271 - Cost Matters, But It's Only Half of the Equation

We're programmed to look at the cost when we purchase something. Is it a good price? Bad price? This is a great exercise, but dwelling on just cost causes us to make poor decisions. Why? Because cost is only half the equation. It's for this reason that a $50 attraction can be a ripoff but a $700 concert can be a bargain. In today's episode, host Travis Shelton drills down on the often missing piece of the equation: value!

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