Tailgating Economics Don't Have to Make Sense

I've always been fascinated by college football tailgating. Growing up in NW Illinois, college sports weren't really a thing. It was Bulls, Bears, Cubs, Sox, and Blackhawks. That's it. It wasn't until I was a freshman at Iowa State that I was exposed to the spectacle of tailgating.

Hundreds of thousands of people gathered in thousands of individual set-ups, circling a single stadium. If the game starts at 11AM, people start tailgating at 7AM. If the game starts at 2PM, people start tailgating at 7AM. And if the game starts at 6PM, people start tailgating at 7AM. There's busses, RVs, food, music, games, beverages, and even big-screen TVs broadcasting other games.

Needless to say, people spend an enormous amount of time, energy, and money to fulfill their tailgating endeavors. It's nothing short of astounding the lengths people will go to enhance their tailgate. I get exhausted just from

Seeing some people’s tailgates, and I'm not even the one investing the time, energy, or money. But they sure are fun!

I love asking people about their tailgates, which are as unique as fingerprints. Each group has its own traditions, food, games, rhythms, schedules, and habits. The key word there is tradition. Whenever you ask someone about their tailgate, their face lights up, and they share how, when, and why it all started (usually many years ago). Some people will tell you they've been doing the same thing in the same location for decades.

If we're honest, the economics of tailgating don't make sense. Many people I know spend as much on tailgating each fall as most families spend on travel year-round. It can be expensive! It's not for everyone, but it's for many. People aren't ever going to justify the math on tailgating, but they will tell you as confidently as the grass is green, it's worth it. This is where the whole meaning over money concept comes into play. Not everything is about money. For some, they simply choose this because it matters.

At the heart of it, it's about something deeper. It's about people. Friends, family, co-workers, neighbors. It's an investment in relationships. It's a way to share experiences and create memories.

I'm grateful for anyone who has ever invited me to their tailgate. It's an opportunity I never take for granted. It's not something I ever aspire to recreate with our own family (especially at the scale many do it), but man, it sure is fun. I have many fond memories of sharing those experiences with people I care about. If that's you, just know I'm grateful!

My Cyclones may have lost yesterday, but the memories I created will last a lifetime.