The Daily Meaning

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Travis Shelton Travis Shelton

This Generation, Man!

Do you ever think about how doomed we are with this young generation coming up? Lazy, disinterested, entitled, and spoiled. They don't want to work, have no idea how the world works, and are too soft. Well, that's the narrative, anyway.

Do you ever think about how doomed we are with this young generation coming up? Lazy, disinterested, entitled, and spoiled. They don't want to work, have no idea how the world works, and are too soft. Well, that's the narrative, anyway.

I couldn't disagree more. I think this cultural narrative of dragging our young generation through the mud is unfair at best, complete crap at worst. Every generation has bad eggs. I know you know some bad eggs in your generation. You surely wouldn't want those people's faults and failings to define you, would you? That would be unjust and ridiculous.

I think Gen Z will absolutely change the world. In the coming years, I believe some of the our most profound problems will be overcome by the unique minds of this generation. They are simply wired differently than us older people. While the world calls them unmotivated, I think we need to clarify. They are highly motivated, just not by money. In the world of meaning over money, this generation gets it unlike any before them. That value set doesn't breed laziness, but rather impact and purpose.

I think of Cole, my Meaning Over Money co-founder. He's a filmmaker who has a heart to tell stories that will change the world. He works his butt off, he's a ridiculously good husband, and he adores his two kids. (My grammar check software suggested I replace "ridiculously good husband" with "perfect husband." His wife would disagree.....). He's technically the world's youngest millenial, but I'm going to lump him in here because I like talking about him.

I think of Parker, my young friend who recently jumped on board our team to record content for us. He's passionate about so many things in life, work and otherwise. He just returned from a 3-month overseas mission trip where he impacted a ton of people. He has a heart of gold and a desire to move the needle in this world.

I think of Claire, my social media manager. I used to be her youth group leader, but now she blesses me with her expertise and wisdom. She's 16 years younger than me, yet I look up to her and learn from her every day. You better keep an eye on this one. She, her husband, and her future kids are going to make an impact on this world.

I think of Noah, a gifted photographer who has absolutely crushed the content creation game for Northern Vessel. This guy has a vision, a motor, and a heart to make a difference. Every time I see him, he's pouring into others and doing exactly what he's meant to do.

I have a hard stop at 500 words for this daily blog, but I could list off another 30 young people who are crushing it and flying directly in the face of everything negative we collectively say about this generation. The next generation has arrived, and they aren't stopping at "good enough."

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Travis Shelton Travis Shelton

“I Couldn’t Say No”

“There’s no price tag for my happiness…..it doesn’t seem like something I could put a price on.” Yet, they just knowingly sold their happiness for $20,000. $20,000!?!? It’s safe to say they disagreed with my assessment of the situation. The conversation eventually moved on to something far less controversial and emotionally-charged……politics.

Me: “What’s new in your world?”

Them: “I got a new job!”

Me: “I thought you loved your old job.”

Them: “I did, but I got a $20,000 raise with this new job.”

Me: “That’s cool. Do you like the new job?”

Them: “No, not at all. But it was a $20,000 increase. I couldn’t say no.”

This was the beginning of what became a 30-minute conversation about their new job. In short, the job sucked. After all, they left a job that meant a lot to them. They believed in the company’s mission, they had developed many strong relationships, and they were doing the exact work they wanted to do in their career. But they left! Dumbfounded, brought the conversation back around to this idea of leaving their meaningful job for something they knew would be a worse fit. I asked a simple, but dumb question, “How much is your happiness worth?” It was clear they, too, thought this was a dumb question. “There’s no price tag for my happiness…..it doesn’t seem like something I could put a price on.” Yet, they just knowingly sold their happiness for $20,000. $20,000!?!? It’s safe to say they disagreed with my assessment of the situation. The conversation eventually moved on to something far less controversial and emotionally-charged……politics.

About 6 months later, this same person asked me to lunch. I was excited to catch up, but I quickly found out they had a very specific agenda in mind. They were absolutely miserable. The job sucked, they were stressed, getting sick more often, and their marriage was struggling. Needless to say, this whole trade-happiness-for-$20,000-per-year experiment wasn’t working out so well. They knew they had to do something, but weren’t sure what. We talked about aspirations, options, and possible next steps.

Fast forward several months, and this person has moved on to a different job. A job that better suits their skills, passions, and lifestyle. It pays a decent amount less, but they report a ton of happiness and fulfillment. There’s far less stress at home, they look forward to going to work each morning, and they have enough money to live a respectable life. In my book, they are winners. It’s a counter-cultural way to live, but it’s so, so worth it. Meaning over money…..always meaning over money.

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Travis Shelton Travis Shelton

"But I Care!!!!"

I’m on the board of directors for multiple organizations, or as a few of my mentors call it, “too many.” For me, there’s something special about non-profit organizations. It brings together a collection of people with different skills and different experiences, each willing to donate a ton of time with absolutely zero to gain in return. There’s something pure about it, but at the same time, it’s oftentimes excruciatingly chaotic.

I’m on the board of directors for multiple organizations, or as a few of my mentors call it, “too many.” For me, there’s something special about non-profit organizations. It brings together a collection of people with different skills and different experiences, each willing to donate a ton of time with absolutely zero to gain in return. There’s something pure about it, but at the same time, it’s oftentimes excruciatingly chaotic.

In a recent meeting, we were in a heated discussion about something. I don’t even remember what it was about, but the general tone of the conversation was about how it didn’t really matter so we should just move on. In the midst of the back-and-forth, my friend Alexa shouted out, “But I care!!!” Truer words have never been spoken. Alexa does indeed care…..a lot! She’s one of those people who pours herself into the various things she works on. She cares deeply, and none of her care involves herself. She’s truly a selfless servant who simply believes in the mission.

I don’t always agree with Alexa’s perspectives, but man do I respect her. I could completely disagree with something she says, but her conviction and passion alone are sometimes enough to sway me. Over the years, I’ve found that organizations with Alexas thrive, while organizations without Alexas oftentimes just muddle along. This world needs more Alexas. Passion, focus, selflessness, and generosity.

There are no prerequisites to be an Alexa. It’s not a certain education, experience level, set of relationships, or skill set. All that’s needed is a deep desire for better and a strong belief in the mission. If someone has that, it’s enough to drive change.

Find yourself an Alexa, or better yet, be an Alexa.

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Travis Shelton Travis Shelton

Finding Your Craft

I just spent the past 30 minutes on TikTok watching a barber in Rome shave random men’s faces with a straight-blade razor. Not sure how I got there, but it was quite satisfying! A few things stood out to me as I was watching him:

I just spent the past 30 minutes on TikTok watching a barber in Rome shave random men’s faces with a straight-blade razor. Not sure how I got there, but it was quite satisfying! A few things stood out to me as I was watching him:

  • He is brilliant at his craft. He confidently operated with excellence. The process was smooth and the finished product was outstanding.

  • He carried himself with a sense of passion. I could tell he loves what he does. Every action showcased in the videos illustrated his love for the craft.

  • He’s adding value to people’s lives. The men in his chair were relaxed throughout the service and were genuinely pleased with the results. Their smiles spoke for themselves.

When I see things like this, I often wonder to myself, “how in the world do you wake up one day and decide you’re going to be an expert at _______?” I know absolutely nothing about this barber, but I admire him for spending his days doing something that clearly aligns with his gifts, passions, and opportunity to make a difference in this world.

Each one of us has the opportunity today to do the same. It’s probably not using a straight-blade razor to shave facial hair, but yours is just as unique and just as important. I hope you find it, I hope you do it, and I hope you enjoy it.

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Travis Shelton Travis Shelton

The Relentless Pursuit of Better

My guy Alex Prins was just featured on the Creatives POV podcast. As a general rule of thumb, if someone I know is on a podcast, I’m listening. Having been in that world for some time now, I know there’s something about that particular medium that brings a bit extra out of people. Perhaps it’s the intimacy of a podcast setting, or the storytelling nature of the format, but people usually share some interesting tidbits about their life that I didn’t already know. Alex’s episode was no different.

My guy Alex Prins was just featured on the Creatives POV podcast. As a general rule of thumb, if someone I know is on a podcast, I’m listening. Having been in that world for some time now, I know there’s something about that particular medium that brings a bit extra out of people. Perhaps it’s the intimacy of a podcast setting, or the storytelling nature of the format, but people usually share some interesting tidbits about their life that I didn’t already know. Alex’s episode was no different.

As I’m listening, all I could think about was Alex’s relentless pursuit of better. At every step of his young career, he could have said, “yeah, this is good enough.” Then, he could have promptly taken his foot off the gas and coasted for as long as possible. That could be a safe, comfortable, secure, and very normal way to approach his career. Truth is, it would have eventually made him miserable. Had he taken the easy way, he may have settled for an industry he wasn’t meant for. Or, he could have locked into a comfort zone and merely tolerated the work, constantly dreaming about the day when he could finally retire and “enjoy his life.” Either act would have equated to him sacrificing meaning and purpose for indifference and mediocrity.

To be honest, Alex has no idea how hard this path will be for him. It will most certainly be brutal at times. There will surely be days when he wishes he would just settle into “normal.” On the other side of the coin, Alex has no idea how amazing this journey is yet to become. He has 40-50 good years left in him, so he’s only midway through the first quarter of the game.

If Alex came to me tomorrow to tell me he’s joining the circus, I wouldn’t be surprised and I probably wouldn’t doubt him. He’s one of those people who practice the relentless pursuit of better. That’s never a straight line, and rarely goes how we think it should. It’s exciting, terrifying, and sometimes messy. It won’t always be pretty, but it will always be worth it.

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Travis Shelton Travis Shelton

40 is the New 0

A few weeks ago, one of my close friends turned 40. I’m not one to buy guy friends birthday cards, but c’mon it’s 40!! So I bought him a card and started writing. I’m totally paraphrasing here…..mostly because I can’t remember the exact words I wrote. I had bad news and good news for him. The bad news: he’s old. I have the creative freedom to tell him things like that since I’m quickly running up on that milestone as well. He’s nearing half a century old. He’s been living his adult life longer than he lived his pre-adult life. But here’s the good news: he will soon be wrapping up the 40 least impactful years of his life. Yes, you read that correctly. Those were the 40 least impactful years he’ll ever have. During those 40 years, he had a cool childhood, crushed the high school sports game, went on to play collegiate athletics, got married, found a career, had kids, found a better career, raised kids, all the while growing in his faith and his relationships. But yet those were the 40 least impactful years of his life.

As I think about his journey and his life, I can’t help but think about my own. After all, I too am nearing the big four-oh mark. And as I sit here in my late 30s - not “old” like him - I can’t help but think about how amazing the future looks. In a lot of ways, everything we’ve been through is just a training for everything we’re yet to do. All the experiences, all the learning, all the successes, all the failures. Each one building on top of the last. Day by day, block by block. The time goes by so fast! I don’t know about him, but I feel like I was playing high school basketball just last month. I feel like I was moving into that college dorm room just last week. And I feel like I was starting my first adult job just yesterday. It just goes by so dang fast.

So here he is, beginning his 40th year. Today, he has more relationships, more experience, more knowledge, more resources, more wisdom, more confidence, and more purpose than at any point in his life. His starting spot for the next 40 years will be better than any other time in the history of his life. That’s a perspective we don’t often talk about. We live in a culture that says we should be racing to the finish line known as retirement. We should run as fast as we can. Do whatever we need to do to accelerate the process and fall over that finish line so we can start to live the life we want. In fact, there’s an entire movement bubbling up in our culture around this concept. It’s called FIRE, which stands for “Financial Independence Retire Early.” On the surface, what they advocate for is really good: financial independence. Making good financial decisions, getting out of debt, and living with margin so our finances aren’t a burden in our day-to-day life. But the problem is it gets twisted around and taken to another level by glorifying retirement…..and even worse, the-earlier-the-better. I spend a lot of time in the personal finance social media world……and see a lot of this content. I cringe often, as I know so many people are going to be so disappointed when they hoard, hoard, and hoard, only to realize one day no amount of money or “independence” will truly make them happy. There’s something so important missing from the equation: meaning. Just last week, I stumbled upon a young lady’s social media account where she talked about scheduling a retirement date in her calendar 8 years from now……she’s 29 today. Her singular focus is to save (er, hoard) as much money as possible for that next 8 years and hang up the briefcase at the old age of 37. Don't worry, though, she said she still wants to maintain some hobbies to keep her occupied once she retires. Even sadder, there were dozens of people dropping comments to applaud her, encourage her, and celebrate her goal. She obviously gets to do what she wants, and I certainly don’t have the relational equity in her life to try to directly influence her. My prayer for her is that she finds something that inspires her, angers her, and fuels her towards a deeper meaning and a mission worth pursuing. If not, we will all suffer, as we won’t get to experience all the amazing influence and impact she could have had on this world. It will be stolen from us, and from her, and repackaged as an idealized life of leisure. And our culture will rejoice.

We often hear stories about the old man who worked his whole life, only to die 8 months after he retired. We look at that story and we use it to perpetuate this notion that “we need to hurry up and retire so we can enjoy life, or else we miss our chance.” But what if we have it backwards? What if this man’s passing wasn’t a terribly-timed coincidence, but rather the consequence of losing meaning? After all, these stories aren’t rare…..they repeat over, and over, and over. Someday, I believe some really smart scientists are going to prove my notion correct, and it’s going to shake our understanding of our retirement culture to the core. After all, this is America….and we’re all trying to achieve the American dream: grind away at a career we can tolerate, procure a bunch of nice stuff, retire as soon as possible, and live a life of leisure with whatever time we have remaining.

As for my “old” 40-year-old friend, he’s just getting started. The game is just beginning. Never before has he had more more relationships, more experience, more knowledge, more resources, more wisdom, more confidence, and more purpose than he has today. The last 40 years are going to be a joke compared to what’s in store for him and the impact he’ll surely make on this world. I look forward to writing the follow-up piece to this when he turns 80, where we can assess whether I was right or wrong. I’ll still be the young guy in my late 70s, mind you! Until that day comes, I’m going to keep doing what he’s doing. I’m going to wake up every day, full of purpose and meaning, excited to do what I’m about to do today, and do it every day until I physically or mentally can’t do it anymore. It won’t be perfect, and there’s going to be pain, and I’m most certainly going to fail, but I wouldn’t want it any other way. The next 40 years are going to be awesome! After all, 40 is the new 0, as they say.

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Travis Shelton Travis Shelton

The Choice

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I didn’t set out to plagiarize my close friend and mentor Dr. Gary Hoag’s amazing book, The Choice, when I started writing this post……but here we are. Sorry, Gary! Rather, I was contemplating a text I received from a friend this morning. After some back-and-forth regarding a few of my recent blog posts, I asked him a question: “Which topics/components do you think resonate with people?” He responded with “There’s a desire to make a difference, but a feeling that you have to either get paid to work for the man, or make a difference and be a struggling artist type.”

As I’m sitting in my office pondering these words, I look down and spot my copy of Gary’s book sitting before me (see, Gary, I am reading your stuff!!!). Two simple words in big, bold white letters, “The Choice”, scream right off the cover of the book and into my periphery. We make choices every day. We choose what to wear, what to eat, who to spend our time with, what podcasts to listen to, and what NBA superstar jersey we’re going to buy our toddlers next (just me?). But there seems to be this HUGE choice that lingers over all of us, every single day. The choice of what to do with the majority of our waking hours. The choice of how we are going to use our talents and passions to make an impact. The choice of where our life’s energy will go. Such a huge choice!

As I’m considering my buddy’s words about this choice, I thought back to a very intense conversation I had with Gary over FaceTime last year. I was teetering back-and-forth on the idea of leaving my awesome career to do something totally crazy. It was one of those days where the self-talk was thick. “What are you doing!?!” “You’re going to fail!” “Don’t be irresponsible, you can never make a living doing what you want to do.” Every insult possible was hurled my way…..by my own mean self. I did what I always do when the self-talk ramps up……I engage a trusted mentor. This was one of those I-remember-exactly-where-I-was-when-it-happened kind of moments. I distinctly remember shouting at Gary - in my doubt and frustration - “Yeah, but what I’m thinking about doing hasn’t even been legitimized. There’s no proof this will actually work.” Gary smiled and responded (too) calmly, “Only God gets to decide what’s legitimate.” Thus I started chewing on the slice of humble pie Gary was serving up, piping hot!

One of Gary and I’s many Asian adventures!!

One of Gary and I’s many Asian adventures!!

Fast forward several months, I left my career, took a 90% pay cut, and set out to build a new career. Nine months later, I’m able to support my family financially, the business is growing, and I’m already dreaming about what’s next. I often think back to that conversation with Gary and his virtual slap in the face. He was right! Had I not listened to him, and instead listened to my self-talk and the culture around us, I would have made a different choice. I would have chosen “normal”, safe, predictable, and comfortable. Instead, I chose uncertainty, impact, trust, and purpose.

Here’s an interesting thing about this choice, specifically the two options laid out by my friend. We don’t actually have to choose between “getting paid” and “making a difference.” Though I took a 90% pay cut, there’s a legit chance I eventually get to the point where I make as much (or more) in my new career than I did in my old career. If I’m pouring out my passion, using my gifts, serving people well, making an impact, and truly setting out to make the difference I know God is asking me to make, there’s no reason the income can’t follow. That doesn’t drive my decisions and ultimately I don’t really care, but that’s a reality we often don’t think about. It’s not an either/or type of choice. Rather, it’s an “I trust God” or “I don’t trust God” type of choice…….and an “I value money” or “I value meaning” type of choice. Whether we realize it or not, we make these choices every day, as not making a choice is still making a choice.

If I were still at my old job, this week I would have received a pretty sizable bonus. Out of respect for my former employer I won’t disclose what it would be…….but it’s a LOT! A former co-worker asked me a few days ago if this “lost bonus” gives me any regrets. Honestly, no. That money would be nice and could do a lot of cool things, but today my life is awesome and I get to dedicate each and every day to doing cool things. It’s honestly an unfair exchange, in my favor. Giving up a large chunk of money to violently pursue what I know to be God’s calling in my life. Knowing what I know today, in hindsight, it was the easiest decision I ever made.

So as I try to land this plane, here are my top three takeaways about this choice:

  • Every day is a new opportunity to make a choice.

  • Not making a choice is still making a choice.

  • Find a few amazing mentors in life that will build you up, be real with you, encourage you when you need it most, and help you make better choices. We can’t do it alone…..and luckily we don’t have to!

What choice will you make?

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Travis Shelton Travis Shelton

What I learned From Jiro

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I had it on my watchlist for more than 8 years, but I finally watched the Netflix Documentary Jiro Dreams of Sushi. This film was a fascinating look into the best sushi chef in the world. When the film was shot in 2011, Jiro was 85 years old. The film chronicles his journey and attempts to explain why he has been set apart from his peers. It still boggles my mind how one man and one restaurant can create so much distance between themselves and the competition when all the other chefs have access to the same fish and the same rice. Simple ingredients, complex results. Having been awarded three Michelin stars, there is no argument about his greatness. In the opening minutes of the movie, he has a few insights that are worth sharing. “Once you have decided your occupation, you must immerse yourself in your work. You have to fall in love with your work. Never complain about your job. You must dedicate your life to mastering your skill. That is the secret of success and is the key to being regarded honorably.”

The film makes it very clear Jiro wasn’t a perfect person, or a perfect father, or a perfect husband. However, Jiro did manage to achieve something many of us have not. He found his dream, he pursued it aggressively, and he lived it out. At 85 years of age, he proclaimed he had no intention of retiring. I love this about him. Work wasn’t a means to an end. Rather, work was the means AND the end. Not just any work, but work that matters. Work was a place where Jiro could live out his passion, release his creativity, and make a difference in people’s lives. He wasn’t saving the world, but it is clear he was adding value to the world. People from all over the globe were flying to his tiny restaurant simply to taste his creations. Regardless of whether or not you view this as a noble endeavor, Jiro lived his dream, used his gifts, and created happiness in the lives of others. When I’m 85-years-old, I too hope I wake up every day and get the opportunity to do work that matters, serve others well, and loudly proclaim I have no intention of retiring.

I hope you similarly find your passion and pursue it with reckless abandon!

“Once you have decided your occupation, you must immerse yourself in your work. You have to fall in love with your work. Never complain about your job. You must dedicate your life to mastering your skill. That is the secret of success and is the key to being regarded honorably.”
— Jiro
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