"It Feels Like I'm Living My Dream"

Yesterday was the official launch of our new canned cold brew partnership with The We Will Collective, Iowa State University's NIL collective organization. We started by offering cans in our brick-and-mortar shop, followed by retail availability early next week and direct-to-consumer online sales a few weeks later. As I watched TJ pass out cans to eager Cyclone fans at our soft launch event yesterday morning, I couldn't help but smile. It felt like something big was happening, though none of us could adequately define what that truly means.

Several hours later, I received several missed calls from TJ. I was in a meeting and couldn't answer, but I started getting concerned. I texted him and asked if everything was ok, and if he needed me right away. Turns out, he was just really excited to talk about everything.

A few hours later, I finally had a chance to connect with him. In the first few minutes of the conversation, TJ said something I suspected earlier in the day. "I feel like I'm living my dream." I know this is true. I've felt that way for a while now, but yesterday seemed to cap off a wild 9-month run since opening our doors.

TJ's recipe is simple. Know your calling, grind, fail, learn, grind, fail, learn, continue following the call, grind, fail, learn, and suddenly, you're an overnight success. It's been a 4.5-year journey for him. Nothing about it has been easy. Lesser people (myself included) probably would have given up by now. But not him. His mission was so clear, his why so big, and his patience so great, that nothing was going to defeat his spirit or crush his dream.

Living our dream has a price. We all have different dreams, and the prices to achieve them vary, but there's no free pass. The cost is steep, but the rewards are grand. I suspect TJ already knew this, but having a front-row seat to watch it play out in real-time is special.

Here's my parting thought. I don't think TJ is special. He's just a regular guy, but a regular guy living his dream. If he can do it, so can you, and so can I. If that's true, what's stopping you from going for it?

The Jobs That Shape You

During a recent conversation with a youth group student, the topic of jobs came up. And not just any jobs, but the crappiest of the crappy jobs. This student had recently experienced a string of terrible work. He was frustrated and feeling down about the entire idea of work.

I expressed my dual sympathies and congratulations on his crappy jobs. Sympathy because crappy can be crappy....and that's no fun. But I congratulated him because these are the jobs that will shape him. These experiences will put him to the test, show him how to persevere, shine a light on what he doesn't want to do, and teach him how to serve people well (even when it doesn't feel great to do so). Then, I shared a few of my crappy high school jobs:

My first ever job was getting up at 4AM every single morning during summer break so I could rake the sand traps at our local golf course. The actual work was ok, but getting up every day at 4AM as a 15-year-old trying to enjoy my summer was brutal. But that job taught me so much.

Then there was my job at the cheese factory when I was 16/17. No, not Cheesecake Factory. A literal cheese factory. Again, I would get up at 4AM every Sunday during the school year to go package cheese. There's nothing like being half awake, at 5AM on a weekend morning, standing in a 45-degree room for seven hours. But that job taught me so much.

Ah, then there's the U.S. Census Bureau. Somehow, at age 18, I stumbled upon an opportunity to work for the government in its effort to collect data for the 2000 census. My job was to knock on the front doors of families who hadn't yet submitted their surveys and convince them to give me their information. What I learned on my first day was this: there was a reason some people hadn't filled out their survey.....they really didn't want to give the government any information. So when some kid comes knocking and asking for personal details, emotions run high. Two men pulled guns on me that first week (one of which was the father of my brother's classmate). I even approached a house where dozens of animal carcasses were rotting in a screened-in porch. Yeah, that entire experience was absolutely miserable. But that job taught me so much.

Even if I could, I'd never undo any of these crappy experiences. They helped shape me into the person I would later become. Without them, I would be missing many key attributes that have led to my career and leadership success. I cherish the value of those jobs.

So to my young friend coming off a string of terrible jobs, congrats! You're exactly where you need to be. Keep moving forward. Those experiences will shape you.

First, We Fail

Yesterday, before I was about to mow the yard, Finn asked if he could help me. He's been obsessed with "mowin' men" since he could talk, so operating a push mower is right up there with ice cream and swimming pools for that kid. At first, I did the turns and let him single-handedly run with the straightaways. Then, about halfway through, he asked if he could do the turns by himself. I assisted him on the first few, but after a while, he got into a rhythm and did them himself.

The yard looks like absolute garbage. The lines are terrible, we missed spots, and he damaged a plant while trying to make one of his turns. But it was a huge win and I'm proud of him. In that moment, I had two options. First, I could have said no to him and insisted I run the show (in an effort to have a better finished product). Second, I could let him learn. I'm always a believer in the second option. While I'd prefer a yard that doesn't look like trash, today's lesson was so valuable.

Regardless of who we are or what we're trying to learn, first, we fail. Failure is the prerequisite to doing it poorly. Doing it poorly is the prerequisite to doing it average. Doing it average is the prerequisite to doing it good. Doing it good is the prerequisite to doing it great. But first, we fail.

The key word is "first." If we don't allow for a first, for the possibility of failure, how do we expect to become great? It reminds me of something I refer to as the experience paradox. Perhaps there's a technical name for it, but this is what I call it in my head. A college student applies for an entry-level job. They don't get hired because they don't have any experience. But they can't get experience until they get an entry-level job. But they can't get the entry-level job because they don't have the experience. See the paradox?

I'm really proud of Finn. The last time we mowed, he simply couldn't do it. Total fail! Today, he did a poor job. Good for him! His innocence and naivety allow him the freedom to simply be bad at something.....then become less bad. When this happens, it enables him to get better through repetition and failure.

This is a beautiful trait in young kids. It's also a beautiful trait in grown adults, though it's far less common. It's not comfortable to do things we know we'll do poorly. Applying for that job. Starting that business. Creating that content. Launching that product. Asking that person out. Asking for that promotion. When we don't have experience, we may fail. But remember, it's all part of becoming great. Becoming less bad is the onramp to the road of excellence.

I hope you do something poorly today!

It Always Makes Sense.....In Hindsight

Yesterday was the first session of a financial class I host for our church’s youth group students. This is our 10th year, and it’s always one of the highlights of my spring. In the first session, we cover God’s ownership, contentment, and the difference between needs and wants. As we were talking about needs vs. wants, we had what is always a fun conversation. Many needs and wants are clear. Food = need. Video game = want. Clothing = need. Luxury clothing = want.

Other categories, however, always drum up a lot of debate. One such category is cell phones. Is it a need? Or a want? 10 years ago, the room was split. Having a cell phone was important…..but a need? Today, cell phones receive a near-unanimous vote for the “need” camp. I don’t disagree with this assessment.

The conversation took an interesting twist when we started talking about life in the 90s when cell phones were around, but not used the same as they are today. I explained how I had a cell phone mounted in my car, but I couldn’t carry it around with me. One of the students asked why we didn’t all push more toward having portable cell phones. A very simple question that, in hindsight, seems quite obvious. However, I explained that it just wasn't a thing and we didn’t even think about it as a thing. Who would even need or want a phone in their pocket 24 hours per day!?!? It seemed unfathomable to us back then. Then just a handful of years later, we all carried phones in our pockets.

In hindsight, this all makes sense. It’s like that with a lot of things in life. It’s easy to feel stupid when looking back, thinking about how much we missed the boat on something. A decision we made, the way we lived, something we bought, who we spent time with, a job we took, or even a job we left. It’s so easy to look back with perfect 20/20 vision, but life is anything but clear when we’re in the middle of it. We only know what we know. We have to make the best decision with the information we have at the time, then move on.

Many of us like to play the woulda, coulda, shoulda game. It’s a game we always lose. The odds are stacked against us because we get to judge our prior selves with clarity. It’s an unfair fight! It’s like today’s Lebron James playing 1v1 with his 5th-grade self……It will no doubt be a vicious beating. What’s the answer to this? Two things. First, grace. We need to give ourselves grace when we screw up. We most likely made the best choice with the information we had. Sometimes that goes well, and other times it’s a dumpster fire. It happens. Second, we can learn from it. We will most certainly screw up again in the (near) future, but we can get better each time. Let’s not waste a good mistake.

Always remember, life is lived through the windshield, not the rearview mirror. Have an awesome day!

There is No Impact Without Failure

During yesterday’s keynote address at a high school FBLA conference, I stressed the importance of failing. We live in a culture that tells us to avoid failure. Even parents protect their children from failing these days. Not only do I dislike this mindset, but I actually think we should pursue failure. In my talk, I shared two primary reasons why failure is important on our journey:

1. There’s nothing worth doing that doesn’t involve the risk of failing. I jokingly mentioned there was still a chance I would botch my talk and completely humiliate myself. However, there was one surefire way I could have avoided the risk of failure. I could have simply stayed home, which would be much safer and ensured nothing bad could have happened to me. On the flip side, staying home also meant I had a zero percent chance of making an impact. You can’t have one without the other.

2. When we fail, we learn. Failing is never fun, but it stretches us and helps us grow. When we put ourselves in uncomfortable situations and force ourselves to figure it out, we will absolutely fail from time to time. Simultaneously, we’ll also learn, adapt, and stretch ourselves. That’s exactly why something that may be uncomfortable at first eventually becomes comfortable. In the absence of failure, there’s an absence of growth.

I’ll leave you with the wise words of the GOAT, Mr. Air Jordan. “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. And 26 times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life, and that is why I succeed.”