UnGuilty Pleasures

I have a confession to make. I despise the term “guilty pleasure.” I know it’s a ubiquitous phrase in our culture, but do you ever stop to think about what it really means? At its core, calling something a guilty pleasure insinuates that you shouldn’t be doing it. It’s something you enjoy, but know it’s wrong (or wrong-ish). If anything, we should call adultery and stealing guilty pleasures.

I’m reminded of my hatred of this phrase because a client recently referred to getting her nails done as a guilty pleasure. Another client referred to golfing as a guilty pleasure. And a third person recently said her morning coffee at a local coffee shop is a guilty pleasure. None of these things are inherently bad. In fact, they may be quite good. The question isn’t about right and wrong, but rather right for YOU and wrong for YOU. For many of my friends, spending money on golf is the absolute best use of their personal spending money. For me, it would be counter-productive. Why would I want to blow my money on something that will just upset me and make me want to break something (which will cost me more money)? That doesn’t sound like a good value.

Instead, perhaps we can rebrand guilty pleasure into “unguilty pleasure.” These are purely wants, but add value to our lives. By definition, then, they are important. Yes, wants can be important. One of mine is a monthly massage. About two years ago, after spending years believing massages are something I could neither afford nor justify, I signed up for a membership at a local massage studio. Each month, I pay a fee and get a massage. In hindsight, it’s one of the best expenditures I’ve made in years. I always look forward to my appointment, and it adds value to my life. I don’t feel guilty about this. It’s not for everyone, but it is absolutely for me.

Today, I have two homework assignments for you. First, please remove the phrase “guilty pleasure” from your vocabulary. You deserve better than to do something you feel guilty about or perceive it as a bad decision. Second, lean hard into the following question: “What’s one want in my life that would make my life better?” Don’t filter your answer through the lens of needs and wants. It’s a want....you don’t need it. Let’s make that clear. It’s purely a want. Filter it through the lens of whether it adds value to your life. If it does, go for it! No guilt, no second-guessing, and no regret.

Enjoy those unguilty pleasures!