Here's to the Next 49 Years
As I was scrolling through Facebook yesterday, I received a notification about memories “on this day.” These memories are usually populated by pictures of my kids, looking cute……or videos of my kids, doing something that will surely draw blood. Yesterday’s was different. It was the picture of 801 Grand, the signature building in the Des Moines skyline. It was a picture I took, exactly one year ago, as I walked out of that building for the very last time after a pretty amazing 15-year career. I remember that moment like it was yesterday. So many emotions running through my mind. I had just said my very last goodbye. It was Kristin, a very dear friend who I’d worked closely with for the better part of a decade. As I said that goodbye, I nearly lost it. It took every ounce of me to get into that elevator and make it out of the building in once piece. I spent the next 3 days in an absolute daze. It felt disorienting, scary, nostalgic, and exciting……and maybe a little bit of oh-crap-what-did-I-just-do. Wow, one year flew by fast!!!
These last 365 days have been wild, not to mention the COVID-19 quarantine life that’s shaken up everything we consider normal. As I reflect on this last year of entrepreneurship, I thought it would be worthwhile to jot down some of the lessons I’ve learned through the journey. And if I wasn’t self-conscious enough about my shortcomings, I’ll just go ahead and broadcast them to the world! So here we go:
The minute we think we have everything figured out is the moment we’ve lost the game. Life changes so fast, and the world of business ownership simply magnifies that. By the time I hit the one-year mark in my career journey, I thought I would be engaging in speaking engagements on a weekly basis. Instead, I haven’t spent time in a group larger than ten in two-and-a-half months and I suddenly find myself pulling all-nighters in front of a camera recording our new financial video course for young adults (www.meaningover.money). Didn’t see that one coming!
It’s so easy to undervalue our own work. Call it imposter syndrome, call it lack of confidence, call it whatever you want. We simply do a terrible job adequately valuing ourselves when we’re forced to put a price on our work. I was sitting around the table with a group of peers and I made a random comment about the value of my work being worth way more than I charge. A woman interrupted me and asked “how much is your work worth, then?” I said “probably double”…….to which she responded “then you should be charging double!” I laughed off this feedback, but the group continued to badger me about it. Fast forward 24 hours, I was meeting with a potential client and I quoted them a price that was nearly double what I had been previously charging. They called it “a bargain”. Wow, talk about eating a slice of humble pie! Today, my coaching rates are nearly triple what some of my earliest clients paid. I wish I would have learned this lesson earlier, but some of those earlier clients are pretty glad I didn’t!
Speaking of people badgering me, here’s the next lesson I learned: I can’t do it alone! Business ownership, especially as a solopreneur, can be super lonely. Here’s the good news…..nobody said we have to do it alone! Luckily I had the self-awareness early on to know there’s no way I could do this by myself. So I found awesome people and surrounded myself with them. I hired my good friend Ryan to help me with creative and design elements…….things I hate doing, and frankly suck at. I hired an accountant to help me navigate bookkeeping and taxes. I hired a business coach (BizLab) who could help me unlock my potential in ways I never knew were possible. That was a game-changer! Last but not least, I rented co-work office space at Blue Bean where I was able to find a community of bright, driven, encouraging peers. These people have changed my life! They started as acquaintances, which turned into collaborators, which morphed into family. These people make me better and I’m so grateful to have a work family…..even if their work is totally different than my work. We don’t have to do it alone, and I’m grateful for that!
Entrepreneurship is exciting…..and scary! Will we have enough money to pay the bills this month? Will people really trust me? With a million different options, which path should I focus on? Should I stick with coaching, maybe lean into speaking, or finally start that podcast, maybe write something that exposes the core of me, or accept a crazy, or accept an out-of-the-blue offer to create a bangin’ video course from a young, hungry filmmaker? We live in a culture, in a time, where there are no boundaries and no limits. Wow, that’s exciting…..and scary! I wake up every day excited to find out what life will throw at me!
Speaking of scary, here’s my last lesson: financial insecurity while following your dreams is 100,000% better than living with financial security doing something that doesn’t inspire you. The difference between like and love isn’t incremental. It’s the difference between climbing a flight of stairs and climbing Everest. Comfort is overrated. I deeply desire to be uncomfortable, and this season has given me a triple helping of discomfort. But I can say with absolute certainty that I’d never in a million years exchange this life for financial security. My gut told me this was true, but the last 365 days has proven it over, and over, and over. When we create impact on others, pursue work that matters, and redefine the role money plays in our life, it unlocks a truly meaningful life. And once you taste it, nothing can ever again satisfy that thirst.
As I was contemplating my career change just over a year ago, I made a comment to a trusted friend: “I only have 50 good working years left in me.” He thought it was a joke, but it wasn’t. I truly believe if we’re doing exactly what we’re supposed to do, there’s nothing that can stop us from wanting to do it, including some arbitrary retirement age placed upon us by society. I love spending time with my family, and doing cool hobbies, and traveling, and watching sports, and eating amazing food, and experiencing all the amazing culture this planet has to offer……but I also love my work! If that’s true, then a life without life-giving, passion-filled work would likely feel empty. So as I look back and celebrate this last year, I’m grateful, humbled, and inspired by everything that’s happened……..here’s to the next 49 years!