398 - The Costs Behind the Cost: Why the Initial Purchase Price is Just Part of the Story

Whenever we consider buying something, we typically look at the cost to purchase it and make our decision accordingly. However, the initial purchase price is just part of the story. Instead, in order to give ourselves a fuller context, we need to look at the costs behind the cost. In today’s episode, host Travis Shelton discusses why it’s critical that we account for all the costs involved with owning a product, financial and otherwise.

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