The Daily Meaning

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  • “Your daily blog posts have become a great part of my morning routine, waking up and reading your posts challenge me to reflect on something that matters in my life or view something from a different perspective.”

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Careers, Meaning Travis Shelton Careers, Meaning Travis Shelton

Yeah, It's Okay to Hate Your Job, But….

In response, one friend (43 years old) wrote me yesterday; here's what he said: "Is it ok to hate my job? I don't hate it all the time, but I dread it most weeks. However I don't look for meaning in my work. I have a great family, awesome friends, and I enjoy my weekends. I have fun hobbies and I am plenty busy with my kids activites. We take two vacations a year and I'll probably get to retire by 60."

I often rant about the importance of pursuing work that matters. It comes up here on the blog, on the podcast, and in my public talks. It's one of my foundational messages. I also touched on it in yesterday's piece.

In response, one friend (43 years old) wrote me yesterday; here's what he said: "Is it ok to hate my job? I don't hate it all the time, but I dread it most weeks. However I don't look for meaning in my work. I have a great family, awesome friends, and I enjoy my weekends. I have fun hobbies and I am plenty busy with my kids activites. We take two vacations a year and I'll probably get to retire by 60."

I told my friend I wanted to answer him publicly, and he's cool with that, so here we go!

Yeah, it's okay to hate your job. We live in a free country that allows us to choose whatever paths we want. I'm glad you have a great family and awesome friends. I can confirm you do, in fact, have a pretty amazing family and countless friends who would do anything for you. Such a blessing! I also love seeing pictures of your family's trips....so many memories!

On the flip side, I think you deserve better. I see how much your job kills you. I watch as you bounce back and forth between joy and dread. I've been with you on Sunday afternoons when the Sunday Scaries switch is flipped. I know you'd pretty much rather be doing anything other than what you do during the week. Yeah, I know it pays well, and you're financially comfortable, but it also looks like part of you is dying.

You excitedly say you can retire by age 60. First, that's 17 years from now! Do you really want your kids to spend their entire childhoods watching you merely tolerate your life? Let's just say you make it 17 more years.....then what? You'll still be relatively young, having tolerated the preceding two decades. What's next? Play golf? Sleep in? Live a life of leisure? You have so much to offer the world today, next year, and decades from now.

Yeah, man, it's okay to hate your job. Most other people do. Merely tolerating it is a culturally-approved way to approach life. You do have meaning in other areas of your life: family, friends, memories, etc. I'm just crazy enough to think you deserve both. I think you deserve to have meaning in your personal life AND your professional life. This is one of the areas where it's possible to have your cake and eat it, too.

I'll end by flipping it around on you. What if your kid was asking this question? Would you encourage them to sit in semi-misery for decades on end? You and I both know the answer to that question. Take your own advice. Live with meaning. Make an impact. Expect better; demand better. I think you deserve it, man!

____

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Careers, Meaning Travis Shelton Careers, Meaning Travis Shelton

Those Little Tells

Once in a while, someone will ask me a simple but profound question about careers. "How do you know if you're in the right job?" It's a weighty question, and there are certainly many factors at play, but there's one thing I always look for: Those little tells.

Once in a while, someone will ask me a simple but profound question about careers. "How do you know if you're in the right job?" It's a weighty question, and there are certainly many factors at play, but there's one thing I always look for: Those little tells.

I've had a great few days celebrating Thanksgiving with my family. Food, football, movies, and games. It was a great time, and we returned home from Kansas City last night. I couldn't be more excited for today. We're heading to Northern Vessel to grab some drinks, I have a ton of work to do, and then we're going to watch Iowa State football play for the chance to compete in the Big 12 Championship Game.

There's a little tell in there. It's the part where I said “I have a ton of work to do" in my long list of reasons why I'm pumped for the day. Between my dry ice client work, Northern Vessel strategic planning, and prepping for some client meetings, I couldn't be more excited for the work I'm about to do today. That's a little tell, but it's a big deal. The fact I'm looking forward to spending much of my Saturday working is a weird reality, but one I cherish.

Those little tells are everywhere. Do you count down the days and hours until Friday afternoon? Do you dread Mondays? Do you continually fantasize about vacations? Do you look forward to your next work shift? Do you often think about other jobs? Does your tank feel full (or empty) as you're returning home from work each day? Do you dream about retirement? Each of these can be a tell.

If your immediate reaction to my references about your job are indifference, misery, dread, or disgust, that may also be a tell. I sincerely think you deserve better than that. I believe you deserve to wake up each day knowing you’re about to do something that matters. Something that fills your tank. Something that moves the needle.

I also believe it’s 100% attainable. Listen to those little tells.

____

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Careers, Meaning Travis Shelton Careers, Meaning Travis Shelton

All Shapes and Sizes

Right on cue! I received an extremely harsh message from an acquaintance after yesterday's post. For context, I shared a short but powerful testimonial from a friend who decided to pursue work that matters. In her particular situation, that work involved starting her own small business. I won't reveal all the expletive details from yesterday's criticism, but here's one sentence that sums up their perspective of yesterday's post: "Not everyone can just quit their job and start a business."

Right on cue! I received an extremely harsh message from an acquaintance after yesterday's post. For context, I shared a short but powerful testimonial from a friend who decided to pursue work that matters. In her particular situation, that work involved starting her own small business. I won't reveal all the expletive details from yesterday's criticism, but here's one sentence that sums up their perspective of yesterday's post: "Not everyone can just quit their job and start a business."

Do you see what he did here? I wrote a post expressing this aspirational idea that each of us should pursue work that matters, and his internalization of this message is that the only work that matters is business ownership. Being an employee automatically equals misery, and being a business owner equals something good. Then, for whatever reason, he excluded himself from being able to have his own business.....seemingly meaning he was condemned to misery.

I try to choose my words carefully. Never have I said the secret to happiness, meaning, or fulfillment is self-employment. Rather, I'm an advocate for work that matters. Here's the thing about work that matters. All work matters, but not all work matters to you, and not all work matters to me. For my friend in yesterday's post, hers was creating a small business in a field that fills her tank. Her business is uniquely her.

I have a friend who is living his absolute best life. He's a middle manager at a boring-to-me job at a large and stodgy corporation. He's had the same job for nearly 20 years. He loves it, and it fills his tank.

I have another friend who just started her tenth year as a middle school teacher. She loves it! Sure, there are messy and stressful components to the work, but she's living her calling.

There's also another friend who is a barista at a coffee shop. He looks forward to work almost every day, and it fills his bucket. The work can be draining, but the relationships, variety of work, and environment are perfect for his wiring and lifestyle.

It's not about being an employee vs. not being an employee. It's about pursuing work that matters. For many people, like the person who lashed out at me, it's easier to find reasons to concede defeat and sit in their misery than to face the challenge of pursuing work that matters. Or, in the words of my friend from yesterday's post, "I knew in my head and heart that it could be out there somewhere - I just had to do really hard things to find it."

Work that matters matters. It comes in all shapes and sizes. It's different for everyone. It might mean being an employee. It might mean owning your own business. It might mean doing ministry. It might mean doing something I don't even know about! But there's one common thread to all of it: it does exist, it will be a difficult journey, and it will be so worth it.

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Careers, Meaning, Impact Travis Shelton Careers, Meaning, Impact Travis Shelton

She’s Far-Fetched, Too

"After I was laid off, I chose to walk away from misery and do something really scary. I walked away from a comfortable 6 figure salary to maybe try to find some happiness. I knew in my head and heart that it could be out there somewhere - I just had to do really hard things to find it. Do I wish I had a bigger bank account? Sure. And maybe someday this business will allow a bit more flexibility and perhaps a vacation out of state (ha), but I'm not willing to give up the freedom and happiness I have every single day for more money in my pocket. I was miserable back then and I refuse to do that again."

I'm used to the criticism at this point. It comes from many angles and in various forms. Over the last year, however, the bulk of the criticism revolved around my ideas of work. Specifically, my position that we should pursue work that matters and find meaning in it. Some of the most common “feedback” includes:

  • "Your ideas about work are far-fetched."

  • "You don't live in the real world."

  • "That's a privileged perspective."

  • "You don't know what it's really like."

  • "Meaning doesn't pay the bills."

  • "Have fun being poor." -- I actually love this one!

  • "You are telling people to be selfish and not care for their families."

  • "You live in la la land."

I know there are some far better, more vulgar quotes somewhere, so I'll save those gems for another day!

Yes, my ideas are crazy, counter-cultural, and backward. Yes, they tug at the fabric of our culture's view of work, money, and life. Yes, it requires discomfort, perseverance, and humility. Yes, it's probably the hardest thing you'll ever do.

No, I'm not alone. No, I'm not special. No, I'm not particularly gifted. No, my ideas aren't even really my ideas. I just happen to have a platform.....and a mission. The truth is, countless people have committed to the types of insane endeavors I write, podcast, and speak about. That's what makes these ideas so amazing: they are accessible to all......IF you're up for the challenge.

I could list hundreds of examples, but you don't show up for me to endlessly ramble. So, instead, I'm going to give you one brief testimonial. This is a reply to my recent Ruin vs. Waste post. First, some context. This woman owns a beautiful small business which fuels and fills her. Her broader story is wild and involves more turmoil than she deserves. Here's what she said:

"After I was laid off, I chose to walk away from misery and do something really scary. I walked away from a comfortable 6 figure salary to maybe try to find some happiness. I knew in my head and heart that it could be out there somewhere - I just had to do really hard things to find it. Do I wish I had a bigger bank account? Sure. And maybe someday this business will allow a bit more flexibility and perhaps a vacation out of state (ha), but I'm not willing to give up the freedom and happiness I have every single day for more money in my pocket. I was miserable back then and I refuse to do that again."

I bolded my favorite part: "I knew in my head and heart that it could be out there somewhere - I just had to do really hardthings to find it." Yes, it's out there. Yes, it's going to be hard. Yes, she had the courage to go for it.

Don't let our culture tell you what you can and should do. The vast majority of those voices are miserable. You deserve better!

____

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Careers, Meaning, Impact Travis Shelton Careers, Meaning, Impact Travis Shelton

I’m No Swiftie, But…

I'm no Swiftie, but I watched ESPN's Monday Night Football pre-game show last night with great anticipation. I was dying for the moment when they would show Taylor Swift walking into Arrowhead Stadium to watch her boyfriend, Travis Kelce. It was so worth the wait when the payoff finally happened. That moment made my entire night!

I'm no Swiftie, but I watched ESPN's Monday Night Football pre-game show last night with great anticipation. I was dying for the moment when they would show Taylor Swift walking into Arrowhead Stadium to watch her boyfriend, Travis Kelce. It was so worth the wait when the payoff finally happened. That moment made my entire night!

It reminds me of a lunch I shared with a young friend. He recently graduated college and started a pretty good job. It was the perfect job for someone graduating from college and looking for good money, solid benefits, and stability. He looked miserable, though, and his ill-fitting suit didn't look much better. I anticipated spending that hour with someone who had a signature zest for life, but instead, I shared a meal with a guy who looked like he had just buried his dog. As the conversation picked up, he confessed how much he hated this job. It wasn't a bad job; far from it! Rather, it just wasn't the right job for him. He had different dreams, and this definitely wasn't it. A few weeks later, he left work one afternoon and never returned. Not even his wife knew he had quit.....until she returned home later that night.

That guy was Cole, Meaning Over Money co-founder and my good friend. And that sad lunch encounter occurred nearly ten years ago. Cole quit that job with no backup plan (not advised), while still deeply in debt (also not advised), without talking to his wife (definitely not advised), and began his dream of becoming a freelance videographer. The road has been anything but smooth for him. Ups and downs, hot streaks and dry spells, great opportunities and broken promises. Through it all, he persevered, never losing sight of what he was trying to accomplish. He bought a house, continued to build his business, had a kid, fought to pursue work that matters, had another kid, kept chasing his calling, and will soon have yet another kid.

I'm no Swiftie, but as I eagerly anticipated Taylor Swift's arrival into the stadium last night, I knew it would be Cole on the other end of that camera, continuing to live out his unique journey and vision. ESPN contracted him to be on Monday Night Football Taylor Swift watch, followed by filming the post-game press conference interviews for the Chiefs players and coaches.

I don't mean to sound like I have a man crush on my business partner, but I'm just so dang proud of where he's been, where he's at, and where he'll soon go. It makes it even sweeter knowing how difficult the journey has been. I would say he's stared fear in the face, but he's a retired kicker, and I'm not sure kickers can feel fear. But the struggle is real. If anyone ever pulls out the it-must-be-nice-to-be-him card, I'll be the first one to share the stories of what it looked like behind the scenes, during the crappy periods, when things were uncertain, and when it probably seemed to be anything but "nice to be him."

I'm no Swiftie, but that's pretty cool!

I couldn’t find the actual ESPN footage he recorded, but it was a similar angle as this clip.

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Careers, Meaning, Growth Travis Shelton Careers, Meaning, Growth Travis Shelton

I Just Wanna Play Football

I often reflect on a particular conversation I had years ago with a bunch of my high school youth group kids. I don't remember the overarching topic of the conversation, but I pulled out a normal-to-me question: "What do you want to do when you're an adult?"

I’m thoroughly enjoying my time in Mongolia. The meetings have been fruitful, the relationships rich, and the experiences seared into my memory forever. But for some reason, I can’t quit thinking about the following story.

I often reflect on a particular conversation I had years ago with a bunch of my high school youth group kids. I don't remember the overarching topic of the conversation, but I pulled out a normal-to-me question: "What do you want to do when you're an adult?" The kids around me were a mix of guys and girls, primarily athletes (basketball, volleyball, and football players). I received many to-be-expected answers; teachers, engineers, doctors, veterinarians, etc. Then, one of the guys says, "I just wanna play football." While he was a clearly a stud athlete, he was also the smallest guy in his crew that day. A couple of his buddies snickered at his answer. They weren't laughing AT him or mocking him by any means, but his answer seemed far-fetched. 

A few years later, he was blessed with an opportunity to take his talents to a major D1 football program. He didn't get a full scholarship in his first year, but he made the team! When I asked him what he hoped for, he immediately answered, "I just wanna play." Simple enough. And play he did! If my memory serves me right, an early-season in-game injury to one of his teammates allowed him an opportunity to show his stuff. Turns out, his stuff was pretty good. The rest is history. 

A few weeks ago, he became the first white starting cornerback in the NFL since 2002. I don't usually focus too much on race (especially in sport), but that's an absurd and wild statistic. Not one white dude has started at cornerback in the NFL since Jason Seahorn started 22 years ago! Not only did Riley start, but he's absolutely crushing it. He had 12 tackles in a single game…..as a cornerback! His name is Riley Moss, and he plays for the Denver Broncos. From the Ankeny Centennial Jaguars, to the Iowa Hawkeyes, to the Denver Broncos. Awesome story!

I don't have a close relationship with Riley, but I admire his journey from afar. It's so fun watching people just go for it. Our culture says to lower our expectations and just settle in for something normal, safe, and practical. Yet, here's a young man who had a big dream and kept moving forward. There's probably a world where he doesn't make the NFL; an unfortunate break, an untimely injury, or a missed opportunity. But had that happened, Riley could at least look back at his journey with no regrets. No woulda, shoulda, couldas. 

This really isn't about becoming a professional athlete, or rich, or famous, or powerful. It's about giving yourself permission to dream, and then going for it. The courage to fight our prevailing culture and take the path less traveled. To block out what the world says, and just leave it all on the field, as they say. 

I wish Riley nothing but the best. I hope he accomplishes everything he pursues. It's not going to be an easy journey, and he will most certainly face pain, suffering, and challenges. But it will be a beautiful journey, regardless.

I wish the same for you!

____

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Entrepreneurship, Impact, Careers Travis Shelton Entrepreneurship, Impact, Careers Travis Shelton

The Competitor In the Mirror

My business partner TJ received a phone call from the Des Moines Register a few days ago. The reporter wanted to know what he thought about Caribou Coffee opening a new location right next door to our Northern Vessel shop. First, that was the first time either of us had heard about Caribou's plans. Second, we did have thoughts!

TJ, my Northern Vessel business partner, received a phone call from the Des Moines Register a few days ago. The reporter wanted to know what he thought about Caribou Coffee opening a new location right next door to our Northern Vessel shop. First, that was the first time either of us had heard about Caribou's plans. Second, we did have thoughts!

I'm not sure what the original intent of the article was. I'm being somewhat presumptuous here, and I certainly don't want to put words in anyone's mouth. In short, I think the general idea is that yet another big, national chain location is moving in on local small businesses. This would make sense, as Caribou has more than 750 locations in 11 countries......while we are one of one. This also makes sense, considering it's the prevailing sentiment in our culture right now. Support small. Support local. Stop letting corporations kill the little man.

What TJ ultimately told them was an entirely different story. He talked about how he was excited to have Caribou join the neighborhood, as it would bring more traffic to our little corridor. And if that happens, perhaps we'll have the opportunity to serve those people. Awesome! Here’s an IG Reel he posted about the situation.

I don't fault Caribou for moving in—good for them! This isn't about big business vs. small business. It's not about local vs. national. It's not about who deserves to be here vs. who doesn't. It's about excellent vs. not. Will we be excellent? Will they be excellent? Caribou has every right to set up shop and try to be successful. We don't feel oppressed or victimized. Instead, we're grateful. We're grateful for the customers who trust us, for the brand we're building, for our team driving the mission forward, and for the opportunity to get 1% better each day.

It reminds me of something my friend Michael once told me in a coaching meeting: "Losers focus on winners, and winners focus on winning." There might have been a few f-bombs dropped in that sentence, but this is a kid-friendly blog.

Here's the last line of the Register article, a quote from TJ: "At the end of the day, excellence wins." TJ is so right about that one. Our only choice is to be excellent. Luckily, our only desire is to be excellent.

Regardless of what you do, I have a challenge for you! With so much noise all around us, it's so easy to get distracted and sidetracked from the mission. It's easy to take offense, feel threatened, get jealous, and feel robbed. Those aren't choices.....at least not productive ones. Instead, let's just focus on being excellent. After all, our real competition is the person staring at us in the mirror. Excellence always wins. Just be your best today, get 1% better, and do it again. The rest will take care of itself.

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Retirement, Careers, Meaning, Impact Travis Shelton Retirement, Careers, Meaning, Impact Travis Shelton

The Destinationless Journey

Nobody said, "Wow, I'm just really looking forward to packing it in and riding off into the sunset." It was quite the opposite, actually. It was about finding new ways of making an impact, investing in their families, volunteering, and pursuing new types of work. Meaning, meaning, meaning, and meaning.

I was blessed to run into a group of friends yesterday. They were enjoying their weekly coffee outing together, so I crashed their conversation for a few minutes. Though that interaction was only 5-10 minutes, it blessed my day so much.

These four women are a few years ahead of me on their journey. I don't remember how the topic came up, but we began discussing upcoming career shifts (or what most people would refer to as retirement). It was interesting to hear each person's perspective on the topic. All were different and unique, but there was a common thread to each of their responses: What's about to happen is a new stage of the journey, not a destination.

I was so encouraged by their sentiment, which was brimming with impact and meaning. As I always say, work that matters matters. We were created to work, be productive, and serve others. These four women echoed those values in their words, which doesn't surprise me, having known them for many years.

Nobody said, "Wow, I'm just really looking forward to packing it in and riding off into the sunset." It was quite the opposite, actually. It was about finding new ways of making an impact, investing in their families, volunteering, and pursuing new types of work. Meaning, meaning, meaning, and meaning.

There is no finish line. It's a destinationless journey. When we view our lives through that lens, it changes everything. It reminds me of a conversation with a friend in his late 50s. He's done well for himself, and he's been encouraged to retire by many people around him. "You've earned it," they tell him. But every time the R-word gets brought up, he feels his mortality. Why? Because to him, it feels like the finish line of his productive life. In a way, that's cool; but in another way, it's quite sad.

I told him I thought it was all BS. He's in his 50s.....he's young! He still has 20-30 productive years left in him! That's like a long-distance Olympic runner completing two laps around the track, stopping, and calling it a race. The race isn't done yet, man!

I look up to my four friends. I'm so glad I had the chance to spend a few minutes with them yesterday. It encouraged me more than they will ever know. Impact knows no age. Servanthood doesn't retire. Meaningful work is available to all.

It's a destinationless journey. Keep running.

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