She Completely Blanked
I ran into a former client at a coffee shop recently. I haven't seen her or her husband in upwards of three years. As we exchanged pleasantries, she exclaimed, "We did it!!!" To be honest, I had no idea what she was talking about.....so I asked for clarification. "The trip!!!" Ah, yes, the trip! I knew exactly what she was talking about!
Ever since the day I first met her, she and her husband had been talking about going on a specific type of trip. It was an exotic and unique idea. It was also costly. This trip was a big mental and emotional roadblock for them during our coaching relationship. They had the ability to save up for it, but they hesitated. After all, it was expensive and they had many more "responsible" things they should do with their money. Therefore, they continually kicked the can down the road.
But eventually, long after I was gone, they decided to pull the trigger. They went on the trip of a lifetime! They sacrificed, saved, planned, and enjoyed.
After learning about this beautiful development during our coffee shop encounter, I asked her, "Well, how much did it end up costing?" This was a huge sticking point for them, and one of the main reasons they considered skipping it to begin with. She stared at me for about ten seconds, almost as if she was searching her brain for the applicable information. Then, she sheepishly responded, "I don't actually remember." I loved that answer.
This is one of the most perfect examples of meaning over money. She's telling me about the most memorable, beautiful, and game-changing trip she's ever been on. The one she's been dreaming about since she was a kid. The one she will be telling people about for the rest of her life. Then, in her next breath, she can't even remember how much it cost. So powerful!
They invested in experiences and memories. Yes, they have less money because of it. But they also have something in return that can never be taken from them: memories. These memories won't be hoarded in a bank account. They won't eventually end up in a landfill. They won't become boring and out-of-date. Decades from now, those memories will be just as beautiful - if not more - than the day they experienced them.
When I asked her about the memories, her face lit up and she talked my ear off. When I asked her about the cost, she completely blanked. That's telling. That's beautiful.