But Not All the Fun Things

One of my favorite things is receiving random voice memos from Meaning Over Money co-founder Cole Netten. Cole is known for sending long rants that offer a combination of podcast ideas, requests for guidance, or just a general release valve to the madness of our culture around money.

Yesterday's voice memo was a podcast idea. He doesn't know it yet, but it triggered the opposite content idea than originally intended. He highlighted how I often say that it's not the coffee (or other small purchases) that's killing people. Rather, we're burying our financial lives through a handful of key massive decisions. Yesterday's voice memo was to point out (and rant about) how the price of coffee shop coffee is getting so ridiculous that maybe the coffees ARE killing people. Considering I own a coffee company, I was deeply offended by his remarks (haha!!).

He does make a great point; coffees aren't cheap these days! It's not uncommon for people to drop $6-$9 on a single coffee drink. That's the new normal. However, I think it does the topic a disservice when we look at the price of a single transaction in our day and scapegoat it as THE reason we face financial tension.

We can (and should) have fun things, but we can't have ALL the fun things. The coffee alone isn't killing us. We can choose to have the coffee. The clothes alone aren't killing us. We can choose to have the clothes. The problem arises when we decide we want ALL the fun things.

I just had this conversation with a client the other day (and I appreciate them for allowing me to share this on the blog!). One spouse blamed the other spouse for the Starbucks runs killing them. The other spouse accused the first spouse of gas station snack pit stops as the financial culprit. The truth is, neither of those things is what's killing them. Their problem is they are trying to have ALL the fun things, including:

  • Daily coffees

  • Daily gas station snack runs

  • Lots of clothes

  • Drinks with friends

  • Frequent dining out

  • Weekly massages

  • Monthly botox

  • Frequent phone upgrades

  • Country club membership

  • 3-4 sports/activities for each kid

  • High-end haircuts

  • Continuous gun purchases

It's death by a thousand cuts. There's nothing wrong with any of these items IF they add value to their life and are consistent with their values. But for some reason, they've decided they deserve ALL the fun things....and it's crushing their finances (and their marriage).

Where does contentment come into the picture? What about saving/investing? Giving isn't even on the radar. Humility is desperately needed. It's an arms race of more, an unwinnable battle. They are in the thick of it; one day, they will likely wake up and face the harsh consequences of their decisions.

It's okay to enjoy that coffee, or that meal, or that massage. None of these items, in a vacuum, will kill you. You can have fun things. But you can't have ALL the fun things. Discernment is a powerful tool. I hope you feel confident in yours this week.

____

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