Who and Why
Making guest appearances on podcasts is one of my favorite hobbies. There's something profoundly appealing about the opportunity to share some words, ideas, and encouragement with an audience I may otherwise never have access to. I recently had the privilege of spending time on the Masters in Travel Podcast (Episode 179 - on Apple, Spotify, or wherever you listen to podcasts). This was a unique format, though. While we did record a traditional podcast episode, it was done in a group setting. There were a few dozen members of the Masters in Travel community on the Zoom call with us. This community and its broader podcast audience is comprised of travel agents from all over the country. It was a fun group and an enjoyable conversation! I highly recommend you check it out.
Toward the beginning of the episode, I talked about the importance of the who and the why. Who are we called to serve, and why are we called to serve them? A big piece of that equation, especially on the front end, is understanding what we're really selling. I got pretty jazzed up with this audience. Not because I have a particular affinity for travel agents, but because of what they are really selling. In a world where virtually everything we buy will be in a landfill in a handful of years, they sell something that will last forever: memories! Travel agents are in the memories business. That's a tremendously profound idea. When we think of it that way, what a rich, fulfilling, and legacy-driven occupation!
Once we understand what we're really selling, it clarifies the who and the why. Some agents may specialize in helping young families create an unforgettable Disney experience for their children. Others might unlock otherwise intimidating experiences for curious adventurers. Still, others may help retirees create once-in-a-lifetime experiences they've dreamed about for decades.
In our respective occupations, the moment we truly understand the who and the why is the moment we discover the special combo of finding meaning in our work and creating impact on the world.
I'll use my business as an example. Yes, I provide financial coaching services, but I'm not really selling financial advice. Rather, I'm helping people unlock a more fulfilling, impactful, and meaningful journey. It just happens to be through the lens of personal finance. I also have a keen sense of the who: 20-somethings and 30-somethings who realize there's a much more meaningful life to be lived than what our culture encourages.
Each of you has your own version of this. Truth is, it’s so easy to lose sight of these things while we’re battling in the trenches day to day. Sometimes, we just need to pause, take a step back, and remember our mission—the who and the why.
Who do you serve? Why do you serve them? What are you really selling? I encourage you to take a moment today to think about these questions.
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