Not Making It About Money

A while back, a client called me with an idea. Well, it was partly an idea and partly wanting me to tell them “no.” There was an opportunity on the table for them, but it felt like a bad financial decision. They were right…..it was a terrible financial decision. There was no possible way to spin this into a “good financial move.” However, by the time our 15-minute conversation concluded, I strongly encouraged them to do it anyway. This shocked them.

Why would a money guy encourage a client to make a bad financial decision!?!? It’s simple: money is NEVER about money. It’s always about something bigger. To me, this decision was the biggest no-brainer on the planet. There were countless upsides to this decision, with money being the only downside.

As the conversation was coming to an end, I encouraged them to pray about it, discuss it some more, and confidently make the best decision for them. They ended up choosing the bad financial decision. I was so proud of them for taking a counter-cultural approach of not letting money drive their decision. Instead of carrying the guilt and pressure of making financial progress, they made a decision that significantly improved their quality of life.

Fast forward several months, I excitedly asked them how they feel about this decision now that it has played out over time. They responded, “that decision has already paid off ten-fold.” Meaning over money. Always meaning over money.