The Daily Meaning

Take your mornings to the next level with a daily dose of perspective and encouragement to start your day off right. Sign-up for a free, short-form blog delivered to your inbox each morning, 7 days per week. Some days we talk about money, but usually not. We believe you’ll take away something valuable to help you on your journey. Sign up to join the hundreds of people who read Travis’s blog each morning.

Not already a subscriber? Get the blog delivered right to your inbox.

* indicates required
  • “Your daily blog posts have become a great part of my morning routine, waking up and reading your posts challenge me to reflect on something that matters in my life or view something from a different perspective.”

  • "Love starting my morning with a daily dose of positivity or perspective!"

    Daily Meaning Reader

Travis Shelton Travis Shelton

When You Take a Step Back

In all the craziness of life, do you ever take a step back and realize how far you’ve come? Or maybe you realize life looks a lot different than you anticipated it playing out? Or perhaps you just shake your head that you’ve been blessed in so many ways? As I’m writing this (late Wednesday night), I can’t help but think about all those things.

In all the craziness of life, do you ever take a step back and realize how far you’ve come? Or maybe you realize life looks a lot different than you anticipated it playing out? Or perhaps you just shake your head that you’ve been blessed in so many ways? As I’m writing this (late Wednesday night), I can’t help but think about all those things.

Today was a blur. I had an owner’s meeting for our coffee company. I had a board meeting for a local organization I’m honored to serve. I met with a client who is doing some amazing things. I popped into another client’s office to do some project work. I recorded a few podcast episodes. I had dinner with the family and walked the kids to a local ice cream shop to enjoy a little treat. I enjoyed time with my high school youth group kids. After that, I immediately hopped on a 10 PM discovery call with an Australian podcast. Now, it’s approaching midnight and I’m trying to pack for a 6 AM flight to Phoenix for a generosity conference. That 4 AM wake-up is going to hit hard! Wow!

I’m glad not every day is like this, but it’s a stark reminder of all those ponderings I mentioned above. Life is crazy. Very few of these things existed even 12 months ago. Yet, today they are a fundamental part of my life. If you get a chance, I recommend you pause, take a step back, and reflect. You’ve probably come much further than you think. It probably looks a lot different than you anticipated. You’re probably more blessed than you believe. It’s so easy to lose sight of these things. I usually do, but I’m grateful I accidentally stumbled into it tonight.

Have an awesome day, all! Enjoy the journey…..every twist and turn.

Read More
Travis Shelton Travis Shelton

"But I Care!!!!"

I’m on the board of directors for multiple organizations, or as a few of my mentors call it, “too many.” For me, there’s something special about non-profit organizations. It brings together a collection of people with different skills and different experiences, each willing to donate a ton of time with absolutely zero to gain in return. There’s something pure about it, but at the same time, it’s oftentimes excruciatingly chaotic.

I’m on the board of directors for multiple organizations, or as a few of my mentors call it, “too many.” For me, there’s something special about non-profit organizations. It brings together a collection of people with different skills and different experiences, each willing to donate a ton of time with absolutely zero to gain in return. There’s something pure about it, but at the same time, it’s oftentimes excruciatingly chaotic.

In a recent meeting, we were in a heated discussion about something. I don’t even remember what it was about, but the general tone of the conversation was about how it didn’t really matter so we should just move on. In the midst of the back-and-forth, my friend Alexa shouted out, “But I care!!!” Truer words have never been spoken. Alexa does indeed care…..a lot! She’s one of those people who pours herself into the various things she works on. She cares deeply, and none of her care involves herself. She’s truly a selfless servant who simply believes in the mission.

I don’t always agree with Alexa’s perspectives, but man do I respect her. I could completely disagree with something she says, but her conviction and passion alone are sometimes enough to sway me. Over the years, I’ve found that organizations with Alexas thrive, while organizations without Alexas oftentimes just muddle along. This world needs more Alexas. Passion, focus, selflessness, and generosity.

There are no prerequisites to be an Alexa. It’s not a certain education, experience level, set of relationships, or skill set. All that’s needed is a deep desire for better and a strong belief in the mission. If someone has that, it’s enough to drive change.

Find yourself an Alexa, or better yet, be an Alexa.

Read More
Travis Shelton Travis Shelton

Nothing is Thrown Away

Nearly four years ago, I stepped away from my 15-year career in commercial real estate. It was an awesome career, and to be honest, I miss it some days. Everyone assumes I walked away from it disillusioned and angry, but I didn’t. There is probably an alternate reality where I happily spend another 10-15 years in that role.

Nearly four years ago, I stepped away from my 15-year career in commercial real estate. It was an awesome career, and to be honest, I miss it some days. Everyone assumes I walked away from it disillusioned and angry, but I didn’t. There is probably an alternate reality where I happily spend another 10-15 years in that role.

After my resignation was announced, I received a LOT of feedback from my colleagues. Mostly good, a few bad, and a lot of curiosity about my thought process and next steps. A few people made a comment that stuck with me for months, “you’re throwing away your career.” Ouch!

At the time, even I wondered if I was throwing something away. After all, I built up skills, experience, influence, and relationships over more than a decade. But then, something happened. Sarah and I were on a long flight home from a trip to Asia. I shared with her my dream of writing, but also confessed I hadn’t written for maybe 17 years. It was going to be a train wreck of a process, but I would give it the ol’ college try. I spent a large portion of that 16-hour flight writing on my laptop. To my shock, the words flowed from the tips of my fingers and onto the screen. What the heck!?!? How could I feel this comfortable writing if I hadn’t written in nearly two decades? That’s when it hit me! In my career, a big chunk of my job was to communicate with my overseas clients…..over e-mail. You know, writing…..

Nothing is wasted. Not my skills, experience, influence, or relationships. I didn’t throw any of it away. It all matters. I may have left that previous career, but all those other things came with me. I get to keep those forever. I get to use all the things I acquired and apply them to the next chapter in my journey. I laugh sometimes when pieces of my old career intersect with my new career. Once I started to be aware of it, I noticed it happening daily. So much of what I did and learned in my previous career helps me each and every day. I’m grateful for that.

Someone needs to hear this today. If you make a big shift in your life, you aren’t throwing something away. You’re merely taking it with you and applying it to the next thing that matters. Your previous impact will be the springboard to your upcoming impact. You got this!

Read More
Travis Shelton Travis Shelton

Here's to the Next 49 Years

GQJJc0HgSPCNwDUu4EoPGg.jpg

As I was scrolling through Facebook yesterday, I received a notification about memories “on this day.” These memories are usually populated by pictures of my kids, looking cute……or videos of my kids, doing something that will surely draw blood. Yesterday’s was different. It was the picture of 801 Grand, the signature building in the Des Moines skyline. It was a picture I took, exactly one year ago, as I walked out of that building for the very last time after a pretty amazing 15-year career. I remember that moment like it was yesterday. So many emotions running through my mind. I had just said my very last goodbye. It was Kristin, a very dear friend who I’d worked closely with for the better part of a decade. As I said that goodbye, I nearly lost it. It took every ounce of me to get into that elevator and make it out of the building in once piece. I spent the next 3 days in an absolute daze. It felt disorienting, scary, nostalgic, and exciting……and maybe a little bit of oh-crap-what-did-I-just-do. Wow, one year flew by fast!!!

These last 365 days have been wild, not to mention the COVID-19 quarantine life that’s shaken up everything we consider normal. As I reflect on this last year of entrepreneurship, I thought it would be worthwhile to jot down some of the lessons I’ve learned through the journey. And if I wasn’t self-conscious enough about my shortcomings, I’ll just go ahead and broadcast them to the world! So here we go:

  • The minute we think we have everything figured out is the moment we’ve lost the game. Life changes so fast, and the world of business ownership simply magnifies that. By the time I hit the one-year mark in my career journey, I thought I would be engaging in speaking engagements on a weekly basis. Instead, I haven’t spent time in a group larger than ten in two-and-a-half months and I suddenly find myself pulling all-nighters in front of a camera recording our new financial video course for young adults (www.meaningover.money). Didn’t see that one coming!

  • It’s so easy to undervalue our own work. Call it imposter syndrome, call it lack of confidence, call it whatever you want. We simply do a terrible job adequately valuing ourselves when we’re forced to put a price on our work. I was sitting around the table with a group of peers and I made a random comment about the value of my work being worth way more than I charge. A woman interrupted me and asked “how much is your work worth, then?” I said “probably double”…….to which she responded “then you should be charging double!” I laughed off this feedback, but the group continued to badger me about it. Fast forward 24 hours, I was meeting with a potential client and I quoted them a price that was nearly double what I had been previously charging. They called it “a bargain”. Wow, talk about eating a slice of humble pie! Today, my coaching rates are nearly triple what some of my earliest clients paid. I wish I would have learned this lesson earlier, but some of those earlier clients are pretty glad I didn’t!

  • Speaking of people badgering me, here’s the next lesson I learned: I can’t do it alone! Business ownership, especially as a solopreneur, can be super lonely. Here’s the good news…..nobody said we have to do it alone! Luckily I had the self-awareness early on to know there’s no way I could do this by myself. So I found awesome people and surrounded myself with them. I hired my good friend Ryan to help me with creative and design elements…….things I hate doing, and frankly suck at. I hired an accountant to help me navigate bookkeeping and taxes. I hired a business coach (BizLab) who could help me unlock my potential in ways I never knew were possible. That was a game-changer! Last but not least, I rented co-work office space at Blue Bean where I was able to find a community of bright, driven, encouraging peers. These people have changed my life! They started as acquaintances, which turned into collaborators, which morphed into family. These people make me better and I’m so grateful to have a work family…..even if their work is totally different than my work. We don’t have to do it alone, and I’m grateful for that!

  • Entrepreneurship is exciting…..and scary! Will we have enough money to pay the bills this month? Will people really trust me? With a million different options, which path should I focus on? Should I stick with coaching, maybe lean into speaking, or finally start that podcast, maybe write something that exposes the core of me, or accept a crazy, or accept an out-of-the-blue offer to create a bangin’ video course from a young, hungry filmmaker? We live in a culture, in a time, where there are no boundaries and no limits. Wow, that’s exciting…..and scary! I wake up every day excited to find out what life will throw at me!

  • Speaking of scary, here’s my last lesson: financial insecurity while following your dreams is 100,000% better than living with financial security doing something that doesn’t inspire you. The difference between like and love isn’t incremental. It’s the difference between climbing a flight of stairs and climbing Everest. Comfort is overrated. I deeply desire to be uncomfortable, and this season has given me a triple helping of discomfort. But I can say with absolute certainty that I’d never in a million years exchange this life for financial security. My gut told me this was true, but the last 365 days has proven it over, and over, and over. When we create impact on others, pursue work that matters, and redefine the role money plays in our life, it unlocks a truly meaningful life. And once you taste it, nothing can ever again satisfy that thirst.

As I was contemplating my career change just over a year ago, I made a comment to a trusted friend: “I only have 50 good working years left in me.” He thought it was a joke, but it wasn’t. I truly believe if we’re doing exactly what we’re supposed to do, there’s nothing that can stop us from wanting to do it, including some arbitrary retirement age placed upon us by society. I love spending time with my family, and doing cool hobbies, and traveling, and watching sports, and eating amazing food, and experiencing all the amazing culture this planet has to offer……but I also love my work! If that’s true, then a life without life-giving, passion-filled work would likely feel empty. So as I look back and celebrate this last year, I’m grateful, humbled, and inspired by everything that’s happened……..here’s to the next 49 years!

Read More