What is Success?

Later today, I’ll be speaking at the DSM Small Business Success Summit. My talk is called What is Success?: Aligning Your Mission with Your Meaning. In it, I’m going to challenge people to throw out the traditional and cultural measuring sticks of success (sales, margins, profits, growth, etc.), and replace them with what really matters. Not what matters to me but rather what matters to them. What really matters.

This idea stems from two different places. The first is something I write and podcast about often. The behavioral science of money and happiness. If money can’t make us happy (after our needs are met), why are we using money to define success? I think it’s partly because most people sincerely (and mistakenly) believe “more’ is the answer, and partly because financial metrics are easy to track and easy to compare. It makes for a very useful and universal measuring stick.

Second, when I’m meeting with business owners and business leaders, I like to dive deep into what really matters to them. Once we get past the first few layers, we quickly discover it’s not really about money at all. Money may play a role, but what they are seeking is far deeper than money. So instead of chasing the money as a way to get to those things, why not just pursue those other things directly? It’s a powerful concept that has the power to change us and the way we live.

What about you? What do you really want? If you were to redefine what success means to you, what would it look like?