestyle (less clothing, less dining out, fewer spa services, and/or less travel).

  • They could replace their current vehicles with something much cheaper (with the possibility of removing $1,700/month of payments).

  • They could downsize their house to something more affordable (especially since they already have an interest rate commensurate with today's market).

  • They could scale back their retirement contributions to set them up for a more traditional retirement age (instead of early-to-mid 50s). 

After sharing these four options, she responded, "What else?" 

Me: "What do you mean, what else?"

Her: "We can't do any of these, so what are our other options?"

Me: "Can't? Or Won't?"

Her: "Both"

She explained to me that these options are non-starters and completely off the table. When asked why, she responded, "We worked hard for them."

This is the cost of want. Without contentment, there can never be enough. When stuff wins, meaning loses. When we chase the Joneses, our own family suffers. Materialism causes us to pursue what we want now rather than what we want most. The cost of want is steep.

Her parting request was for me to share her situation with my blog and get more opinions. What say you? 

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Debt, Behavioral Science Travis Shelton Debt, Behavioral Science Travis Shelton

Keeping Emotions at Bay

Welcome to the time of year when Sarah and I grumble about our vehicle situation. With the recent 25 inches of snow that blasted our town in a matter of four days, we received another harsh reminder that her mid-size front-wheel drive SUV with 175,000 miles isn't the most ideal winter ride. To top it off, we've started to experience some minor maintenance setbacks.

Welcome to the time of year when Sarah and I grumble about our vehicle situation. With the recent 25 inches of snow that blasted our town in a matter of four days, we received another harsh reminder that her mid-size front-wheel drive SUV with 175,000 miles isn't the most ideal winter ride. To top it off, we've started to experience some minor maintenance setbacks.

Given my line of work, I regularly have a front-row seat to how couples navigate car situations. In general, emotions steer the boat (er, car). In a situation similar to ours, the red flags, sirens, and all other ancillary warning signs in the emotional side of our brain start escalating. "We NEED something safer." "We NEED something more reliable." "We NEED something newer."

Whenever you start spiraling on an idea, stay keen on the words you're using. If "need" keeps popping up, pay special attention. The word "need" is often used as a justifier, because if we can mentally shift something from a want to a need, it's easier to justify pulling the trigger on a purchase....no matter the cost.

Sarah and I won't be purchasing a vehicle any time soon. We don't use debt for non-real estate purchases, period. We haven't in our 14 years of marriage, and we aren't starting now. There's zero chance we would sign the dotted line to acquire monthly payments for a vehicle because we "need" it. Even if we truly did need a vehicle, there's zero chance we would buy anything requiring a loan. Those $400, $700, or $1,000/month payments are such a harsh opportunity cost. There are literally a hundred things we'd rather do with $400-$1,000/month than dump it into a depreciating asset that gets us from point A to point B. When debt (option A) is off the table, we must resort to options B, C, D, and so on. That's when creativity and discipline start to shine. When we remove the path of least resistance, we make clearer, better, and more beneficial long-term decisions. To be honest, most of the freedom and opportunity in our family’s life can be directly attributed to those moments where we steered away from our emotions (and the debt they typically lead us into). I’m so grateful that younger Travis and Sarah had the courage to defy our culture’s prevailing wisdom of debt and finance.

If we were to listen to our emotions, we'd probably have a different vehicle by next week. However, our dreams are too big, and our purpose is too great to let our emotions win. We'll plan for the vehicle situation and pull the trigger when the time and situation are right. In the meantime, we'll continue to navigate our vehicles with intentionality, patience, and humility.

Keep your emotions at bay. When you do, it's amazing how much peace, contentment, and financial achievement will come. I believe you deserve that, and hopefully, you believe it, too.

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Behavioral Science Travis Shelton Behavioral Science Travis Shelton

Right and Right

Whenever we have a big decision in front of us, we try to discern what the right choice is and what the wrong choice is. It feels heavy. After all, the idea of making the wrong choice feels scary.....and intimidating. We treat it like it's life or death. If we make the right choice, we'll win. But if we make the right choice.....well, we don't even want to think about how badly that would hurt us.

Whenever we have a big decision in front of us, we try to discern what the right choice is and what the wrong choice is. It feels heavy. After all, the idea of making the wrong choice feels scary.....and intimidating. We treat it like it's life or death. If we make the right choice, we'll win. But if we make the right choice.....well, we don't even want to think about how badly that would hurt us.

I propose that, in many situations, it's not about right and wrong. Sometimes, it's about right and right. I often think about my youth group kids and their daunting choice of selecting a college. I feel bad for them, in part, because I remember how overwhelmed I was by my own college decision process when I was 18. As they are deep into the weeds of that season, I often remind them that perhaps there's not a singular right choice. Perhaps there's not a wrong choice. It may be a series of right choices, which means we'll win either way. The decision-making process gets significantly more manageable if we view it through the lens of a possible win/win scenario.

Two situations happened yesterday that fall into this bucket. First, one of my clients is strongly considering buying a different house. Doing so would require them to give up their current loan structure and ultimately add approximately $1,500+/month to their monthly budget. Mathematically, it's probably not the best decision. However, we can't let math be the sole arbiter of our decisions. There are a lot of factors at play. On one hand, they could pull the trigger and buy this house. On the other hand, they could hold off for a few years, get themselves into a better financial position, then buy something. I would propose that these are competing "right" decisions, but both right decisions, nonetheless. After the conversation, I hope they do, too.

I also had an interesting conversation about my own life yesterday. Someone offered me a significant compensation package for a full-time job. Considering what my family has been through over these past 4.5 years since taking a 90% pay cut to start our lives over, a colossal salary sounds pretty appealing right about now. To top it off, I think I'd really like the job. This, too, is an example of a possible right and right. I could keep doing exactly what I'm doing and have an amazing life. I could also pursue this other opportunity and have an amazing life.

Next time you have a big decision in front of you, look at it through the lens of a possible right and right. Then, have fun with it! Life is too short to dwell. Make the best decision you can, then aggressively pursue meaning. It will all work itself out somehow.

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