The Why Behind the Why Behind the Why

When I’m having a conversation with people, especially in a coaching setting, I repeatedly ask the question, “why?” I sound like my 6-year-olds, I know. I find that when “why?” is asked, we continually get closer to the truth.

I was recently meeting with a client who expressed an interest in buying a new house. They already live in a very nice house, in a very nice part of town, in a very solid school district. This intrigued me, so I started the process of unearthing the truth:

“Why?”…..”We need something bigger to comfortably fit our family.” They already have a 4-bedroom house and they are pregnant with their second child. I knew we weren’t deep enough yet.

“Why?”…..”We also want to be in a safer neighborhood.” They already live in a notoriously safe neighborhood in a notoriously safe town. We still weren’t there.

“Why?”…..”We’ll enjoy living in the new house more than our current house.” Ok, now we’re getting somewhere. We still needed to go deeper.

“Why?” This is the part where I was expecting them to go down the material side of things. After all, that pool and theater room were indeed pretty sweet!!! “Because we earned it.” Oh, now we’re cooking!

With the fourth “why?”, we finally broke through and the truth was approaching. After a few minutes, it was revealed that the husband’s father had always equated one’s success with their house. People who had bigger, nicer houses were obviously more successful. Therefore, buying a better house would be an external symbol of how successful they had become. That was their real “why.”

My role here wasn’t to criticize their prospective decision to buy this house, but rather for them to understand their true motives and be honest about it…..then make the best decision for their family. This was a profound discussion for them and provided an opportunity for self-reflection and introspection.

They eventually decided to purchase a different house, but armed with new insights about why they were really doing it, they ended up purchasing a different house. I think they won. We always win when we understand the why behind the why behind the why.