The Daily Meaning

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Travis Shelton Travis Shelton

"Travis, I Think I Messed Up."

I come to you today with a heartbreaking story. A man recently reached out to me after discovering some of our content. He said he was embarrassed to share it, but thought "maybe good can come from it." While the story is heartbreaking (my words, not his), it's all too common in our culture. "Travis, I think I messed up." That's how his message started.

I come to you today with a heartbreaking story. A man recently reached out to me after discovering some of our content. He said he was embarrassed to share it, but thought "maybe good can come from it." While the story is heartbreaking (my words, not his), it's all too common in our culture. "Travis, I think I messed up." That's how his message started.

In short, here's the situation. This man is approaching 50 years old, lives in the suburbs of a major US city, has two teenage kids, and has a lucrative career. His approach to work and money was simple. Make as much money as quickly as possible, so he can spend more time with his family and provide them with the life they "deserve."

Year after year, decade after decade, that's exactly what he did. He worked hard, provided financially, and raced toward this perceived finish line where he'll be able to spend more time with his family and give them the riches they deserve. One problem. In just two short years, he'll be an empty-nester.

As he so clearly and painfully puts it, "I missed it. I missed being a dad." While he was busy providing materialistic goodies for his family and endeavoring to create future freedom to spend more time with them, he simply wasn't present. He literally missed their childhoods. Today, instead of priceless memories, he has deep regret.

He now sees the irony of his approach. In his effort to get more time with his family, he was absent. He thought more money was the needed ingredient to create time with his family. Now he realizes more time was the secret to more time. It was right there in front of him, and he missed it.

Now, he has a lot of resources. He'll be able to retire in a few years and do whatever he wants. That sounds great....the American dream! Except what he wants more than anything is to spend time with his kids. Unfortunately, they are heading to college soon, creating their own lives, starting their own careers, and building their own families.

Money isn't the answer. Money can't create meaning. Money can't provide us with something that fills us up and delivers deep fulfillment. The sad truth is that money is often the thing that pulls us away from the meaning. It robs us of what we're genuinely looking for.

He wanted me to share this story with you today, hoping that even one person heeds his example. If so, it won't be for nothing. I feel for this man, and I feel for so many others who fall into this trap. Don't fall for it. You deserve better than this. Please don't let this man's story be for nothing. I know I won't.

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Getting Rid of the "Just"

I recently had coffee with my friend Angie, and she said something that struck me deeply. She was sharing about some amazing developments in her career and how much peace/confidence/excitement she has as she's entering this new season. As she shared her newfound perspective and momentum, one of the contributing factors was giving herself more credit than she used to.

I recently had coffee with my friend Angie, and she said something that struck me deeply. She was sharing about some amazing developments in her career and how much peace/confidence/excitement she has as she's entering this new season. As she shared her newfound perspective and momentum, one of the contributing factors was giving herself more credit than she used to. As she put it, "getting rid of the 'just.'" "I'm just a ______." I just do _______." This "just" syndrome stemmed from comparing herself to what others do and what our culture defines as successful.

Can you relate? Wow, I sure could. I can think of countless conversations I've had with people where "I just _____" came into the fold. Shortly after having kids, I remember someone at a party asking my wife, Sarah, what she does for a living. "I just stay at home." Another client responded to a similar question: "I'm just a teacher." While having a drink with a friend, he stated, "I just cut grass."

I'm not innocent, either. I've uttered my fair share of "just" statements over the years, especially since leaving my prior career. It's amazing how much of our identity we subconsciously pull from our title, status, and other superficial nuances of life. After leaving my previous career, I felt a bit naked. I didn't think my work defined me....until I left. When someone asked what I do for a living, I'd start by telling them what I used to do. What!?!? I left a career to do something I'm called to do, I'm excited to do it, and I'm already making a difference doing it, but yet I'm telling people what I used to do?!?! That was a rude awakening for me.

Wherever you insert "just" into your life, please get rid of it. Your work, gifts, relationships, influence, and impact aren't "just." They matter deeply to a whole lot of people. As I often say about my own work, "I may not change the world, but I'm most certainly going to help change some people's lives.......and they may change the world."

Every single one of us has the opportunity to positively impact people's lives around us. Family, friends, co-workers, customers, and even strangers on the street. What an opportunity!!! However, to live to our full potential, we need to get rid of "just," as my friend Angie beautifully says. Thanks, Angie, for the fantastic perspective. I think you just impacted a lot of people with that little slice of wisdom!

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Travis Shelton Travis Shelton

"Do I Have to Like My Job?"

I receive this question often, but it felt particularly loaded when I recently received it from a man in Germany. He reached out via a DM on Instagram. There was a bit more context involved, but in short, he wanted to know the following: "Do I Have to Like My Job?"

I regularly reference a staggering statistic on this blog and the podcast. 70% of Americans dislike or hate their jobs. I hoped these last few years would help shift these numbers, but new data indicates it's more of the same. According to Gallup's latest numbers, 69% of Americans dislike or hate their jobs. In Europe, where this man resides, it's much, much worse. According to Gallup's recent study, 87% of Europeans dislike or hate their jobs. That's nearly 9 out of 10 adults across the entire continent. Holy crap!!! That's a staggeringly sad statistic.

I receive this question often, but it felt particularly loaded when I recently received it from a man in Germany. He reached out via a DM on Instagram. There was a bit more context involved, but in short, he wanted to know the following: "Do I Have to Like My Job?"

I regularly reference a staggering statistic on this blog and the podcast. 70% of Americans dislike or hate their jobs. I hoped these last few years would help shift these numbers, but new data indicates it's more of the same. According to Gallup's latest numbers, 69% of Americans dislike or hate their jobs. In Europe, where this man resides, it's much, much worse. According to Gallup's recent study, 87% of Europeans dislike or hate their jobs. That's nearly 9 out of 10 adults across the entire continent. Holy crap!!! That's a staggeringly sad statistic.

My message to this man is two-fold. First, you're not alone. Most people in my country and his country don't like their jobs. What he's experiencing is quite normal, unfortunately. It doesn't make him evil, or stupid, or a failure. For as much as I can tell, he's quite successful and has a good life.

No, we don't have to like our jobs. We can live a quality life without liking our jobs. Tens of millions of Americans and Germans alike do it every day. It's indeed possible to dislike or hate our job but still have a meaningful life. Our jobs don't define us, and there's more to life than work.

However, and this is a big however. You deserve better than a job you dislike or hate. I think you deserve better than to wake up in the morning and dread what you're about to do. If you spend more than half your waking hours doing something you tolerate or hate, I'm sorry. If you can't wait until Fridays, then get depressed about Mondays, I'm so sorry! If you spend decades racing as fast as you can to reach the finish line and retire so you can "finally enjoy life," I'm sorry.

No, we don't have to like our jobs. Hundreds of millions of people don't like their jobs. It's the normal way to live life. There's nothing inherently wrong with it. On the other hand, I think this man deserves better, I think you deserve better, and I think I deserve better. We have but one life to live. As such, I think we deserve to wake up each day knowing we're about to do something that matters. If we're going to spend half our waking hours away from our family, we deserve to do something that fills our bucket and matters to us.

This is my wish for this man, and it's my wish for you. Whatever you're doing today, I hope it matters to you. You deserve that.

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The Work Goes On

One of my friends recently left his job to do something else. He enjoyed his job and found a ton of fulfillment in it. He served a lot of people and made a significant impact on this world. But he felt a call to do something new in his life. In this new season of his career, he'll serve people differently. He'll use his gifts, passions, relationships, experiences, influence, and resources to find new ways to make an impact.

One of my friends recently left his job to do something else. He enjoyed his job and found a ton of fulfillment in it. He served a lot of people and made a significant impact on this world. But he felt a call to do something new in his life. In this new season of his career, he'll serve people differently. He'll use his gifts, passions, relationships, experiences, influence, and resources to find new ways to make an impact.

I'm excited for him! It will be an interesting shift considering he's been at his job for 50 years. Yes, 50 years! That's not a typo. He's been at his job since eight years before I was born!! He just turned 74, and he's excited for the next season of his career.

Many people probably look at him and think, "he should just retire and enjoy his life!" The truth is, he enjoys his life more than most people I know. That's the beauty of work that matters. He's pursued work that matters for a half-century, and he'll do the same for whatever remaining time God gives him.

Sure, he'll probably slow down a bit. After all, 74 isn't quite the same as 34. His hours may be shorter, and the physical intensity may decrease, but the impact will no doubt be just as profound (if not more) than the first 50 years of his career. After all, he enters the next season of his career with more relationships, experience, influence, and resources than he's ever had in his life. The world says he should pack it in and ride off into the sunset, where he can live a life of leisure and spend his life savings on himself. Instead, the work goes on, and his meaning bucket will remain filled to the brim. Faith, family, friends, mission, memories, and work that matters.

He could spend his remaining days golfing, sitting on the porch, or parked in front of the TV.....but he won't. His purpose is too great for that. Instead, he'll continue to do what he's called to do: make an impact.

This is what I call a role model!

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"What In the World Am I Doing?"

"What in the world am I doing?" These were the words spoken by a close friend who was feeling extraordinarily stressed by his work. It was a redundant question, but these words hit home for me. I, too, have these exact same moments. What in the world am I doing!?!?

"What in the world am I doing?" These were the words spoken by a close friend who was feeling extraordinarily stressed by his work. It was a redundant question, but these words hit home for me. I, too, have these exact same moments. What in the world am I doing!?!?

He knows what he's doing, of course. He knows exactly what he's doing, and it's awesome. He's making a massive impact on this world, and his work provides him a ton of meaning along the way. This is the thing about work that matters. It's not necessarily fun. It can be, but only some of the time. Other parts of the work can be tremendously challenging. It can occasionally wreak havoc on us mentally, physically, emotionally, and spiritually. Not because the work is bad or unhealthy, but because work that matters is rarely easy. It forces us to push ourselves, take the road less traveled, and go against the grain. Living in discomfort, aggressively pursuing something we are called to do, and fighting through the many challenges just comes with the territory. It's hard, but so, so beautiful.

My friend went on to say that though he wishes he didn't feel this way, it's a sign that he's exactly where he needs to be. There is an alternate reality where he lives an easier, less stressful, more comfortable life. I know this, and he knows this. But never in a million years would he trade this for that alternate life. His "why" is too big, the stakes too high, and the impact potential too grand. Thus, he will persevere and the adventure will continue.

Perhaps I'm not making the best case for pursuing work that matters. It's far from perfect and often quite uncomfortable. On the flip side, I don't want to paint an unrealistically rosy picture of a fun-filled, easy-going, stress-free life. Context matters and candor is key.

But here's the promise I can make you: it's worth it. Work that matters is always worth it. If you've found it in your life, congratulations on being in rarified air. Don't ever take it for granted or let it go. If you haven't found it.....yet......the search is not over!

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When Pigs Fly

Did you know that pigs can fly? I have proof! My biggest fear in life is public speaking. It terrifies me. I once took public speaking 101 during summer college because I preferred to have 12 strangers watch me vomit rather than 100 of my university peers (true story!).

Did you know that pigs can fly? I have proof! My biggest fear in life is public speaking. It terrifies me. I once took public speaking 101 during summer college because I preferred to have 12 strangers watch me vomit rather than 100 of my university peers (true story!).

The vomiting would remain a theme for the next decade. Every time I spoke, which was as rare as I could engineer, I would vomit (in private, luckily). 10 years ago, the inevitable reality set in that I would need to speak in my career. You know, when the stakes were higher and where it's poor form to vomit on current and/or prospective clients. Therefore, I took the only step a desperate man would take: I started seeking out speaking opportunities to beat my fear into submission.

Those first few (or few dozen) talks were brutal. At first, the vomit was still there. But eventually, I merely felt like I was going to vomit. Big win! At some point along the journey, I even moderately enjoyed it. Fast forward to today, and it's one of my favorite things in the world. To me, there's nothing like the nervous energy in the minutes leading up to a talk, the euphoria of delivering a message I believe in, and the deep satisfaction I feel afterward, knowing I might have made an impact and once again conquered my biggest fear.

As I venture into this world of professional public speaking, I can't help but think about how my biggest fear has turned into a passion and a career. See, pigs can fly! Here's a little demo reel our media team recently put together. You’re the first people to see it outside of our little team!

Here's my takeaway today. I'm not special....yet, pigs fly. If that's true, and I hope you know it is considering I used the word "vomit" five times above, some pigs in your life need to spread their wings and fly. I have a feeling you already know what they are. You might have turned your back on them for years, or even decades, but the wait is over. Let those pigs fly!

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Travis Shelton Travis Shelton

Take a Breather, Then Get Back In the Game!

Last night, our family returned from our annual lake trip. Lots of pool time, too many good eats, and countless memories filled our time together. While I always look forward to this trip, I'm equally excited to return.

Last night, our family returned from our annual lake trip. Lots of pool time, too many good eats, and countless memories filled our time together. While I always look forward to this trip, I'm equally excited to return.

While I absolutely love these family trips, I think context is important. For many, vacations are an opportunity to temporarily escape the rigors of life. Considering 70% of Americans either dislike or hate their job, I suspect more people than not can relate to this concept. Vacations and time off allow us to receive temporary relief from a day-to-day, week-to-week grind that simply wears us down. I can relate to this feeling, though it's getting further in my rearview mirror.

These days, my family vacations feel entirely different. I'm not escaping anything, because I love my day-to-day, week-to-week life. Instead, my family vacations offer me the opportunity to take a breather. It's a time to catch my breath, get my bearings straight, and regain my focus, so I can jump back into the game with fresh legs. I look forward to the break, but I'm just as excited to get back on the court as I was to get some rest.

I couldn't be more excited to get back to work next week. Lots of good things are in store. People to serve, impact to make, content to create, concepts to launch. But the breaks are important. If we're not able to catch our breath, we aren't able to give our good work everything it deserves. While I don't feel fully rested (traveling with two six-year-olds....), I have a renewed focus and excitement for what's about to happen.

Can you relate? If so, that's so amazing. If not, just know that reality does exist. You don't have to pursue it, but just know it's out there. A life where we look forward to returning to everyday life as much as we look forward to our vacations. It's beautiful.

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Congrats on Not Getting the Job

One of my clients recently applied for a new job. It was an incredible job: higher status, more responsibilities, higher salary, a bigger bonus, better benefits......the whole nine yards. He didn't get it. He was in the final three, but lost out to someone else.

One of my clients recently applied for a new job. It was an incredible job: higher status, more responsibilities, higher salary, a bigger bonus, better benefits......the whole nine yards. He didn't get it. He was in the final three, but lost out to someone else.

On the heels of this news, I sent him a text congratulating him on not getting the job. I'm so glad he didn't get it. It would have been a terrible job for him. Let me take a step back. He loves his current job. He wakes up every day excited for what he's about to do, loves his co-workers, has the flexibility for his family to live the life they live, believes in the mission, and makes a good living doing it. He's living his absolute best life, and his family has a great rhythm in how their life is structured.

So why did he apply for this new job, then? Frankly, he applied because that's what we're supposed to do. We're supposed to move up, make more money, garner more status, and manufacture a higher standard of living. Deep down, he knew he was already in the right place, but this was such a good opportunity!!!

After he received my unexpected congratulatory text, he immediately called me to process it. I explained to him how this new job, while paying better, would have negatively impacted many areas of his life. Less balance, more travel, a shift to work he doesn't enjoy, the loss of his work community, and a lot less flexibility to do the things his family enjoys doing.

His not receiving this job may be one of the best things that ever happened to him. He has a beautiful life, and money almost came before meaning. In hindsight, he's glad it didn't. The extra money would have been nice, but at what price?

There's absolutely nothing wrong with more money, but I believe you deserve better. So much better! I think you deserve to wake up every day excited for what you're about to do. Not because it's fun (it's often not), but because it matters. If it comes at the expense of a few fewer dollars, so be it. You deserve better than to put a price tag on your life. Your life is worth so much more than an annual salary or a status tied to your name.

Have a fantastic day!

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Travis Shelton Travis Shelton

Fatherhood and the Need to "Provide"

When I left my previous career, I did so with twin 3-year-olds and a wife who stayed home with them. Translation: we had a lot of mouths to feed, and I was the sole income for the family. A few days after announcing my resignation, a colleague pulled me aside. He was a few years older than me, also a husband and father. I thought he would congratulate me or perhaps wish me well in my future endeavors. Instead, he laid into me. He went on and on about how I needed to provide for my family. I was well aware of my responsibilities, as I had been thinking about it for months.

When I left my previous career, I did so with twin 3-year-olds and a wife who stayed home with them. Translation: we had a lot of mouths to feed, and I was the sole income for the family. A few days after announcing my resignation, a colleague pulled me aside. He was a few years older than me, also a husband and father. I thought he would congratulate me or perhaps wish me well in my future endeavors. Instead, he laid into me. He went on and on about how I needed to provide for my family. I was well aware of my responsibilities, as I had been thinking about it for months.

"Travis, you need to provide for your family!!!"

"Yeah, I know. That's exactly what I'm planning to do." 

"But you said you are going to take a huge pay cut."

"I am.....so what?"

"Your family deserves better, and you're taking that away from them."

Ah, now I get it. By better, he means more. By more, he means money. By money, he means comfort. By comfort, he means a higher standard of living. As a husband and a father, I deeply desire to "provide" for my family, but perhaps we need to define the word "provide." When it comes to husbands and fathers, we often get pigeonholed as someone whose role is to provide financially. Give our kids what we didn't have, or better than we had, or the opportunities they deserve, or [insert another ridiculous notion here]. 

Don't get me wrong, I do believe in providing financially. It's a big responsibility and one I don't take lightly. However, that's just part of the role. In addition to providing financially, husbands and fathers also need to provide physically, emotionally, mentally, spiritually, and with our presence. If we're dumping boatloads of money onto our family but fail in these other areas, we've lost. Society says we've won, but we've lost. It reminds me of two stories:

I once had a youth group kid whose dad was an uber-successful businessman. Financially, they had everything they could ever want. The houses, cars, clothes, technology, and trips. They had a life many envied. But one day, she told me, "I don't really know my dad. He lives in my house, but I rarely see him. Some days I just wish we were a normal family and I could have a dad." Ouch. So sad.

When my kids were babies, while having dinner with Sarah, I was patting myself on the back for better navigating my life/work schedule so I could be home more. After all, we had two babies! I was expecting her to affirm what I had just said, but she threw me a curveball instead. "You're here, but you aren't here." Ouch. So sad.

Getting the money stuff right is important, but not when it sabotages the other areas. Yes, let's financially take care of our families. But don't let the pursuit of more, in the name of "providing," get in the way of being a true provider. Happy Father's Day to all you dads and grandpas out there. Go, provide for your families......in all the ways!

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Work That Matters Matters

On Saturday, I had the pleasure of spending the morning with our Northern Vessel Coffee team at the Des Moines Farmer’s Market. This market is one of the top markets in the country and welcomes more than 20,000 visitors every Saturday morning. Being invited to participate in the market this year was a huge win and honor for the business, and an opportunity we don’t take lightly.

On Saturday, I had the pleasure of spending the morning with our Northern Vessel Coffee team at the Des Moines Farmer’s Market. This market is one of the top markets in the country and welcomes more than 20,000 visitors every Saturday morning. Being invited to participate in the market this year was a huge win and honor for the business, and an opportunity we don’t take lightly.

When the idea rose to the surface, two of our full-time guys immediately stepped up and said they wanted to take ownership of it. This is a tremendous amount of work! The brewing, the prep, the transportation, the setup, the actual market, the teardown, and the part where they do it again next week (for 25 more weeks). The operation is primarily run through those two guys, but a third person (my job this week) is needed to help keep the train on the tracks by making sure they have ice, cups, lids, kegs, and everything else constantly stocked. After all, the market is pure madness and they can easily go two hours without even a 10-second break. They ended up killing 14 kegs of our signature oat milk cold brew lattes.

One thing is clear. Those two guys were ground to a pulp by the time it was over and we had finally loaded all our gear back into the truck. Here’s the thing, though. They were living their best life. The entire time, they served people well and did it with a passion you could read on their faces. Their work matters to them. It matters deeply. I see it in the shop, and I see it at the market. The entire team, and these two guys in this particular scenario, are driven to excellence and believe in the mission. They aren’t serving coffee…..they are adding value to people’s lives. They are injecting joy, hospitality, community, and yes, some tasty coffee, into people’s day.

This is the beautiful part about work. All work matters, but not all work matters to you or to me. We are each called to identify, pursue, and embrace work that matters to each of us. Not fun work. Not easy work. Not simple work. Not status-driven work. Not lucrative work. Not glamorous work. Work that matters. Work that moves the needle in our lives. Work that we’re excited to do when we wake up in the morning and feel fulfilled in when we’re going to bed later that night.

My favorite moment was towards the end of the day. The market had closed and we were nearly done packing up the Truck with all our gear to take back to the shop. The two guys, beat red from a combination of the sun and five hours of straight grind, looked at each other and smiled. They had just done something special, together, had the time of their lives doing it, and felt a sense of fulfillment for what just happened. Work that matters, man! Work that matters.

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Nothing Is Wasted

My young friend Cam, an accomplished track athlete, just finished her high school athletic career a few days ago. She’ll soon graduate and move on to the next chapter of her life. In the aftermath of her last formal competition, she posted something on IG that caught my eye. Her words were profound, and I thought they were worth sharing:

My young friend Cam, an accomplished track athlete, just finished her high school athletic career a few days ago. She’ll soon graduate and move on to the next chapter of her life. In the aftermath of her last formal competition, she posted something on IG that caught my eye. Her words were profound, and I thought they were worth sharing:

For years, it’s been “on to the next one.” Those two laps on the track… that was it. Now there is no “next one.” The challenges I’ve faced in sports—physical and otherwise—have undoubtedly shaped me to be who I am today. I’m sure the opportunities to apply the lessons I have learned in my future *non-athletic* endeavors will be limitless. I have now broken one ceiling—it’s time for me to find another.

It’s always hard to close chapters in life, especially when they’ve been such a key part of our journey for many years. When I read Cam’s words, I think back to my high school basketball career. I mourned that loss for a long time (I wish I had Cam’s wise perspective at that age). I also think back to several other major shifts in my life, including my drastic career move in 2019.

I think Cam nailed it when she talked about applying the lessons learned in her future endeavors. Whether we’re moving on from a sport, relationship, job, or any number of other chapters, nothing is wasted. Nothing is thrown away. Nothing is squandered. The experiences, relationships, influence, memories, failings, achievements, habits, and learnings. Cam will take each of those with her and apply it to whatever comes next. Then she’ll do it again….then again. Every step of the way, Cam will get better and more people will benefit from her good work. It’s a beautiful thing.

Let Cam’s words sit with you today. Some of you know there’s a major shift that needs to happen in your life, but you’re scared to “throw away” the thing you need to move on from. Just remember, nothing is wasted. Be grateful for all you’ve gained and experienced from this season of life, but at the same time be willing to step into the next great thing.

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When You Take a Step Back

In all the craziness of life, do you ever take a step back and realize how far you’ve come? Or maybe you realize life looks a lot different than you anticipated it playing out? Or perhaps you just shake your head that you’ve been blessed in so many ways? As I’m writing this (late Wednesday night), I can’t help but think about all those things.

In all the craziness of life, do you ever take a step back and realize how far you’ve come? Or maybe you realize life looks a lot different than you anticipated it playing out? Or perhaps you just shake your head that you’ve been blessed in so many ways? As I’m writing this (late Wednesday night), I can’t help but think about all those things.

Today was a blur. I had an owner’s meeting for our coffee company. I had a board meeting for a local organization I’m honored to serve. I met with a client who is doing some amazing things. I popped into another client’s office to do some project work. I recorded a few podcast episodes. I had dinner with the family and walked the kids to a local ice cream shop to enjoy a little treat. I enjoyed time with my high school youth group kids. After that, I immediately hopped on a 10 PM discovery call with an Australian podcast. Now, it’s approaching midnight and I’m trying to pack for a 6 AM flight to Phoenix for a generosity conference. That 4 AM wake-up is going to hit hard! Wow!

I’m glad not every day is like this, but it’s a stark reminder of all those ponderings I mentioned above. Life is crazy. Very few of these things existed even 12 months ago. Yet, today they are a fundamental part of my life. If you get a chance, I recommend you pause, take a step back, and reflect. You’ve probably come much further than you think. It probably looks a lot different than you anticipated. You’re probably more blessed than you believe. It’s so easy to lose sight of these things. I usually do, but I’m grateful I accidentally stumbled into it tonight.

Have an awesome day, all! Enjoy the journey…..every twist and turn.

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First Things First

Whenever I post a video clip on social media (like this one) about the importance of pursuing meaning, I know I will get at least one reply of the following (paraphrased): “That’s a privileged thing to say. Some people are just trying to make ends meet.” I have three thoughts about this:

Whenever I post a video clip on social media (like this one) about the importance of pursuing meaning, I know I will get at least one reply of the following (paraphrased): “That’s a privileged thing to say. Some people are just trying to make ends meet.” I have three thoughts about this:

1) Yes, I couldn’t agree more. LOTS of people are struggling. First things first, we need to support our family. Life is about seasons, and some seasons are about simply getting by. It’s not fun, and the work may not provide a ton of meaning, but taking care of our family is critically important. I applaud everyone who is doing this. It’s difficult, noble work.

2) Embedded in these comments is a common belief that we have to choose between meaning and money. I’m not suggesting that at all. For many - dare I say most - you can have more meaning AND as much money. I’m not suggesting we choose less money. Rather, I’m suggesting we simply choose meaning.

3) Most people who are absorbing my content are doing okay to good when it comes to their finances. By taking these sorts of positions, they get to excuse themselves from having to make this decision. In other words, if you can’t make this decision, there’s not really a decision to make.

I recently spoke with a man who reads this blog. I’ve never met him in real life, but he reached out about his story. He said his family decided to pursue meaning in late 2022 when an interesting job opened up. He reluctantly took a 25% pay cut because he truly believed in the work. He said adjusting financially was challenging, but life was so much more fulfilling due to this switch. Fast forward several months and he gets unexpectedly promoted to a new position that pays more than the job he left. Wow!

I’m not suggesting everyone will experience the same thing this man did, but I thought the story was worth sharing. First things first, we need to care for our family. But once we do, meaning. Always meaning.

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Travis Shelton Travis Shelton

"I Get To Go to Work"

Years ago, a friend shared with me his dream of someday transitioning into a different career. This thing was his passion. Over the years, he was working jobs he didn’t necessarily love, but they paid the bills. Simultaneously, he worked on his craft as a side hustle and eventually returned to school (part-time while he worked full-time) to pursue his dream career.

Years ago, a friend shared with me his dream of someday transitioning into a different career. This thing was his passion. Over the years, he was working jobs he didn’t necessarily love, but they paid the bills. Simultaneously, he worked on his craft as a side hustle and eventually returned to school (part-time while he worked full-time) to pursue his dream career.

Fast forward, he made it! He recently started a job in the field he dreamt about all those years back. When I asked him how it was going so far, his wife quickly chimed in. She shared how he randomly exclaimed one day, “I get to go to work!!!” He didn’t have to go to work…..he was blessed with the opportunity to do his work. It wasn’t an obligation….it was a privilege. He didn’t dread it…..he looked forward to it.

He just unlocked a whole new level of meaning in his life. It wasn’t an accident. He didn’t stumble into it. It was an intentional choice, that required a lot of work and sacrifice, with very real consequences. He made a decision very few would have. He could have taken a simpler, easier, more predictable path. Instead, he chose meaning. Many in today’s culture would have told him to make as much money as he can, and hoard as much of it as possible, so he can retire sooner rather than later (you know, so he can finally enjoy his life). Instead, he chooses to live with joy, today. He’s not working now so he can enjoy life someday. He’s choosing to enjoy life…..period.

I couldn’t be more excited for them, and I’m grateful for the example he’s living by. I hope others see how he’s living and ultimately decide to take a similar path. The path of meaning, purpose, impact, and joy.

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Travis Shelton Travis Shelton

When Nothing Is Beneath Us

Yesterday, I spent about 10 hours at a client’s office working on a big project they contracted me to do. It’s fascinating work and it allows me to use a lot of the skills I developed during my prior career. The work challenges me, pushes me to get creative, and puts me in positions where I need to fight through roadblocks and frustrations. Overall, it’s been tremendously rewarding and I’ve learned a ton.

Yesterday, I spent about 10 hours at a client’s office working on a big project they contracted me to do. It’s fascinating work and it allows me to use a lot of the skills I developed during my prior career. The work challenges me, pushes me to get creative, and puts me in positions where I need to fight through roadblocks and frustrations. Overall, it’s been tremendously rewarding and I’ve learned a ton.

All that said, there was a two-hour stretch where the work was anything but satisfying. It was borderline the most monotonous work imaginable. In some regards, I wouldn’t wish that work on my worst enemy. It was mentally taxing, repetitive, and quite tedious. One little mistake would have massive ramifications, while at the same time, it felt like watching paint dry. All the while, however, all I could think about is something my dad taught me when I was a teenager. No work is beneath us. It doesn’t matter how “important” we become or how many layers get added between us and the bottom, nothing is beneath us.

Now of course many people would disagree with this approach……and it shows. When work is beneath us and we look down on it (and possibly those doing it), we create or perpetuate a toxic culture. The opposite is true, as well. When leaders are actively engaging in work that’s theoretically beneath them, it changes the dynamic of a team and an organization. It takes us from “Do as I say, not what I do” to “Follow my example.” I was blessed to have several co-workers and leaders in my past career who also modeled this the right way. The more I think about it, the more grateful I am for them.

So yeah, those two hours royally sucked! But there was something special about it, too. Doing the hard work, grinding through something difficult, knowing I’m doing the right thing for the right reasons. I hope I don’t have to spend too much time doing tasks like that, but I’ll do whatever is needed to achieve the goal. It’s a constant reminder that nothing is truly beneath us.

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Travis Shelton Travis Shelton

Knowing When to Walk Away

As you probably know, I love Mondays. Mondays are my favorite day of the week. I’m coming off a fun weekend where I played with the kids, probably watched some sports, stayed up too late, and made some fun memories. And my reward? I get to wake up at the start of a new week, with endless possibilities in front of me, knowing I have five days to do good work and make a difference in this world. Sincerely, Monday mornings are the best!

As you probably know, I love Mondays. Mondays are my favorite day of the week. I’m coming off a fun weekend where I played with the kids, probably watched some sports, stayed up too late, and made some fun memories. And my reward? I get to wake up at the start of a new week, with endless possibilities in front of me, knowing I have five days to do good work and make a difference in this world. Sincerely, Monday mornings are the best!

Last night, I was chatting with Sarah on the couch. We talked about summer plans, current events, and happenings at church and work. As that conversation came to an end, I asked her for a blog idea for today’s post. She referred to my love of Mondays, then said I should do a post about “knowing when to walk away” when it comes to work. I asked her to elaborate, so she listed off a few thoughts:

  • Being present with family

  • Setting healthy boundaries with work hours

  • Taking time to enjoy relaxing things

  • Not bringing work home

Can we just pretend Sarah was referring to people in general and not specifically to me? Yeah, I didn’t think so. She’s right. She knows she’s right and I know she’s right. I struggle with this a lot. In my prior career, I brought home a lot of stress and carried it with me. In my current career, I carry with me an ever-present desire to do more good work. I absolutely love what I do……and sometimes, without proper boundaries, that can be a problem.

Sometimes I get this right, but often I don’t. I never realized there was a shadow side to loving your work. It shouldn’t be something to be scared of, though. Rather, it’s something to harness, be aware of, and approach with intentionality. We aren’t magically going to get it 100% right, but we can get 1% better each day. Day by day, situation by situation.

Sarah likely wouldn’t have suggested this topic if she thought I was doing a wonderful job, so I still have my work cut out for me. On the bright side, I’d rather have this problem than carry stress, dread, and misery with me every day. What say you?

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Travis Shelton Travis Shelton

Finding Your Craft

I just spent the past 30 minutes on TikTok watching a barber in Rome shave random men’s faces with a straight-blade razor. Not sure how I got there, but it was quite satisfying! A few things stood out to me as I was watching him:

I just spent the past 30 minutes on TikTok watching a barber in Rome shave random men’s faces with a straight-blade razor. Not sure how I got there, but it was quite satisfying! A few things stood out to me as I was watching him:

  • He is brilliant at his craft. He confidently operated with excellence. The process was smooth and the finished product was outstanding.

  • He carried himself with a sense of passion. I could tell he loves what he does. Every action showcased in the videos illustrated his love for the craft.

  • He’s adding value to people’s lives. The men in his chair were relaxed throughout the service and were genuinely pleased with the results. Their smiles spoke for themselves.

When I see things like this, I often wonder to myself, “how in the world do you wake up one day and decide you’re going to be an expert at _______?” I know absolutely nothing about this barber, but I admire him for spending his days doing something that clearly aligns with his gifts, passions, and opportunity to make a difference in this world.

Each one of us has the opportunity today to do the same. It’s probably not using a straight-blade razor to shave facial hair, but yours is just as unique and just as important. I hope you find it, I hope you do it, and I hope you enjoy it.

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Travis Shelton Travis Shelton

Things Old and Things New

Two big events popped up in my world this week.

A while back, I was approached by a mid-sized company to do some contract work for them to help reimagine and recreate one of their key operational tools. I really enjoyed the project. In a lot of ways, it felt like a throwback to some of the work I did in my former career (which I left nearly 4 years ago).

Two big events popped up in my world this week.

A while back, I was approached by a mid-sized company to do some contract work for them to help reimagine and recreate one of their key operational tools. I really enjoyed the project. In a lot of ways, it felt like a throwback to some of the work I did in my former career (which I left nearly 4 years ago). I’m using skills I previously acquired, exercising experience I gained from past work, and injecting ideas/principles I’ve been developing for the last decade. The work has also stretched me and forced me to learn new things in order to execute. To be honest, I really enjoyed it. On the heels of a very successful rollout of the new tool this week, the company asked if I’d be willing to do more work with them. When I asked how much of my bandwidth they were looking to acquire, they responded, “up to 60 hours per week.” It gave me a good chuckle. While that certainly can’t happen, we’re working on the details and I’m excited to spend some more time with them.

Yesterday was also a weird day. I had a few meetings that fell completely outside of my expertise. Through a business venture I’m involved in, I found myself in the middle of a deep dive into an unfamiliar industry, meeting with seasoned experts in a field I honestly didn’t even know existed. It was a humbling experience, to say the least. My main role was to bring my area of expertise to the table and know what questions to ask along the way. I was very much out of my element, but I was able to add value by being there (despite being the dumbest person in the room). These meetings have the potential to open up some really fun doors and positively impact a lot of people (to be discussed in a future post). Though all this is exciting, it feels intimidating and overwhelming.

A common thread persists through these two unrelated stories. Everything we’ve been through, learned, and done prepares us for the next thing. Our experience, education, influence, relationships, resources, and skills. None of these things go to waste. Sure, we may leave a job or a career to do something different. But these things don’t die when we shift. Rather, we’re able to put them to a different use. I also recognize the importance of doing new things. It would be easy to stay in a very narrow lane, keep it simple, and do only what I’m comfortable with. However, I find the most growth, excitement, and fulfillment when I push myself outside my comfort zone and do something scary. I never want to in the moment, but I’m always glad I did. It’s how we move forward and it’s how we make a difference.

Appreciate the old and use it for the new.

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Travis Shelton Travis Shelton

It's a Tell

Today is my first day back at work in 11 days. I really enjoyed our trip to SE Asia and the Middle East, but I couldn’t be more excited to get back to work. For me, this strong feeling of excitement is just normal…..I always feel it. But at the same time, I recognize this is an abnormal feeling for most. Statistics show that 70% of Americans dislike or hate their job. With this information in tow, vacations act as an escape from the realities of life. We travel, in part, so we can leave. We get to step away from our responsibilities, work, boss, coworkers, deadlines, and routine. For a short period of time, we get to rewrite our journey. There’s only one problem: the trip will eventually end and we must return home to our life.

Today is my first day back at work in 11 days. I really enjoyed our trip to SE Asia and the Middle East, but I couldn’t be more excited to get back to work. For me, this strong feeling of excitement is just normal…..I always feel it. But at the same time, I recognize this is an abnormal feeling for most. Statistics show that 70% of Americans dislike or hate their job. With this information in tow, vacations act as an escape from the realities of life. We travel, in part, so we can leave. We get to step away from our responsibilities, work, boss, coworkers, deadlines, and routine. For a short period of time, we get to rewrite our journey. There’s only one problem: the trip will eventually end and we must return home to our life.

There comes a moment on our vacation when we realize it’s coming to an and we start thinking about everything on our plate when we go back home. For many, this often comes on the second-to-last day of a trip. You know the moment! How we feel in this moment is a tell, as I like to say. For some, it provides a feeling of dread. We’re disgusted by the mere idea of going back and doing the things we know we have to do. For others, it feels like a weight added to our shoulders. For countless people, there’s a feeling of numbness, a deadened feeling after so many years of frustration and disappointment. Then for a small group, there’s an overwhelming feeling of excitement. There’s pent-up energy, new ideas, and a sense of possibility of what could come in the days/weeks ahead.

I, and many others, live in the last camp. As I sit here with a fresh work week in front of me, I can’t help but smile about all the potential just waiting to be seized. The trip was amazing, and I wouldn’t trade it for the world, but I’m ready and excited to get back to work. That’s a tell. It’s a clear sign I’m exactly where I need to be. I haven’t always had this feeling, but I do today. One of my missions is to always be living a life I’m excited to return to after an amazing vacation. That’s the tell.

What does your tell say about you and the life you’ve created for yourself? Whatever the answer is, I have good news. You’re just a few decisions away, good or bad, from significantly altering how you feel about this question. Have an awesome week!

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Travis Shelton Travis Shelton

Chaos: The Entry Price to Meaning

As I’m writing this, I’m mere hours from hopping onto an international flight where my wife and I will spend some time in Asia and the Middle East. To be honest, I’m stressed. Between packing, trying to get time with the kids, meeting with clients, running errands, and preparing for some upcoming speaking engagements, it’s been a lot to handle. Probably too much. Strike that…..definitely too much.

As I’m writing this, I’m mere hours from hopping onto an international flight where my wife and I will spend some time in Asia and the Middle East. To be honest, I’m stressed. Between packing, trying to get time with the kids, meeting with clients, running errands, and preparing for some upcoming speaking engagements, it’s been a lot to handle. Probably too much. Strike that…..definitely too much.

If I’m being honest with myself, my life could be significantly less chaotic. I could settle into a more stable job, I could say “no” to the various organizations I serve, and I could hunker down with my family where the schedule would be much more predictable. For better or worse, chaos is the entry price to a life of meaning. I probably don’t help myself at times, but some level of chaos is what we signed up for when we chose this life.

Some days I wish it away. Some days I just want to quit. Some days I yearn for a simpler existence. Then, I have a conversation with a client and remember why I do what I do. Then, I wrap up a board meeting and am reminded why I’m serving that organization. Then, I walk off the stage from a speaking engagement and recognize why I spent all that time preparing. Every step of the way, when doubt seeps in, something happens to affirm why I do what I do. Each time that happens, I realize chaos is the entry price to a life of meaning. It’s hard, but worth it.

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