No Longer Interested

Many people have this blog delivered to their inbox each morning. It’s free to subscribe and you should totally do it! The platform I use to distribute it provides me with a lot of insights and data. How many people are opening the e-mail, what links they are clicking, what other articles they are reading. So. Much. Data.

However, there can be a downside to all this info. A few days into this new blog format, I noticed someone unsubscribed. This was of course someone who doesn’t know me and doesn’t realize how valuable all this content is, right!?!? haha! I clicked into it and saw the name of a close friend. Wait, a close friend unsubscribed? It wasn’t enough to just ignore my e-mails and maybe come back down the road if/when they’re curious? Nah, they took an intentional step to rid me and my content from their life. Ok, now I’m just being dramatic.

When they unsubscribed, the chosen reason was, “no longer interested.” Double ouch!

I learned long ago that many people in my life don’t much care for my work or my perspective. For a while, it hurt. I was confused. Why wouldn’t they care about what I have to offer? Well, they just don’t….and that’s ok! About twice per week someone will say to me, “sorry, I don’t listen to your podcast.” My response is always, “that’s ok…..I don’t follow you to work, either.”

Many of my close friends don’t read, listen, or watch ANY of my content. My own wife doesn’t even listen to the podcast. On the other hand, we have listeners all over the world and we periodically rise up the charts in Italy and Belize (no idea why!).

All we can do is share our passions, ideas, and gifts with the world, and let the chips fall how they may. When we have the courage to do so, the right people will find us. Our people. The audience we were meant to serve. If you’re one of them, I’m grateful for you. If you’re not, I’m still grateful for you and hope you’ve found your people.

The world deserves what you have to offer!