Growth For Growth’s Sake
I recently enjoyed lunch with an old friend. He's a former colleague who went on to create his own business. Over the years, his business has grown substantially, to the point where it now provides an income that far exceeds anything he or his wife ever imagined. To put it bluntly, his family is well taken care of.
That's the setup for what I'm about to say. He's stressed, stretched thin, and running out of steam. He's a grinder, and it's all catching up to him. In the same conversation, he mentioned to me that his goal is to grow the business by x% in 2025. My response: "Why?"
"Why what?"
"Why are you striving to grow so much when you're already stretched so thin and running on empty?"
"Isn't that what I'm supposed to do? If you're not growing, your dying."
My friend is stuck in a success paradox. He's created something that's truly successful, but simultaneously, he created a life and career that can't provide peace and contentment. In his effort to gain security, he unintentionally self-sabotaged himself to the point where he can never enjoy it.
I need to clarify one thing. This guy loves what he does. He's living his calling, his meaning, and his purpose. He's doing exactly what he's meant to do, and that's awesome! However, at the same time, he's caught in the trap.
My next question was simple and straight to the point: "What do you really want?"
Not surprisingly, he said things such as being a present father, a supporting spouse, getting more involved in his church, feeling more peace, and finding more time to get away with the family.
His current business allows for all of this! He's already there! On the flip side, pursuing x% growth in the season ahead will most certainly hinder these goals. Therefore, he has a simple choice to make: meaning or money. Growth for growth's sake is a money grab, an ego grab, or both. But it's not meaning.
Whether you own a business or not, I think this concept can and should hit close to him. Growth for growth's sake. More for more's sake. Newer for newer's sake. Bigger for bigger's sake. Fancier for fancier's sake. These all lead us to the same place. When we strive for more just because "that's what we're supposed to do," we inadvertently self-sabotage our bigger purpose and our true goals.
As we walked out of the restaurant, I told my friend I hope his business doesn't grow in 2025. I hope it stays exactly how it is: amazing. If so, he'll position himself to do everything he says is important to him. Sure, more feels good. It's shiny. It's sexy. It's stokes our ego. But meaning always trumps it. Every. Single. Time.
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