Creativity is a Renewable Resource
18 months ago, while enjoying a coffee with my close friend and mentor, Gary Hoag, I confided that I was struggling with my writing. Specifically, I struggled finding the time and the ideas to publish 2-3 pieces per month. His advice was simple and absurd: "Just write every day." Ah yes, why didn't I think of that!?!? I don't have time or ideas to write 2-3 times per month, so let's go ahead and write 30 times per month. Does this sound as crazy to you as it did to me? To be honest, I'd probably jump off a cliff if Gary suggested it. For that reason, and perhaps combined with a momentary lapse in judgment, I took his advice.
Today is my 500th article published in 500 days. It feels weird even typing that. 238,000 words sent into cyberspace, hoping to move the needle in someone's life. It started with a handful of people already subscribed to my previous blog (plus a few new pity follows from friends and family). Fast forward 500 days and the addition of many new faces, and The Daily Meaning has been e-mailed 62,000 times (plus however many people have stopped by the website to read it). Wow…just wow!
Out of curiosity, I just Googled, "What is a normal open rate for e-mail newsletters?" Depending on the source, anything between 15%-25% should be viewed as "good." In other words, if 1,000 e-mails are sent, it would be a success if 150-250 of them are opened. Not you guys, though….. you're built differently. Of the 62,000 e-mails that have been sent, approximately 70% have been opened. What!?!? I noticed this trend early on, and it's boggled my mind ever since. To say I'm grateful would be the world's biggest understatement. Releasing this blog into the world each morning, and the engagement you show in return, is one of the biggest joys of my life. I never take that opportunity (and responsibility) for granted.
If there's one lesson I've learned from this crazy endeavor, it's this: creativity is a renewable resource. In the past, I would have tightly held my "good ideas" while seeking the perfect time to release them into the world. It was a form of hoarding, in some sense. But it does no good stuck in my brain. On the flip side, sharing our creativity is an act of generosity. It allows the opportunity to make a difference and add value to people's lives.
Something else happens when we release our creativity into the world. It's like pruning a shrub. After we prune a shrub, there's less plant remaining; we took something away. In short order, however, it grows faster, fuller, and better. Creativity is much the same way. When we share something with the world, we're initially left with less. However, the act of sharing spurs our creativity to grow faster, fuller, and better. It's the ultimate renewable resource.
Yes, you're creative. Whether you're a traditional creative (artist, photographer, musician, etc.) or someone who views yourself as "not a creative person," you ARE creative. You have something to share. Something that matters. Something that will add value to other people's lives. Share it. Just share it. It's a renewable resource.