The Long Tail of Impact
We live in an instant-gratification society. If we do something, we want to see immediate results. If we work hard, we want that promotion now. When we put our product into the world, we want people to buy it today. When we make a financial investment, we want quick returns.
On the flip side, not seeing quick results can be demoralizing. We may think we're doing the right thing, but nothing happens.....yet. The problem is we don't wait for the yet. We're so busy trying to get the high of gratification that we fail to see the forest through the trees.
In the wise words of my friend TJ, we need to be "aggressively patient." We can't do things expecting immediate results. Rather, we must do things because it's the right thing to do......then trust good will come from it. Like this blog. By the time November 14th comes around (the one-year anniversary of my daily writing), I'll have invested somewhere between 150-200 hours of my time. I will have published the equivalent of three full non-fiction books. What will come of it? I have no idea, but I trust it's already happening. I may never know the impact this blog is having, and that's ok. It's not really about me. It's about sharing whatever I have to offer the world, then trusting it's going where it needs to go.
I had a blast-from-the-past interaction last week. It was someone I hadn't talked to in nearly a decade. He reached out to me asking if we could chat. I was excited to catch up and learn about where life had taken him over the last 10 years. He talked about some monumental shifts he made in his life and career. I congratulated him and told him how happy I was for him.
"You don't remember, do you, Travis?" Remember what?!?! He went on to share about a conversation we had over coffee more than a decade ago, where I encouraged him and gave him some advice about possible next steps and perspective. He said my words that day gave him the confidence to do what he knew deep down he needed to do. Fast forward a decade, he's built an amazing company where he employs more than 200 people. I had no idea! He shared how he's living his best life and goes home every day, fulfilled by what he accomplished.
Truth is, I don't remember that conversation he and I shared all those years ago. I totally believe I said what he said I did......that sounds an awful lot like me. It was a sweet moment getting to hear about how my small investment in him yielded such wonderful fruit. This is the opposite of instant gratification. It's the long tail of impact. We do little things every single day that may be making a difference, but it may take months, years, or even decades to see the fruit of it....if ever.
Cool idea to think about, eh? Keep investing!