Too Much of a Good Thing

I get a massage once every six weeks or so. It’s absolutely wonderful!. I decided to prioritize this about 18 months ago, and I’m so glad I did. For me, this is an occasional luxury that adds richness to my life. There’s part of me that wishes I did it every week. But that very idea also brings to mind a concept I think about often. It’s possible to have too much of a good thing. Part of what makes this little luxury so enjoyable is the anticipation and the scarcity. If I did this every week, it would just become a normal ho-hum thing…..like brushing my teeth or taking a shower.

That’s the tightrope we walk with “good things.” It’s possible to have too much of a good thing. Travel and dining out are other fantastic examples. They also happen to be at the top of my list of fun things to do. Part of what makes them special to me is they aren’t every day. There’s a scarcity in it……oh the anticipation! I look forward to them. I enjoy looking at the menus and online reviews of potential restaurants, just as I enjoy researching upcoming trips. Flights, hotels, sights, and of course restaurants. There’s a simple pleasure in the planning and anticipation.

A while back I met with a client who was spending north of $2,000/per month on dining out. On the surface, this sounds wonderful! So many different experiences and flavors. However, they are quick to note, “we don’t even enjoy doing it anymore. It’s just something we do and it feels kind of empty.” Wow! This is the very definition of having too much of a good thing. My suggestion to them was to majorly cut back on dining out, then be very intentional when going on those experiences. Fast forward a few months, it has been transformational for them. They enjoy it so much more than in the past 4-5 years. There’s something special about it and they get excited for the next one.

Yes, lean into those good things. Whatever they are in your life, they are important. But remember, too much of a good thing can be a bad thing. Create scarcity and anticipation….you’ll thank yourself later.

The Power of Scarcity

I’m a World Cup fanatic. I don’t watch a lot of soccer year-round, but at the same time, I’m on record believing the World Cup is the greatest sporting event in the world. Country vs. country, so little margin for error, and billions of people watching. The stakes are so high. However, there’s one other ingredient that helps create World Cup magic. Scarcity. It only happens once every four years and only 32 countries qualify. In other words, it’s a huge deal!

Scarcity plays a huge role in all our lives. Think about the things you get most excited about. Common answers may include births, weddings, graduations, and big vacations. A common thread between all of these is scarcity. They are inherently special because they are scarce. Even the anticipation of these events can be as fun and fulfilling as the experience itself.

Sarah and I will be traveling to Asia in early 2023, which will be the first time traveling abroad in nearly three years. The anticipation of this trip will be higher than ever. Not just because it’s a trip abroad, but because of how scarce they have become. I used to travel abroad 5-8 times per year, every year. Those trips were always fun, but they lacked scarcity. Now, however, I have a huge anticipation for what’s to come.

Too much of a good thing isn’t necessarily a good thing. This is a trap we’ve fallen into when it comes to our finances. Many of us indulge, indulge, indulge, then indulge some more. Then when I’m meeting with a client in a coaching setting, I can tell the lack of scarcity has ruined it for them. They successfully turned something special into something normal. It’s sad when it happens, but it’s an easy trap to fall into. When we remove scarcity, we can rob ourselves of what makes it special.

Fortunately, if we have an awareness and intentionality about our decisions, we control what stays scarce and what becomes normalized. Embrace scarcity!