Don't Judge a Birria By Its Cover

I'm in a men's group that meets every Wednesday at noon. Each week, a different person is responsible for choosing the restaurant. We only have three rules:

  1. The chooser can't announce the selected restaurant until within 60 minutes of the meeting time.

  2. The restaurant has to be within the city limits.

  3. No national chains. 


This week was my week! I chose my favorite Mexican restaurant because they recently began serving Birria tacos. If you have yet to try Birria tacos, immediately stop reading this blog and Google where you can find them in your town. Anyway, this restaurant is always a no-brainer for me. There's a running joke in our town that every time a new restaurant is being built, we assume it's a Mexican restaurant. I just fact-checked it and can confirm our 72,000-person town has 12 Mexican restaurants......and my favorite is ranked #12. Dead last! Are you kidding me?!?!

Birria for the win!!

Here's the thing. This restaurant isn't fancy. It looks suspect on the outside, and though the inside is clean, there's nothing notable about the atmosphere. When I mention it to other residents, they respond with, "Ew, I'd never go there," or "I've never actually been there before." So how does such a "bad" restaurant become one of my favorites in town? Perhaps it's because of all the time I spend in SE Asia, but I've learned that when it comes to restaurants, we should never judge a book by its cover. Some of the best food in the world is served in some of the most unassuming spaces. Now I'm not calling this Mexican restaurant some of the best food in the world, but I am asserting that it's grossly overlooked for all the wrong reasons. When dining at a restaurant, I want fantastic food, served with a positive attitude, at a reasonable price. And "reasonable" is contextual to the situation. I've had $8 meals that were overpriced and $100 meals that were underpriced. But the food needs to stand on its own. 


This story has parallels with so many areas of life. We often overlook opportunities for the silliest of reasons:

  • Everyone else is overlooking it, so it must not be good.

  • It's not shiny and sexy.

  • If we try it and fail, people may laugh at us.

  • We don't clearly define what's important to us.

  • It's easier to do what everyone else is doing

  • We trust people's opinions, even when we shouldn't. 


Whether it's a suspect-looking restaurant or an interesting opportunity that presents itself to you, consider this idea. Some of the best gifts are wrapped in the dullest packaging. And remember, nobody really cares about the wrapping paper once you get inside. 

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