I Don't Even Remember the Cost

Ten years ago, my buddy Nick was about to have his first child. In a moment of panic, he called me and said we need to fly to Dallas to watch Dirk Nowitzki play before the baby arrives (insinuating this could be his last chance to make that dream a reality). I immediately said yes, but added one condition: “we’re only going to do this if we sit courtside.”

Nick’s next question was obvious, “well how much will those seats cost?”

Me: “no idea, but it doesn’t matter.”

He reluctantly said yes! We quickly bought our plane tickets, hotel room, and game tickets. Then, we waited. He and I shared an amazing experience that weekend. Lots of good food, sights, and of course a Mavs game with a courtside view. Our seats were along the sideline in the direct path to the locker room. So to end our experience, Nick fist-bumped the entire team as they exited the court. Jason Terry, Vince Carter, Jason Kidd, Shawn Marion, Lamar Odom…….and yes, Dirk Nowitzki!

To this day, I don’t remember what we paid for those seats, or what the trip cost for that matter. But those memories, shared experiences, and stories will last a lifetime. It’s a small but powerful example of investing in memories. My stuff will eventually die in a landfill, but these memories are forever.