The Daily Meaning

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Travis Shelton 1/21/25 Travis Shelton 1/21/25

What Gets Measured, Part 2

In the world of "what gets measured gets done," how we measure is where the rubber meets the road. If we can't find a simple and effective way to measure, we won't. And if we won't, ____ doesn't get accomplished. This is a crucial concept I discuss with my coaching clients. It's imperative to find easy ways to measure what needs to be measured. Anything else will result in inevitable failure.

Last week, I published a piece about the importance of measuring the things we want to accomplish. After all, "what gets measured gets done." I framed the post through the lens of my newfound discovery that I walk far less than I thought. So, when my wife purchased a walking pad, I decided to do something about it.

In the case of my walking, I luckily have a world-class tool at my fingertips. In fact, we all do. The built-in Health app on the iPhone is an amazingly simple and powerful tool for measuring many different aspects of our lives. It's a bit scary, but this app has measured my walking for the better part of a decade. I can see the data in black and white.

Given how well the data is measured, it's created more clarity and motivation for me. I consciously think about my walking now. Instead of being completely passive and out of mind, it's at the forefront. This has resulted in some interesting (and intentional) behaviors:

While waiting for my flight on Saturday afternoon, I paced back and forth through the terminal while on a Northern Vessel call with TJ.
Knowing I'd be sitting behind a desk all day on Sunday, I got a few thousand steps on the hotel treadmill early in the morning.
Since I did, in fact, sit behind a desk all day and didn't get to my new hotel until 10:30 PM that night, I still needed to rip out another 3,000 steps before bed. Unfortunately, the hotel's treadmill was broken. I improvised, pacing the hotel like a creepy stalker while talking to a friend on the phone.

What gets measured gets done! Want to see what that looks like for this silly little endeavor?

Boom! I went from 3,000 steps per day to 12,000 practically overnight. Part of why I've been preliminarily successful is the tool's strength. Look how clean and visual the data is. I'd be lying if I said it wasn't making a difference.

Finances are the same way. We need simple yet powerful tools. If you're looking to budget, EveryDollar Premium is hands down the best budgeting app on the market. I'm not Dave Ramsey fan (to put it lightly), but truth is truth. They created an ingenious tool, and it's 100% worth checking out. It must be the paid version, though. The free version, requiring manual entry, is brutal to use. This tool changes lives.

CapitalOne's 360 Performance Savings accounts are a fantastic tool to facilitate and track sinking funds.

CashApp is easily the best tool to house a single spending category, like personal spending, groceries, or dining out.

What gets measured gets done, and the right tools can be the make or break. What tools add value to your finances?

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Travis Shelton 1/19/25 Travis Shelton 1/19/25

But Not Yet

Short, punchy, profound, and so very true! Almost everything in life is possible, but not if we try to take shortcuts to get there….and not if we try to do them all at once.

I was chatting with a close friend yesterday while I waited for my flight to take off. It was an innocent chat, but then, out of nowhere, my friend shared something I instantly knew would be today’s post. He was discussing a mutual friend. Our mutual friend is a fantastic guy with a heart of gold and excellent at his craft. He’s most certainly on a path to success in his professional and personal endeavors. The conversation revolved around how our common friend has a ton of big, awesome goals. One problem: He wants to achieve them all right now. Unfortunately, his urgency, impatience, and lack of focus will completely sabotage most, if not all, of these big goals. My friend on the other end of the phone concluded this little gem: “We can have almost anything we want in life, but not yet.”

Short, punchy, profound, and so very true! Almost everything in life is possible, but not if we try to take shortcuts to get there….and not if we try to do them all at once. I’ll share a few real-life examples.

The first is one of my friends from college. He’s a smart dude with a healthy motor. Coming out of college, he believed he deserved to quickly achieve xyz title in his industry. Why? Because he was better than most people, and he deserved it. While I was 100% confident he could (and would) eventually get there, his approach and mindset concerned me. I encouraged him to simply do the work, pay his dues, and methodically work his way to where he wanted to be. He could get exactly what he was looking for, but not yet. Nope. He wanted what he wanted, and he wanted it now. In his pursuit of quick status (and the money that would accompany it), he frequently job-hopped, burned bridges, and greedily played the ladder-climbing game. Fast forward 20 years, and his career plateaued far lower than his original vision. So sad…..and so avoidable.

My second example is a friend with several simultaneous and conflicting wants. On one hand, he desperately wants to change careers and pursue work that matters. He also wants to buy a house. He also wants to upgrade his car. All three of these aspirations are possible, but not yet. If he prioritized them and focused on one at a time, he could achieve all three. However, in his impatience and haste, he’s creating a scenario where he’ll have none of them. I hope he alters his path, but I foresee a brutal end to this hasty endeavor. So sad…..and so avoidable.

We can have almost anything we want in life, but not yet. We need to focus on what’s most important, have discipline, stay persistent, and be patient. When we do those things, we’ll absolutely get to where we’re trying to go.

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Travis Shelton 1/17/25 Travis Shelton 1/17/25

Ode to Reps

One particular comment struck me: "It was interesting watching you perform. Even though there were only a few people there, you gave off the same vibe as if there were 1,000 people in the room."

I recently appeared on a podcast, but it was a different kind of podcast. It was recorded just like a typical podcast, but at the same time, there was a live audience watching/listening. It was facilitated via Zoom, so I could see the attendees' faces while recording. Just one problem: Only five of the 150 scheduled attendees actually showed up. Therefore, I was doing a live virtual talk to an audience of five that would eventually become a podcast. Odd, I know.

Overall, I thought it went fantastic. On the heels of the event, the organizer reached out to thank me, apologize for the small turnout, and share a few thoughts. One particular comment struck me: "It was interesting watching you perform. Even though there were only a few people there, you gave off the same vibe as if there were 1,000 people in the room."

Good! That's exactly what I was hoping for. I'm a firm believer that every rep counts; we never know what impact we'll make. It reminds me of something I learned from being a youth group leader. If we hosted a big event and only a handful of kids showed up, that didn't mean it was a loss. Rather, it meant we could pour everything we had into those few kids. I loved that mentality!

I think this mindset carries into every aspect of life. Each repetition is an opportunity to give 100%, regardless of the circumstance. Further, giving 100% in the less assuming settings earns us the right to make an impact elsewhere.

It ALWAYS reminds me of my favorite music video, Ode To Sleep by Twenty One Pilots. If you haven't seen this video, and I'm 99% sure you haven't, please take a few minutes to experience it.

The video opens with Tyler and Josh performing in a small dingy room in front of just 12 people. What's most fascinating to me is that they are performing with the same energy one might exude in a large arena. They were going off.

The video transitions to a different show, 18 months later. This time, they are playing in a "dark, sweaty basement" in front of 300 people. Again, the same massive energy that doesn’t seem to match the audience size. They were going off.

Lastly, the video transitions one final time. This time, 18 months later, they are performing again. However, the audience has ballooned to 12,000 loyal fans. The moment the screen flips to HD and pans across the electric crowd still gives me chills. Again, the energy was off the charts. They were going off.

I can't get this music video out of my head. It has 26 million views, and I suspect half a million of them are just me. I so much appreciate their willingness to give 100% of themselves each repetition, whether 12 people or 12,000 people.

I don't know what you have going on today, but whatever it is, it deserves 100%. You never know the impact you'll make.

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Travis Shelton 1/15/25 Travis Shelton 1/15/25

What Gets Measured Gets Done

Last week, Sarah approached me with an idea. She wanted to buy a walking pad to get more walking in during the bleak winter months. Think of it as a baby treadmill compact enough to go anywhere in your house, and quickly get stored away between uses. It was $120, and since we had allocated $150 to our home furnishings category this month, we agreed to buy it on the spot.

Fast forward a week, and I'm the one loving it. Out of curiosity, I pulled up my step count in the Health app on my iPhone. My general assumption is that I probably walk about 8,000-10,000 steps daily. Needless to say, I was WAY off.

Since July, I averaged 4,800 steps per day. If you look at the image above, I've had many weeks where my daily averages were in the 2,000s and 3,000s. Yikes! As Michael Jordan famously said in The Last Dance, "And I took that personally." That's when I drew the line in the sand. From here on out, I will average 10,000+ daily steps every week. No excuses. It will be measured, and it will be accomplished. Look at the far right line on that graph.....boom! A 10,000+ average this week.

“What gets measured gets done.” This is a famous saying, though I have no idea who said it. I've had mentors and colleagues tell me this over the years, and I couldn't agree more. When we measure something, we're more likely to accomplish it. In my financial coaching world, clients must send me an updated net worth statement before each meeting. If I've met with a client 30 times, we'll have 30 data points, side-by-side-by-side. We measure everything!

If a client is trying to get out of debt, we'll track their paydown and payoff progress closely.

If a client is trying to stay on pace with their budget, we'll track how far off they were each month.

If a client is trying to get a better grip on their dining out spending, we'll precisely track how many times they go out to eat, how much each cost, and the running total.

If a client is trying to sell x widgets in their business, we'll set up tracking systems to measure the inputs and outputs of their mission.

One last one, and it applies to this blog. One of my missions is to provide a high-quality read, but in a condensed package: No more than 500 words per day. Therefore, I write each post using a tool that measures every word I type. If my post is 510 words, I must pare it down. Powerful and concise.

What gets measured gets done. This applies to nearly every aspect of lives. Whatever you're trying to accomplish this week, month, or year, measure it. Find a relevant way to record it, measure it, and track it. Put it visually in front of you. See it for what it is…..and what it could be. Then crush it!

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Travis Shelton 1/14/25 Travis Shelton 1/14/25

Happy Accidents

I know I'm not alone here, but as a kid, I'd spend hours staring at my standard-def TV watching Bob Ross work his magic. I had no artistic talent and no interest in painting, yet there was something soothing and enjoyable about his presence in my life. After a while, you'd learn his cadence, rhythms, and sayings. One such saying has always stuck with me: "We don't make mistakes. We have happy accidents."

On December 16th, I published what I thought was a killer post titled "Giving > Getting." I was extremely proud of that one, and hoped it would move the needle for people. However, much to my dismay, I realized I made a crucial mistake. While everything looked fine on the website, my e-mail distribution software apparently doesn't like the symbol ">." Instead of my subscribers receiving a post titled "Giving > Getting," it was titled "Giving #x3E; Getting." See, a brutal mistake!!!!

I spent the better part of a day lamenting how my stupidity in the execution prevented a beautiful piece from reaching its true potential.

Enter Bob Ross and his wisdom.

To this day, that blog post is easily the most-read thing I've ever published. It experienced a record-high open rate and was shared countless times. Why? I don't think it's a coincidence. I think the e-mail subject line "Giving #x3E; Getting" was just too weird not to open; a happy accident, so to speak.

If I'm honest with myself, much of what I've accomplished throughout my life is a product of happy accidents:

If I hadn’t failed so badly in my original writing endeavors, I wouldn’t have lamented my frustrations to my friend and mentor, Gary Hoag. That’s the conversation that inspired what has now become this blog. A happy accident.
If COVID hadn’t crushed Cole’s videography business momentum, he never would have called me to pitch what eventually became the Meaning Over Money Podcast. A happy accident.
If TJ hadn’t failed in his first several iterations of Northern Vessel, and had his pending capital partners not flaked on him at the eleventh hour, Northern Vessel wouldn’t be what it is today (or if it had, I certainly wouldn’t be part of it). A happy accident.
If my employer’s company hadn’t shut down during the Great Financial Crisis, and if my employer hadn’t given me an ultimatum to move to Iowa or join my friends in the unemployment line, and if I hadn’t been so deeply (and stupidly) in debt that I didn’t actually have any personal freedom to make choices, I never would have moved to Iowa, and my life as I know it simply wouldn’t exist. A happy accident.

Nothing goes as planned, I screw up every step of the way, and I never end up where I expect. Life is a series of happy accidents, and I'm down for it! Happy accidents, while frustrating in the moment, create beauty, richness, and unpredictability in an often mundane life. Savor them, don’t wish them away.

Embrace those happy accidents!

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Travis Shelton 1/12/25 Travis Shelton 1/12/25

The Myth of Making It

Someday, I'll "make it." Famous last words!

“Making it” means different things to different people. For some, it means getting out of debt. For others, it means becoming a millionaire. Some people want to attain xyz title at work. Maybe it means landing a certain client. Or driving a car with that specific emblem. Perhaps there's a particular revenue goal. Your kid goes to an Ivy League college. What if you finally land on the cover of a magazine? One day, you'll finally get that degree.

We love to put pins on the map of our future and definitively say that's the moment when we've "made it." Unfortunately, it's a lie. It's not a lie because these things can't happen.....they can. It's not a lie because they don't matter.....they do. It's a lie because every time we achieve something, we move the goalposts further out. If having a net worth of $1M is making it, the moment you get it, the new definition of "making it" becomes $2M, then $5M, then $10M, and so on.

Years ago, when Cole and I shared a dumpy little office, he had this amazing bottle of bourbon. It was a special edition bottle, signed by the band Slipknot. He would regularly talk about how, after "making it," we would pop the cork and enjoy that special bottle. Since that day, he and we have achieved far more than we had ever expected......yet, that bottle is still unopened. Why? Because every time he hit a milestone, a new milestone took its place.

Here's my point. There is no "making it." That's a myth. As humans, we'll quickly reset expectations as soon as we reach the goal. There is no magical point where our lives magically become perfect, or we achieve maximum success. Rather, it's about the journey. We should live with contentment, strive to get a bit better each day, celebrate all the wins (even the small ones), and find meaning in all of it. Oh yeah, and pop the cork on that bottle, Cole. You're never going to make it, but man, you're doing it.

My challenge for you today is to stop defining which hurdles you'll someday hit to "make it." I promise you, by the time you achieve them, you will have already moved the goal posts on yourself. If that's true, just keep moving forward, living with meaning, enjoying the journey. Oh yeah, and pop that cork.

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Travis Shelton 1/8/25 Travis Shelton 1/8/25

Repurpose It

As I was working with a small business owner yesterday, I experienced a full-circle moment. I was frantically drawing visual representations of a complex situation on the whiteboard. Adjacent, on the flat-panel monitor, was a mirror of my laptop screen, presenting a skeleton Excel model ready to come alive. That's when the full-circle moment hit me!

It took me back to a hot 130-degree day in Riyadh, Saudi Arabia. I was visiting a client when a peculiar question arose. It was a concept I was familiar with but hadn't fully vetted. Out of necessity, and with the insights of the client and my colleague, we hashed through the idea and eventually found the answer we were looking for. From a broader perspective, though, I learned a concept that day that would stick with me for years.

Fast forward several years, and I had "thrown away" my career and transitioned to an entirely new career. All that wisdom, knowledge, and momentum, more than 15 years worth, gone. I spent the better part of two decades learning, growing, and building, and then poof (!!!!), I threw it all away......

......except I didn't. Nothing in life is wasted. Everything we do, learn, and accomplish is the springboard to what's next. Rather than throwing it all away when I left that career, I repurposed it. Next thing I know, I'm taking those same concepts into meetings with my dry ice manufacturing client. Then, something else happened. In bringing my previous experience, skills, and insight to the table, I actually learned even more! Not only did I not waste it, but it was a springboard to get even better.

Fast forward a few more years to yesterday, and I was sitting in a conference room with a small business client. This same concept I learned in Saudi Arabia, then enhanced with a dry ice manufacturer, was being used again to serve a totally different type of business. Nothing is wasted!

This concept applies to everything! Every learning, every experience, every interaction, every skill, and every relationship leads to the next. If that's true, then I'd encourage you to never condemn yourself for the possibility of "throwing ____ away." That's a toxic mindset that cements us in our place, conceding that our present reality is our inevitable future.

If that hits home for you, I encourage you to challenge yourself. If there's something in your life you want to do but would require you to "throw away" whatever experience, relationships, skills, or accomplishments you've garnered to date, ask yourself if that's really true. If nothing is wasted, you aren't throwing anything away; you're repurposing it.

For me, this epiphany was a game-changer. It gave me the freedom and permission to expand the vision, dream bigger, and be willing to make counter-cultural shifts in my career and life. I dare you to try it.

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Travis Shelton 1/3/25 Travis Shelton 1/3/25

One, One, One

One of my friends dropped a pretty fun wisdom bomb on me yesterday. As we discussed the piece titled "Is this the year?" he shared a concept that stuck with me. He calls it the "one, one, one." Each year, he'll discern what he wants to focus on in the year to come. Focusing on too many things is never productive, so this is where his concept comes to life.

One new skill
One new habit
One new hobby

No more, no less.

First, the skill. Find a skill you don't yet possess, and endeavor to develop it through the year. It could be a skill related to your work, your desired work, or even something personal. Determine what steps need to be taken to progress. It doesn't matter how good you get, but rather focus on the act of moving forward.....period. If you start at 0% and end the year at 50%, that's still a win. It's about the journey, not the destination.

Next, habit. Figure out what habit would improve your life, then commit to injecting the necessary discipline, consistency, and willpower to manufacture a sustainable habit. This is more about grit and determination than knowledge, skill, or insight. The goal is that by the time the year is over, it's a locked-in given in your life.

Lastly, hobby. I love this one! Instead of continuing to fall into the exact same interests we've had for years (or decades), pick something foreign and just engage with it. This is actually the hardest one for me, as I rarely justify the time for hobbies.....and get stuck in my old interests. The goal isn't to find your newest love as much as it's about the openness to try. This new hobby might become your next passion, or not. And if not, perhaps it's the springboard to what does become THE thing.

While I didn't necessarily think about this broad one, one, one concept before today, I can see glimmers of it as I reflect on 2024. I developed two tangible skills during the year. The first was writing. Sure, I've been writing for much longer, and this blog existed for 12 months before the start of the year, but 2024 was the year I learned how to write. How to think, communicate, and engage. I also learned the art of teaching businesses how to dig deep into their margins and truly understand their operations at a meaningful level. Again, something I already knew, but 2024 took it to whole new levels.

For habits, I leaned hard into intermittent fasting (7PM-12PM). I've now been doing it for about 18 months, and I'm not going back. It's transformed my life and how I live it, and I'm grateful it's now part of my day-to-day life.

As I previously mentioned, hobbies are a hard one for me. I can't put my finger on any new hobbies in 2024, but I'll be thinking about it as 2025 unfolds.

One, one, one. Does this bring to life any ideas, thoughts, or goals?

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Travis Shelton 1/2/25 Travis Shelton 1/2/25

First, Stop the Bleeding

Debt continues to crush our society. Across the board, debt levels continue to rise. Record high credit card debt. Record high auto loan debt. Record high student loan debt. The pendulum has swung toward more debt.....and it's not swinging back. As I see this play out in the lives of families, I'm literally watching this debt erode people's lives from the inside-out. Constant tension. Marriages lost. Stuck in jobs. No saving for the future. Using more debt to keep the train on the track. Modeling bad behavior for kids. Watching the cycle repeat in the next generation.

Millions of families have conceded defeat, willingly subjecting themselves to the turmoil and suffering caused by this destructive cycle. Some, though, desperately want out. They recognize there is a better reality, a different way of living. They know it's possible, but despite best efforts, they can't seem to claw their way to the other side.

I always share three promises with anyone interested in getting out of debt:

1) It's really simple

2) It's really hard

3) It's worth it far more than you could ever imagine

For many, it seems like every time they make progress, regression pushes them back to where they started.....or worse. This is primarily because they failed to execute the initial and crucial step: First, stop the bleeding! Let's use an analogy. You're sitting in a canoe and notice a bunch of water at your feet. Concerned by this development, you start to shovel water out. But no matter how fast or how much you shovel, the water line keeps rising. It's because you didn't plug the hole. You didn't stop the bleeding.

This is why so many people struggle with debt. They try to pay it off without first stopping the bleeding. They keep their credit cards open. They're still willing to sign the dotted lines for more student loan debt. They're open to using debt for their next vehicle. I promise you, if debt is an option, it WILL be used. Even while paying off debt, you'll find yourself sabotaging yourself along the way.

Well, what's the alternative? If we truly want to get on the other side of the debt, we need to resolve to NEVER let debt be an option.....ever. No more car loans. No more student loans. Close the credit cards. Stop the bleeding! Draw a hard line in the sand and be stubbornly unwilling to cross it. Then, and only then, can we move the needle and finally get on the other side of debt like we deserve.

This is a very controversial and counter-cultural idea. I get it. I've been on both sides of this in my own life, and have coached hundreds of people through it in their journeys. Armed with that experience and insight, I promise you that not only is it possible, but it's amazing!

If this speaks to you, perhaps this needs to be a mission in 2025. Maybe someone in your life needs to hear this; encourage them! This is the year! Draw the line, cross it, never go back.

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Travis Shelton 1/1/25 Travis Shelton 1/1/25

Is This the Year?

While every day is a great day to make changes, there's something special about New Year's. Closing the book on one chapter, beginning another. A reset of the calendar. New hope. Endless possibilities. It's a time to reflect on what was, and dream about what could be.

Is this the year?

Is this the year you create financial unity with your spouse?

Is this the year you get out of debt?

Is this the year you start that business?

Is this the year you get intentional with budgeting?

Is this the year you get in shape?

Is this the year you lean hard into generosity?

Is this the year you apply for the job that better suits your gifts, passions, and values?

Is this the year you get married or build your family?

Is this the year you remove toxic forces and people from your life?

Is this the year you launch a new product or service?

Is this the year you change your diet?

Is this the year you share your art with the world?

Is this the year? Hit me back and let me know what you'll accomplish in 2025. I hope it's the year. I hope you crush it. I hope it's the best one yet. Happy New Year, everyone!

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Travis Shelton 12/31/24 Travis Shelton 12/31/24

Build It, Break It, Fix It, Repeat

I'll start with a question. Have you ever found yourself in a situation where you succeeded, then succeeded some more, then continued to succeed, and eventually failed by the weight of your own success? This is a fairly common occurrence in my coaching world. Positive momentum is great, but it doesn't come without a cost. Eventually, inevitably, and unfortunately, success often creates new challenges. I see this a lot in clients who pay off a ton of debt, but then struggle as soon as the debt is paid off. I also see this with the NFL players I've worked with, where it's all good until it becomes too good...then the wheels can fall off.

We recently experienced a version of this at Northern Vessel. We've had a wild year, which was capped by an even wilder December. All of our efforts, marketing, hospitality, and momentum led us up to the Christmas season. Then, last Saturday, we broke. Over a six-hour period, we sold 90 drinks per hour, or 1.5 per minute for the entire six hours. To put it into context, our entire shop is 1,500 square feet and comfortably seats 20 (with no drive-thru). Yet, we sold about 550 drinks in a shortened day. It was great, it was bonkers, and we are grateful. At the same time, though, our team was fried, we ran out of product, and we couldn't offer five-star hospitality that lived up to our expectations. We broke the machine.

There's a saying I like to use: "Build it, break it, fix it, repeat." We built it, then we broke it, and now we must fix it. TJ and I have spent a lot of time the last few days dissecting all the ways in which we broke. Which pieces were our fault? Which pieces were circumstantial? Which pieces can be fixed? Which pieces can be improved upon? How do we do better next time? Everything is on the table.

After all, that is the goal. We desire for there to be a next time. We must earn the right for there to be a next time. We need to fix it, then repeat. If the relentless pursuit of excellence is more than just a catchy slogan, we need to own that. Build it, break it, fix it, repeat.

The same goes for many areas of our lives, including finances! Each time we level up, our success will inevitably create new challenges. We can't rest on our laurels, though. It's imperative that we grow with it. Each time we get better in a specific area of our life, that success will create new challenges (and new opportunities!) that we must confront. The alternative is to be happy with the growth and allow the breakage to stop future growth.....which is a common path for many.

Instead, this is my challenge for you today: Build it, break it, fix it, repeat. Embrace the struggle on the journey. It's not a straight line. It can be messy. Enjoy the journey!

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Travis Shelton 12/30/24 Travis Shelton 12/30/24

Today Is a Great Day to Change Your Life

In a few hours, I'll be meeting with a young couple. I've been looking forward to this meeting for a long time. After digging through their information and numbers, I'm even more excited. Today, they get to decide if they want to change their lives. If they do, it will be transformational. If not, it will continue to look like it does today. This isn't a family in need, or experiencing profound pain, or in a weird situation. They are doing well by most people's standards, but want to take this to a different level. A healthier perspective, more unity, better traction, and a confidence they are doing the right things.

The craziest part about changing our lives is that we probably already have the tools we need. It's already right in front of us. We just need to better harness what we're blessed with to get there. This couple, without making a single penny more after today, has the opportunity to change their lives forever. That's an exciting and terrifying thing to consider. It's exciting because real change is at our fingertips, but it's terrifying because it rests on our shoulders to follow through.

We all have that same opportunity today. We can stay where we're at and keep doing the things we always do......or we can draw a line in the sand and do something about it. Today is a great day to change your life. I have one particular thing in my life that I need to follow through. I can transform my life, or I can continue down the path I'm on. I have the tools, but do I have the will? Exciting and terrifying. More on that to come.

How about you? Today is a great day to change your life.

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Travis Shelton 12/22/24 Travis Shelton 12/22/24

It’s the Inputs, Man!

On the flip side, I'm a big believer in focusing on the inputs. If we do the right things for the right reasons, and stay consistent with it, the outputs will eventually reveal that. When we dwell on the inputs, unwanted outputs don't necessarily have to derail us. In the case of the house, we absolutely made the right decision. We did the right thing despite the outcome.

In late 2019, after stepping away from one career and into another, Sarah and I made another drastic life decision. We elected to split our time between Iowa and Thailand. We would bounce back and forth in three-month increments. One of the primary barriers to this plan was our house. What would we do about lawn care and snow removal? What if we had water issues in the basement? Would it be secure if left unattended for months at a time? And since we had just taken a 90% pay cut, a little more liquidity sure would come in handy. Therefore, the plan was clear. Sell the house, set the cash aside, and rent a small townhome that would suffice for the months we were back in Iowa.

We sold our house in December 2019 and excitedly awaited our inaugural family trip to Asia. Everything was coming together! Then, just a few months later, COVID struck, the world shut down, and all our plans went out the window. Instead of experiencing Thailand with our three-year-old boys, we were cooped up in a tiny townhome with those same three-year-old boys. It all blew up in our face!

If I used the outputs to determine how we did, it would clearly indicate we failed. We could have been in a cool house that we owned but, ended up in a tiny rental townhome. We lost! However, that's not how I look at life. The outputs (or outcomes) we experience in life are subject to all sorts of circumstances and externalities. If we always judge ourselves by the outputs, we might lose sight of the truth.

Yesterday was the single greatest day in the history of Northern Vessel. Everything came together, and we experienced the most wonderful outputs. It was stunning to watch, and we couldn't have been more excited. However, it really wasn't about the output. Instead of dwelling on the numbers, we reflected on all the inputs that culminated in yesterday's output:

Consistently solid drinks that people can rely on.
An obsessive focus on hospitality, with a "how can we make this better?" mindset.
An iterative process to build increasingly efficient operations that allow for large daily and weekly volumes when the moments arise.
Continuous assessment of our product offerings to provide our customers with the products they desire.
Intentionality on our social media presence to build awareness and engagement.

So, when yesterday happened, we were beyond grateful for the output. However, the output in and of itself meant nothing. Rather, it's a tangible signal that our obsessive focus on the inputs is succeeding.

Focus on inputs. Dwell on inputs. Obsess about inputs. The outputs will be the outputs (good and bad), but eventually, the truth will prevail. Obsess about your inputs today…..in your money, in your career, in your ministry, in your relationships, and everywhere else. Always the inputs.

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Travis Shelton 12/7/24 Travis Shelton 12/7/24

Days That End in “Y”

That's the funny thing about people. My normal is crazy to him, and his normal is crazy to me. I dig it! I wish I could develop that type of lifting habit. For as diligent as I am about writing, I lack in many other areas.

I ran into an old friend yesterday. It was a coincidental and short encounter, but fun. I asked him what he's been up to, and vice versa. He mentioned he's heard a few co-workers talk about my blog. Upon asking how often I write, he was flabbergasted to hear that I write and publish every single day. I don't usually think about how weird this is until other people remind me.

On the flip side, this dude is jacked! He looks like a bodybuilder because, well, he is. I asked him how often he lifts, and he responded, "only on days that end in "y." Well played with the dad joke, sir. I was as equally impressed by his lifting rhythm as he was with my writing.

Another oddly consistent habit I possess is my intermittent fasting. I fast from dinner until noon the next day.....every single day. I fast for 17-18 hours, then eat over a 6-7 hour window. I've done this for the last 18 months or so, and it's changed my life. I never get hungry, and it's become completely normal to me.

Another habit that's completely normalized to Sarah and I is budgeting. We've budgeted (and tracked/followed it) for the last 182 months.....more than 15 years. It's just part of life for us, and it's changed our life and marriage.

While I'm grateful for these three consistent habits in my life, I definitely need to find more. What about you? What are some consistent habits that others may find weird but have changed your life for the better? Curious minds want to know! I'll produce a follow-up piece to (anonymously) share your collective feedback with the broader group.

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Travis Shelton 11/29/24 Travis Shelton 11/29/24

Don’t Waste a Good Mistake

Each mistake is an opportunity to learn something about ourselves, the world, and other people. Every screw-up is a chance to find out what doesn't work, inching us ever closer to what does work. It's the iterative process of life.

One year ago, I penned an article about how my sister-in-law (tongue in cheek) robbed us of a cherished Thanksgiving tradition: Watching Planes, Trains, & Automobiles. I'd argue this movie is at the top of the pantheon of all-time Thanksgiving movie classics, alongside......well, alongside nothing. If there were a Mount Rushmore of Thanksgiving movies, it would have just two heads (John Candy and Steve Martin).

Last night was different, though. We jumped back into our tradition and enjoyed the movie together after the kids went to bed. It was a blast. A hilarious, stressful blast. And my sister-in-law learned from her mistake!

As much as I like to bust her chops (jokingly!), it brings up a topic I think about often. Instead of lamenting our mistakes, hating our mistakes, and regretting our mistakes, we should embrace them. Mistakes are for learning.

Every success I've had in life can be directly tied to the mistakes that preceded it. Behind every win is a series of losses. Messing up is the admission price to accomplishment.

I was recently meeting with a new client. They were nervous to start budgeting, worried they would fail. Here's what I told them: "The first 2-3 months are going to be a mess. You're going to whiff, make mistakes, and blow it. That's the goal. That's how you learn what works and what doesn't. Once we get through those first handful of months, it will be awesome."

Try budgeting. Make mistakes. Learn. Try again.

Apply for cool jobs. Make mistakes. Learn. Try again.

Practice generosity. Make mistakes. Learn. Try again.

Don't be afraid to make mistakes. Embrace them. Use them. Examine them. Learn from them. Let them help you get better.

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Travis Shelton 11/24/24 Travis Shelton 11/24/24

Playing With Four

The boys won both of their games yesterday. It was a weird day, as they had back-to-back games with only five players. Yes, every player played every minute of both games. They were gassed by the end, but I could tell they were pleased. Well, all but one kid.....

During the second game, one of my sons got frustrated and talked back to me. He refused the run the play I wanted to run, and started yelling at me. The ref was standing next to me, so I leaned over and said, "Ref, we're gonna play with four." I instructed my son to come join me on the bench, where he could watch his four teammates take on the five opponents. He sat out for two minutes until there was a timeout on the floor. He promised me he would straighten up.

He did.....for a bit. We were up by three points with 17 seconds left in the game. He got frustrated at a five-second violation on an inbound pass, and freaked out on me again. Again, "Come sit next to me. You're done for the day." The game was on the line, and I unfortunately needed to finish with four.

On the bench, he was beside himself. He complained that we needed five players and we might lose now. I told him I'd rather lose with four than play someone who disrespects his teammates, his coach, and the game.

Sure, I wanted to win that game. But more important than that is the long game. The long game is what really matters in life—doing the right thing for the right reasons....even when it hurts.

Rarely does playing the long game feel good. It doesn't feel good to be disciplined, practice delayed gratification, or be diligent. It's always more fun to be impulsive, without care, thinking only about the moment at hand.

It's immediately satiating to be selfish and materialistic. But what about the long game?

It feels great to spend money now instead of saving. But what about the long game?

It's far more fun to indulge your wants than meeting someone else's needs. But what about the long game?

It sucked to hold my son out of his basketball game and force him to watch his teammates play short-handed, but I need to think about the long game. He needs to learn. He needs to understand that actions have consequences. He needs to grow as a player and as a future man. This is delayed gratification at its finest.

Sometimes you need to play with four. Maybe that needs to be your motto in this season of life. Play the long game.

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Travis Shelton 11/15/24 Travis Shelton 11/15/24

When Our Brains Deceive Us

Our brains are an amazing thing. They allow us to think, remember, problem-solve, create, and dream. They are truly one of the most remarkable feats in this world. Yet, at the same time, our brains are quite fallible. Even when we feel strongly convicted about something, our brains sometimes deceive us. Scientists have done many notable studies on this phenomenon, which always blows my mind.

It's also a phenomenon I see in my coaching work on a near-daily basis. As we're out there living our busy lives, we may have one understanding of our reality, but the truth is something completely different. I'll share a few examples:

A couple wanted to finish their basement. They were confident it would cost around $20,000.....dead-set on that being the number. By the time they finished, it was closer to $65,000. Why? Because they were anchoring their perception of cost on an older, uninflated number. Also, they didn't mentally account for higher level of finishes or the few extra side projects they included. Needless to say, they were flabbergasted.....and stressed.
Another couple was struggling on their dining out budget. They continually overspent their desired amount by a wide margin. One of the spouses exclaimed, "We don't even go out to eat that much! It doesn't make any sense!!" Since they track everything, we pulled up the facts. Over the prior three months, they averaged 42 dining out trips per month. On the one hand, they "don't eat out that much," but on the other hand, they actually eat out nearly 1.5 times per day!
Another couple was brutally naive to the cost of their pets. In our first meeting, I asked them how much their pets cost. $25 per month, tops. When I questioned them about this, they confirmed all they buy is a big bag of food every few months. Their pets cost them "almost nothing." After tracking for a year, they discovered they actually spend $450/month on their pets. Minds blown!
The last couple were preparing for a weekend road trip. I encouraged them to budget adequately for it. They thumbed their noses at my number, insisting it would cost "Almost nothing. A hotel room, a tank of gas, and a few cheap meals." They insisted on only allotting $200.....the actual cost was $700.

It's not because any of these couples are dumb or uneducated.....far from it! Rather, it's a real phenomenon where our brain deceives us. We compartmentalize, gloss over things, and get distracted by all the noise. It happens to all of us.

I don't have a solution, but I do have a recommendation. Be aware this is probably happening to you. Acknowledge your brain isn't perfect. Be intentional; budget, execute, and track. When we arm ourselves with the real facts, it can be an eye-opening experience, helping us get better at this money stuff. Be mindful!

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Travis Shelton 11/14/24 Travis Shelton 11/14/24

731 Ideas

In the reflective words of Ron Burgundy, "Boy, that escalated quickly." Two years; November 14th, 2022. Today is the two-year anniversary of publishing this blog each day. Two years. 731 days. 731 articles. 731 ideas.

In the reflective and surprised words of Ron Burgundy, "Boy, that escalated quickly." Two years; November 14th, 2022. Today is the two-year anniversary of publishing this blog each day. Two years. 731 days. 731 articles. 731 ideas.

About ten days into this insane endeavor, I wondered if I'd run out of ideas soon. Would I run out in a week? A month? I surely won't make it a year. 731 ideas in 731 days.

Even though I'm living it, it's hard to wrap my head around this notion of brainstorming, writing, editing, and publishing one article per day for 731 consecutive days.

There's precedent for this sort of behavior, though:

I've brushed my teeth every day for 40+ years.
I've eaten every day - multiple times - for more than 43 years.
I've dressed myself every day for 40+ years..
The list goes on.

So, I suppose there is a precedent for writing 731 articles in 731 days. Each of us is uniquely wired to create, maintain, and strengthen habits. What do all those things above have in common? They are worth it. It's worth brushing my teeth every day so the dentist doesn't have to drill holes through my head, and people around me aren't repulsed by my breath. It's worth taking the time to eat - multiple times per day - because I appreciate staying alive. It's worth dressing myself each day because I don't think anyone needs me walking around public naked. There’s precedent for each of us to do things that are worth it, even tremendously difficult things.

Similarly, it's worth writing this blog because it adds value to thousands of people's lives (hopefully yours, too!). It's worth it because writing every day helps me process what's going on around me and to thoroughly think through these ideas. It's worth it because writing each day builds discipline and grit that can be transported into other areas of my life. It's worth it because creativity begets creativity; each idea (good or bad) sparks another.

No, this isn't my advocation for you to start a daily blog. Rather, this is my encouragement to find something worth doing. Find something that fuels you, serves others, and makes you better. Find it, lean into it, lean into it harder, and watch where it takes you.

Have a wonderful day!

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Travis Shelton 11/9/24 Travis Shelton 11/9/24

Trust the Process

Whenever someone is talking about how a loved one needs to improve their finances, they often blurt out statements such as, "They just need to pay off their debt," "They should just save more money, or "They just need to stop spending."

Those statements make a generalized assumption that there is some magical switch that can just be flipped, like a toy doll. The doll stands motionless until you flip the little switch on its back, then it comes alive. Unfortunately (or fortunately), that's not how humans work. It's not as simple as "just pay off debt."

In my now-well-tested opinion, there's not one step to getting right with money. It's not as simple as "just do _____." Rather, there are three critical steps, each as important as the next:

Gain awareness
Gain control
Gain traction

The first step to getting right with our money is to develop an awareness of where we stand. We need to understand the lay of the land, clearly see our current situation, and gain a firm grasp on our current reality. It's the hard look in the mirror.

Once we've gained an awareness of our reality, we can begin to gain control. Slowly but surely, we shift from reactive to proactive. From being a victim of our impulses to the author of the story. We learn the art of telling our money what to do, and then doing it.

Once we've gained control, that's when we can begin to gain traction. When we become the conductor of the symphony, we get to decide what goes where and when. That's when this entire thing unlocks. We earn the right to start making progress in our finances and move the needle in that area of our lives. We get to prioritize and focus, then watch the momentum actually build.

We can't just skip to gaining traction. Traction doesn't happen on accident. First, we need awareness, then control, then the much sought-after traction. Don't put the cart in front of the horse; one step at a time. It may seem like things are moving slowly at first, but then, it accelerates much faster than you could have imagined. Trust the process!

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Travis Shelton 11/6/24 Travis Shelton 11/6/24

The Freedom to Eat the Consequences

We're blessed with the freedom to make any choice we want; more often than not, we use that freedom to make choices that impair our well-being and our future.

A while back, blog reader Ryan tipped me off to a few of the other daily publications he follows. One of them is called Daily Discipline by Brian Kight. It sounded intriguing as Ryan explained it, so I started following Brian's content. It's short, relevant, and thought-provoking. Yesterday's post was particularly compelling. In short, Brian proposes freedom comes in two forms: 1) the freedom to make choices, and 2) the freedom to bear the consequences of said choices.

It's a simple, profound, and brilliant idea, and aligns well with everything we talk about over here at The Daily Meaning. We are each the author of our own story, and we must take that opportunity and responsibility seriously. Far too often, we make poor financial and career choices with the freedom bestowed upon us. As Brian points out, with freedom to make choices comes a freedom to eat the consequences:

According to MarketWatch Guides, approximately 66% of Americans live paycheck-to-paycheck. Income influences this, but not as much as you'd think. 48% of people earning $100,000-$200,000 live paycheck-to-paycheck, and 36% earning $200,000+ live paycheck-to-paycheck.
According to Gallup, 70% of Americans dislike or hate their jobs. I talk about this statistic regularly, and it always pains me to do so.

We're blessed with the freedom to make any choice we want; more often than not, we use that freedom to make choices that impair our well-being and our future.

As we recognize our freedoms today, we should equally acknowledge the importance of using them to bring meaning, fulfillment, and impact into our lives. It's a huge responsibility, but also a massive opportunity.

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The Daily Meaning

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