I Broke My Promise To You

Oh no. I did it again. I promised you I wouldn't, and I promised Sarah I wouldn't. But I did it again.

Yesterday morning, Finn and I went to our nearby meat market to pick out steaks and made homemade butter for the first time. So, for dinner, we had steaks and baked potatoes (topped with Finn's butter)....great stuff! As dinner was coming to a close, that's when it happened.

Me: "Hey guys, I have an idea. How about we jump into the car and go get some ice cream at _____?"

Sarah: "I don't think that's a good idea. Besides, you told me to punch you in the face if you ever suggested this idea again."

Me: "It should be ok"

Then, they all took turns jokingly pretending to punch me in the face.

Shortly after that, I stepped back into my worst nightmare. It took 27 minutes from when we stepped in until we received our ice cream. Lovely. I can't believe I fell for it again....I'm such a fool.

As he chows down his ice cream cone, Finn says, "This ice cream sure is good, but they are really bad at giving you it." Truer words have never been spoken, little Finny man.

Countless other places deserved (and have earned) our business, yet I decided to spend our hard-earned money at a place that doesn't deserve it. How ridiculous and irresponsible of me!

This entire experience, which Sarah will surely remind us is all my fault, made me reflect on all the places we wrongfully choose to spend money—businesses that have lost the right, don't appreciate it, serve us poorly, offer a poor product, or simply don't align with our values. There are a few businesses on my list that need to be unapologetically cut.

The truth is, I mourn the loss of some of these businesses in my life. Businesses that I have fond memories of (before they decided to disrespect their customer base with poor performance). Or businesses that have drawn a line in the sand, value-wise, to the point I can't continue to patronize them.

There's a silver lining to all this. For every dollar we don't spend at these businesses anymore, there's one dollar we get to spend at a business that has earned the right to serve us. Businesses that offer a great product at a reasonable price, practice hospitality, and are grateful for the business.

Find these businesses in your life, then double down. They don't have to be small businesses; they need to be excellent businesses. If they happen to be small and/or local, great! But expect, demand, and reward excellence, period!