The Daily Meaning

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Travis Shelton Travis Shelton

Too Much of a Good Thing

I get a massage once every six weeks or so. It’s absolutely wonderful!. I decided to prioritize this about 18 months ago, and I’m so glad I did. For me, this is an occasional luxury that adds richness to my life. There’s part of me that wishes I did it every week. But that very idea also brings to mind a concept I think about often. It’s possible to have too much of a good thing. Part of what makes this little luxury so enjoyable is the anticipation and the scarcity. If I did this every week, it would just become a normal ho-hum thing…..like brushing my teeth or taking a shower.

I get a massage once every six weeks or so. It’s absolutely wonderful!. I decided to prioritize this about 18 months ago, and I’m so glad I did. For me, this is an occasional luxury that adds richness to my life. There’s part of me that wishes I did it every week. But that very idea also brings to mind a concept I think about often. It’s possible to have too much of a good thing. Part of what makes this little luxury so enjoyable is the anticipation and the scarcity. If I did this every week, it would just become a normal ho-hum thing…..like brushing my teeth or taking a shower.

That’s the tightrope we walk with “good things.” It’s possible to have too much of a good thing. Travel and dining out are other fantastic examples. They also happen to be at the top of my list of fun things to do. Part of what makes them special to me is they aren’t every day. There’s a scarcity in it……oh the anticipation! I look forward to them. I enjoy looking at the menus and online reviews of potential restaurants, just as I enjoy researching upcoming trips. Flights, hotels, sights, and of course restaurants. There’s a simple pleasure in the planning and anticipation.

A while back I met with a client who was spending north of $2,000/per month on dining out. On the surface, this sounds wonderful! So many different experiences and flavors. However, they are quick to note, “we don’t even enjoy doing it anymore. It’s just something we do and it feels kind of empty.” Wow! This is the very definition of having too much of a good thing. My suggestion to them was to majorly cut back on dining out, then be very intentional when going on those experiences. Fast forward a few months, it has been transformational for them. They enjoy it so much more than in the past 4-5 years. There’s something special about it and they get excited for the next one.

Yes, lean into those good things. Whatever they are in your life, they are important. But remember, too much of a good thing can be a bad thing. Create scarcity and anticipation….you’ll thank yourself later.

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