Paying for Outcomes, Not Inputs

I saw the most wonderful TikTok video yesterday! The text on the screen said, "I paid this guy $500 to remove a tree, and it took him less than a minute....I think I overpaid." Behind the text was a video of an enormous crane tearing this massive stump, massive root system and all, out of the soil like it was a small weed. It was thoroughly impressive! The entire point of this video was to show how ripped off this person was because they paid $500 for a job that took just a few minutes.

This is where people get so twisted up. The prevailing thought process in our culture is that when we purchase something, whether a service or a product, we're paying for the cost of the physical inputs and/or the time that went into it. In reality, though, we're paying for an outcome.

In the video mentioned above, they weren't paying for the person's time, and they weren't paying for the cost of the equipment. They were paying for the desired outcome of no longer having that ugly tree stump in their yard. That's it. It doesn't matter how much the business's time or equipment costs. Is having a stump-free yard worth $500 to them? Yes or no? That's the only equation that matters.

I occasionally get the same thing in my coaching. All of my coaching is quoted on a flat-rate basis. The client shall get x number of meetings over y number of months, plus access to me between meetings, for $z. Once in a blue moon, a prospective client will ask me for a formal breakdown of my time (prep, meeting, follow-up hours, etc.). Why? They want to determine what my hourly rate is to determine if my price is fair. Problem: I'm not selling my time. I'm selling an outcome: impact….hopefully life-changing impact. Either a prospective client believes the impact I can make in their life is worth more than the fee I charge, or they don't. If they don't, they absolutely shouldn't hire me.

Coffee is another example. I recently had a friend tell me our Northern Vessel signature oat milk cold brew lattes are a ripoff at $6.50. "What are you putting in them, gold!?!?" Well, close, but no. Housemade cold brew concentrate, oat milk, and simple syrup. "And that costs you $6.50?!?!" People aren't actually paying for coffee, milk, and sugar. They are paying for an outcome. In this case, the desired outcome is an experience. It's the community, camaraderie, atmosphere, hospitality, memories, and, yes, a hopefully delicious drink experience. If this outcome is worth more than $6.50 to someone, they should consider buying one, but if not, they shouldn't!

Whether you're wearing your consumer hat or business hat, always remember this principle. We aren't paying for physical inputs or time.....we're paying for outcomes. Know what you're really selling, and sell it with confidence. Know what you're really buying, and buy it with confidence. What outcome are you trying to obtain? Does xyz product or service provide said outcome and cost less than the value this desired outcome adds to your life? If so, amazing!

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The Three Types of People

I've long believed there are only two types of men in this world: Those who can wear fancy hats, and those who can't. I fit squarely in the can't camp.

As much as I'd like to spend the next 450 words lamenting my inability to pull off fancy hats, I want to instead discuss a different type of grouping I often think about. This time, I believe there are three types of people in this world:

1) People who say yes to anything and everything, always jumping at the newest shiny object.

2) People who take the path of least resistance. They will say yes to the easy things, no to the challenging things, and do whatever is necessary to coast through life by giving the least amount of effort possible.

3) People who say yes to meaningful and impactful things, regardless of how difficult and painful they might be. While the things they say yes to may seem scattered or random, common and powerful themes tie them all together. This is the group I was advocating for in yesterday’s post.

I used to spend a lot of time in camp #1. I would say yes to anything that sounded interesting. The net result of this behavior was a constant sense of overwhelmingness and stress. People who live in this camp aren't trying to sabotage their lives, but rather discover what moves the needle and what doesn't. It's the visible manifestation of curiosity and self-discovery. I still have tendencies toward this camp, but I've been able to hone in on what matters most.

I'd argue that most people live in camp #2. They just want to do their job, not kill themselves doing it, come home, hang with family, and repeat. They prefer not to get too involved with the problems of this world, instead choosing to pursue a better life for themselves and those they love. They mind their business, keep their head down, and keep moving forward through life.

I'm not a fan of camp #2. I get why people live in it, though. It's comfortable. It's simple. It's predictable. It's linear. On the surface, all of those traits sound appealing. However, in my opinion, there's something missing. It's like preparing a beautiful steak to perfection, but not seasoning it. It's got a nice sear, and the cross-cut reveals your precisely executed temperature. It looks amazing! You take a bite, expecting something wonderful.....but it tastes bland. It's got the look, texture, and temperature, but it has no flavor.

I'm not an advocate for people chasing shiny objects all the time. I don't think we should say yes to all things. It's a one-way ticket to burnout. However, I will fight until my last breath for people to transition from camp #2 to camp #3. Some of you might be one "yes" away from changing the trajectory of your life forever. Not an easier life. Not a more comfortable life. Not a wealthier financial life. But a better life.....full of meaning, impact, fulfillment.....and flavor.

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Biting Off More Than You Can Chew

Have you ever said "yes" to something that was far bigger than what you were capable of? Something you had no business saying yes to? Something that almost makes you feel like an idiot for even considering? I've had my share:

• As a 19-year-old, running a college program responsible for bringing celebrities to campus to speak and perform (which usually included dinner and airport drives with said celebrities).

• Adopting twin baby boys.

• Managing billions of dollars of real estate portfolios for some of the largest investors in the world.

• Building a coffee company.

• Launching a podcast when I knew absolutely nothing about podcasting.

• Committing to writing, editing, and publishing one blog post per day for the next twenty years.

To be honest, I shouldn't have said yes to a single one of these. I wasn't qualified for any of them. There was definitely a possibility I would fail. There were absolutely more qualified people for the job.

But saying yes to these types of things is how we grow. It's how we expand our capabilities. It's how we make an impact. Anyone can coast, do the easy things, and simply get by. The art of pushing oneself is also the art of moving the proverbial needle.

I recently said yes to something new. I'm terrified. I'm in way over my head. I might fail. There are most certainly more qualified people than me. But here we are. This new endeavor will soon take me to a faraway land, a completely unfamiliar place. I will be pushed and challenged in ways I've never known. It sounds terrible.....it sounds amazing!

I can't say much about it yet, but rest assured, you will hear plenty about it in due time. Some of you, if interested, will also receive an invitation to get involved. It will be exciting. In the meantime, I'll just be over here in the fetal position, repeatedly asking myself why I just signed up for one of the most intimidating things I've ever been part of.

I hope you bite off more than you can chew today. I hope you say yes to something ridiculous and scary. Not so that you can fail (though you might), but so you can make an impact. You will no doubt grow along the way as well.

Conquer the day!

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Ahhhh, Simpler Times

One of my favorite features of Apple's iPhone iOS is the ability to use widgets on the home screen. My two favorite widgets are Weather and Photos. I like the Weather widget because, well, weather. And I like the Photos widget because it continually curates images from my ever-changing Featured album. Yesterday, while in the thick of some heavy business challenges, I was hit with this image:

"Ahhhh, simpler times," I thought to myself. This picture was taken 18 years ago, shortly after Sarah and I started dating. We were so young, so energetic, so spirited, so......naive. We had our entire lives ahead of us, and nothing was going to stop us.

As I look at that picture, part of me instantly wishes we could go back to these simpler times. Less stress, less pressure, less tension. The couple in this picture hadn't yet experienced so much of the pain and suffering that would soon arrive:

• The involuntary relocation.

• The death threats.

• Five years of gut-wrenching fertility battles.

• The loss of a newborn.

• Marital tension.

• Losing relationships with half of my family.

• Two life-altering injuries.

• Business failures.

• Countless deaths.

In some ways, I yearn to go back to those simpler times. Life would be so much easier if I could wipe my memory and live without this burden. If I could make the pain go away. Maybe get zapped with one of those little flashing memory-wiping gadgets used in Men In Black. Even if I had the chance, I wouldn't, though.

That young guy I see in the photo. While he can jump a lot higher and has a lot less gray hair, he can't make an impact like the current version of me can. He doesn't have the skills, wisdom, and experience to move the needle in people's lives. He wants to, but he can't......yet. He still needs to endure the pain, suffering, and struggle waiting for him before he'll be ready to maximize his impact.

The same goes for you. You undoubtedly have pain, suffering, and struggle in your past (and probably your present). That doesn't make you lesser. It doesn't hinder you. It doesn't make you a failure. It's actually what has shaped you to do the work you're about to do. Sure, your life would be much simpler had you not had to endure all that, but it also would have taken you out of the game to make the impact you are meant to make.

You didn't go through all that for nothing. The pain wasn't endured in vain. This is where it gets good!

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What is Excellence?

I'm preparing for what may be the most anticipated talk I've ever given. The audience will include CEOs and other leaders from some of the most well-known organizations in the Midwest. The topic? Excellence.

I'll be exploring how organizations can practice excellence in their day-to-day operation. Not by simply talking about excellence, but actually putting one foot in front of the other.

As a consumer, what does excellence look like to you? What would an organization do that would make you stop and think, "Wow, that was amazing!"

My mind immediately gravitates to Chewy, an online pet supply company. This story has lived rent-free in my head ever since I first heard it. One of the things Chewy is most known for is its monthly subscriptions to pet food and other frequently-used supplies, which systematically show up at the consumer's door. These products are needed, like clockwork, month after month. But then, something tragic happens: the loss of a pet. It's inevitable.

This is when a potential gut-wrenching moment happens. A family is mourning the loss of its pet, and a fresh bag of dog food shows up at the door (along with a new charge on their card). Talk about rubbing salt in the wound.

The customer calls Chewy to cancel the subscription, explaining their pet recently passed away. Chewy, in its relentless pursuit of excellence, reacts with empathy. First, it reverses the charge on that customer's card while simultaneously canceling their subscription. Second, it tells the customer NOT to send the supplies back. Instead, please bless a friend or loved one with them. Third, Chewy sends the customer a bouquet of flowers, communicating its condolences for their recent loss. That's excellence in practice.

I have a first-hand story to add to the mix. About six weeks ago, one of our periodic Northern Vessel customers stopped by the shop with his dog. During the interaction, one of our baristas offered the dog a treat. The man declined, citing that the dog only eats one particular kind of treat. The barista made a mental note.

Six weeks go by, and the man returns to the shop, again accompanied by his dog. And again, our barista offers the dog a treat. The man declined, citing that the dog only eats one particular kind of treat. This time, though, the barista was prepared. He pulled out the exact treat this man's dog could have and presented one to the sweet dog. The man was shocked.....and grateful. Our barista, in my humble opinion, showed excellence.

What about you? Would you share a personal story of excellence with me? What experience moved the needle for you? How did it impact your relationship with that organization? I thrive on these stories, and I firmly believe my future audience will, too!

Always seek excellence. Whether you're going to the grocery store, getting your vehicle serviced, grabbing a cup of coffee, or getting your hair cut. Anyone can perform a task, but why not choose excellence? Oh yeah, while you're at it, choose to be the excellence other people deserve!

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Better Than You Found It

I got rocked by a single moment yesterday. #12 McNeese had just taken down #5 Clemson in the first round of the NCAA basketball tournament. McNeese was up by a mile, only for Clemson to claw itself back into the game, but McNeese ultimately held on for the victory (its first NCAA tourney win in school history!). It gave me chills!

For weeks, it's been speculated that NcNeese head coach Will Wade had already accepted the head coaching position at NC State, essentially making him a lame-duck coach for the most important games of the year. If this news is true, Coach Wade will soon pack his bags, say his goodbyes, and start afresh at a new school with new players.

This added an interesting dynamic as I watched the post-game celebration. Coach Wade respectfully shook hands with the opposing coaches and players, and as soon as that was finished, he frantically darted into the stands where he wildly hugged countless people. He was beaming. It was nothing other than pure unadulterated joy. After a few minutes, he worked his way back to the court, where the TV broadcast correspondent interviewed him.

"We're advancing, baby! We'll take it!"

He was asked about his emotions in this moment: "We've made school history, man! We've never won a game [in the NCAA tourney]. We didn't have much history when we got there. We've broken almost every record. I'm so proud for our guys, for our university, our president, our athletic director. It's incredible! This changes our university. This changes our university."

All this from a man who may be a former employee in a matter of days. He cared; he cared deeply. This moment sat with me. I recorded it on my phone and watched it over and over. I kept repeating the same phrase in my mind: Leave it better than you found it.

There's a reality in life we must all face. Everything we do will end soon. You WILL leave your job. You WILL have a final conversation with people in your life. You WILL stop engaging with xyz organization. You WILL stop running your business. You WILL have a final engagement with your client. You WILL stop attending your church. You WILL die. There WILL be an end, and it's sooner than we'd like to believe.

If that's true, we should each live life with a focused mission: Leave it better than we found it. Our workplace, the people in our lives, the organizations we engage with, the businesses we own/run, the clients we serve, the churches we attend, and the non-profits we support. We're here but for a moment, then gone.

It reminds me of something a wise friend once told me. Every gravestone includes three things: A birth date, a death date, and a dash between. What we do with the dash is what matters most. None of us know how long our dash will be, but we each have an opportunity to add value to the world while we're living the dash.

Whatever you do today, leave it better than you found it. Time is short. Embrace the dash. Oh yeah, one last thing: Go McNeese!

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Legacy: Digital Footprint Edition

I received an unexpected message from Meaning Over Money co-founder Cole Netten. I was expecting another one of his ridiculous voice memo rants about a particular topic that may or may not make good content (but will most certainly be entertaining!), but it was something much different. He asked if we could record more episodes with him in them. Considering he's very much a behind-the-camera sort of cat, his request surprised me. I'm always down to record content with him, but I was curious about this sudden shift.

He referenced a conversation he and I recently had about my constant and intentional endeavor to create a digital legacy for my children. Someday, I'll be dead. Hopefully, not for a long time, but it's coming soon. When that happens, my kids will be left in this world without me. When I think about my life and my own journey, I don't have a lot of memories or touch points to the past. I've seen a few grainy home videos, giving a small glimpse of what life looked like before I could remember, but there's not much. In some ways, multiple generations are just gone.....poof. That's the circle of life and the limitations of technology, and I get it, but what if there was something we could do about it?

Due to the amazing advances in technology, both physically and in the cloud, we live in a new information world order with unlimited possibilities. We often warn kids: Everything you do will be out there forever! Also, the good news: Everything you do will be out there forever! That's the golden opportunity we all possess. Every single time I create something, whether it be an article, podcast, YouTube video, or book, I think about those who will be left after I'm dead and buried.

If I died today, my kids would be left with 111 hours of podcast content and a half-million words of blog content.....and that's just my own content. It doesn't include YouTube, podcast appearances, guest articles, and the books I've helped write. That content is forever, for better or worse....hopefully better!

With this idea in mind, Cole is going to be joining me on the show more often. We'll get a bit more personal in some of our episodes, pulling back the curtain society tries to make us live behind. I hope it helps people, gives them a different perspective, and provides much-desired encouragement, but I also hope it's a window for my children to understand who their dad was and how he saw the world.

I have a difficult challenge for you today. Consider how you can best leave a digital footprint for those who come after you. Maybe it's starting a YouTube channel, podcast, or a blog. Perhaps it's writing a book, publishing music, or creating art. Or maybe it's something I've never even thought of. Only you know you, but you definitely know you. I challenge you to create something that matters. When you're dead and buried beside me, make sure to leave a beautiful gift for those you love.

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When the Legs Go Numb

We had our first big snowstorm of the season in the Midwest this week. So much so that it caused school to get canceled one day and delayed the next. The boys were excited, but for more reasons than one. In addition to skipping school, they were excited to shovel the driveway and sidewalks. Not only was it snowy, but it was cold; negative five degrees cold. Despite that, the boys spent nearly an hour outside before their delayed school day started, shoveling away. It was fun to see a couple second graders out there putting in the grind. At one point, Finn came in, claiming his legs were going numb. I encouraged him to come inside to warm up for a bit, and then continue his good work.

They were proud of themselves, and I was proud of them, too. They were also excited to make some money. They didn’t know how much it would be, but they knew it would probably be good. 

I don’t believe in allowances. From a behavioral science perspective, allowances teach kids they are entitled to something. That’s not how the world works, though. Earning money requires work. Hard work. Sometimes undesirable work. 

Here’s how it works in our house, and how I teach it to hundreds of parents. My kids have responsibilities in the house because they are members of the family. Put their laundry away, throw their clothes in the hamper, take their dishes to the sink, change the trash. Normal stuff. They don’t get paid for these tasks, but they are expected to step up and do so without complaining.  

Then, there are always opportunities to take on projects for pay. Mow the yard, shovel the snow, rake the leaves, clean the garage, etc. Each project is accompanied by compensation, but they don’t know how much until they are done. 

This next part is important. They NEVER get paid by the hour. They get paid for performance. If they crush a task, they get paid as such. If they mail it in, their pay reflects that as well. I don’t care how long it takes. I care about effort and excellence. 

They each made $20 for shoveling. I could have paid them less….far less. But I’m not paying for second graders to shovel. I’m paying to have the sidewalk shoveled, period. We shouldn’t train our kids to expect crappy pay because they are young. We should train our kids that excellence is rewarded and a lack thereof is not. 

It’s not perfect. They still gripe at times. Their laziness pokes its head out once in a while. But it’s a journey. I have another 10 years to train them up before the world will test them and push them. My job is to prepare them, not coddle them. I’m proud of those two little men. One day, one project, one failure, one win at a time. 

Keep fighting, parents! Whether you have 13 years or 13 months left before they leave the nest, there's still amazing work to be done....and you're the perfect person to show them the way.

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Changing the World By Changing Yours

I just received the best news! An old friend, someone I haven't talked to in several years, contacted me to share a life update. He said that after three years of blood, sweat, and tears, he and his wife paid off their $125,000 of consumer debt (student loans and credit cards). Whoa!

When I asked him how that happened, his answer shocked me. "Remember that one time we were having drinks at _____? Someone asked you about paying off all your debt. I thought to myself, if you could do it, so could I. So I did."

If I could do it, so could he! Yes! I couldn't love that more. This debt had haunted him for nearly two decades.....until that day three years ago when he decided enough was enough. Then, he changed his life forever.

Here's the opportunity on the table for you today. You have an opportunity to change the world by changing yours. Without even knowing, my actions to change my own family's world eventually inspired this other family to change theirs.

People are watching. People see things. They might not listen to your advice, but they can't ignore the fruit of your actions. When you make good decisions (financial or otherwise), and your life improves, it's impossible not to see. This happens with my clients all the time. Their lives start to shift, they live with more freedom and meaning, people around them notice, and a new wave of inspiration strikes and new group of people.

If you want to help others, lead by example. If you want to inspire generosity, practice generosity. If you want to inspire debt-free living, become and stay debt-free. If you want to inspire work that matters, aggressively pursue work that matters.

Whether you see it or not, people are watching. And whether you realize it or not, your actions are moving the needle in other people's lives, for better or worse. What a fun and intense opportunity.....and responsibility.

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Bing!

Happy Groundhog Day to those who celebrate! What are your favorite Groundhog Day movies? For me, it's probably Groundhog Day....or maybe Groundhog Day. I saw on Facebook last night that my friend Ryan was watching it. On one hand, that's awesome. On the other hand, it's a bit of a party foul to watch it on Groundhog Day Eve. To me, that feels like unloading the Christmas tree and thrashing open all the gifts on Christmas Eve. Oh well, I digress.

Groundhog Day has been and will forever be one of my favorite movies. If you haven't seen it (which is a shame), I'll summarize. Bill Murray, a semi-famous meteorologist from Pittsburgh, begrudgingly travels to nearby Punxsutawney to cover the annual Groundhog Day celebration.

For unknown reasons, Bill Murray gets caught in a time loop where he lives the same day over, and over, and over, and over, and over, and over. It's as depressing as it is ridiculous, as thought-provoking as it is hilarious. Underneath its comedic facade is a deeply meaningful movie, filled with wisdom and virtue.

Here's the question I always ask myself while enjoying this film. Is it enough to do the right thing? On a basic level, we know right and wrong. We understand how we should handle ourselves and how we shouldn't. If that's true, is it enough to simply put ourselves through the paces of doing it "the right way?"

As you can imagine, I have an opinion. I tend to believe simply doing the right thing isn't enough. I think it goes deeper than that. I think intent plays a big role in all this, which is woven into the fabric of this film. I call it doing the right things for the right reasons.

It's one thing to do the right thing, but it's an entirely different beast when we're doing the right thing for the right reasons. A sincerity, if you will. A spirit of openhandedness. A posture of generosity. Doing the right thing without any expectations in return.

Oftentimes, we do the right thing if/when it serves our own purposes or self-interest. But what happens when the right thing doesn't benefit us......or even hurts us?

What if doing the right thing means sacrificing ourselves for the betterment of others?

What if doing the right thing means taking a harder path when it means we can make someone else's path easier?

What if doing the right thing means caring so deeply about the intent of the action, knowing well the outcome is very much uncertain?

What if doing the right thing means foregoing more money and a higher standard of living so we can live out a more specific call in our life?

I'm not sure my little rant made total sense, but perhaps it will give you something to think about before or after you watch the film. Not during, though. During the movie, I hope you enjoy it as thoroughly as I will. Oh yeah, and one more thing: Bing!

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Ode to Reps

I recently appeared on a podcast, but it was a different kind of podcast. It was recorded just like a typical podcast, but at the same time, there was a live audience watching/listening. It was facilitated via Zoom, so I could see the attendees' faces while recording. Just one problem: Only five of the 150 scheduled attendees actually showed up. Therefore, I was doing a live virtual talk to an audience of five that would eventually become a podcast. Odd, I know.

Overall, I thought it went fantastic. On the heels of the event, the organizer reached out to thank me, apologize for the small turnout, and share a few thoughts. One particular comment struck me: "It was interesting watching you perform. Even though there were only a few people there, you gave off the same vibe as if there were 1,000 people in the room."

Good! That's exactly what I was hoping for. I'm a firm believer that every rep counts; we never know what impact we'll make. It reminds me of something I learned from being a youth group leader. If we hosted a big event and only a handful of kids showed up, that didn't mean it was a loss. Rather, it meant we could pour everything we had into those few kids. I loved that mentality!

I think this mindset carries into every aspect of life. Each repetition is an opportunity to give 100%, regardless of the circumstance. Further, giving 100% in the less assuming settings earns us the right to make an impact elsewhere.

It ALWAYS reminds me of my favorite music video, Ode To Sleep by Twenty One Pilots. If you haven't seen this video, and I'm 99% sure you haven't, please take a few minutes to experience it.

The video opens with Tyler and Josh performing in a small dingy room in front of just 12 people. What's most fascinating to me is that they are performing with the same energy one might exude in a large arena. They were going off.

The video transitions to a different show, 18 months later. This time, they are playing in a "dark, sweaty basement" in front of 300 people. Again, the same massive energy that doesn’t seem to match the audience size. They were going off.

Lastly, the video transitions one final time. This time, 18 months later, they are performing again. However, the audience has ballooned to 12,000 loyal fans. The moment the screen flips to HD and pans across the electric crowd still gives me chills. Again, the energy was off the charts. They were going off.

I can't get this music video out of my head. It has 26 million views, and I suspect half a million of them are just me. I so much appreciate their willingness to give 100% of themselves each repetition, whether 12 people or 12,000 people.

I don't know what you have going on today, but whatever it is, it deserves 100%. You never know the impact you'll make.

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Stepping Across the Line

Whenever I write about my disgust in the "support small business" movement, I suffer a momentary wave of panic that I'll lose some of my small business owner subscribers. After all, my ideas on the subject are about as counter-cultural as they come. I've lost my fair share of readers from this position, but I'm grateful for everyone who has stuck with me and has been willing to hear a different perspective.

With that context in mind, I have a fun story to share. One of my small business owner friends recently reached out via text. He confessed there were many days where his finger hovered over the "unsubscribe" button out of frustration, but for whatever reason, he decided to give me the benefit of the doubt. He's a big believer in "supporting" small businesses. This isn't news to me, as I've watched him spout off that destructive narrative for years on his social channels and in his marketing.

Here's what he said next! "A while back I decided to give your idea a try. Instead of asking people to support me, I just tried to be more excellent. Do better at marketing. Treat customers better. And give people more reasons to come to my business instead of someone else's (or the big box stores)."

I'm loving this so far! Let's continue: "And it worked! My revenue has doubled in the last 6 months and I wonder why I spent so much time worrying about people supporting me. As you say, excellence always wins."

Yes! Yes! Yes! By the way, I've seen a shift in his business from watching their social media. The change is palpable. They carry themselves with a newfound confidence, and it's clear they are in the business of serving people well.

They now realize customers don't owe them anything. Customers don't exist to serve them, but the other way around. Their sole responsibility is to earn the right to serve people, serve them with excellence, and earn the right to serve them again. And if they do that well enough, earn the right for those people to share the news with others.

This is exactly what my friend has done, and his business and family are thriving as a result. He used to act entitled to people's business and feel victimized by a lack of support. Today, he and his team add a ton of value to many people's lives; they are thriving!

This is the way business should be done. I'm not arrogant enough to think I will single-handedly change the world here. However, together, we have the potential to bend the culture and slowly move the needle in this area. My friend is certainly making a difference in his little neck of the world.

Whether you own a business or work for an organization, today is another opportunity to be excellent. If we do, the rest will take care of itself.....eventually. No excuses, no justifications, no entitlement. Just excellence.

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Ode To Insecurity

Today's post is about Cole Netten, my Meaning Over Money partner. My relationship with Cole and his wife Kate began in their later college years, as they were about ready to graduate, get married, and join the working world. Upon graduation, Kate began her teaching career, and Cole found a pretty good office job. It wasn't the job of his dreams, but it was safe, steady, and provided security for his new family. It was a responsible job.

Just days into his new job, I invited Cole to lunch since we were now working in the same building. When he showed up, he looked like a shell of his former self. It was still Cole, but yet it wasn't. His zest for life seemed missing. His go-with-the-flow nature was replaced with angst. He looked absolutely miserable!

Within a matter of weeks, Cole impulsively quit his job and told Kate about this decision AFTER he did it. Yikes! What in the world was he thinking!?!? He landed a solid job right out of college! This job would have provided a nice income for them. It would have helped them grind out their debt. It would have allowed them a higher standard of living. It most certainly would have felt more secure. Yet, Cole instinctively lit a match and burned it down.

Fast forward several years, and Cole and Kate still don't have security. Their standard of living isn't something to envy. Their financial life is anything but steady or predictable. While all that may be true, there's something else I need to add: They live a truly blessed life. Cole's career as a filmmaker is just as choppy and uncertain as it's ever been. Kate primarily stays home with their THREE kids, from newborn to four. In my opinion, their marriage is something worth mimicking. They are truly a special couple. But "secure" isn't on their scorecard of life.

A few days ago, Amazon Prime released a new documentary titled ChiefsAholic, a film about a Kansas City Chiefs Superfan who was secretly living a double life as a serial bank robber. Cole helped make this movie!

Add this to the ridiculous list of projects he's done:

• Shooting feature segments for College Gameday.

• Manning Taylor Swift watch in the underbelly of Arrowhead Stadium for ESPN.

• Doing commercial work for prominent regional and national companies.

• An accomplished drone pilot.

• Shooting and grip work for feature Hollywood films and documentaries.

• Shooting post-game press conferences in the Kansas City Chiefs locker room.

• Shooting weddings for NFL superstars.

Oh yeah, and he's barely 30-years-old. He's done all this in less than a decade. What in the heck is he going to do in the next 10, 20, or 30 years? All because he turned his back on a "good" job. A "secure" job. A "responsible" job.

I'm so freaking proud of this guy. Not so much for what he's accomplished, but for the road-less-traveled example he's setting for hundreds or thousands of people around him. Meaning over money. Purpose over security. It's one thing to say it, but another to live it. He and Kate live it.

Take from this what you will. Oh yeah, and go watch ChiefsAholic on Amazon Prime!

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The Unlikeliest of Inspiration

Since yesterday was the last school day before Christmas break, the boys stayed up later than usual. When it was finally time to go to bed, everyone was exhausted. Bedtime was a bit more expedited. Instead of each of us praying like most nights, I asked Finn to give one extra good prayer for all of us. He knocked it out of the park! Something he said caught my attention, though. He prayed for the people who were "poor and don't have homes" and asked God to give them blankets to stay warm in the cold.

After the tuck-ins finished and Sarah left the room, I asked him about that. He said he's been thinking about homeless people and is scared they won't be safe. I asked him if he’s interested in going to Target, filling up our car with blankets, and taking them to some friends who could deliver them to some of the homeless people in our community. He beamed with excitement. I guess I know what we'll be doing on our first day of Christmas break.

Then, he added something else. "Do you know the Mickey Christmas Carol movie? That's what made me interested in helping people who are poor and don't have homes. They talked about it on there, and I was really interested. Giving stuff to people for free and helping them." First, listening to this little boy try to say the word "interested" is pretty cute. Second, wow! How awesome is that!?!?

I talk to the boys about generosity all the time, but for whatever reason, Finn's recent viewing of Mickey's Christmas Carol connected some new dots for him. He gained some awareness. He ached for hurting people. He was inspired to act. Sometimes, inspiration comes from the most unlikely of sources.

I'm really excited for Finn to explore generosity in this way, and I'm extremely proud of him for taking this step. Who knows where it will lead, but it will hopefully be the next step in his journey of generosity.

Keep connecting dots. Connect your own dots. Help your kids connect theirs. Inspire others to connect theirs. You never know when a trigger moment may occur. Sometimes, inspiration comes from the most unlikely of sources.

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The Relentless Pursuit of Excellence

When TJ asked me to partner with him in the re-launch of Northern Vessel, I asked him about his goals. He had one goal, which was as simple as it was audacious: "I want to create the single best coffee shop in America." Uh, ok. Pretty audacious for someone who had failed in his first few iterations of the company. When I asked him how this would happen, he also had straightforward answers:

• We will practice unreasonable hospitality.

• We will attempt to turn the coffee industry on its head and shift the way people experience coffee.

Again, TJ is audacious......borderline crazy. Over the thousands of conversations TJ and I have shared, these visions never get lost in the shuffle. They are a constant elephant in the room, perpetually reminding us why we do what we do. His standards are so high. He expects a lot from his team and partners, and even more from himself. He lives and breathes his dream. He's relentless!

Earlier this year, we spent weeks trying to put into words the way we approach our business. Ultimately, after many iterations, the words in front of us clicked: The relentless pursuit of excellence and the will to win. Notice how it's not about coffee, but excellence.....period. This message seemed to resonate with everyone we shared it with. Doctors, entrepreneurs, photographers, barbers, teachers, social media influencers. We were surrounded by an army of people who demand excellence, not only from themselves, but also from those who have the privilege of serving them.

Even the smallest nuances of our business get put under the microscope. Is that drink excellently prepared? Did we show joy to the customer who just walked in the door? Is the vibe of the shop on point? Are those the best lids for sipping a beverage? Is that Instagram post hitting the right mark? Does the team feel valued and empowered today? Did we show enough gratitude to those who step foot into our little world? Everything is on the table for critique. Good isn't good enough. It's the relentless pursuit of excellence in the big things and in the small things.

We aren't there yet. We aren't perfect. We still make mistakes. We're still learning. We still have a long ways to go. It's a never-ending journey, but a journey nonetheless.

We receive tons of feedback and reviews, and we appreciate all of it. Yesterday, though, we received a doozy on Google. It's creative, direct, and funny. It also gets to the heart of TJ's original vision. Here it is in its entirety:

"If you think Disney World is the happiest place on earth, then you clearly haven't been to Northern Vessel for a Cold Brew!

Better customer service than the most prestigious Michelin star restaurant, NV does it right. The coffee is expertly crafted, the employees and I do mean EVERY SINGLE EMPLOYEE, smiles and interacts in a way that makes you want to come back over and over again. Truly the brightest spot of most of my mornings.

I know what you're thinking, is this place stuffy and full of coffee snobbery; no sir. It's a super chill environment where people bask in the huge windows (when a KIA hasn't parked there, iykyk) and chat with their friends, you'll see business professionals sitting at the shared workspace typing away, and young families that pop in and out for their much needed caffeine break.

Feeling peckish? Worried that all they have to eat is some crusty vegan/gluten-free/taste free baked treat that looks and tastes like sidewalk chalk that was made in some random hipsters home kitchen? Have no fear! They serve up the best donuts from an actual donut shop, no random cat hair in your scone here, and I highly recommend the cherry cake donut, it's the best (although I do wish they had a double chocolate donut as those are my actual favorite).

All this to say if you want a great coffee, a good doughnut, and incredible customer service you can't go wrong at Northern Vessel, otherwise I hear there's new chain coffee shop opening up nearby where you can actually taste mediocrity and tears of the people that are unfortunate enough to darken its doors…"

Whatever it is you're doing today, be relentless. Keep pushing forward. Demand excellence in yourself. Know you'll fall short, then keep going. Enjoy the journey.

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Keep Doing Good

Our nation was hit with another senseless school shooting yesterday. It was the latest in a string of tragic events that have ripped countless families apart. Day after day, bad things keep happening. Do you ever wake up some days and ask yourself why all this keeps happening?

There's a real helplessness that can fall onto our psyche as tragedy after tragedy impacts our lives and the lives around us. A helplessness and hopelessness. There's no shortage of terrible things all around us. Just in the past few weeks, I've walked alongside several families dealing with unspeakable loss.

While I can't undo or directly impact many of these tragedies happening around me, I have a role to play......and you do, too! In a world inundated with pain, suffering, and evil, we have an opportunity and responsibility in front of each of us: keep doing good.

Each day, we can choose to add to the pain, sit on our hands and be complacent, or do good. Each day is a new choice. Do I want to add to people's suffering, sit idly, or keep doing good?

This world needs all the good it can get. People need all the good they can get. That's my call to action today, short and sweet. Keep doing good. Each day, choose to do good. We can't necessarily prevent some of these painful events from unfolding, but we do have the collective power to drive more good into the world than bad can take away.

Maybe it's just wishful thinking on my part. Maybe it's impossible to make up for all the terror we're experiencing. Maybe it is, in fact, hopeless. However, I'm just crazy enough to believe that we do have influence. We do have an opportunity. We do have responsibility. I think each of us wields far more influence on this world than we know. I think today is a day to fight back with good. Keep doing good. Make an intentional choice each and every day. Let's push back on evil.

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Jimmy V’s Free Rent

As I was basking in the glory of #3 Iowa State's 13-point comeback win on the Iowa Hawkeyes's home court last night, ESPN switched to coverage of its annual V Week programming, beginning with Jimmy V's iconic speech at the inaugural ESPY Awards 31 years ago.

Jimmy V lives rent-free in my head. I remember watching that event as an 11-year-old kid. I was just there for the highlights and to see my favorite athletes win awards, but then this other man stepped to the podium. I didn't know who Jimmy V was, but the moment he started talking, I was captivated. His words seemed paradoxical to me. How was he talking about his imminent death (something I had never heard discussed before) while doing so with so much vigor and optimism? He made a mark on me that I wouldn't realize for many years, and now can't get out of my head.

If you do any amount of research on Jimmy V, you'll quickly find that he was extraordinarily successful in his professional career. He was a basketball player, coach, and broadcaster. As a coach, he led NC State to a national championship in what is now considered a legendary moment in basketball history.

Yet, despite all his accomplishments and celebrity, his biggest impact on this world wouldn’t occur until the waning months of his life. In 1992, at the age of 46, he was diagnosed with an aggressive form of cancer. If you didn't watch the speech linked above, I highly recommend you do. It's the best 11 minutes you'll spend all day! He gave that speech nine months after his cancer diagnosis, and he passed away less than two months later. That speech, and its aftermath, created a movement that carries through to this day. His foundation, launched that night 31 years ago, has raised nearly $400M for cancer research.

Jimmy V passed away at 47 years old when I was just 11, yet the impact of his final months of life carries with me to this day. I think about his zest for life, his determination to keep moving forward, his insistence of living with meaning, his passion for making a difference, his contagious joy, and his self-awareness of his own mortality. I say this as a 43-year-old man, 31 years after his speech and death. In his final weeks of life, he managed to spark something in me (and likely millions of others) in ways that would ripple through time.

This is me turning my chair away from memory land and toward you. Your best work is in front of you. No matter how old you are, what you've accomplished, or what you think is to come, your best work has not yet been availed to you or the world. You will likely make more impact in whatever time you have left than everything you've done to date combined.

Do you believe that? I believe that. Let's find out.

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Shinin’ Shoes and Savin’ Souls

I had a great trip to Mississippi this week. As I journeyed home, I was blessed with an opportunity to grab a quick shoe shine in the Jackson Airport, as I’ve wanted to get a professional shine to protect my new investment. Luckily, there was a shoe shine station immediately adjacent to my gate. I had a great time with Doc the shoe shine man. As he was wrapping up his work, I asked, “What do I owe you?” This is where it gets good.

“Here’s how it works over here. We shinin’ shoes and savin’ souls. Salvation is free, and so are the shoe shines. You just give whatever your heart tells you.”

Yes! Doc was speaking my language! I was anticipating the cost being $10-$15, with the plan of just giving him a $20 bill. But the moment he shared that, something inside me shifted. I reached into my pocket and gave him every dollar I had on me. 

Was Doc sincere? Not sure. Did he have ulterior motives? Not sure. But I was going to take him at face value…..because he built trust with me over the preceding 10 minutes. He served me with excellence. He was engaging, thorough, shared wisdom, and provided a killer end product. Excellence should be rewarded. If he’s running his own business out of the airport (which probably isn’t cheap), and doesn’t even have a price for his service (it’s 100% free), I suspect many other people also reward excellence. He wasn’t asking for a hand-out, but rather for an opportunity to serve people with excellence and let the chips fall how they may. It takes an awful lot of confidence to sustain a business without having a price tag on your product.....confidence only excellence can buy.

In addition to all that, in just 10 short minutes, he managed to make an indelible impact on me……enough to warrant an entire blog post by a complete stranger. Here’s an interesting question to ponder today. What can you do today to make the type of impact where a total stranger would write a blog about you? I don’t know the answer, but I do know one thing: the bar is probably lower than you think. It doesn't take some grandiose act to make an impact. Doc impacted me within 10 minutes of a chance encounter. If Doc can do that, why not you? Why not me? Why shouldn't we move the needle in someone's life today?

Let's get to work!

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Throw Deep, Baby

Social media saves me again. I'm utterly exhausted from all that occurred in the past week (single dad life while Sarah traveled, Grandma's passing and subsequent funeral, basketball practices, and travel to Mississippi). As I pondered what I should write about today, I decided to open the inspiration machine (i.e. TikTok). It didn't take more than 45 seconds of scrolling for me to stumble upon a brilliant clip featuring Forrest Gump himself, Mr. Tom Hanks.

@dominatingmotivation2 If your gonna do something, Throw Deep.💯#motivation #mindset #quotes ♬ original sound - DominatingMotivation

I don't have the full context of this conversation, but he's being interviewed. The interviewer asks, "What is the best advice you've ever heard or received?"

Here is Tom's response: "Throw deep, baby. If you're gonna do it, do it. If you have the chance, do it. Don't pause. Instinct, man. If you got an instinct, go at it. Throw deep."

This is one of the scariest mindsets one can have. Throwing deep, relying on instinct, just hitting "go," not pausing, going for it. This is a sure-fire way to fail. If you approach life with this mindset, you WILL fail. Oh yeah, it's also why you'll succeed.

Ask any successful person about failure. They won't laugh at you and tell you how they never failed; far from it! Instead, they will probably elaborate, in great detail, about their many whiffs, failings, and embarrassments. Going deep is a recipe for disaster, and beauty. It's the secret to being humbled, and doing something that matters. It's the door to pain and suffering, and the joy of accomplishment.

I used to believe in playing life safe. Get an education. Get a "secure" job. Hold onto said job for dear life (even if it sucks). Be financially responsible; be frugal, hoard resources, keep them for myself. Coast through life, pursuing comfort every step of the way.

If you know me today, you hopefully associate me as the anti of all I just described. Throw deep, baby, as Mr. Hanks suggests. It's a tremendously difficult and humbling way to live life, but wow, it's meaningful. There's nothing safe about my family's life anymore. We have far less income, much more uncertainty, and anything but stability. But in its place is meaningful work, life-giving generosity, a spirit of adventure, and a relentless pursuit of meaning and impact.

Wherever this meets you today, I hope it gives you something to think about. Maybe you have a wild idea you're hesitant to run with. Perhaps you're itching (but scared) to start that business. Maybe you're being called to make a counter-cultural career shift. Perhaps you feel the nudge to open the floodgates of generosity.

Whatever is on your mind and heart today, I hope this triggers something within you. Throw deep, baby!

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731 Ideas

In the reflective and surprised words of Ron Burgundy, "Boy, that escalated quickly." Two years; November 14th, 2022. Today is the two-year anniversary of publishing this blog each day. Two years. 731 days. 731 articles. 731 ideas.

About ten days into this insane endeavor, I wondered if I'd run out of ideas soon. Would I run out in a week? A month? I surely won't make it a year. 731 ideas in 731 days.

Even though I'm living it, it's hard to wrap my head around this notion of brainstorming, writing, editing, and publishing one article per day for 731 consecutive days.

There's precedent for this sort of behavior, though:

• I've brushed my teeth every day for 40+ years.

• I've eaten every day - multiple times - for more than 43 years.

• I've dressed myself every day for 40+ years..

• The list goes on.

So, I suppose there is a precedent for writing 731 articles in 731 days. Each of us is uniquely wired to create, maintain, and strengthen habits. What do all those things above have in common? They are worth it. It's worth brushing my teeth every day so the dentist doesn't have to drill holes through my head, and people around me aren't repulsed by my breath. It's worth taking the time to eat - multiple times per day - because I appreciate staying alive. It's worth dressing myself each day because I don't think anyone needs me walking around public naked. There’s precedent for each of us to do things that are worth it, even tremendously difficult things.

Similarly, it's worth writing this blog because it adds value to thousands of people's lives (hopefully yours, too!). It's worth it because writing every day helps me process what's going on around me and to thoroughly think through these ideas. It's worth it because writing each day builds discipline and grit that can be transported into other areas of my life. It's worth it because creativity begets creativity; each idea (good or bad) sparks another.

No, this isn't my advocation for you to start a daily blog. Rather, this is my encouragement to find something worth doing. Find something that fuels you, serves others, and makes you better. Find it, lean into it, lean into it harder, and watch where it takes you.

Have a wonderful day!

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