You Aren’t Buying Subs

Every year, our youth group sells homemade sub sandwiches to our church members as a fundraiser to defray the cost of our summer mission trips. One week, the students pass out flyers and order forms; the next week, the sandwiches are made and available for pickup.

When I began participating in this event, it struck me as odd that they sold these subs for $5 each. Though I call it "odd," it was very much a normal approach. Sell a product, make a profit, raise money. I suggested eliminating prices altogether and letting people pay whatever they desire. There was understandable pushback to this idea. "What if people didn't pay anything?" "What if they paid less than $5?" "All our work could be for nothing." All valid concerns!

I posed a different perspective. Instead of treating people like they were buying subs, we should approach the event as though people were investing in the mission. It's true that if we charge $5 per sub, we'll absolutely receive $5 per sub. That's undeniable. However, on the flip side, the most we will receive is $5 per sub. $5 on the low end and $5 on the high end.....that's a narrow band.

Instead, if we treated the event (and actually believed) that people were investing in the mission, I believed we would raise far more than $5 per sub. People hesitated to buy into this idea, so I made them a deal. I felt so confident in this alternative approach that I promised to personally compensate them for any shortfall incurred by my strategy. I'm not sure they believed me, but I sincerely meant it.

The results? Many people did, in fact, give little to nothing. This is an inevitable outcome when we rip up the boundaries. Some people will abuse the system when the opportunity allows it. That's just a fact of life. However, that isn't the end of the story. Despite having many people give between $0-$5, we ended with an average of approximately $8 per sub. Seeing that people were indeed there to invest in the mission was an extraordinary moment. Fast forward many years, and we had our most recent sub fundraiser event last week. I wasn't involved this year, so I participated as the father of two hungry little boys. No prices! I loved it! It was a fun opportunity to invest in the mission.

This brings me to you. As you're out living your life, always keep your eyes open for opportunities to invest. There are so many people and organizations seeking to make an impact. People and organizations that want to do good in this world. When you encounter them, don't view them as someone who needs your money. Don't treat it like a transaction. Don't merely buy a product or a service from them. Invest in them. Give with meaning. Take advantage of the opportunity to be part of something bigger than you.

You aren't buying subs. You're investing in the mission. Embrace that beautiful opportunity!