The Culture of Can’t

I don't know if it's always been this way, but we live in a toxically negative culture. A culture of "can't." Voices that echo throughout our lives, day in and day out. You can't get out of debt. You can't start the business. You can't get a better job. You can't afford to give that money away. You can't save for that big upcoming purchase. You can't have a job that doesn't suck. You can't, you can't, you can't.

I haven't seen data on this, and I haven't yet conducted a formal study on the subject, but I have an anecdotal observation after talking with hundreds of people about it. If someone has a bunch of debt and has yet to make meaningful positive progress on paying it off by their early 30s, there's a high likelihood that it will only get worse. Why? Because when we're told "you can't" enough times, we start to believe it's true. Then, it becomes a self-fulfilling prophecy.

I just met with a couple in their mid-40s. They've struggled with their debt for nearly 20 years. They'd pay a little off, then accumulate more—a constant yo-yo spanning two full decades. They came to me as a last-ditch effort to salvage their finances.....and maybe their marriage. They wanted to know what tips, tricks, and strategies I have for them to make more money. Or perhaps some loopholes to get their loans forgiven. Maybe bankruptcy would do the trick? They wanted an out.

Me: "Why don't you just pay off the debt?"

The Husband: "We can't. It's too much."

Me: "Yeah, it's a lot. But why don't you just pay it off?"

The Wife: "We can't. It's impossible." Then, there was a rant about inflation, kids, activities, the government, crappy bosses, travel, needs, etc.

Me: "Yeah, all that stuff would get a lot easier if you just paid it off."

The Husband: "We can't. We would have by now if we could."

______________

Fifteen months later, they had paid off $50,000 of credit card debt. That's a lot of debt to pay off for someone who "can't." That's the problem. Our culture continually tells us we can't do things. I believe they can. I told them they can. I showed them how they can. I reminded them they can. And then, their actions proved they can.

If you only internalize one thing I write this week, please let it be this: You can! Not only that, you should! I'm not telling you what to do. Rather, I'm telling you that you CAN and SHOULD do the thing you're thinking about right now. You know, that one thing. The thing you wonder, ponder, stress about, and dream for. That thing. You can. You should. Please don't let our culture (i.e. all the people and media around you) tell you otherwise.

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I Remember Where I Was When