The Daily Meaning

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Travis Shelton Travis Shelton

Letting Opportunity be Opportunity

We work, work, and work some more. All the while, we’re hoping that opportunity finally comes our way. We wait, wait, and wait some more. When will it finally happen?!?! So we work, wait, work, wait, and work some more. Finally, the opportunity of a lifetime slaps us right in the face. It finally happened!!!

We work, work, and work some more. All the while, we’re hoping that opportunity finally comes our way. We wait, wait, and wait some more. When will it finally happen?!?! So we work, wait, work, wait, and work some more. Finally, the opportunity of a lifetime slaps us right in the face. It finally happened!!!

We’re so excited for the opportunity, and of course grateful, but instead of just saying ”yes”, the self-talk creeps in. Is this really what we want? What if we fail? Maybe it’s too much work. What if we’re too successful? If it came to us, maybe it’s not as good of an opportunity as we thought. There are probably many more opportunities where that came from. The spiral begins. This is a pattern I see with so many people, in all different industries and contexts. I wish I could say I’m immune, but I’m not.

I was recently flirting with a writing deadline on my plate. I knew I owed my Media Director a first draft, but I didn’t produce it as quickly as I should have. She waited…..then waited some more. Finally, it happened. Fun article, great feedback, mission accomplished. Next article…..the same story unfolded. That’s when my Media Director dropped a little reality bomb on me. “Travis, I have colleagues asking me how they can get their people an opportunity to write for this publication.” Crap, I knew where she was going with this. I responded with a question, “Is this your way of telling me I’m taking this opportunity for granted?” Of course I already knew the answer. It’s never fun eating a slice of humble pie, but that’s why we need to surround ourselves with good people. They will feed it to you when it’s necessary to do so.

Another example. Northern Vessel, the coffee company I co-own, has two amazing opportunities in front of it*. Either one would easily be the biggest opportunity in the four-year history of the company. These opportunities have the potential to fundamentally alter the trajectory and direction of the company forever. While I wish TJ (NV founder) would have had these opportunities sooner than now, he wasn’t ready. But today? He’s ready today! He has the team, infrastructure, technology, brand, processes, experience, systems, and products to not only embrace the opportunity, but thrive through it. Then, there’s the work. These will no doubt be some of the hardest things he’s ever done or had to figure out. To be honest, it would be really easy for TJ to say “no.” There’s no risk of failing by respectfully declining. Since these opportunities came, maybe it’s easy for him to think many more will come in the months and years to come. TJ could have easily spiraled his way out of these opportunities.

TJ is built differently, though. He knows he’s ready. He also doesn’t take things for granted. If you’ve fought, failed, climbed, and clawed through as much as he has as a business owner (many of you know exactly what I’m talking about), you need to let opportunity be opportunity. Embrace it, give it everything you got, and accept whatever comes of it. Maybe you’ll crush it….or maybe you’ll fall flat on your face. But just make sure you don’t look back and regret not simply letting opportunity be opportunity.

* I hate not being fully transparent. My apologies for having to be a bit vague on the Northern Vessel front. I have full intention of sharing in more detail when I’m able! Stay tuned.

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Travis Shelton Travis Shelton

The Parable of the Cyclone Tickets

Generosity needs to be a two-way street. We can’t be truly generous if we refuse to be humble and grateful receivers. When we learn to accept generosity from others, it unlocks something special in our faith journey and our relationships with others.

In August of 2021, some dear friends generously gifted my family season tickets to Iowa State Cyclone football. It was such a sweet gesture, and those games created so many wonderful memories for our family. We were beyond grateful for the gift.

A few people asked me why we would accept that gift. After all, we didn’t “need” their generosity. We could have purchased our own tickets if we really wanted to. While that’s factually true, I believe this is a selfish and short-sighted way to view generosity. My friends didn’t buy tickets for us because we were in a place of “need.” Rather, they made this gift because they wanted to bless us. When that happened, I had two choices: humbly and gratefully receive their gift……or steal their blessing by turning them down. I chose a posture of humility and gratitude.

Generosity needs to be a two-way street. We can’t be truly generous if we refuse to be humble and grateful receivers. When we learn to accept generosity from others, it unlocks something special in our faith journey and our relationships with others.

Fast forward to this season: we purchased our own season tickets. It most certainly wouldn’t have happened had we not experienced all the blessings that came from the generous gift the prior year. Similar to last year, we created so many fun memories together as a family. Tailgating, playing catch on the hill, cheering for our team, watching the band, stalking the mascot, and concession snacks. There were a handful of games we weren’t able to attend this year, so we did what felt natural: we found people to bless with our generosity. It was fun watching people enjoy our tickets, creating memories with their own families. One of them was my cousin. She and her husband were able to attend a game featuring each of their alma maters, as well as share the experience of taking their young son to his first-ever college football game. It was pure joy to make that gift, and I’m grateful they accepted it.

This is the parable of the Cyclone Tickets. You give, then receive, then give, then receive. It’s one of the things that makes life beautiful.

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Travis Shelton Travis Shelton

Thankful For What We DO Have

The act of being thankful focuses our eyes on what we do have, not what we don’t have. When we’re thankful, we think of the friends and family we do have, not the ones we don’t have. When we’re thankful, we think of the job and opportunities we do have, not the ones we don’t have. When we’re thankful, we think of the house, vehicle, and possessions we do have, not the ones we don’t have. When we’re thankful, we think of the gifts, skills, and passions we do have, not the ones we don’t have.

The act of being thankful focuses our eyes on what we do have, not what we don’t have. When we’re thankful, we think of the friends and family we do have, not the ones we don’t have. When we’re thankful, we think of the job and opportunities we do have, not the ones we don’t have. When we’re thankful, we think of the house, vehicle, and possessions we do have, not the ones we don’t have. When we’re thankful, we think of the gifts, skills, and passions we do have, not the ones we don’t have.

It’s so easy to set our minds on all the things we don’t have, which causes us to lose perspective of what we do have. Whenever we walk with a posture of gratitude, we can think less about what we don’t have, and more about what we do have. Doing so breeds humility and contentment.

I’m grateful for what I have…..every bit of it. But it’s those selfish days or moments when I think about what I don’t have that can sour me. Today, I choose gratitude. Tomorrow, I hope to choose gratitude as well. Each day we have a choice. Let’s choose gratitude every day. Happy Thanksgiving, all!!

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