A Different Kind of Scorecard
Our 300th podcast episode was published yesterday. I typically don't stop to reflect on these sorts of things, but with the encouragement of a few close friends, I'm taking a moment to stop and pause. Now that I think about it, 300 is absolutely absurd. I can't remember the exact statistic, but around 90% of podcasts don't make it past episode 20. With an average episode length of 17 minutes, that's 85 hours of free content floating around cyberspace. While we won't pretend to be one of the top podcasts in the world, it's wild to see how broad the reach has been. We've even received notifications that we hit the top 10 lists in Italy, Belize, and Ukraine over the years. Very odd.
During a recent business trip to Texas, I treated myself to a nice slab of meat at a local steakhouse. As I was sitting at the bar waiting for my meal to arrive, I started chatting with a man next to me who was thumbing through his podcast app. I asked him what his favorite podcasts are. "Joe Rogan, ________ (*name I can't recall), and Meaning Over Money." Wait, Meaning Over Money? That's us!!! We had a good laugh about the coincidence and had a nice chat!
It brings me back to a recent conversation I had with a friend. We were talking about our businesses and some of the projects we're working on. When the subject of our podcast came up, he asked, "At what point do you just decide to give up?" Excuse me, what?!? He pointed out that we don't have sponsors and are seemingly not making any money from the podcast, thus we've pretty much failed. And since we've failed, at what point should we just stop doing it? My response: "What makes you think we're trying to make a bunch of money doing this?" Him: "Well, why else would you do it, then? That's a lot of time to waste for nothing."
Considering our show is called Meaning Over Money, it would be awfully hypocritical for us to define our podcasting success by how much money we make. We didn't start the show to make money. We created the show to make a difference. We began doing this to perhaps bend the culture regarding work and money. Have we succeeded? To the thousands of people who have listened over the years, I hope so! But more importantly, and obviously more challenging to measure, I wonder what impact our listeners are making by living work and money differently in their own lives. When they put meaning over money, how does that influence their friends, family, neighbors, and colleagues? I may never know the answer to that question.
Only you get to decide what success is. It can be money, but it doesn't have to be. Look in the mirror and ask yourself, "Why?" The answer to that question matters. When we're playing a different kind of game, we should be using a different kind of scorecard.