(Not) Overemphasizing Weaknesses

"What is your preferred process to pull the perfect espresso shot?"

This is a question sent to me after yesterday's post about Northern Vessel and our pursuit to treat every customer like the most important person in the world. In fairness, I write about Northern Vessel frequently, as jointly owning and running the company has become a major part of my life. Therefore, it's natural for someone to ask this very practical and relevant question.

Confession: I've never pulled an espresso shot in my life. Zero. Zilch. I haven't even attempted it. Truthfully, I don't even know if I could if I wanted to. I love coffee so much, but have no skills. It would be the equivalent of my son deciding next week to build a space shuttle and land a human on the moon. It ain't happening! I do recognize the irony in this situation. We'll serve nearly 200,000 drinks this year, yet I've never made (or know how to make) a single drink.

Let's call this a weakness. It's one of many I possess. If you know me well, you could list out the countless weaknesses that plague me. My lack of know-how in making tasty coffee beverages is one of them.

Culture tells us that we need to focus on our weaknesses, striving to improve in those areas. I think this mentality does us a gross disservice. No, not because I don't believe addressing a weakness is a noble endeavor. I do think there's value in self-improvement. My problem with this approach is that it forces us (whether consciously or subconsciously) to divert our attention away from our strengths.

It's true; I have a ton of weaknesses. I also possess amazing strengths. While I don't know how to make our drinks, I can tell you, to the fraction of a cent, how much each one costs to make and the gross margin associated with each. I know how much frother milk gets thrown down the drain, the impact of card payment transaction fees, how much product gets wasted, and the effect of loyalty reward redemptions.

The name of the game isn't fixing our weaknesses, but rather unapologetically and aggressively leaning into our strengths while bridging our weaknesses. Not to be captain obvious here, but the first step in bridging weaknesses is to have the self-awareness that you have weaknesses. Once that happens, which requires humility, only then can we find the appropriate bridges. My assistant, Alyssa, bridges many of my weaknesses. My Meaning Over Money business partner, Cole, bridges some of my weaknesses. My Northern Vessel business partners, TJ and Ashley, bridge some of my weaknesses.....and vice versa!

TJ is an absolute genius when it comes to coffee and hospitality, but he's not allowed to handle the finances. That's a massive weakness for him, which is why I'm here. While finances are a massive strength for me, accounting isn't. That's where Ashley steps in with her beautiful strengths.

Sure, I could spend time and energy trying to fix my weakness of not knowing how to make delicious coffee drinks. But that won't create one cent of value for the firm. On the flip side, me aggressively leaning into my strengths creates hundreds of thousands of dollars of impact.

I encourage you to write out your strengths and weaknesses on a piece of paper; take an inventory. Second, see which ones you spend more time and energy on. Third, find ways to bridge the gap in your weaknesses to dive harder into your strengths. It can change everything!

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Every Game Is the Super Bowl

I recently received a text from a friend who had just visited Northern Vessel for the first time. She said she was greeted excitedly by the team as she walked in, intentionally walked her through the menu with a smile, and made a killer drink for her. What she didn't know was that we had actually closed a few minutes before she walked in the door. The barista eventually shared that we were closing, but she was free to hang out and enjoy her drink if she desired.

She was blown away. Not only did she receive what she called "the best service of my life," but it was willfully and excitedly delivered even as the shop was closing. This is exactly what we try to accomplish! We're 100% open until five minutes after closing. No cleaning, no sweeping, no trash.....nothing. You won't see any closing-related tasks happening around you, as those are subtle visual triggers that you're no longer welcome. That's anti-hospitality. Using a sports analogy, every game is the Super Bowl. This customer may only ever come in one time, and if that's true, we want to make sure she has a world-class experience. Every customer is the most important customer....period. No, we don't always nail it, but man, we try!

I remember 5-6 years ago when TJ would pop up at grad parties, weddings, and city streets with his little coffee cart, slinging drinks to whoever would give this stranger a shot. He was bootstrapping his dream, desperately trying to eke out a meager living. Something caught my eye when I first met him, though. He treated every interaction like it was the Super Bowl. Every customer who walked up to his cart might as well have been the most important person in the world. That commitment slowly but surely earned him the right to serve more and more people.

Thinking back to those humble (and difficult) days makes what he's built over the last few years all the more special. Just yesterday, we were privileged with the opportunity to serve more than 500 drinks at our shop. That's 80 drinks per hour, or one drink every 45 seconds, for a fun-packed six-hour stretch. As I watched our team work, it provided me with so much joy to see how each team member treated every customer like they were the most important person in the room. Did we nail it 100%? Probably not, but man, we tried! I received countless comments and texts from friends who were thoroughly impressed with the hospitality of our staff. I couldn't be prouder or more grateful!

While I suspect most people reading this probably don't own or run a service-based company, this principle transcends all boundaries. When we approach life, work, and relationships like every game is the Super Bowl, it unlocks something far grander than we could have ever imagined. Give it a try!

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Childlike Wonder

Sarah and I took the boys to a dinner theater show last night. It was a phenomenal experience. I wondered how much they would enjoy it, but to my surprise, they came alive and soaked in every second of it. My favorite part was watching the kids yell, scream, cheer, and boo as the action was playing out. They were all in!

I often wonder at what age most of us lose that zest, that imagination, and that wonder. There's a moment in life where we go from having that childlike wonder to getting hit with a blast of reality. It's like our dreams, creativity, and imagination were robbed from under our noses without us even knowing it.

One of my commitments over the past decade has been to live with more childlike wonder. I crave to see things differently and be crazy enough to ask, "Why not?" Every ounce of me wants to revolt against what's normal and expected, instead sharing my version of creativity with the world.

Truthfully, I feel younger now than 15 years ago. While my body certainly isn't, my mind, soul, and imagination are. It's so easy to lose sight of those things in life. After all, life can be brutal. It can often feel like we're repeatedly getting punched by circumstances. It's no wonder we often abandon our childlike wonder, and grasp survival instead.

Watching my kids last night was yet another reminder of how important our imagination, creativity, curiosity, and wonder really are. There's nothing more joyful than living life with that zest that only small children seem to possess.

I have some absolutely insane ideas that have been fighting to come out for a while now. Outside of my assistant and a few close friends, very few people know about some of these ridiculous ideas. Watching my kids over the last few days has been all the affirmation I need to pull the trigger and just say "yes" to some of these quirky inspirations.

As for you, I hope you find a way to keep hold of that childlike wonder that once fueled you. Some of it is still there, even if placed deep on the back burner. Perhaps today is the day to dust it back off.

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The Wrong Scorecard

I just had a heartbreaking conversation with an acquaintance. He's in his mid-50s, married, with two children who are about to graduate from high school. He confidentially shared this with me, but also asked me to anonymously write and podcast about it.

Here's the context. This man can no doubt be considered successful. He has a prominent position in a prominent company. He's played the game, worked hard, navigated his way up the corporate ladder, and consequently, has reaped many financial rewards. He and his wife live in a large, beautiful suburban home, drive luxury cars, send their kids to a prestigious school, and live a VERY comfortable life. He aggressively and diligently invested throughout his career, leading him to a point where he has more than enough to retire right now (let's call it +/- $5 million). In his mid-50s, he could easily walk away from his job today and never worry about money again.

You're probably reading this and thinking to yourself, "Yeah, what's the problem? I'd love to be in his shoes!"

What he said next is where the story takes a dark turn. "If I could do it all over again, I'd do everything differently. I think I was using the wrong scorecard."

His work pursuits and the demands of his job required him to be away from his family on an almost weekly basis. As he framed it, his kids are about ready to leave the house, and he doesn't even feel like he knows them. Now that he has this pot of wealth and the ability to hit the career eject button, he feels this massive void and missed opportunity. His kids are about ready to leave the house, he finds little to no meaning in his work (other than the money it produces), and he has no passions, hobbies, or interests outside of making more money. "Now that I look back, it all feels kind of worthless."

He confided in me because it's deeply embarrassing. He feels pretty guilty about having this level of regret and shame when most people would give their left thumb to be in his shoes. "It doesn't feel as good as I thought it would."

For decades, he believed the appropriate scorecard to measure his success was his bank account and the freedom it provided him. Today, though, he's seeing things through a different lens. Now that he has the financial freedom to walk away from work, retire into the sunset, and live a blessed financial life, he realizes there might have been a different (and better) scorecard to use for this journey called life.

He and I spent many hours talking about meaning, impact, generosity, and contentment. The importance of being a father and husband. The need to disconnect our identity from our money, stuff, and status. The deep, inherent, God-given hunger to be productive and add value to other people's lives. The realization that no amount of money will truly make us happy. The soul-filling, life-giving power of generosity. It was a beautiful conversation.

Bad news: This man has been using the wrong scorecard for decades.

Good news: He can change the scorecard today!

What scorecard are you using?

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Whole Isn’t Whole

I often receive a handful of related comments whenever I talk about the need to be excellent:

• Everyone makes mistakes.

• Where's the room for grace?

• Nobody's perfect.

• S*** happens.

All good points, but today, I want to debunk this argument.

How would you feel? You're dining at a well-respected restaurant with your family. One of your small children orders chicken. However, when the dish arrives, you cut into it and realize the chicken is completely raw. The server apologizes and says they will send out a new one. The new one eventually arrives, fully cooked, and the rest of the meal is largely uneventful. Other than (eventually) replacing the raw chicken dish with a cooked one, no other concessions are made. How would you feel?

How would you feel? A landscaping company is at your house doing some work. For whatever reason, a mistake is made, and they nick your irrigation line. The business owner apologizes and says they will have a professional repair it at no cost to you. How would you feel?

How would you feel to be on the receiving end of these two situations? Well, these are both real-life scenarios that played out last week, and in each, the customer was livid. The restaurant customer is a close friend, and the landscaping company business owner is also a friend. Why would both of these situations end poorly? After all, both customers were made whole.

Whole is not whole, that's why. When a mistake is made, whole isn't enough. Excellence doesn't mean perfection. Excellence doesn't mean we won't make mistakes. Excellence means being better and doing better in all things, including on the heels of mistakes. You WILL screw up. You WILL fail. You WILL botch it. The mistake isn't what defines you; it's how you respond after the mistake that separates excellence from bleh.

In both situations, the business owner should have made the customer whole......PLUS another step.

For my buddy that received raw chicken, maybe the restaurant comps that dish and throws in a dessert. Maybe they comp the entire meal. Maybe they give them a gift card on the way out the door. Whole is not whole, and they blew an opportunity to send my friend away with an amazing story of excellence (plus many return visits).

For my buddy who made a mistake on the landscaping job, he, too, had options. Maybe he could have offered a discount on the job. Or perhaps hand the homeowner a handwritten card with a restaurant gift card in it. Or offered a complimentary follow-up service. Whole is not whole, and he missed an opportunity to create a lifelong customer. He’s a young business owner, and I think he’s going to nail this one next time!

This isn't a blog about IF you make a mistake. It's only a matter of WHEN you do. It's coming. You might even screw up today......I'm sure I will! Excellence isn't defined by how little we mess up. Rather, it's about how we respond when we do. Whole is not whole. Take one more step!

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Destroy the Bar

My friend was beyond frustrated. He had just fired an employee, but right before that, another stopped showing up. My buddy owns a successful landscaping company. "Travis, if you know anyone who wants to work, let me know. We pay good money."

"You bet," I responded. "What particular skills are you looking for?"

"Someone who will show up and show up on time. That's it. We can teach the rest."

The bar has never been lower. In a field that requires certain skills, my business owner friend simply needs people who will show up. I asked if he cares about people being hard workers. "Well, that's preferred, but the most important part is that they are present. I'll take that!" Again, the bar has never been lower.

Sarah and I spent the last two days in a lake town at a waterfront hotel. The boys are at Grandma and Grandpa's house, so we have a few rare days of alone time. We've had a blast catching rest, sun, and relaxation. We've also hit a bunch of the local restaurants, bars, and coffee shops. Let's just say the results have been wildly mixed. Translation: The bar has never been lower!

Between the service, food quality, hospitality, cleanliness, and timeliness, it's been a wild experience. Very few places are doing things well. Yet, despite that, many appear to be succeeding. I found myself wondering what would happen if someone set up shop with an explicit goal of being excellent. They would take over this little world! Why? Because the bar has never been lower.

I'm not picking on this particular town. I see it every day in every city, including my own. "Good enough" seems to be the motto of our day, creating a sleepwalking culture where businesses look to the left and look to the right, trying to determine how little effort must be exerted to stay on par with their peers. If the bar is low, expectations can remain muted and still eke out a victory they call survival.

I'll share an example of someone who doesn't give two rips about the bar. Sarah and I walked into a little deli. It was bright and vibrant, with a ton of energy.....you could feel it. The front of the store was stocked with a unique mix of products. The back half, though, was where the magic happened. There was a deli counter on the left, with two women ripping out gorgeous sandwiches and slinging little tubs of homemade salads. As I approached the counter, one of the women greeted me like I was her long-lost nephew. She was patient while she excitedly helped me navigate my choices.

The second woman was eager to scoop me up a few salads to pair with our sandwiches. She, too, couldn't have been more cheery. Lastly, with sides in hand, we turned to the right, where we were greeted with a counter full of handmade desserts. Another woman was there to joyfully ring us up and close out our experience. Even before we tasted the food, we were served an experience. By the way, the food was ridiculously good! This place is striving for excellence, and I suspect they are finding success. They see how low the bar is, then crush it.

That's our mission today. Recognize how low the bar is, then destroy it.

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Downshifting

I shared this with a few readers already, but yesterday's post was one of the rare instances where I dreaded hitting the "publish" button. I knew the backlash would be swift and severe, and I was right. Within just a few hours of the post going live, I received at least 30 messages.....and nearly all of them were negative. You can read yesterday's post HERE, but in the event you don't want to, I'll summarize:

• Yesterday was the 20th anniversary of starting my career.

• I'm almost 44 years old.

• I'm only 1/3 through my career. Translation: I implied that my career will stretch (God willing) into my early-to-mid 80s.

• I don't believe in the world's made-up concept of retirement. It encourages us to remove ourselves from the game and live for ourselves just when we're entering our peak impact years.

• I think we all deserve better than to coast out our remaining days like a bunch of spoiled slugs. You have so much more in you!

Most of the negative feedback revolved around the idea that some people who are retired still work, volunteer, be productive, and use their skills. If that's you, I applaud you. But I also have some news for you: You're not actually retired. See, I think culture has created a perverted definition of the word "retirement." We generally define retirement as one or more of the following things:

• No longer working full-time (i.e. working less than the traditional 40-hour week).

• No longer working at a job that sucks (i.e. "I'm doing something I love now").

• No longer getting paid for the work (i.e. volunteering).

All three of those are still work. Part-time work is still work. Meaningful or enjoyable work is still work. Volunteer work is still work. Therefore, if you "retired" and now fall into one or more of these categories, you didn't retire; you just quit your job and shifted your career to something new.

I call it downshifting. Blog reader Randy is "retired," except he's not. He merely downshifted his pace and transitioned into different roles. He's actually making more impact in this season of his career than ever before.

Blog reader Dave may soon be in the same camp. He'll "retire" in the world's eyes, but he's not actually retiring. Instead, he'll probably downshift and focus more time on other work. Similar to Randy, he'll make far more impact in the next season than he has in all his years prior.

My friend Julie "retired" a year ago, but she did nothing of the sort. Though a "retirement" party was thrown in her honor, she merely left that job, downshifted, and transitioned into different work. Knowing her, she'll probably even upshift again at some point.

Ironically, much of the criticism I received yesterday was from people who aren't actually retired, but rather fall into this weird and twisted definition the world has set before us. Each one of them is and will make more impact in this next season of their downshifted careers than ever before. And for that, I applaud them for their service and commitment to serving others.

Yes, true "retirement" is an option. We can bask in comfort and live the remainder of our years for ourselves. The other option is to stay in the game. Downshift. Transition. Focus. Create impact. Pursue meaning.

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1/3 Through the Race

Today marks the 20th anniversary of starting my career: June 6th, 2005. Just a few days after graduating with a finance degree from Iowa State University, I packed up my dumpy little apartment and moved into an equally dumpy little apartment in suburban Kansas City.

I spent the next four years growing my career in institutional commercial real estate investing before being involuntarily relocated to Des Moines, Iowa, during the Great Financial Crisis. It was a scary and frustrating time, but I was so grateful for the opportunity to keep a job when everyone around me was losing theirs. I was hurt, but blessed.

I spent the next ten years continuing my commercial real estate journey, eventually leading me to work primarily with European and Middle Eastern clients. Those were some special years, and I grew tremendously through them.

However, during the back half of that decade, I felt this lingering pull to make a dramatic shift and dedicate my life to something different. That was a hard decision, though, as I was making more money than I ever imagined I would. Ultimately, I had to choose meaning over money, and in June 2019, I started my financial coaching business.

These last six years have been absolutely wild. It started as financial coaching for families, but quickly grew to include business consulting, podcasting, writing, speaking, and Northern Vessel. I'm so grateful for all of it. It's been the honor of a lifetime.

Today, I'm almost 44 years old. As I reflect on the past 20 years, I realize I'm about 1/3 through my career. So much has happened already, but I can't even fathom what's about to happen in the next 40 years of this career. Here's one thing I do know, though. Whatever happens in the next chapter will dwarf the impact I had in the first 20 years of my career. No matter how much good happened in the past, the future will surely be brighter.

How do I know that? Here's how. 44-year-old Travis has more experience, skills, insights, relationships, influence, and resources than the Travis who existed over the prior 20 years. As such, there's almost zero chance I don't make a bigger impact this next season than the last. Everything builds on everything.

The irony of this situation is that our culture will soon cheer me on to retire and ride off into the sunset. It will tell me that I can afford to quit work and start "enjoying life." So many people I know are leaving the game before even reaching their peak impact years. They raced to this made-up 21st-century concept called retirement, where they will now coast out the remainder of their lives in comfort. Instead, they could literally be changing the world by engaging in the world with everything they have to offer.

Don't get me wrong; I'm all for freedom of choice. Everyone has the right to do whatever they want with their life. I don't have a right to tell people what they should or shouldn't do. However, I'm going to use whatever influence I have, and the example I have the opportunity to model, to show that each of us has so much more to offer this world than the world is giving us credit for.

Whatever impact you made in the past pales in comparison to what you can do from here on out. Prove it.

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Never As Good As We Believe

May was an epic month for us at Northern Vessel. We experienced unprecedented growth and achieved things we never thought possible. We sold 1,100 gallons of our signature oat milk cold brew latte alone. Unreal developments, and I'm so grateful for all of it.

At the same time, however, we encountered and discovered gut-wrenching problems that knocked us down a peg or two on the ego scale. This is a universal principle I firmly believe in: No matter how good we might think we're doing, we're never as good as we believe. Danger lurks behind every corner, and our successes often mask the warts.

I'm not trying to go all Debbie Downer on you today. In fact, I think this is the most encouraging message of all. There's ALWAYS room for improvement. That's why some of my favorite coaching clients are the ones who are already doing well in their finances, businesses, and careers. No matter how good they might think they are doing, we WILL unearth some warts when we pull back the layers. Translation: There's no cap on their potential!

One of my clients is in the process of paying off more than $80,000 of student loan debt, $2,000/month, month after month. Not too shabby, and they hope to be done in less than 40 months. Common sense would suggest they are doing pretty awesome, but ultimately, they aren't doing as well as they believe. My job was to help them dig deeper and find their warts. After a few small but meaningful tweaks, their 40-month payoff plan has been reduced to 17 months. That's the power of realizing we're never as good as we believe. I'm excited for them!

Whatever area of your life this piece makes you think about, just know that you have far more in you. The only thing it requires of you is the humility to look deeper and genuinely desire to see the warts under the surface. Once you find them and address them head-on, you'll be able to hit a new, unprecedented trajectory.

As for us at Northern Vessel, we have our work cut out for us to correct some of these flaws. We owe our customers excellence. No matter how good people tell us we are, we can't quit striving for an even higher standard, in every aspect of the business. We owe that to our customers......and ourselves. You do, too, in whatever discipline you happen to find yourself in. Today's a great day to push forward.

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Excellence, On Display

I spent yesterday morning observing my town's farmer'’ market, wearing a few different hats. First, I'm on the board of directors for the organization that hosts the market. Second, I have multiple clients that operate booths at the market. I spent the day watching, chatting, and taking notes.

First, my town's farmer's market is Thriving, with a capital "T." It's amazing to watch how it's evolved over the years, blossoming into a destination. That's a difficult task, considering it's only a 20-minute drive away from one of the top three markets in the country. For years, my town's farmers’ market was a consumer's consolation prize for not driving to the Downtown Des Moines Farmers' Market. Now, however, it's THE go-to for many people.

That sort of transformation doesn't happen by accident. Rather, it's a byproduct of excellence. That's not a simple endeavor, though, as each company operates independently. Each experience is different. Every booth, every product offering, every pricing strategy. All it takes is a handful of bad vendors to spoil the reputation of the market. On the flip side, it takes multiple examples of excellence to establish a winning reputation for the market.

What I witnessed yesterday was widespread excellence. There are no coincidences. When businesses are excellent, people flock. When they aren't, they don't. I've written about this before, but an entire segment of our population preaches "support small business." They shout it from the rooftops, casting a shadow of guilt, manipulation, and obligation upon the broader audience. What they have to sell may or may not be any good, but we should "support" them because they are small (and local).

The irony of this phenomenon is that almost everyone is small and local. As I witnessed the behavior of the market-goers yesterday, they flocked to the excellent businesses and largely avoided the "support small business" businesses (which often correlate with a lack of excellence).

People don't care about supporting you; they care that you're excellent. If you're excellent, they will come. If you aren't, they won't. This is always painfully obvious in a farmer's market setting. Sure, you can talk down to everyone (on social media or in person), telling them they need to support you, but the cream always rises to the top. If you lack excellence, you'll suffer, and it has nothing to do with you being a small business.

Farmer's markets are the great equalizer. Everyone is on the same playing field. Most vendors have the same booth size, the same hours, and the same foot traffic. What they do with that opportunity, however, is what really matters. Those who are excellent will thrive. Those who aren't will either learn to become excellent, or fizzle out.

Next time you're at your local farmer's market, keep your eyes open for these dynamics. It's a fun way to walk through the market! Oh yeah, and while you're there, find some excellent businesses and allow them to serve you well!

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The Book Challenge

Someone recently posed an interesting question to me, and after much consideration, I thought I'd pose the same question to you: What is the most impactful book you've ever read?

Books have the power to transform us, take us to a different place/time, and think about things in a way we never imagined. For centuries, books have been a driving source of knowledge, wisdom, perspective, and experiences. Books have the power to shape, mold, and strengthen. Books are amazing!

I have thought long and hard about this question and have a few answers. I discussed this topic with a few friends, and I was fascinated by each person's answers. As such, I'd like to rip the band-aid off this and see if I can get hundreds more answers. What is the most impactful book (or few books) you've ever read? Some of you might be inclined to say The Bible. Fantastic answer, and I would agree, but for the sake of this exercise, let's exclude The Bible.

What is the most impactful book (or few books) you've ever read?

One of mine has to be Unreasonable Hospitality by Will Guidara. This book has completely rewired the way I perceive interactions and running a business with excellence. In fact, this book and its associated principles are the foundation of what we're trying to build at Northern Vessel.

The second is The Paradox of Choice by Barry Schwartz. This is the book that first lit the match for my fascination with behavioral science. It was the entry point for what would become dozens of books on the subject, shaping how I speak about, teach, and engage the topics of work and money.

If I can add a third to my list, it's The Grapes of Wrath by John Steinbeck. I first read this masterpiece in upper elementary school, and it changed my entire perspective on writing. This book showed me the impact we can have with words and storytelling.

What about you? I want to know what the most impactful books have been in your life and, if you're willing to share, why. You can hit reply to this e-mail, or if you're reading on the website, drop a comment below. I can't wait to compile a comprehensive list and share it with everyone. Better together. Always better together. Have a great day.

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Even When You Don’t See It

I recently had a fun interaction with a young couple. As we discussed how this couple operates their financial lives, I was continually impressed by how they had things set up. From how they budgeted, the tools they used, and the principles they practiced. For not being financially-minded people, they sure had a firm grasp on their finances! They were leaps and bounds ahead of most people.

Curious, I asked how they ended up in such a cool place already in their marriage. "We both listen to your podcast all the time, then we talk about it, then we try to implement pieces of it in our marriage."

Wow, just wow! To be honest, it's hard to see the true impact of a podcast. 425 times, we recorded, edited, published, and trusted that our Meaning Over Money Podcast would make a difference. 425 episodes. 113 hours of me talking into a microphone, published into the abyss.

While it would be so much more fun, rewarding, and emboldening to see every impact our work makes, that's not reality. We might get a glimpse into some of our impact, but most happens behind the scenes. We set things into motion and trust good will come from it. That applies to all jobs in all disciplines. Here's the beautiful thing, though. Impact is still impact, even when you don't see it. It all counts the same whether you're watching it first-hand or if you never know about it at all.

So much of what you do each day impacts the world in ways you never would imagine. Things you say, actions you take, decisions you make. Yes, some days feel futile. You might get home and wonder if it was all for nothing. No, in fact, it wasn't. Good came from your work today, whether you know it or not. And more good will come from it tomorrow.

This is all to say, don't be discouraged. Don't underestimate the impact you're having. Each day you set yourself into the world and endeavor to do good work, good things ARE happening. Your work matters. You're making ripple effects on this world, whether visible or invisible, and the world is a better place for it. Keep up the good work.

Here's my prayer for you today. Like this young couple I had the pleasure of speaking with, I hope you get a little glimpse into the impact your work is having on the world. I hope you get a little boost of encouragement just when you need it. Don't miss it or dismiss it when it comes. Celebrate, be grateful, and keep up the good work!

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But Would You Live For Them?

I was having drinks with a handful of guy friends recently. There were four of us in total. We discussed all the normal-type things: Family, work, sports, faith, and upcoming travel plans. The conversation evolved to a bit of a morbid topic, triggered by a recent news story about a family that was attacked by a random assailant.

"I would die for my family," exclaimed one of my friends. One by one, each of my friends said the same thing. As a husband and father, they would die for their family. Noble. I agreed with them about this sentiment. If push came to shove, I would sacrifice myself for my family.

However, I asked a follow-up question. "Yeah, but would you live for your family?"

They looked at me, puzzled. For the ten minutes before this topic, each of them shared about how miserable they were in their respective careers and lives. All three of these guys are massively successful, as defined by the world, but each secretly lives in misery.

Each one of these men has achieved something in their lives, and in an effort to retain the comfort, stability, and ease of this new lifestyle, they continuously make choices to maintain the status quo. In other words, they are drowning in their own pool of comfort. In the sports world, it's called "playing not to lose."

None of them is actually living (their words), and their lives are struggling as a result. There's tension in their marriages and tension in their parenting. Their careers suck. Time keeps ticking too fast, but at the same time, not fast enough to finally get to this retirement finish line they fantasize about. They are depressed but mask it in normalcy. The life they are living isn't actually living. It's a form of delayed dying.

I think most people would willfully die for their family, but many won't actually live for their family. Here's the modern-day recipe for a day in the life:

• Wake up and get ready.

• Spend 8-10 hours at a job you tolerate or dislike.

• Come home grumpy and disgruntled.

• Spend a few precious hours with family.

• Count down the days until the weekend arrives.

• Savor the weekend, which might include spending time with friends/family, going on a trip, and/or buying something fun.

• By Sunday afternoon, begin the dread of the Sunday Scaries.

• Wake up on Monday and repeat.

That's a comfortable life. That's a normal life. That's a predictable life. But is it living? Most people, when confronted with this question in an honest setting, will say "no."

Here are a few questions I ask myself:

• Am I pursuing work that matters when I wake up each morning?

• Am I seeking comfort or pushing myself out of my comfort zone?

• Am I actively serving God and serving others?

• Am I giving sacrificially?

• Am I embracing the adventure or playing it safe?

• Am I proud of what I model for my kids?

I think most of us would die for our family, no doubt! That's the sign of loyalty, love, and honor. But would you live for them? Are you willing to truly live?

My three friends desperately need a shift. They know it and I know it. It will take courage and the willingness to disregard society’s expectations. They can do this…..and so can you.

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Mission and Memories…and One More Thing

Many years ago, during a double dinner date in Hong Kong, my friend Gary Hoag said something that has permanently stuck with me:

"There are two things worth investing in. Mission and memories."

I didn't realize it back then, but those words would rock my world from that point forward. If I were to summarize my day-to-day, week-to-week, month-to-month, and year-to-year decisions, 90% of what I do would fall into one of those two buckets. Mission and memories. 

This week, I get to experience both with Gary. Today kicks off a series of meetings and adventures in Medellín, Colombia, beginning with a tour of some coffee farms. Over the coming hours, I'll be laboring in the coffee fields, trying to gain a better understanding of what a day in the life of a Colombian coffee farmer looks like. I couldn't be more excited for this, and I hope I take away something profound and impactful for the greater mission. 

Gary and I were able to link up at the Houston airport before our flight to Medellín.

While Gary lives in the U.S., I've seen him more often abroad than in America. We've traveled the world together, spoken together, worshipped together, camped together, fished together (though what I did barely resembled fishing), and written books together. We've traversed the Great Wall of China together, explored the vastness of the Mongolian wilderness together, scaled Hong Kong's Victoria's Peak together, and meandered through the night markets of Thailand together. 

Memories, memories, memories. And, oh, the mission! Each one of those memories is rooted in mission. Deep, meaningful mission. But do you see the other common thread running through all this? Relationships. We weren't meant to do this alone. Mission and memories aren't for us to prove we're good enough to do it ourselves. In fact, it's the opposite. There's a multiplication effect that happens when we integrate our relationships with mission and memories. One plus one does not equal two; it often equals something far greater than we can imagine. 

There's no telling what impact we can have if we bring others into the fold. This week's mission isn't for me to hoard all to myself. This isn't something I get to individually endeavor, and then tell everyone how cool I am. One person can move the needle, but a group working together for a shared cause can change the world. I can't wait to share more about the vision and invite you to join me.

I don't know how today's post will land, but regardless of what your weekend looks like, I hope you internalize (and incorporate) Gary's words as I did: "There are two things worth investigating in. Mission and memories." Oh yeah, and bring someone else along as well!

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The Chomp

In just a few hours, I'll board a flight to Medellín, Colombia. Then, over the next few days, I will meet people, see things, and discuss ideas that may potentially have a ripple effect for generations to come. Today is what I was referring to when I shared the idea of biting off more than we can chew. Today is the chomp.

If I'm being honest with myself, my life would be much easier and more comfortable if I had just stayed home today. I could spend the weekend relaxing with my kids, getting rested, and knocking out a bunch of important work projects early in the week. Instead, I'm waking up at 4AM on a Saturday and flying to South America to discuss things far bigger than me.

If I'm still being honest with myself, I wouldn't have it any other way. We weren't born to live easy or comfortable lives. We were born to serve others and make a difference. That looks different for each of us, and for me, this week, it means flying to Colombia.

If you look in the mirror and can say to yourself that your life feels pretty comfortable right now, I challenge you to change that. I challenge you to do something that puts you outside of your comfort zone. I've had seasons of comfort in my life. They feel good! It's like a warm and cozy blanket. I had time to do what I wanted. I had money to do what I wanted. In a lot of ways, I felt very much in control of my fate. That all sounds quite appealing......except it's a slow-acting poison. Nothing can lull us to sleep quite like comfort.

Here's one way I often look at it. If/when I'm living in comfort, I have to simultaneously recognize how much hurt, pain, suffering, brokenness, and discomfort is out there. Sure, I could create a beautiful little bubble for me and my family to comfortably live in, but that feels like a selfish and self-serving way to go through life. Then, I think about my favorite scripture:

Proverbs 3:27 - "Do not withhold good from those to whom it is due, when it is in your power to act."

We all have something to give: Money, stuff, wisdom, service, influence, skills, experience, time, etc. We can sit in comfort, or we can choose to act.

I will be sharing a lot more about this trip in the coming days, but today, I wanted to set the table. Whatever is on your agenda today, I hope there's some discomfort woven into it. We weren't put here to pursue leisure, but rather, to pursue impact. Yes, find some leisure. Enjoy some leisure. Savor some leisure. But make sure it's woven into the discomfort and impact.

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(Not) Doing It For Free

I casually ran into one of our Northern Vessel baristas yesterday, which is always a treat. In our conversation, I congratulated her on an amazing day at the farmer's market. I applauded her hard work, contagious vibe, killer hospitality, and ridiculously fun paycheck. She thanked me and shared how much fun she had. She said she wishes she could do it every day. Regarding the rewarding payday, she said she's grateful......but she loves it so much she'd "do it for free."

That's a tell! I laughed at her response and told her I know exactly what she means. I couldn't love this response more! The best work is the work we'd do for free if we could, but at the same time, we get to provide for our family while doing it. That's what it looks like to thread the needle of work that matters.

She never implied that it wasn't work......it was brutally hard work (my words, not hers). She was grinding non-stop, serving up hundreds of drinks per hour. Every interaction was a new opportunity, a new responsibility, to create a special experience for that specific customer. Each guest walked into that moment with their own mood, baggage, experiences, and expectations. For many, it was the first time they ever interacted with our brand. My friend, acting as the caretaker of the brand, was the lynchpin in how that person felt about us after they left our little booth. That's hard work! But it's meaningful work!

I'm so grateful for my friend. I 100% believe she would do it for free if she could, but fortunately, she doesn't have to. It actually makes me want to pay her even more. People who pursue (and find) work that matters are needle-movers. When we find our work that matters, our blood, sweat, tears, and passions are about to be put on the table, and as a result, everyone wins.

I pray my friend continues to feel that way about her work, and I pray each of you pursues and finds work that makes you feel the same. It's available to each of us, and it's far sweeter than we can even imagine. Work that matters matters. My friend deserves that.....you deserve that.

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Getting to the Excellence Part

I recently discovered that an old friend runs a business. I had no idea he even had a business, which perhaps should have been my first red flag. In any event, I discovered his business upon seeing a social media post from said business, venting about how people need to do a better job "supporting" small businesses. In short, his business was struggling, and unless something changes soon, they may have to shut their doors.

Curious, I did a deep dive into his last 12 months of social media posts. Here's what I found: 50% of the posts were about supporting small business, 40% of the posts were them taking stands on various political topics, and 10% of the postswere related to the business.

I reached out to my friend, offering to help. "Dude, I can't even tell what your business does from looking at your social media." Clearly annoyed, he responded, "People should already know what I do."

He asked if I had any ideas, seemingly open to outside ideas/perspectives. As a matter of fact, I had many......but one stands out above all others. He needs to get to the excellence part.....period. Just be excellent. Serve people well. Add value to his customers. Treat people with hospitality. Do amazing work. At every step of the conversation, he wanted to return to the idea that people need to "do a better job at supporting small businesses."

The same day, I talked to another friend who is struggling at work. He believes he deserves to be promoted, but gets continually overlooked. "Have you been excellent?" I asked. He just stared at me for a few seconds. "Well, I show up to work if that's what you're asking." After some prodding, here's what I discovered:

• He shows up to the office right on time.....never early.

• He NEVER stays past 5PM. If there's a project hanging in the balance, it can wait until tomorrow. "I don't work for free."

• He doesn't respond to messages outside of business hours.

• He admittedly does just enough to get by.

There's nothing excellent about that. I'm not advocating for his firing, but at the same time, I'm not sure why anyone would want to promote someone who doesn't exude excellence.

When all else fails, be more excellent. Are there people out to get us? Maybe. Is life fair? Not at all. Are crappy things going to happen to us? Without a doubt. But through all that noise, excellence stands out. Excellence is the linchpin to everything. There are a million things we cannot control, but our level of excellence is one we can.

So, today, whether you're an employee or a business owner, let's get to the excellence part. Excellence always wins.

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Just Notice

I met a friend for lunch yesterday at one of my favorite Mexican restaurants. I wouldn't say I'm one of their top customers, but I do make it in around once per month.

It's one of those order at the counter and they bring it to you type of places. While trying to order my meal, I struggled to find my desired entree on the menu (evidence that I'm not there too frequently). Just then, the woman behind the counter said, "I think you're looking for #14." Caught off-guard, I scanned the menu board to find item #14, only to discover it's exactly what I was looking for.

"Wait, how did you know that's what I was looking for?!?!"

"When you walked in, my dad told me you would be ordering a #14, and he already started preparing it for you."

First, am I really that predictable!?!? Wow!

Second, I was shocked they noticed me to that degree. I didn't know they even recognized me, and not only did they recognize me, they knew what I wanted even before I opened my mouth.

That single exchange tremendously moved the needle for me. Their actions didn't cost them anything, and yet, made all the difference in the world. In one simple act, they just seared in my loyalty, which will inevitably result in hundreds more dollars in revenue from me in the near future.

Just notice. It's a spectacularly simple strategy to move the needle in your endeavors. All it takes is a little intentionality, some care, and a desire to be more excellent. Whatever you're about to do today, just notice. It may seem like nothing to you, but it could be everything for someone you encounter.

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Driving Your (or Their) Future

We're sticking on the topic of cars again today, courtesy of an e-mail I received from blog reader Randy. Specifically, Randy pointed out how these modern-day mortgage-sized vehicle payments aren't just a curse to our month-to-month finances, but their impacts compound over time. He's so, so right about that, and his observation reminds me of a story from a few months ago.

I'll set the stage. I was meeting with a 30-year-old couple. They make a good income and live a normal life, but they have an issue. There's not enough margin in their monthly budget to save for retirement. In short, they are fearful that they won't have enough money to retire one day.

Upon reviewing their budget, I confirmed they don't, in fact, have much margin in their month-to-month cashflow. I also confirmed they have zero saved for retirement. Oh yeah, and one other fact: The husband's monthly vehicle payment was approximately $1,200. Curious, I asked them about this glaring number in their budget. The husband told me they've had a vehicle payment in this range since getting married five years ago.....but they can "easily afford it." By the way, this doesn't include the wife's car payment.

I'll summarize:

• A $1,200 vehicle payment is normal to them, as evidenced by having one for at least five years (spanning three different vehicles).

• Their $1,200 vehicle payment is "easily affordable."

• They live month-to-month.

• To date, they haven't had enough margin to save for retirement.

This situation isn't isolated to this couple. Without even realizing it, millions of Americans are putting themselves in a similar situation. To create urgency, I shared a visual with them. What if they stopped the vehicle payment cycle by selling this vehicle, purchasing an affordable vehicle with cash, and began investing that $1,200/month payment?

Here's the math. If this couple invests $1,200/month from age 30 to age 65 and does absolutely nothing else investing-wise, they would end up with approximately $3.5M by age 65. How much work would this require? 10 minutes to set up an investment account and automate it. Then, nothing. Zero work. Zero effort. Zero brain damage. They could lose their login credentials and come back 35 years later to find $3.5M chillin' in their account. Yes, it's that simple. Compounding.

What if instead of investing, we were talking about the compounding impact of generosity? My kids recently participated in a day of service to prepare packages for Meals From the Heartland. This ministry packages and distributes meals all over the world, feeding millions of hungry people. Each serving costs approximately $0.29. $1,200 invested in this initiative would fund 4,100 meals in a single month. Looking at the bigger picture, that's 49,200 meals per year! From age 30 to 65, that's 1.7 MILLION meals. Nearly 2 million meals!!! How many lives is that?!?! You could literally change the world! Compounding.

But yeah, that truck is pretty sweet! It's got heated seats, fancy cameras, a massive engine, and turns all the heads while sitting at the stoplight. People will surely know you're successful now!

Decisions compound. Choose wisely.

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Paying for Outcomes, Not Inputs

I saw the most wonderful TikTok video yesterday! The text on the screen said, "I paid this guy $500 to remove a tree, and it took him less than a minute....I think I overpaid." Behind the text was a video of an enormous crane tearing this massive stump, massive root system and all, out of the soil like it was a small weed. It was thoroughly impressive! The entire point of this video was to show how ripped off this person was because they paid $500 for a job that took just a few minutes.

This is where people get so twisted up. The prevailing thought process in our culture is that when we purchase something, whether a service or a product, we're paying for the cost of the physical inputs and/or the time that went into it. In reality, though, we're paying for an outcome.

In the video mentioned above, they weren't paying for the person's time, and they weren't paying for the cost of the equipment. They were paying for the desired outcome of no longer having that ugly tree stump in their yard. That's it. It doesn't matter how much the business's time or equipment costs. Is having a stump-free yard worth $500 to them? Yes or no? That's the only equation that matters.

I occasionally get the same thing in my coaching. All of my coaching is quoted on a flat-rate basis. The client shall get x number of meetings over y number of months, plus access to me between meetings, for $z. Once in a blue moon, a prospective client will ask me for a formal breakdown of my time (prep, meeting, follow-up hours, etc.). Why? They want to determine what my hourly rate is to determine if my price is fair. Problem: I'm not selling my time. I'm selling an outcome: impact….hopefully life-changing impact. Either a prospective client believes the impact I can make in their life is worth more than the fee I charge, or they don't. If they don't, they absolutely shouldn't hire me.

Coffee is another example. I recently had a friend tell me our Northern Vessel signature oat milk cold brew lattes are a ripoff at $6.50. "What are you putting in them, gold!?!?" Well, close, but no. Housemade cold brew concentrate, oat milk, and simple syrup. "And that costs you $6.50?!?!" People aren't actually paying for coffee, milk, and sugar. They are paying for an outcome. In this case, the desired outcome is an experience. It's the community, camaraderie, atmosphere, hospitality, memories, and, yes, a hopefully delicious drink experience. If this outcome is worth more than $6.50 to someone, they should consider buying one, but if not, they shouldn't!

Whether you're wearing your consumer hat or business hat, always remember this principle. We aren't paying for physical inputs or time.....we're paying for outcomes. Know what you're really selling, and sell it with confidence. Know what you're really buying, and buy it with confidence. What outcome are you trying to obtain? Does xyz product or service provide said outcome and cost less than the value this desired outcome adds to your life? If so, amazing!

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