The Daily Meaning

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Travis Shelton Travis Shelton

Letting Opportunity be Opportunity

We work, work, and work some more. All the while, we’re hoping that opportunity finally comes our way. We wait, wait, and wait some more. When will it finally happen?!?! So we work, wait, work, wait, and work some more. Finally, the opportunity of a lifetime slaps us right in the face. It finally happened!!!

We work, work, and work some more. All the while, we’re hoping that opportunity finally comes our way. We wait, wait, and wait some more. When will it finally happen?!?! So we work, wait, work, wait, and work some more. Finally, the opportunity of a lifetime slaps us right in the face. It finally happened!!!

We’re so excited for the opportunity, and of course grateful, but instead of just saying ”yes”, the self-talk creeps in. Is this really what we want? What if we fail? Maybe it’s too much work. What if we’re too successful? If it came to us, maybe it’s not as good of an opportunity as we thought. There are probably many more opportunities where that came from. The spiral begins. This is a pattern I see with so many people, in all different industries and contexts. I wish I could say I’m immune, but I’m not.

I was recently flirting with a writing deadline on my plate. I knew I owed my Media Director a first draft, but I didn’t produce it as quickly as I should have. She waited…..then waited some more. Finally, it happened. Fun article, great feedback, mission accomplished. Next article…..the same story unfolded. That’s when my Media Director dropped a little reality bomb on me. “Travis, I have colleagues asking me how they can get their people an opportunity to write for this publication.” Crap, I knew where she was going with this. I responded with a question, “Is this your way of telling me I’m taking this opportunity for granted?” Of course I already knew the answer. It’s never fun eating a slice of humble pie, but that’s why we need to surround ourselves with good people. They will feed it to you when it’s necessary to do so.

Another example. Northern Vessel, the coffee company I co-own, has two amazing opportunities in front of it*. Either one would easily be the biggest opportunity in the four-year history of the company. These opportunities have the potential to fundamentally alter the trajectory and direction of the company forever. While I wish TJ (NV founder) would have had these opportunities sooner than now, he wasn’t ready. But today? He’s ready today! He has the team, infrastructure, technology, brand, processes, experience, systems, and products to not only embrace the opportunity, but thrive through it. Then, there’s the work. These will no doubt be some of the hardest things he’s ever done or had to figure out. To be honest, it would be really easy for TJ to say “no.” There’s no risk of failing by respectfully declining. Since these opportunities came, maybe it’s easy for him to think many more will come in the months and years to come. TJ could have easily spiraled his way out of these opportunities.

TJ is built differently, though. He knows he’s ready. He also doesn’t take things for granted. If you’ve fought, failed, climbed, and clawed through as much as he has as a business owner (many of you know exactly what I’m talking about), you need to let opportunity be opportunity. Embrace it, give it everything you got, and accept whatever comes of it. Maybe you’ll crush it….or maybe you’ll fall flat on your face. But just make sure you don’t look back and regret not simply letting opportunity be opportunity.

* I hate not being fully transparent. My apologies for having to be a bit vague on the Northern Vessel front. I have full intention of sharing in more detail when I’m able! Stay tuned.

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Travis Shelton Travis Shelton

It's Never Too Late (or Too Early)

Young adults have an amazing opportunity when it comes to getting control over their finances. So many things are working in their favor:

Young adults have an amazing opportunity when it comes to getting control over their finances. So many things are working in their favor:

  • Their financial life is probably the simplest it will ever be. Maybe not as many debts or other entanglements…..yet. Maybe not married……yet. Maybe not a homeowner……yet. Maybe not settled into a higher standard of living…..yet. Life typically gets more complicated as we age, so in theory young adults are living their simplest life.

  • They haven’t yet developed deeply-seeded bad habits. Sure, there may be bad habits present. However, they haven’t had years (or decades) to become engrained into their life.

  • They have so much time on the other side of getting their finances right. Let’s just say it takes a 24-year-old young professional 12 months to get their finances in order. That still gives them 50+ good years to thrive on the other side of the hard work. What an opportunity!

These are the reasons I love working with young adults. So much opportunity! On the flip side, the inverse of this is why I love it so much when older clients get their finances right. Their lives are more complex, they have to battle deeply-seeded bad habits, and they have less time on the other side of the transformation. All these factors combine for one inevitable outcome: a massive reason to celebrate and acknowledge a stunning win.

I have one client who is on the precipice of achieving a significant win. The win in and of itself is special. But what makes it even more special is the fact they spent multiple decades doing it the wrong way. They dug a deep hole, financially, relationally, mentally, and emotionally. Then, they decided to reverse course! After nearly two years of sacrifice, intentionality, and unity, they are nearing a point where their lives are fundamentally changing. Never again will they have to deal with what they dealt with for the last two decades. Everything can and will be different from here on out. It’s a weird idea to wrap their head around.

Their biggest roadblock to beginning this journey was the feeling it was too late for them. They were too old and too deep in their mess…..so why bother? The moment they believed it wasn’t too late was the moment they knew it was time to act. They wish they would have started earlier, but they are where they are.

It’s never too late…..or too early. If there’s something in your life that’s “too late,” no it’s not. Sure, it would have been nice to start 1 year, 5 years, or 10 years ago. You can’t go back in time, but you can start now.

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Travis Shelton Travis Shelton

What is Success?

Later today, I’ll be speaking at the DSM Small Business Success Summit. My talk is called What is Success?: Aligning Your Mission with Your Meaning. In it, I’m going to challenge people to throw out the traditional and cultural measuring sticks of success (sales, margins, profits, growth, etc.), and replace them with what really matters. Not what matters to me but rather what matters to them. What really matters.

Later today, I’ll be speaking at the DSM Small Business Success Summit. My talk is called What is Success?: Aligning Your Mission with Your Meaning. In it, I’m going to challenge people to throw out the traditional and cultural measuring sticks of success (sales, margins, profits, growth, etc.), and replace them with what really matters. Not what matters to me but rather what matters to them. What really matters.

This idea stems from two different places. The first is something I write and podcast about often. The behavioral science of money and happiness. If money can’t make us happy (after our needs are met), why are we using money to define success? I think it’s partly because most people sincerely (and mistakenly) believe “more’ is the answer, and partly because financial metrics are easy to track and easy to compare. It makes for a very useful and universal measuring stick.

Second, when I’m meeting with business owners and business leaders, I like to dive deep into what really matters to them. Once we get past the first few layers, we quickly discover it’s not really about money at all. Money may play a role, but what they are seeking is far deeper than money. So instead of chasing the money as a way to get to those things, why not just pursue those other things directly? It’s a powerful concept that has the power to change us and the way we live.

What about you? What do you really want? If you were to redefine what success means to you, what would it look like?

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Travis Shelton Travis Shelton

Ode To Sleep and the Power of Patience

As a child of the 90s, I grew up on music videos. Even today, though I don’t listen to a lot of music, I love watching music videos. For the last few years, my absolute favorite music video has been “Ode To Sleep” by Twenty One Pilots.

As a child of the 90s, I grew up on music videos. Even today, though I don’t listen to a lot of music, I love watching music videos. For the last few years, my absolute favorite music video has been “Ode To Sleep” by Twenty One Pilots. If you don’t know the song, and you probably don’t, you can check out the video HERE.

Aside from it being an amazing song, the concept of the video is what draws me in. It opens with Tyler and Josh performing a live show in front of just 12 people. It’s a grainy video shot in what appears to be a mix between a middle school cafeteria and a set piece from the movie Saw. This is two years into the band, and after all that grinding, they are giving 110% energy to just 12 people. The video immediately jumps forward 19 months, where they are performing the same song in front of 300 people. Again, 110% energy! Then, it jumps again. This time, 20 months into the future. This time, however, they are playing in front of 20,000 people…..with the same 110% energy. I get emotional every time I watch it.

They played for 2 years for the privilege of performing in front of 12 people…..but they kept going. They believed in themselves and the mission, and they did the hard work. Fast forward another 2.5 years and they were one of the biggest performers in the world. It was nothing…..until it was everything. If they were gauging success based on worldly numbers, they would have quit long before they had the opportunity to impact millions of people. I’ve seen them perform in person three times now, and can confidently say they are one of the best live performers in the entire world. It’s an experience unlike anything.

Though most of us won’t one day become international music sensations, we too have something in common with Twenty One Pilots. Success isn’t a predictable straight line. It oftentimes sometimes seems like nothing…..until it’s everything. You may be getting frustrated with something in your world. A project you’re working on. The promotion that should have come a few years ago. The business you started. The child you and your spouse so desperately desire to conceive. It’s so hard! Sometimes we just want to quit……quitting would be easier.

I’ve been thinking about that as it relates to our podcast. We’re 200+ episodes and 60+ hours of content in. We’ve been grinding for two years. And for whatever reason, our audience has exploded in the last few weeks. Hundreds of downloads per day. New episodes and old episodes alike. We’re getting DMs from people all over the world. We hit the top charts in other countries. It’s quite weird, to be honest. Like Twenty One Pilots and so many other things in life, it’s nothing…..until it’s everything. We don’t measure success in the numbers, and I’m glad we don’t. If we had, we would have given up a long time ago. We’re chasing something more important than numbers: impact.

Whatever you’re working on, please don’t stop. The world deserves to experience it, and you deserve to share it with the world. Sometimes it’s nothing…..until it’s everything.

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Travis Shelton Travis Shelton

Defining the Win

Later today, I’ll be coaching Finn and Pax’s 6-year-old basketball team. At this age, it’s a mess! Some can dribble, most can get the kid-sized ball up to the lowered hoop, and the defenders look lost. Even at this age, some of the kids obsess about the score. During last week’s game, I honestly don’t even know what the score was. I’m not sure it was even being kept. To me, that was completely irrelevant.

Later today, I’ll be coaching Finn and Pax’s 6-year-old basketball team. At this age, it’s a mess! Some can dribble, most can get the kid-sized ball up to the lowered hoop, and the defenders look lost. Even at this age, some of the kids obsess about the score. During last week’s game, I honestly don’t even know what the score was. I’m not sure it was even being kept. To me, that was completely irrelevant.

This brings to mind a crucial question I ask my clients early in the coaching journey. “What is a win?” It sounds like a dumb question, but the definition of a win can be dramatically different from person to person. In the case of my young basketball team, wins are defined as a) having fun, b) learning some basic fundamental skills, c) creating a culture of teamwork, and d) showing good sportsmanship. If these four things are accomplished, we’ve won. Keeping score and collecting wins shall come later when they get a bit older, but today we need to focus on these other wins.

Last week, I was sitting down with a new-ish client. They’ve amassed several million dollars of wealth over the past decade, and the conversation quickly went to how they could accelerate the process to garner a few million more. The elephant in the room, however, was a lot of discontentment with their careers and overall burdensome lifestyle. In the middle of this conversation, I asked again, “What do you REALLY want? What’s the real win?”

This unearthed an entirely new conversation that, instead of focusing on wealth and more, focused on being more present with their family, having the freedom to pursue more meaningful work, and waking up every day without a feeling of dread. It’s a chicken-and-egg scenario for many people. A commonly-held belief is that we need more money to create the life we want. Ironically, it’s often this pursuit of more money that creates the life we don’t want. Instead of running the race to financially create the life we think we want, we could simply take a different path and actually live the life we want….today. It’s not always that simple, but more times than not it is. Money doesn’t create meaning. Meaning creates meaning.

I guess I should answer my own question, “what is a win?” Here’s how I would answer it:

  • I’m fully present for my family.

  • I wake up every day knowing I’m about to do the work I’m called to do.

  • I make enough money, this month, to earn the right to serve those who I wish to serve, again next month.

What’s your definition of a win?

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